New Feature Alert: Custom Inserts Are Here to Make Your Packaging Pop!

You asked for more ways to connect with your fans, and we delivered.

You can now add custom inserts to every eligible order shipped through Fourthwall. 

Think of them like mini brand moments that go in the box with your merch. Fan opens the package, and boom—a personal touch that actually means something.

And the best part? It's already live in your dashboard.

Just head to Settings → Custom Inserts, upload your image, toggle it on, and you're good to go.

Ideas to Level Up Your Inserts Game

Custom inserts aren't just for saying "Thanks!" 

Today, more brands and creatives are using packaging inserts as a smart way to extend their brand experience beyond the screen by adding surprise and a little personality right inside the box.

Whether you’re building community, pushing new content, or giving people a reason to come back, these ideas will turn your packaging into something way more powerful.

Here’s how to use inserts to do more than just fill space:

🔐 Unlockables & Secret Drops

Give your fans that “insider access” feeling.

Turn your insert into a secret key, complete with a QR code or password that leads to a hidden merch page, early access product, or a members-only area.

Label it something cool like “Backstage Pass” or “Vault Access” and let fans feel like they’ve unlocked something exclusive just by opening their package.

👍 Personalized Thank You’s

Nothing beats a thank-you that feels real.

Print your insert with a handwritten signature, a doodle, or a heartfelt message, then link it to a short thank-you video via a QR code.

Use this moment to explain how their purchase supports your creative work. It’s a small gesture that can leave a meaningful and lasting impression.

🏷️ Auto-Applied Discounts

Turn your packaging into a loyalty loop.

Include a QR code that automatically applies a discount at checkout for their next order, without any typing or fuss. 

You can even swap out the code depending on your latest campaign or drop, keeping things fresh and targeted.

🗣️ Podcaster-Style Ads

If you’ve got sponsors, let your insert do the talking.

Think of it like a physical ad read by including your sponsor’s offer, a catchy message, and a QR code to claim the deal or check out bonus content.

This is perfect for podcasters or creators with rotating brand partnerships looking to drive more clicks and conversions.

🎟️ Invite-Only Membership Perks

Use your insert as an exclusive invite to your membership or premium content.

Add a QR that links to early access, a free trial, or members-only drops.

Design-wise, go for something that feels premium (like a VIP pass, lanyard, or ticket stub) to give it that “special access” vibe.

🎄 Seasonal Collectibles

Make your inserts collectibles that your customers want.

Design a seasonal or limited-edition series (think: “1 of 4” for your winter drop) that fans can keep, trade, or show off online.

Not only does it add personality to your packaging, but it also gives fans another reason to buy again. 

📹 UGC & Tutorials

Your packaging can be a content prompt.

Use inserts to encourage fans to tag you in their posts, or link to tutorials showing how to style or use your product.

Add a QR code that links to a fan gallery, a styling guide, or even a behind-the-scenes video.

In the end, you get more content, and they feel seen. It's literally a win-win!

Ready to Turn Your Packaging Into a Power Move?

If you’re still just slapping labels on boxes and calling it a day, you’re missing out. 

Fourthwall gives creators like you tools to build a full-on brand experience. 

From storefronts to custom inserts, everything’s built to help you connect deeper with your audience and keep them coming back.

Want to add your own inserts? Want to make unboxing orders feel like VIP moments?

Join Fourthwall today and start shipping with more meaning, more strategy, and way more style!

FAQ: Custom Inserts

What are custom packaging inserts, and how do they work?

Custom inserts are printed cards included in every eligible order shipped through Fourthwall. You upload your own design, and Fourthwall's manufacturer prints and packs it automatically with your merch with no extra steps needed.

How do I add a custom insert to my orders on Fourthwall?

Go to your Fourthwall dashboard, navigate to Settings → Custom Inserts, upload your design, and toggle the feature on. Once activated, the insert will be added to every outgoing order.

Can I include a QR code on my insert?

Yes, QR codes are fully supported. Just make sure the code is part of your uploaded image and sized clearly enough to be scannable when printed.

What file types or image sizes are supported for Fourthwall inserts?

Use a high-resolution image sized at 1800 x 1200 pixels (6 x 4 inches at 300DPI). Standard file formats like JPG and PNG are supported for uploads.