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Choosing between Fourthwall and Shopify for your online shop

Fourthwall
Shopify
🆓
Free to use
$39-$399/mo
🎨
Custom storefront builder
Build your own custom e-commerce store with a no-code website builder (or upload your own code)
🏆
We handle customer support
Fourthwall does customer support for you (behind your brand) for any transaction that includes products from our product catalog
💰
We handle sales tax
Fourthwall handles payment processing, manages sales tax, & ensures compliance across multiple states and countries
💙
Memberships
Offer your members a unique experience with exclusive content and perks
🤝
Thank you videos
Show appreciation to your supporters with personal thank you videos
💸
Credit card fees
2.9% + $0.3
2.4-2.9% + $0.3
🌐
Your custom domain
Use your own custom domain for your custom site
🔢
Print-on-demand products
Access hundreds of retail quality print-on-demand (POD) items in our product catalog
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Via External App
🏭
Native Printful integration
Fourthwall is natively integrated with Printful (and other print-on-demand providers) to support direct-to-garment (DTG), embroidery, and all-over-print techniques.
🪡
Sell bespoke products
MOQ is a great option for creators looking to offer screen-printing or other unique products.
Via External App
🌎
Worldwide shipping
Allow supporters to purchase and enjoy your products from anywhere in the world
📦
Sell your own products
Explore the option of packing and shipping your own products
🏬
Third party fulfillment (3PL)
Connect to your fulfillment center via integrations with ShipStation, ShipHero, ShipBob, and more.
Print labels at home
Print your own shipping labels at home
Via External App
🛍️
Point of sale support
Sell products in person with a retail shop or popup shop
💾
Digital Products
With Fourthwall, you can list any file type as a digital product on your shop
📈
Sales analytics
Gain insights about your fans and the types of products that they love
Full ownership of your data
We believe your fans and your data belongs to you, not the marketplace you're using
🖥️
APIs & Webhooks
🏷️
Custom promo codes
Create promo codes for a variety of different discounts
🛒
Facebook & IG Shopping
Add items from your site to your Instagram and Facebook shop
📺
YouTube Product Shelf
YouTube Shopping allows you to showcase your products on YouTube
🔔
Stream alerts
Display purchase events while you’re streaming on Twitch or YouTube
🔗
TikTok Shop Integration
Link your products directly in TikTok for easy shopping for supporters
A head shot of YouTuber Philip DeFranco
"Fourthwall blew my mind. Not only was I selling way more, but my fans were way happier. It was higher quality product on a better looking website and way easier to manage."

Why do creators prefer Fourthwall vs Shopify?

Quality made easy
Choose from hundreds of high-quality products you can design and sell instantly. Whether you want to sell print-on-demand (POD) or do a limited run drop, Fourthwall has you covered with the best print quality. You set your prices and choose your margins.
Browse product catalog →
An image that shows off different products created in the Fourthwall product catalog
An image of a customer support agent replying to a fans email
AMAZING CUSTOMER SUPPORT
From handling customer support to helping you chart a path to reach your goals, Fourthwall is your partner at every step of the way.
Learn more →
CUSTOM STOREFRONT BUILDER
It's your community — your brand should be front and center. Fourthwall give full control of your online store with a no-code custom website builder. Highlight your socials, showcase recent videos, and launch a beautiful shop that is as unique as you are.
An example of a fully-branded creator page built on Fourthwall
Fourthwall supports many different integrations like YouTube Merch Shelf, Twitch gifting, Discord, and more
CREATOR E-COMMERCE INTEGRATIONS
Fourthwall natively supports YouTube Product Shelf, Twitch Gifting, Instagram checkout, and many more integrations to help you launch your perfect shopping experience.
Learn more →

Join the #FourthwallFam

See why over 50,000 creators, artists, and creative entrepreneurs trust Fourthwall to power their shops, homepages, memberships, and more!

Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 3% flat fee
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can I connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Does Fourthwall offer artwork & design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Sign up now.