When it comes to building your own website, Wix is a well-known website builder that many people turn to for its user-friendly interface and drag-and-drop design features.

However, it may not necessarily be the best fit for everyone's needs.

The beauty of the digital world is that there are numerous other website builder alternatives, each with its unique set of features and benefits, waiting to be explored and considered.

In this article, we will explore 10 of the best Wix alternatives, highlighting their pros and cons to help you make an informed decision.

What Is Wix?

Wix is a cloud-based website builder that lets anyone create a professional-looking site without technical experience. 

It combines hosting, design tools, templates, and security into a single platform, so users don’t need to manage servers or software updates. 

Over the years, Wix has grown into a full ecosystem with blogging tools, marketing features, and eCommerce options. 

Its biggest appeal is how approachable it feels, even if you’ve never built a website before. That ease of use is driven by a long list of features, which is where Wix really tries to stand out.

What Makes Wix Stand Out?

Before diving into the fine print, it’s worth looking at the tools that have kept Wix relevant for nearly two decades. 

These features are what turn Wix from a simple site builder into a platform that can realistically support everything from personal projects to growing businesses.

Beginner-Friendly Drag-and-Drop Editor

Wix’s drag-and-drop editor is built to be fully visual, so you always see exactly how your site will look as you edit it.

You can start from one of 900+ professionally designed templates, then click on any element to drag, resize, or edit text, images, videos, and galleries directly on the page.

The editor also includes AI-optimized layouts, an extensive media library, and mobile-specific customization tools, giving beginners powerful design flexibility without needing code.

Combined with built-in business features like blogs, bookings, and online stores, Wix’s editor feels more like an intuitive design canvas than a traditional website builder.

Fully Managed Cloud Hosting

Every Wix plan includes free, fully managed cloud hosting built on a multi-cloud infrastructure powered by Amazon Web Services, Google Cloud, and Fastly.

This setup automatically scales to handle traffic spikes, keeping your site online and responsive even during sudden surges in traffic.

Wix manages all server maintenance, updates, backups, and performance optimizations for you, eliminating the need for any technical upkeep. 

With global data centers, over 200 CDN nodes, built-in security, and a 99.99% uptime guarantee, Wix delivers above-average reliability as part of its all-in-one hosting solution.

Wide Range of Built-In Marketing & SEO Tools

Wix comes with a broad set of built-in tools that cover blogging, bookings, events, email marketing, and basic eCommerce, so you don’t have to piece together multiple services just to run your site.

Because everything is native to the platform, these tools work smoothly together and are managed from a single dashboard, reducing reliance on third-party plugins.

Where Wix really stands out is its SEO toolset. Every site includes the Wix SEO Setup Checklist (formerly SEO Wiz), which creates a personalized, step-by-step plan tailored to your business, location, and keyword research, powered by Semrush.

You can customize meta tags, URLs, structured data, canonical tags, and redirects at scale, while Wix automatically handles XML sitemaps, image optimization, and server-side rendering for search engines.

Built-In Security Features

Security on Wix is enterprise-grade and fully managed, so you never have to configure it or pay extra.

Every site includes SSL certificates, encrypted data transfer, firewall protection, anti-DDoS defenses, two-factor authentication, and continuous 24/7 monitoring handled by Wix’s dedicated security team.

Behind the scenes, Wix uses real-time threat detection, machine learning, and rapid incident response plans to prevent downtime and protect both site owners and visitors.

With compliance certifications like PCI DSS Level 1, SOC 2 Type 2, ISO standards, and GDPR support, Wix delivers a hands-off security setup that gives non-technical users serious peace of mind.

Strong Performance and Global Delivery

Wix is built for speed at a global scale, using a built-in content delivery network (CDN) of strategically located servers worldwide.

When someone visits your site, Wix automatically serves cached content from the server closest to their location, reducing latency and improving load times no matter where your audience is based.

This CDN works alongside built-in caching and performance optimizations to keep desktop speeds consistently fast, while the mobile editor gives you added control to fine-tune mobile performance.

For content-heavy sites or international audiences, this infrastructure makes Wix a reliable option without requiring any manual performance setup.

Clear Pricing Structure

Wix’s pricing is easy to understand and refreshingly transparent. 

Plans start at $17 per month for personal sites and scale up to $159 per month for large businesses, with no surprise renewal increases. 

While not the cheapest option, the consistency makes budgeting much easier over time.

Why You Might Want a Wix Alternative

Wix makes a strong first impression, but some of its limitations only show up after you’ve spent real time building and managing a site. 

These pain points don’t affect everyone, but for certain users, they’re enough to justify looking at alternatives early rather than later.

💾 Limited Storage on Lower-Tier Plans

Wix’s Light plan comes with just 2GB of storage, which fills up quickly if your site relies on images, video, or downloadable files. 

Even modest blogs or portfolio sites can hit that limit sooner than expected. Many competing builders offer far more storage at the same price, making Wix feel restrictive by comparison.

🧩 No Easy Way to Change Templates

Template choice is a bigger commitment on Wix than it first appears. 

Once your site is built, you can’t simply swap templates without rebuilding the site and manually moving your content. 

This becomes a real problem if your brand evolves or you outgrow your original design.

Weak Value for eCommerce Beginners

If selling online is even a small part of your plan, Wix’s entry pricing is hard to justify. 

eCommerce tools aren’t available on the cheapest plan, which forces beginners to jump to a much more expensive tier early on. 

Other platforms include basic selling features by default, making them more forgiving for new businesses.

💸 Transaction Fees on all Plans

Wix takes a cut of every transaction, regardless of how much you’re paying per month. 

Over time, these fees quietly chip away at your revenue, especially as sales volume grows. 

For store owners, this can make Wix noticeably more expensive than it looks on paper.

🤖 Disappointing AI Site Generator

Wix’s AI site generator sounds promising, but it often underdelivers. 

The designs tend to feel generic and poorly structured compared to Wix’s own templates. 

Competing builders offer more guided, customizable AI experiences that feel genuinely helpful rather than rushed.

💬 Quality Support Can Be Inconsistent

Wix offers live chat and phone support, but the quality isn’t always consistent. 

Some interactions are quick and helpful, while others feel scripted or surface-level. 

If you rely heavily on support, that inconsistency can be frustrating when issues matter most.

Top 10 Wix Alternatives in 2026

When it comes to website builders, there are plenty of alternatives to Wix that cater to different needs. Here are 10 of the best Wix alternatives worth considering:

1. Fourthwall

Used by over 50,000 creators, artists, and entrepreneurs, Fourthwall makes website building simple while giving you full control over how your brand shows up online.

At the center of the platform is a no-code custom storefront builder that lets you design a fully branded merch site from scratch.

You can start with one of Fourthwall’s professional themes, then easily adjust layouts, colors, fonts, and pages to match your identity.

The result is a website you fully own, complete with a custom domain and a mobile-optimized design that works just as well on desktop as on a phone.

Fourthwall shines when it comes to selling products. You can sell high-quality print-on-demand merch from Fourthwall’s catalog, list and ship your own custom products, or sell digital items like PDFs, MP3s, and ZIP files. 

The platform is also built to connect your content and commerce in one place. Your site can serve as a central hub for your brand, showcasing your social links, highlighting recent content, and displaying products side by side.

Native integrations with YouTube Product Shelf, Twitch Gifting, Instagram and Facebook checkout, and TikTok Shop make it easy for fans to buy wherever they already engage with you.

With no monthly fees, built-in analytics, custom promo codes, and full ownership of your customer data, Fourthwall feels purpose-built for creators who want a clean, professional merch and content site without unnecessary friction.

💰Pricing

• Free Plan: $0/month — No platform fees on physical products, 5% fee on memberships and digital product sales. 
• Pro Plan: $19/month or $180/year — 0% fees on digital product sales, free .store domain, $10/month in sample credits, unlimited team members, and priority customer support.

✅ Pros

• All-in-one eCommerce platform for physical products, digital products, memberships, and donations
• Provides video and audio hosting behind a secure paywall
• No need to manage hosting, plugins, or third-party checkout tools
• Built-in fulfillment, taxes, and payments reduce operational overhead
• Product catalog of over 370 premium POD items with various printing methods
• Clean, professional storefronts without a drag-and-drop website builder
• Integrates with TikTok Shop, YouTube Product Shelf, Twitch Gifting, and Meta Shopping

❌ Cons

• Less low-level customization compared to Wix or WordPress
• Not ideal for businesses that need deep backend code control

2. Squarespace

Squarespace is a highly regarded website builder known for its sleek, modern designs and high-quality templates tailored to a wide range of niches and industries.

The platform provides an intuitive, user-friendly interface that is accessible for beginners while still offering enough advanced features to accommodate more experienced users.

Squarespace offers a more extensive range of customization options, prioritizing design aesthetics and simplicity. This ensures that even those without a background in web design can create visually stunning websites.

The site's templates are elegant and responsive, ensuring an optimal viewing experience across all devices. Additionally, Squarespace includes robust built-in features for blogging, eCommerce, and analytics, making it a versatile platform for a wide range of users.

Squarespace stands out as a reliable website builder due to the overall polish, reliability, and professional quality of its sites, making it a compelling alternative to Wix.

💰Pricing

• Basic: $16/month (billed annually) — Includes all the tools you need to build a custom website, accept payments, and sell products or services. 
• Core: $23/month (billed annually, recommended) — In addition to everything in Basic, it adds more robust selling tools and flexibility for monetizing your site. 
• Plus: $39/month (billed annually) — Lower payment processing fees, which can lead to noticeable savings as transactions increase. 
• Advanced: $99/month (billed annually) — Offers the lowest payment processing fees along with advanced selling and revenue optimization tools. 

 ✅ Pros

• Sleek, modern, and professionally designed templates
• User-friendly interface suitable for beginners
• Free custom domain
• Responsive design ensures compatibility across devices
• Robust built-in features for blogging, eCommerce, and analytics
• High-quality, industry-specific templates.

 ❌ Cons

• Higher pricing compared to some competitors
• Less customizable than some other website builders
• Fewer third-party integrations and apps
• Limited flexibility for advanced users seeking extensive customization

3. Webflow

Webflow is a strong Wix alternative for users who want deeper design control and a more professional, design-first workflow.

Compared to Wix’s free-form drag-and-drop editor, Webflow uses a visual interface that mirrors real HTML, CSS, and JavaScript, giving designers and developers precise control over layouts, animations, and responsiveness.

It’s especially popular with marketers, agencies, and creatives who care about clean code, advanced layouts, and scalable CMS-driven sites.

While the learning curve is steeper than Wix, the payoff is far greater flexibility and long-term control.

Overall, it's best suited for users who want their website to feel custom-built rather than template-driven.

💰Pricing 

• Starter: Free — Ideal for learning, prototyping, and experimenting.
• Basic: $14/month — Best for simple sites like landing pages or portfolios (no CMS).
• CMS: $23/month — Designed for blogs and content-heavy, SEO-focused websites.
• Business: $39/month — Built for high-traffic marketing sites with advanced CMS needs
  (Ecommerce plans are available separately at higher price points.)

✅ Pros

• Exceptional design flexibility and creative control
• Visual editor reflects real CSS and HTML structure
• Powerful CMS for blogs and dynamic content
• Clean, production-ready code and strong SEO controls
• Reliable managed hosting with high performance

❌ Cons

• Steeper learning curve than Wix
• Less beginner-friendly for non-designers
• Smaller app marketplace compared to Wix
• eCommerce setup requires more manual configuration
• Limited real-time customer support compared to Wix

4. Shopify

Shopify is designed to help businesses sell, scale, and manage their eCommerce stores without any friction.

Overall, it combines a clean drag-and-drop editor with a powerful backend where you can manage products, inventory, payments, shipping, taxes, and customers all from one dashboard.

The platform's theme library and flexible page builder make it easy to launch a professional storefront, while its expansive app marketplace lets you add everything, like subscriptions, loyalty programs, and advanced analytics.

What really sets Shopify apart is how seamlessly it grows with your business. You can start with a simple product catalog and expand into multi-channel selling, in-person POS, international storefronts, and wholesale without switching platforms. 

While it’s more structured than general website builders, Shopify’s focus on commerce-first tools makes it one of the most complete and reliable platforms for building a serious online store.

💰Pricing

• Basic Plan: Starts at $29/month — Includes core eCommerce features, inventory management, basic reports, and online store hosting.
• Grow Plan: Starting at $79/month (billed yearly) — Best for small teams that need room to scale. Includes up to 10 inventory locations, 5 staff accounts, 24/7 chat support, in-person selling, and up to 88% shipping discounts. 
• Advanced Plan: Starting at $299/month (billed yearly) — Adds enhanced support, local storefronts by market, 15 staff accounts, third-party calculated shipping rates, and lower payment processing fees. 
• Plus Plan: Starting at $2,300/month (billed yearly on a 3-year term) — Offers fully customizable checkout, priority 24/7 phone support, up to 200 inventory locations, unlimited staff accounts, wholesale/B2B selling, and enterprise-level POS support. 

✅ Pros

• Specialized in eCommerce with extensive features
• Advanced inventory management and payment processing
• Seamless shipping integration
• Built-in AI tools for SEO and email marketing
• Scalable for businesses of all sizes
• Large ecosystem of apps and integrations
• User-friendly interface designed for ease of use in eCommerce

❌ Cons 

• Less customizable in terms of design compared to some other website builders
• Can be more expensive, especially with the addition of paid apps
• Transaction fees, unless using Shopify Payments
• Steeper learning curve for those unfamiliar with eCommerce platforms

5. WordPress

WordPress is a widely acclaimed open-source website builder that offers unparalleled flexibility and customization, making it a formidable alternative to Wix. 

Unlike Wix, which offers an all-in-one solution with limited customization, WordPress allows extensive customization through coding, plugins, and third-party integrations, catering to both beginners who use its user-friendly interface and advanced users who need complete control over their site’s design and functionality.

This versatility makes WordPress particularly appealing to bloggers, businesses, and developers seeking to scale their online presence.

However, setting up and maintaining a WordPress site may require some technical expertise, particularly in hosting, security, and updates, which can be a drawback for those seeking a more straightforward, hands-off approach.

💰Pricing 

• Personal Plan: Starts at $4/month (billed yearly) — Includes a free custom domain for one year, 6GB of storage, ad-free browsing, premium themes, basic stats, and plugin support.
• Premium Plan: Starts at $8/month (billed yearly) — This plan adds additional storage, advanced analytics, full theme access, font and color customization, video uploads, Google Analytics integration, and faster support. 
• Business Plan: Starts at $25/month (billed yearly) — You get 50GB of storage, managed WordPress hosting, priority 24/7 support, advanced developer tools (SFTP, SSH, WP-CLI, Git), and full plugin freedom. 
• Commerce Plan: Starts at $45/month (billed yearly) — In addition to everything in Business, it includes premium eCommerce extensions, optimized WooCommerce hosting, and enhanced performance and security for selling at scale.
• Enterprise Plan: Starting at $25,000/year — Enterprise offers unmatched scalability, advanced security, dedicated support, and data-driven capabilities built for mission-critical WordPress deployments. 

✅ Pros

• Unmatched customization options with thousands of themes and plugins
• Highly scalable, suitable for small blogs to large eCommerce sites
• Open-source platform with a large, supportive community
• Extensive third-party integrations and developer-friendly features
• Greater control over website functionality and design

❌ Cons

• Requires technical know-how for setup and maintenance
• More hands-on management is needed for hosting, security, and updates
• Can be overwhelming for beginners without web development experience
• Additional costs for premium themes, plugins, and hosting services

6. Hostinger

Primarily designed as a website builder with integrated hosting, Hostinger provides a more flexible approach, allowing users to select and customize their hosting environment based on specific requirements.

This flexibility can be particularly advantageous for those looking to optimize performance and scalability. Additionally, Hostinger's pricing is generally lower than that of many other website builders, making it a cost-effective choice for individuals and businesses on a budget.

The Hostinger Website Builder enhances this value by enabling users to create a website instantly with AI or by customizing one of its 150 pre-made templates, offering a blend of ease and efficiency.

However, Hostinger may require a bit more technical expertise to navigate and set up than Wix's user-friendly drag-and-drop interface. Users also need to purchase a separate domain, adding an extra step to the setup process. 

Despite these challenges, Hostinger's robust hosting solutions, AI-powered website builder, and affordability make it a strong contender for those seeking a more customizable, cost-efficient web hosting and website-building option.

💰Pricing

• Premium Plan: Starts at $1.99/month (billed long-term) — Create up to 3 websites and includes 20GB of SSD storage, a free domain for one year, free SSL, weekly backups, and basic email hosting. It also comes with Hostinger’s AI Website Builder and managed WordPress features.
• Business Plan: Starts at $2.99/month (billed long-term) — Host up to 50 websites, use fast NVMe storage, run managed Node.js apps, and access daily and on-demand backups. Added perks include a free CDN, AI-powered WordPress tools, and eCommerce site creation.
• Cloud Startup Plan: Starts at $6.99/month (billed long-term) — Supports up to 100 websites, includes powerful cloud hosting resources, priority 24/7 support, a dedicated IP address, and significantly higher server limits. 

✅ Pros

• More affordable than many website builders
• Variety of hosting options (shared, cloud, VPS)
• Free custom domain
• Greater flexibility in customizing the hosting environment
• Potential for better performance and scalability
• Robust features for advanced users
• AI-powered website builder for instant site creation
• 150 pre-made templates for easy customization

❌ Cons

• Less user-friendly compared to Wix's drag-and-drop interface
• Requires a separate domain purchase
• May need more technical expertise to set up and manage
• Lacks the integrated, all-in-one approach of dedicated website builders
• Additional configuration may be necessary for beginners

7. Pixpa

Pixpa is a purpose-built website builder for photographers, artists, and visual creators who need their site to double as both a portfolio and a storefront.

Instead of trying to serve every type of website, Pixpa focuses almost entirely on showcasing visual work, which shows in its gallery-first templates and creator-specific tools.

It offers strong customization without overwhelming users, making it easy to present photos, videos, and projects in a clean, professional way.

Pixpa also goes beyond portfolios with built-in eCommerce, client proofing, and marketing tools.

For creatives who want to sell their work and manage clients from one place, Pixpa is a compelling alternative to Wix.

💰Pricing

• Basic: $4.00/month — Best for simple portfolios and personal sites.
• Creator: $7.50/month — Adds unlimited pages, downloads, and shopping cart features.
• Professional: $10.00/month — Includes larger storage limits and advanced selling tools.
• Advanced: $12.50/month — Built for high-volume creators with large downloads and client needs.
• All plans include hosting on AWS, SSL certificates, unlimited bandwidth, a 15-day free trial, and a free domain for one year on annual plans.

✅ Pros

• Designed specifically for photographers and visual creatives
• Excellent gallery layouts and image presentation tools
• Built-in client proofing system (rare among website builders)
• Strong tools for selling digital products, services, and prints
• Easy theme switching without rebuilding your site
• Affordable, all-inclusive pricing with no transaction fees

❌ Cons

• Not suitable for non-creative or general-purpose websites
• Editor is more structured than true drag-and-drop builders
• No centralized media library for reusing images across pages
• Limited third-party app ecosystem compared to Wix
• Their customer support team is small, with chat and email only

8. Weebly

Known for its intuitive drag-and-drop interface, Weebly allows users to create professional-looking websites quickly and easily, making it ideal for beginners and small business owners.

Weebly’s eCommerce features are highly integrated, providing seamless tools for online stores, including inventory management, secure checkout, and customizable product pages, which are particularly appealing for those focusing on online retail.

Additionally, Weebly offers competitive pricing plans that include hosting and domain registration, often at lower prices than Wix.

While it may not offer the same level of design freedom and extensive app market as Wix, Weebly’s ease of use, strong eCommerce functionality, and cost-effective pricing make it a compelling choice for many users.

💰Pricing

• Free Plan: $0/month — This plan lets you build a website with Weebly branding and a Weebly subdomain, but customization and advanced features are limited. 
• Personal Plan: $10/month (billed annually) — Allows you to connect a custom domain and removes most restrictions found in the free version. 
• Professional Plan: $12/month (billed annually) — In addition to connecting your domain, this plan adds increased customization options and more flexibility in site design. 
• Performance Plan: $26/month (billed annually) — Includes advanced features to help manage and scale your site, making it the best choice for online stores or business websites that need stronger tools and support.

✅ Pros

• Intuitive drag-and-drop interface ideal for beginners.
• Strong integrated eCommerce features
• Competitive pricing plans with hosting and domain registration
• Seamless tools for online stores (inventory management, secure checkout)
• User-friendly, quick setup process

❌ Cons

• Less design flexibility compared to Wix
• Smaller app market with fewer third-party integrations
• Limited customization options for advanced users
• Fewer advanced design features

9. Web.com

Web.com is a beginner-friendly website builder designed for small businesses that want to get online quickly with minimal setup. 

The platform focuses on simplicity, using a section-based editor and AI-assisted tools to help users build a professional site without technical knowledge. 

Its recent integration with Network Solutions brings decades of hosting and domain expertise, along with bundled marketing and eCommerce tools. 

While it doesn’t offer the creative freedom or app ecosystem of Wix, it delivers a streamlined, business-first experience. 

This makes it a practical alternative for users who value ease of use over deep customization.

💰Pricing 

• Website Builder: Starts at $1.99/month (renews at $16.99/month).
• Website + Marketing: Starts at $3.99/month (renews at $21.99/month).
• eCommerce: Starts at $9.99/month (renews at $29.99/month).

✅ Pros

• Affordable introductory pricing for new users
• Very beginner-friendly, guided setup with AI tools
• Built-in eCommerce, marketing, and appointment scheduling tools
• Free domain and SSL included with plans
• 24/7 phone, chat, and email support

❌ Cons

• Limited design flexibility compared to Wix
• Section-based editor restricts advanced customization
• No large app marketplace or third-party extensions
• Templates can’t be easily switched after building pages
• Renewal pricing is significantly higher than intro rates

10. GoDaddy

GoDaddy is for users who care more about speed and simplicity than deep customization.

Its website builder is designed to get you online fast, with a guided, section-based editor that never feels overwhelming.

GoDaddy works best for non-technical users, solo founders, and local businesses that want a clean site without fiddling with design details.

Where it really differentiates itself is as a one-stop shop, bundling website building with email marketing, social media tools, appointments, and a basic CRM.

If you’re willing to stay within its limits, GoDaddy offers a surprisingly convenient all-in-one setup.

💰Pricing

• Basic Website Plan: Starts around $10/month — Includes website builder, hosting, SSL, email marketing, and business tools.
• Premium & eCommerce Plans: Higher tiers add appointments, online selling, and expanded business features

✅ Pros

• Extremely easy to use, even for non-tech-savvy users
• One of the fastest ways to launch a functional website
• All plans include business tools like email marketing, social media scheduling, appointments, and a simple CRM
• Affordable pricing compared to most competitors
• Excellent mobile app that mirrors the desktop experience
• Easy cancellation with no hidden hoops

❌ Cons

• Very limited design and layout customization
• No true drag-and-drop or custom sections
• Homepages tend to look similar across themes
• eCommerce tools are weak and easy to outgrow
• Checkout redirects users off your domain
• Limited support for advanced integrations and custom code

Build Your Website With Fourthwall!

While the Wix alternatives presented above offer features or benefits that better suit specific needs, Fourthwall is the best all-in-one solution for creators looking to build their website, expand their brand, and save time.

With Fourthwall, content creators can easily launch a website, source and sell products, and offer memberships to their supporters. It offers fully customizable, free-to-use websites with professional themes.

The platform also provides built-in marketing tools to help creators promote their brands and increase their online visibility. Plus, its eCommerce platform allows creators to sell products and merchandise to their audience.

So, if you’re looking for a comprehensive website builder to help promote your brand and monetize your content, then join Fourthwall today!

FAQ: Wix Alternatives

Is Wix still a good website builder, or should I switch?

Wix is still a solid website builder for beginners who want drag-and-drop simplicity.

However, its limited storage on lower-paid plans, transaction fees, and lack of easy template switching push many users to look elsewhere.

If you’ve outgrown Wix or need better eCommerce, SEO, or pricing tools, switching makes sense.

Which website builder is better than Wix for eCommerce?

If your main goal is running an online store, Shopify and Fourthwall are both stronger than Wix.

Shopify excels at large-scale eCommerce stores with inventory and shipping tools, while Fourthwall is ideal for creators selling merch, digital products, and memberships.

Wix works for small stores, but serious sellers often outgrow it quickly.

What is the easiest website builder for beginners?

For absolute beginners, Wix and Fourthwall are among the easiest options.

Fourthwall is especially fast to set up and includes monetization tools like email marketing, donations, and memberships.

If ease of use matters more than customization, these platforms are hard to beat.

Which Wix alternative offers the best free plan?

Webflow and Wix both offer free plans, but they’re mainly for testing and prototyping.

If you want to start selling without monthly fees, Fourthwall’s free plan stands out, as it allows creators to launch a store and only pay fees when they make sales.

Most other platforms reserve serious features for paid plans.