How Hailee and Kendra Moved their Merchandise and Memberships Under One Platform

Hailee and Kendra have become a powerhouse couple in the content creation world, known for their vibrant personalities, honest representation of LGBTQ+ relationships, and their commitment to spreading positivity. 

Their career, which started on TikTok during the pandemic, has now evolved across multiple platforms, including Twitch, Instagram, Snapchat, Facebook and YouTube—with the latter being their most active by posting two long-form videos a week, along with a daily Short. 

As Hailee and Kendra’s audience grew, so did their need for a platform that could keep up with their ambitions. After trickling back and forth with both Spring and Patreon for some time, the couple wanted a solution that would allow them to unify their membership and merchandise offerings under one roof. 

Recognizing these needs, they decided to switch to Fourthwall, where they could build a fully branded website tailored to their growing community while integrating exclusive membership perks and offer a streamlined shopping experience. 

The Challenge: Outgrowing Existing Platforms

Hailee and Kendra started offering memberships on Patreon back in 2020. At the time, the couple had just been on TikTok for about a year and started to find success as creators. 

“It was during the Pandemic and Patreon was a way for us to connect on a more personal level with our community - and for our community to connect with us, but also support us.” 

However, as their following and social media grew bigger, Hailee and Kendra realized that Patreon was no longer equipped to meet their needs for connecting with their community. 

“We initially moved our merchandise from Spring to Fourthwall (in October 2023), attracted by the chance to personalize our website and shop, but also by the Twitch gifting integration (provided on Fourthwall). Then we started exploring the “Memberships” side of it and we decided to leave Patreon after finding out about what Fourthwall had to offer.”

By June 2024, Hailee and Kendra had fully transitioned their memberships to Fourthwall, finding it a better fit for their growing audience.

“It's not only a better fit for the type of content we wanted to share, but having our merch and our Memberships in the same space, makes it easier to manage. The fact that it gives us our very own personalized app, is such a cool option! Moreover, Fourthwall gives us a better cut: 95/5. So, all considered, it's just an overall better experience, for both our community and us.”

How Hailee and Kendra Made the Switch to Fourthwall

Hailee and Kendra knew that moving to a new platform required careful planning to avoid disrupting their growing community. Here’s a step-by-step look at how they made the transition to Fourthwall seamlessly:

Step 1: Gauge Audience Interest

On June 11, 2024, Hailee and Kendra began their transition strategy by polling their Patreon community to gauge members’ openness to switching to Fourthwall. With 59% of members expressing interest and 33% wanting more information, this positive response gave them the green light to proceed. 

By engaging with their community early, they could identify expectations, reinforce members' importance in the decision, and ensure the transition aligned with their audience’s needs.

Step 2: Highlighting Benefits

Hailee and Kendra used a series of posts to communicate Fourthwall's benefits, positioning it as an upgrade. They highlighted exclusive content perks, better merchandise discounts, and platform integration with Twitch and YouTube for loyal followers. 

Additionally, they made sure to note the favorable 95/5 revenue split on Fourthwall, emphasizing that the extra income would allow them to reinvest more into creating quality content. This message reassured members that the switch was mutually beneficial.

Step 3: Offer Incentives

To make the move enticing, the couple offered a 50% discount on the first month for those who joined Fourthwall early. This introductory incentive lowered the barrier to entry, especially for existing members who appreciated the gesture and felt rewarded for their loyalty. By minimizing financial concerns, they helped ease any reluctance among subscribers about switching platforms.

Step 4: Provide Clear Communication

Clear, consistent communication was essential for Hailee and Kendra. Starting on June 12, they provided updates and sent personal messages to paying Patreon members, detailing when the switch would occur, how to access Fourthwall, and where to find exclusive discounts and content. 

On June 17, they announced they would no longer post on Patreon and reminded members about the 50% discount code. By August 8, they officially pinned a final post on Patreon, reiterating the benefits and FAQ about Fourthwall. This transparent approach kept their audience informed and minimized confusion.

Step 5: Follow Up and Expand

After the transition, Hailee and Kendra promoted their Fourthwall memberships on other platforms, including YouTube, and Twitch. This cross-promotion attracted new members while inviting their existing followers to explore the new platform. By diversifying their membership base and engaging followers across multiple channels, they strengthened their community foundation on Fourthwall, resulting in a substantial increase in members.

The Result: A More Engaged Community and Increased Revenue

The move to Fourthwall allowed Hailee and Kendra to finally unify their merchandise and memberships under one roof. With their personalized Fourthwall website and mobile app, the couple were allowed to offer their followers an immersive experience. 

Ultimately, Hailee and Kendra’s community responded enthusiastically to the switch, leading to an impressive growth in both memberships and merchandise sales. Starting with 187 members on Patreon, they quickly saw this number more than double on Fourthwall, reaching 460 members in just four months! 

This significant increase not only highlights the strength of Hailee and Kendra’s transition strategy but the broad appeal of Fourthwall’s unified platform for their followers. 

Build a Better Membership and Merchandise Platform with Fourthwall!

If you’re a creator looking to streamline your merchandise shop and memberships in one space, just like Hailee and Kendra, consider switching to Fourthwall! 

Fourthwall gives you the power to create a beautifully branded website that integrates everything your community loves:

• Unified Shop and Membership Platform: Fourthwall consolidates your shop and memberships into one seamless platform. This allows your fans to find everything in one place, from exclusive content to personalized merchandise, without navigating multiple websites.
• Exclusive Perks and Content Control: With Fourthwall Memberships, you can provide exclusive content that may not be possible on other platforms. Offer early access to episodes, bonus materials, behind-the-scenes footage, and personalized shout-outs, all while maintaining control over your content and pricing.
• Personalized Website and App: Fourthwall enables you to create a fully branded website and even offers a custom mobile app experience. This makes your brand truly feel like your own, giving your fans a direct and immersive way to interact with your content and merchandise.
• Integrated Sales Channels: Boost your reach with Fourthwall’s built-in shoppable integrations for platforms like YouTube, Twitch, TikTok, and Instagram. Your fans can discover and purchase your merchandise directly from these platforms, providing a seamless shopping experience and enhancing visibility across social media.
• Flexible Revenue and Better Earnings: Fourthwall lets creators earn more on each sale and membership. This transparent, favorable structure means you keep more of what you earn, helping you reinvest in your content and grow.
• Reliable Support and Easy Setup: Fourthwall is dedicated to creator success. With tools for easy site customization, an intuitive interface, and reliable customer support, you can set up your membership and merchandise platform quickly and start connecting with your audience without hassle.

Switching to Fourthwall means you’ll have all the tools needed to elevate your content and maximize your earnings, all on a platform tailored for creators. So if you’re looking to grow your brand while earning a steady revenue, consider signing up with Fourthwall today and watch your community explode in no time!