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Learn How to Market Your Shop

Your guide to marketing and growing your shop for success. Learn how to engage supporters, boost sales, and scale your shop effectively.

Follow this launch timeline to boost your sales

Fourthwall has helped over 100k creators launch their brands. Every creator launching an online store or curating a merch drop should have a planned strategy to ensure success. Learn how to sell more by following this guide.

Launch Date Template ๐Ÿš€

Be sure to plan your "go-to-market" strategy ahead of time to optimize your sales potential.

3-4 Weeks Before Launch

Ask members of your community if they'd be interested in purchasing merch ๐Ÿค”

Review feedback & start building creative ideas for products and designs ๐Ÿง 

Browse our product catalog and choose the right products for your community

Get help from artists to create your designs (ask community members or check out our picks) ๐ŸŽจ

Finish up your product designs & order samples ๐Ÿ‘•

2 Weeks Before Launch

Tease your upcoming launch on your socials ๐Ÿ™Š

Promote an email list to get subscribers and build hype ๐Ÿ“ง

Create promotional content for your drop, post images of yourself wearing your product ๐Ÿคณ

1 Week Before Launch

Share your site locked site link with a countdown to launch date โณ

Promote your upcoming drop on socials ๐Ÿ“ฑ

Create a time-sensitive promo code and offer it to email subscribers or active community members ๐Ÿท๏ธ

Enable Integrations - Connect to YouTube Product Shelf, Meta Shop, TikTok Shop, and X Shop, and enable Twitch Gifting ๐Ÿ”—

Day of Launch

Set your site to LIVE! ๐Ÿš€

If you're a streamer, go live and launch your site/new drop while streaming ๐Ÿ“น

Post "New drop is live" promotional content on your socials, newsletter, and SMS ๐Ÿ“ข

Engage with your community on socials, like and retweet supporters that are making purchases ๐Ÿซ‚

After Launch

Continue promoting on socials & engaging with supporters ๐Ÿ—ฃ๏ธ

Send Thank You Videos to early customers ๐Ÿค—

Reshare images from supporters that tag you when their orders arrive ๐Ÿ“ฆ

For limited time drops, create urgency by announcing "last week to place orders!" ๐Ÿšจย ย 

Expert tips for boosting sales

It's important to properly plan your drops ahead of time, and then maintain your success with the following strategies.

Keep your shop updated

Regularly updating your shop keeps it fresh and engaging, encouraging supporters to return and discover new products. It shows that your shop is active and evolving, which helps build trust and drive more sales over time.
Learn more

Offer promo codes

Offering promo codes is a simple way to boost sales and reward supporters. They create urgency, attract new buyers, and keep your existing supporters engaged and coming back for more.
Create promo codes
Fourthwall Thank you video with Phil Defranco

Send Thank you videos

Sending Thank You videos is a personal way to show appreciation to your supporters. It builds a stronger connection, making supporters feel valued and more likely to return. This simple gesture can lead to increased loyalty and long-term engagement with your shop.
Learn more

Learn from other creators

An image of Joe Santagato and the Santagato Studios website

Santagato Studios

The Santagato Studios team passed their year-long goal of passing six-figures in less than six months on Fourthwall. Hereโ€™s how they did it, and how they've continued growing ๐Ÿš€
An image of Maddy Mitchell and her Mads Mitch store

Mads Mitch

Mads decided to take on the journey of creating her own merch line. After creating her designs, she was able to quickly put her new collection together on Fourthwall. When launch day came, her shop was flooded with orders. Learn how she did it.โ€
An image of Will Neff and his Neff Hot Sauce Store

Will Neff

Will Neff is a Twitch streamer and YouTuber that has now entered the hot sauce world. He uses Fourthwall to sell his version of Speedy's Hot Sauce and additional merch items. Learn more about his journey here.
An image of Snazzy Seagull and her website

Snazzy Seagull

From Memes to Merch: Snazzy Seagull expanded her ecommerce business by creating a Fourthwall shop. She made more sales in her first weekend on our platform than she did in one month on others. Learn more about her journey to success.

How to create and sell

Learn from our best practices to create and promote your collection
1. customize your site
Fourthwall gives creators full control to design their site using easy-to-edit templates or custom code for a truly unique look. This flexibility lets you build a shop that perfectly reflects your brand and vision.
Learn more โ†’
2. design your products
Choose from hundreds of products in our catalog and upload your designs. Check with supporters to see what designs they'd like, to make sure your products resonate with your community.
Learn more โ†’
3. promote your drop
Promoting your shop across your socials is key to reaching more supporters and driving sales. Build hype around your drops and offer promo codes to excite your community.
Learn more โ†’

Create the ultimate online store

Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 3% flat fee
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle payment processing?

Yes! Fourthwall operates as the "Merchant of Record" and automatically supports the following payment methods on checkout:

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can Iย connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Does Fourthwall offer artwork &ย design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Sign up now.