Launch Your Brand This Holiday Season

Our team is ready to support you this holiday season. Here's the ultimate guide to getting your shop ready for the last few months of 2026.

Make the most of the holidays

Learn how to sell

Discover the essential tips to successfully sell your products. Create effective promo codes, choose the right items to showcase, and plan a marketing calendar to boost your promotions at the perfect time. Our guide is packed with everything you need to grow your shop and engage your supporters.

Sell your own knitwear

Fourthwall has teamed up with Knitwise to bring you the ability to sell custom knitwear on-demand. Make your holiday drop even better by offering festive cardigans, ugly Christmas sweaters, and much more!

Build your Winter Collection

You don't need to change much on your site for the holidays. We suggest creating a "Winter Collection" section that hosts cold-weather apparel and accessories and updated festive designs.

Important Dates

Be sure to keep up with the following dates to optimize your holiday sales.

October

Fri. 9th - Prep shop for Fall/Halloween ✨

Mon. 12th - Deadline for knitwear sample orders to use for promotional content

KNITWEAR

Tue. 13th - Promote Fall/Halloween collection 🗣️

Wed. 14th - Deadline for plushie pre-order sales and bulk inventory purchases for production before CNY

Plushies

Sat. 31st - Halloween 🎃

November

Tue. 3rd - Order product samples to use for promotional materials 👕

Apparel

Fri. 6th - Refresh your storefront for the holidays ✨

Mon. 9th - Deadline for knitwear orders for Dec 24th arrival (Standard Shipping)

KNITWEAR

Thu. 12th - Shoot promotional content for Black Friday & Cyber Monday 📸

Fri. 20th - Announce your holiday drop 🗣️

Mon. 23rd - Deadline for knitwear orders for Dec 24th arrival (Expedited Shipping)

KNITWEAR

Wed. 25th - Add promo codes to your storefront, promote your shop 🏷️

Thu. 26th - US Thanksgiving

Fri. 27th - Black Friday 🛍️

Sat. 28th - Small Business Saturday 🛍️

Sun. 29th - Final purchase date for delivery to customer by Dec. 24th

Plushies

Mon. 30th - Cyber Monday 🛍️

Mon. 30th - Offer new promotional codes or sales on your shop 🏷️

Mon. 30th - Estimated standard shipping cutoff for Dec. 24th delivery (outside US/EU)

Apparel

December

Fri. 4th - First day of Hanukkah

Thu. 10th - Standard shipping cutoff for Dec. 24th delivery (US)

Apparel

Tue. 15th - Expedited shipping cutoff for Dec. 24th delivery (US)

Apparel

Thu. 24th - Christmas Eve

Fri. 25th - Christmas Day

Thu. 31st - New Year's Eve

Browse our top winter products 🧣

Check out our bestsellers that will keep your supporters warm this holiday season.
Yupoong 1501KC
Yupoong Cuffed Beanie
From $13.79
Mugz WGM78
White Glossy Mug
From $5.95
Cotton Heritage M2580
Cotton Heritage Unisex Premium Hoodie
From $27.29
Lane Seven LS14004
Lane Seven Premium Crewneck Sweatshirt
From $21.75
Allcolor 1224
Wrapping Paper Sheets (3)
From $9.13
Lane Seven LST006
Lane Seven Fleece Joggers
From $23.75
Knitwise K02
Knitted Crewneck Sweater Relaxed Fit
From $39.00

3 ways to 3x your holiday sales 📈

Learn from our best practices to promote your shop
1. Twitch Gifting
Get in the holiday spirit with Twitch gifting. Give your viewers the ability to gift merchandise or memberships to each other while you’re live – a proven way to increase sales, build hype, and engage with your audience.
Learn more →
2. Thank you videos
Spread some extra love to your community during the holidays by sending personalized thank yous to your supporters.
Learn more →
3. Promo codes
Creators are more likely to double their sales by offering promo codes and discounts during the holidays. Be sure to join the hype by running sales during Black Friday!
Learn more →

Design the ultimate holiday collection

Make more products your fans will love

Choose from hundreds of high-quality products you can design and sell instantly.
Fourthwall stocking stuffer items

Stocking stuffers

When you add a few low-cost items to your shop, supporters are more likely to add them to their cart before checking out. These smaller items make for great stocking stuffers.
Shop accessories
Fourthwall home & living presents

Home & living presents

Products to use around the house make for great holiday presents. They're are a fun and unique option that anyone can enjoy and use more often than apparel.
Browse home products

Frequently asked questions

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you self-source. No fee (0% fee)
  • Digital products. 5% flat fee
  • Memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

Yes! Fourthwall operates as the "Merchant of Record" and automatically supports the following payment methods on checkout:

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience.

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, and AUS. Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 7-10 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Yes, in a few places, all of it being optional, to help with the busywork of running a shop. Your art, your designs, your shop data, and your customer information are not used to train AI models, and you can turn AI off across your shop in your account settings. More information can be found on our AI transparency page.

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn more.