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Choosing between Fourthwall and Shopify for your online shop

Fourthwall
Shopify
🆓
Free to use
$39-$399/mo
🎨
Custom storefront builder
Build your own custom e-commerce store with a no-code website builder (or upload your own code)
🏆
We handle customer support
Fourthwall does customer support for you (behind your brand) for any transaction that includes products from our product catalog
💰
We handle sales tax
Fourthwall handles payment processing, manages sales tax, & ensures compliance across multiple states and countries
💙
Memberships
Offer your members a unique experience with exclusive content and perks
🤝
Thank you videos
Show appreciation to your supporters with personal thank you videos
💸
Credit card fees
2.9% + $0.3
2.4-2.9% + $0.3
🌐
Your custom domain
Use your own custom domain for your custom site
🔢
Print-on-demand products
Access hundreds of retail quality print-on-demand (POD) items in our product catalog
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Via External App
🏭
Native Printful integration
Fourthwall is natively integrated with Printful (and other print-on-demand providers) to support direct-to-garment (DTG), embroidery, and all-over-print techniques.
🪡
Sell bespoke products
MOQ is a great option for creators looking to offer screen-printing or other unique products.
Via External App
🌎
Worldwide shipping
Allow supporters to purchase and enjoy your products from anywhere in the world
📦
Sell your own products
Explore the option of packing and shipping your own products
🏬
Third party fulfillment (3PL)
Connect to your fulfillment center via integrations with ShipStation, ShipHero, ShipBob, and more.
Print labels at home
Print your own shipping labels at home
Via External App
🛍️
Point of sale support
Sell products in person with a retail shop or popup shop
💾
Digital Products
With Fourthwall, you can list any file type as a digital product on your shop
📈
Sales analytics
Gain insights about your fans and the types of products that they love
Full ownership of your data
We believe your fans and your data belongs to you, not the marketplace you're using
🖥️
APIs & Webhooks
🏷️
Custom promo codes
Create promo codes for a variety of different discounts
🛒
Facebook & IG Shopping
Add items from your site to your Instagram and Facebook shop
📺
YouTube Product Shelf
YouTube Shopping allows you to showcase your products on YouTube
🔔
Stream alerts
Display purchase events while you’re streaming on Twitch or YouTube
🔗
TikTok Shop Integration
Link your products directly in TikTok for easy shopping for supporters
A head shot of YouTuber Philip DeFranco
"Fourthwall blew my mind. Not only was I selling way more, but my fans were way happier. It was higher quality product on a better looking website and way easier to manage."

Why do creators prefer Fourthwall vs Shopify?

Quality made easy
Choose from hundreds of high-quality products you can design and sell instantly. Whether you want to sell print-on-demand (POD) or do a limited run drop, Fourthwall has you covered with the best print quality. You set your prices and choose your margins.
Browse product catalog →
An image that shows off different products created in the Fourthwall product catalog
An image of a customer support agent replying to a fans email
AMAZING CUSTOMER SUPPORT
From handling customer support to helping you chart a path to reach your goals, Fourthwall is your partner at every step of the way.
Learn more →
CUSTOM STOREFRONT BUILDER
It's your community — your brand should be front and center. Fourthwall give full control of your online store with a no-code custom website builder. Highlight your socials, showcase recent videos, and launch a beautiful shop that is as unique as you are.
An example of a fully-branded creator page built on Fourthwall
Fourthwall supports many different integrations like YouTube Merch Shelf, Twitch gifting, Discord, and more
CREATOR E-COMMERCE INTEGRATIONS
Fourthwall natively supports YouTube Product Shelf, Twitch Gifting, Instagram checkout, and many more integrations to help you launch your perfect shopping experience.
Learn more →

Join the #FourthwallFam

See why over 50,000 creators, artists, and creative entrepreneurs trust Fourthwall to power their shops, homepages, memberships, and more!

Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. Creators set their own margins. Here is how our pricing & splits work:

  • Products from our product catalog. The cost of a product from the product catalog (which you can monitor during the design process) gets deducted from the selling price you set. There are no extra percentages/margins. You keep the entire difference.
  • Products you self-source. No fees
  • Digital products. 3% flat fee
  • Memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Non-US credit cards have a 3.9% +$0.30 payment processing fee. Fees vary for PayPal and other providers. You can learn more on our pricing page.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • Personalized thank you videos to send to your supporters
  • YouTube Product Shelf
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Facebook and Instagram Shopping
  • Members-only Discord server
  • TikTok feeds
  • And many more...
Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Anyone can start for free, though the experience is optimized for people who have communities.

Can I order samples?

Yes! Fourthwall helps you to launch an elevated high-quality product line that fits your brand. Whether that is retail-quality merch, bespoke goods, or something else, you should be proud of what you're selling to your fans. That's why we make it easy to order samples directly within the product experience, so you're 100% confident that you're giving your community a product that represents the same level of quality that you put into everything else that you do.

Do you ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, and AUS. Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 7-10 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.