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Learn How to Market Your Shop

Your guide to marketing and growing your shop for success. Learn how to engage supporters, boost sales, and scale your shop effectively.
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Follow this launch timeline to boost your sales

Fourthwall has helped over 100k creators launch their brands. Every creator launching an online store or curating a merch drop should have a planned strategy to ensure success. Learn how to sell more by following this guide.

Launch Date Template 🚀

Be sure to plan your "go-to-market" strategy ahead of time to optimize your sales potential.

3-4 Weeks Before Launch

Ask members of your community if they'd be interested in purchasing merch 🤔

Review feedback & start building creative ideas for products and designs 🧠

Browse our product catalog and choose the right products for your community

Get help from artists to create your designs (ask community members or check out our picks) 🎨

Finish up your product designs & order samples 👕

2 Weeks Before Launch

Tease your upcoming launch on your socials 🙊

Promote an email list to get subscribers and build hype 📧

Create promotional content for your drop, post images of yourself wearing your product 🤳

1 Week Before Launch

Share your site locked site link with a countdown to launch date ⏳

Promote your upcoming drop on socials 📱

Create a time-sensitive promo code and offer it to email subscribers or active community members 🏷️

Enable Integrations - Connect to YouTube Product Shelf, Meta Shop, TikTok Shop, and X Shop, and enable Twitch Gifting 🔗

Day of Launch

Set your site to LIVE! 🚀

If you're a streamer, go live and launch your site/new drop while streaming 📹

Post "New drop is live" promotional content on your socials, newsletter, and SMS 📢

Engage with your community on socials, like and retweet supporters that are making purchases 🫂

After Launch

Continue promoting on socials & engaging with supporters 🗣️

Send Thank You Videos to early customers 🤗

Reshare images from supporters that tag you when their orders arrive 📦

For limited time drops, create urgency by announcing "last week to place orders!" 🚨  

View all holiday dates

Expert tips for boosting sales

It's important to properly plan your drops ahead of time, and then maintain your success with the following strategies.

Keep your shop updated

Regularly updating your shop keeps it fresh and engaging, encouraging supporters to return and discover new products. It shows that your shop is active and evolving, which helps build trust and drive more sales over time.
Learn more

Offer promo codes

Offering promo codes is a simple way to boost sales and reward supporters. They create urgency, attract new buyers, and keep your existing supporters engaged and coming back for more.
Create promo codes
Fourthwall Thank you video with Phil Defranco

Send Thank you videos

Sending Thank You videos is a personal way to show appreciation to your supporters. It builds a stronger connection, making supporters feel valued and more likely to return. This simple gesture can lead to increased loyalty and long-term engagement with your shop.
Learn more

Learn from other creators

An image of Joe Santagato and the Santagato Studios website

Santagato Studios

The Santagato Studios team passed their year-long goal of passing six-figures in less than six months on Fourthwall. Here’s how they did it, and how they've continued growing 🚀
Read more
View site ↗
An image of Maddy Mitchell and her Mads Mitch store

Mads Mitch

Mads decided to take on the journey of creating her own merch line. After creating her designs, she was able to quickly put her new collection together on Fourthwall. When launch day came, her shop was flooded with orders. Learn how she did it.‍
Read more
View site ↗
An image of Will Neff and his Neff Hot Sauce Store

Will Neff

Will Neff is a Twitch streamer and YouTuber that has now entered the hot sauce world. He uses Fourthwall to sell his version of Speedy's Hot Sauce and additional merch items. Learn more about his journey here.
Read more
View site ↗
An image of Snazzy Seagull and her website

Snazzy Seagull

From Memes to Merch: Snazzy Seagull expanded her ecommerce business by creating a Fourthwall shop. She made more sales in her first weekend on our platform than she did in one month on others. Learn more about her journey to success.
Read more
View site ↗
View all case studies

How to create and sell

Learn from our best practices to create and promote your collection
1. customize your site
Fourthwall gives creators full control to design their site using easy-to-edit templates or custom code for a truly unique look. This flexibility lets you build a shop that perfectly reflects your brand and vision.
Learn more →
2. design your products
Choose from hundreds of products in our catalog and upload your designs. Check with supporters to see what designs they'd like, to make sure your products resonate with your community.
Learn more →
3. promote your drop
Promoting your shop across your socials is key to reaching more supporters and driving sales. Build hype around your drops and offer promo codes to excite your community.
Learn more →

Create the ultimate online store

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Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. Creators set their own margins. Here is how our pricing & splits work:

  • Products from our product catalog. The cost of a product from the product catalog (which you can monitor during the design process) gets deducted from the selling price you set. There are no extra percentages/margins. You keep the entire difference.
  • Products you self-source. No fees
  • Digital products. 3% flat fee
  • Memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Non-US credit cards have a 3.9% +$0.30 payment processing fee. Fees vary for PayPal and other providers. You can learn more on our pricing page.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • Personalized thank you videos to send to your supporters
  • YouTube Product Shelf
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Facebook and Instagram Shopping
  • Members-only Discord server
  • TikTok feeds
  • And many more...
Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Anyone can start for free, though the experience is optimized for people who have communities.

Can I order samples?

Yes! Fourthwall helps you to launch an elevated high-quality product line that fits your brand. Whether that is retail-quality merch, bespoke goods, or something else, you should be proud of what you're selling to your fans. That's why we make it easy to order samples directly within the product experience, so you're 100% confident that you're giving your community a product that represents the same level of quality that you put into everything else that you do.

Do you ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, and AUS. Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 7-10 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

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