Selling just got more flexible!

Creators on Fourthwall can now set up their own custom gift cards directly in their storefront. 

That means your supporters can buy digital credit, send it instantly, and let someone else choose exactly what they want from your store.

If you have a Fourthwall shop, this is one of the easiest ways to increase sales without adding new products or worrying about shipping, minimums, or margins.

What Fourthwall Gift Cards Are and Why They Work

Fourthwall gift cards are digital products that supporters can purchase and redeem for anything in your shop. They are delivered instantly after checkout and never expire. 

Buyers can use them across multiple orders or even combine multiple gift cards in a single purchase.

From a creator’s perspective, gift cards are powerful because they remove friction. Fans do not need to guess sizes, colors, or preferences. They can support your work in seconds and let the recipient decide later.

From a buyer’s perspective, they feel premium and thoughtful without being complicated. No waiting on shipping. No tax surprises at delivery. Just fast, flexible credit that works across your entire storefront.

Setting Up a Gift Card Is Easy

Creating a gift card on Fourthwall works just like creating any other product.

From your dashboard, head to the Products tab and choose “Sell Gift Cards.” From there, you can:

• Name your gift card anything you want
• Add a short description explaining how it works
• Choose one value or offer multiple options like $25, $50, or $100
• Upload a custom image to use as the gift card cover
• Decide if it is public, sold out, or members-only

Once published, your gift card is ready to sell. Supporters receive their unique code immediately after checkout, both on the order confirmation page and via email.

They can check their balance anytime and jump straight back into your shop.

There is nothing extra to manage, no contracts to worry about, and no added customer support work on your end.

Designing a Gift Card That Feels Like You

One of the best parts of this feature is that your gift card does not have to look generic. You can design it to match your brand, your personality, and your community.

Here are a few creative approaches creators are already using or can explore.

Keep It Clean and Minimal

If your merch leans premium or design-forward, a simple gift card works beautifully. Use your logo, brand colors, and a short line of copy. This style feels timeless and complements quality products.

Go Seasonal or Timely

Holiday-themed designs are perfect for end-of-year sales, Black Friday, or special drops. A winter or festive visual instantly signals that this is a great gift option, especially for last-minute buyers on TikTok or social media.

Lean Into Your Personality

Inside jokes, bold typography, illustrated characters, or playful language can turn a gift card into something that feels personal. If your community recognizes your humor or style, reflect that in the design.

Make It Signature

Some creators use their face, their art, or a recognizable visual from their content. This works especially well for artists and creators whose audience is already connected to their personal brand.

Design for a Specific Moment

You can create gift cards around a seasonal drop, a milestone, or an event. These designs can be temporary, which adds urgency and keeps your shop feeling fresh.

Choosing the Right Gift Card Values

There is no one right way to price gift cards. Many creators offer multiple tiers so buyers can choose what fits their budget.

Lower amounts are great for casual supporters and giveaways. Higher-value cards work well for superfans or premium merch collections.

Since gift cards can be used across multiple purchases, they often lead to higher total spend over time.

The Best Times to Promote Gift Cards

Gift cards shine during moments when people want to support you but are short on time or unsure what to buy.

🎄Holidays

Gift cards are perfect for holiday shopping. Instant delivery, no shipping delays, and no guessing. Make that clear in your messaging.

💻 Black Friday and Cyber Week

Promote gift cards alongside discounts or limited drops. They are an easy add-on for buyers who want flexibility.

☀️ Seasonal or Limited Drops

Gift cards are a great entry point for new fans discovering your shop for the first time.

🏆 Giveaways and Community Rewards

Use gift cards as prizes for streams, challenges, or milestones. They are easy to deliver and keep people engaged with your storefront.

🥳 Creator Milestones

Anniversaries, follower goals, or channel birthdays are great moments to highlight gift cards as a way to celebrate and support your work.

Smart Ways to Market Your Gift Cards

A few simple tactics can make a big difference:

• Feature gift cards prominently in your shop during key moments
• Mention them when fans ask what merch they should buy
• Add them to your link-in-bio during holidays or launches
• Highlight that balances never expire and can be used over time
• Position them as a fast, helpful option for last-minute buyers

Because gift cards are digital, there is no shipping to manage and no extra overhead. That makes them a low-effort way to drive profit while keeping your storefront intuitive and easy to use.

Fourthwall Gift Cards = A Win for Creators and Buyers

Gift cards help creators sell more without adding complexity. Buyers get flexibility. You get upfront sales, better margins over time, and more chances to bring new people into your community.

Whether you keep it simple or go all-in with a custom design, gift cards are an easy upgrade to your Fourthwall shop.

If you already sell merch, this is one of the fastest ways to expand what you offer without changing how you work. Set one up, make it feel like you, and let your supporters do the rest.

FAQ: Fourthwal Gift Cards

What are Fourthwall gift cards?

Gift cards on Fourthwall are digital products that supporters can purchase and use as credit toward any item in a creator’s shop.

They are delivered instantly after checkout and can be redeemed across multiple orders until the balance is used up.

How do I create a gift card for my Fourthwall shop?

You can create a gift card directly from your Fourthwall dashboard by going to the Products tab and selecting “Sell Gift Cards.” 

From there, you set the name, description, values, and upload a custom image, just like creating any other product.

Can I customize the design of my gift card?

Yes. Creators can upload a custom image for their gift card to match their brand, merch style, or seasonal promotions. This makes gift cards feel more personal and aligned with your storefront.

Do Fourthwall gift cards expire?

No. Fourthwall gift cards never expire, which makes them a flexible option for buyers and recipients. Supporters can use the balance whenever they are ready.