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Launch Your Brand This Holiday Season

Our team is ready to support you this holiday season. Here's the ultimate guide to getting your shop ready for the last few months of 2024.

Make the most of the holidays

Learn how to sell

Discover the essential tips to successfully sell your products. Create effective promo codes, choose the right items to showcase, and plan a marketing calendar to boost your promotions at the perfect time. Our guide is packed with everything you need to grow your shop and engage your supporters.

Sell your own knitwear

Fourthwall has teamed up with Knitwise to bring you the ability to sell custom knitwear on-demand. Make your holiday drop even better by offering festive cardigans, ugly Christmas sweaters, and much more!

Build your Winter Collection

You don't need to change much on your site for the holidays. We suggest creating a "Winter Collection" section that hosts cold-weather apparel and accessories and updated festive designs.

Important Dates

Be sure to keep up with the following dates to optimize your holiday sales.

September

Mon. 23rd - Submit final plushie sample order for in-person approval

PLUSHIES

Wed. 25th - Submit final plushie sample order for video approval

PLUSHIES

October

Fri. 11th - Prep shop for Fall/Halloween

Sun. 13th - Deadline for plushie pre-order sales and bulk inventory purchases for Dec. 24th delivery

PLUSHIES

Mon. 14th - Deadline for knitwear sample orders to use for promotional content

KNITWEAR

Mon. 14th - Promote Fall/Halloween collection 🗣️

Thu. 31st - Halloween

November

Mon. 4th - Order product samples to use for promotional materials 👕

APPAREL

Thu. 7th - Refresh your storefront for the holidays ✨

Sun. 13th - Shoot promotional content for Black Friday & Cyber Monday 📸

Fri. 15th - Deadline for knitwear orders for Dec 24th arrival (Standard Shipping)

KNITWEAR

Thu. 21st - Announce your holiday drop 🗣️

Fri. 22nd - Announce your holiday Memberships specials 🗣️

MEMBERSHIPS

Sat. 23rd - Deadline for knitwear orders for Dec 24th arrival (Expedited Shipping)

KNITWEAR

Wed. 27th - Add promo codes to your storefront, promote your shop 🏷️

Thu. 28th - US Thanksgiving

Fri. 29th - Black Friday 🛍️

Sat. 30th - Small Business Saturday 🛍️

December

Sun. 1st - Offer new promotional codes or sales on your shop 🏷️

Mon. 2nd - Cyber Monday 🛍️

Fri. 6th - Standard shipping cutoff for Dec. 24th delivery (outside US/EU)

APPAREL

Fri. 6th - Final purchase date for delivery to customer by Dec. 24th

PLUSHIES

Tue. 10th - Standard shipping cutoff for Dec. 24th delivery (US/EU)

APPAREL

Mon. 16th - Expedited shipping cutoff for Dec. 24th delivery (US/EU)

APPAREL

Tue. 24th - Christmas Eve

Wed. 25th - Christmas Day & First Day of Hanukkah

Tue. 31st - New Years Eve

Browse our top winter products 🧣

Check out our bestsellers that will keep your supporters warm this holiday season.
Mugz WGM78
White Glossy Mug
From $5.95
Yupoong 1501KC
Yupoong Cuffed Beanie
From $12.49
AS Colour 5161
AS Colour Unisex Premium Oversized Hoodie
From $36.50
Allcolor TB001
Throw Blanket
From $24.95
Bella+Canvas 3501
Bella+Canvas Supersoft Long Sleeve T-Shirt
From $17.75
Allcolor 5478
Soy Wax Candle In A Clear Glass Jar
From $12.95
Knitwise K02
Knitted Crewneck Sweater Relaxed Fit
From $39.00
SOCCO SC200
SOCCO Embroidered Crew Socks
From $22.45

3 ways to 3x your holiday sales 📈

Learn from our best practices to promote your shop
1. Twitch Gifting
Get in the holiday spirit with Twitch gifting. Give your viewers the ability to gift merchandise or memberships to each other while you’re live – a proven way to increase sales, build hype, and engage with your audience.
Learn more →
2. thank you videos
Spread some extra love to your community during the holidays by sending personalized thank yous to your supporters.
Learn more →
3. promo codes
Creators are more likely to double their sales by offering promo codes and discounts during the holidays. Be sure to join the hype by running sales during Black Friday!
Learn more →

Design the ultimate holiday collection

Make more products your fans will love

Choose from hundreds of high-quality products you can design and sell instantly.
Fourthwall stocking stuffer items

Stocking stuffers

When you add a few low-cost items to your shop, supporters are more likely to add them to their cart before checking out. These smaller items make for great stocking stuffers.
Shop accessories
Fourthwall home & living presents

Home & Living presents

Products to use around the house make for great holiday presents. They're are a fun and unique option that anyone can enjoy and use more often than apparel.
Browse home products

Keep reading

Getting Started on Fourthwall
March 24, 2023
4 min read
How to Get Your First Sales: Growing Income as a Creator
June 6, 2023
5 min read
10 Tips to 10x Your Sales
May 28, 2024
5 min read

Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. Creators set their own margins. Here is how our pricing & splits work:

  • Products from our product catalog. The cost of a product from the product catalog (which you can monitor during the design process) gets deducted from the selling price you set. There are no extra percentages/margins. You keep the entire difference.
  • Products you self-source. No fees
  • Digital products. 3% flat fee
  • Memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Non-US credit cards have a 3.9% +$0.30 payment processing fee. Fees vary for PayPal and other providers. You can learn more on our pricing page.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • Personalized thank you videos to send to your supporters
  • YouTube Product Shelf
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Facebook and Instagram Shopping
  • Members-only Discord server
  • TikTok feeds
  • And many more...
Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Anyone can start for free, though the experience is optimized for people who have communities.

Can I order samples?

Yes! Fourthwall helps you to launch an elevated high-quality product line that fits your brand. Whether that is retail-quality merch, bespoke goods, or something else, you should be proud of what you're selling to your fans. That's why we make it easy to order samples directly within the product experience, so you're 100% confident that you're giving your community a product that represents the same level of quality that you put into everything else that you do.

Do you ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, and AUS. Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 7-10 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.