If you’re not selling merch on YouTube yet, you’re leaving one of the easiest and most profitable revenue streams on the table. 

For many creators, YouTube Ads and the YouTube Partner Program can be unpredictable, with earnings constantly shifting based on algorithm updates, advertiser demand, and changes in platform policies that are largely out of their control.

However, YouTuber merch puts the power back in your hands with income that’s completely yours to control. 

Unlike ad revenue, merch sales aren’t dependent on CPM rates or video performance. You decide the pricing, profit margins, and the type of products you want to offer. 

Moreover, selling custom merch on YouTube can also help solidify your brand’s identity, as every item, whether it be a hoodie, mug, or backpack, becomes a piece of your story that fans carry with them

And with eCommerce platforms like Fourthwall, it’s easier than ever to create a fully branded merch store and start selling without worrying about fulfillment or shipping.

Why Fourthwall Is the Best Tool for YouTube Merch

Fourthwall is more than just a platform for selling shirts and hoodies; it’s an all-in-one solution that handles everything from fulfillment and shipping to branding and YouTube integration. 

Whether you’re an established creator or just starting to monetize your YouTube channel, Fourthwall makes it easy to design, launch, and grow a professional merch store that feels truly yours.

Here are some reasons why Fourthwall is the best in the business:

• Zero Upfront Costs: With Fourthwall, you don’t need to invest in bulk orders or hold inventory, making it a risk-free option for creators of any size. Every product is printed and shipped on-demand, so you only pay for items when your fans place an order, allowing you to focus on designing and promoting instead of worrying about stock management.
• 300+ Premium Products: Our catalog features a diverse range of products, including classic shirts and hoodies, as well as unique merchandise items such as tote bags, mugs, and desk mats. This variety enables you to experiment with merchandise ideas that resonate with your audience, while keeping your shop fresh and exciting.
• YouTube Integration: Link your merch store directly to your YouTube channel through the Merch Shelf. Products can appear right under your videos. This means fans can shop without leaving the platform, boosting sales and creating a smoother purchasing experience.
• Sell Digital Content and Memberships: Go beyond physical merch, by selling exclusive digital products such as downloadable content, online courses, and behind-the-scenes videos. You can also offer fan memberships, providing your audience with VIP access to exclusive perks while generating a steady, recurring revenue stream.
• Full Brand Customization: Fourthwall provides you with the tools to create a storefront that looks and feels like your own website, featuring custom domains and layouts tailored to your style. Unlike cookie-cutter shops, you have the freedom to showcase your brand and content in a way that stands out and grabs your fans' attention.

With its risk-free setup, customizable storefronts, and seamless integration with YouTube merchandise tools, Fourthwall provides creators with complete control over their brand and revenue.

It’s the ultimate platform for turning any YouTube channel into a fully-fledged business that fans can support with products they’ll love.

What Type of Merch Sells Best on YouTube

When it comes to YouTube merch, starting with the classics is always a winning strategy. 

T-shirts, hoodies, hats, and mugs remain the most popular products because they’re affordable, versatile, and universally appealing to fans of all ages. 

Most YouTuber merch features logos, taglines, or iconic quotes from the creators' videos. These designs are not only simple but can quickly become fan favorites because they capture the channel's personality and give viewers something recognizable to show off their support. 

Start by experimenting with trending products to keep your store fresh and exciting. 

Stickers, phone cases, custom desk mats, and tote bags are becoming increasingly popular with YouTubers, especially those targeting younger audiences. 

These smaller items are low-cost, easy to sell, and make great impulse buys for your subscribers who want to support your channel without spending too much.

Also, don’t be afraid to explore niche merch ideas that tie directly to your content or community. 

For example, a fitness creator could launch custom merchandise, such as branded water bottles, gym towels, or resistance bands, while a gaming YouTuber might sell limited-edition mouse pads, collectible posters, or themed apparel inspired by their most popular videos. 

The key is to think beyond basic clothing and create products that feel authentic to your brand and channel identity.

How to Design Merch Your Fans Actually Want

Designing merch isn’t just about slapping a logo on a shirt; it’s about creating something your fans actually want to wear, use, and show off.  

To make that happen, you need designs that feel authentic to your channel, connect with your audience’s vibe, and stand out as more than just another piece of merch.

• Use Your Channel’s Identity: Fans connect with designs that reflect the personality of your content, making these items instantly recognizable and meaningful to your audience. Pull inspiration from your channel’s logo, color palette, catchphrases, or any memorable moments from your videos that your viewers love.
• Poll Your Audience: The easiest way to know what will sell is to ask your subscribers directly. Use tools like YouTube’s community tab, Instagram Stories, or even a quick poll in your video comments to see which designs, colors, or product types your fans would actually buy.
• Leverage Design Tools: Platforms like Canva, Kittl, or Fourthwall’s built-in design tool allow you to create professional, eye-catching graphics without needing advanced design skills. These tools make it easy to experiment with layouts, fonts, and color schemes, ensuring your custom merchandise looks polished and on-brand.
• Keep It Versatile: Simple, minimalist designs with bold typography or timeless color schemes often sell better because they’re wearable in everyday settings. When your shirts or hoodies fit seamlessly into a fan’s wardrobe, they’re more likely to become go-to items rather than one-off novelty pieces.

Remember, the key to creating YouTube merch that sells is understanding what resonates with your audience and staying true to your brand. Because when your designs feel personal, polished, and wearable, your fans won’t just buy your merch—they’ll want to promote it.

Step-by-Step Guide to Creating Merch with Fourthwall

The great thing about creating merch with Fourthwall is the simplicity.

Even if you’ve never sold products before, Fourthwall makes it incredibly easy to go from idea to launch. 

With no upfront costs, a wide range of customizable products, and intuitive tools, you can design and launch a fully branded merch store in just a few steps. Here’s how to get started:

Step 1: Sign Up for Fourthwall 

Getting started is completely free—no subscription fees, no contracts, no risk. Just head to Fourthwall, create your account, and you’re ready to start building your YouTuber merch store in minutes.

Step 2: Pick Your Products

Browse a catalog of over 300 premium products, including hoodies, shirts, stickers, mugs, tote bags, phone cases, and more.

Whether you’re going for everyday essentials or niche custom merchandise, there’s something to match your channel’s aesthetic and your audience’s style.

Step 3: Upload Your Design

Use Fourthwall’s built-in mockup tool to apply your design to the products you’ve selected.

You can preview how your artwork looks on everything from apparel to accessories, ensuring it’s print-ready and aligned with your brand.

Step 4: Set Pricing and Profit Margins

Each product comes with a transparent base cost, allowing you to price your custom merchandise with confidence. Whether you want to keep things affordable or create a premium drop, you’ll see exactly how much profit you’ll make from every sale.

Step 5: Launch Your Merch Store

Customize your online storefront to reflect your channel’s personality. Choose a custom domain, upload banner images, update product descriptions, and fine-tune your store layout so it feels like an extension of your YouTube channel.

Step 6: Order Samples

Before promoting your merch, it’s a smart move to order samples and check the print quality, fit, and materials yourself. Fourthwall has no minimum order requirements, so you can grab just one hoodie, shirt, or mug to ensure everything looks and feels exactly how you want before launching it to your audience.

How to Connect Your Fourthwall Shop to YouTube

Connecting your Fourthwall merch store to your YouTube channel enables your products to appear directly below your videos on the YouTube Merch Shelf, making it easier for fans to shop without leaving your content. 

While the process is straightforward, it does involve a few setup steps and a short waiting period while Google reviews your product listings.

Step 1: Link Your YouTube Channel to Your Fourthwall Shop

• In your Fourthwall dashboard, go to Shop Settings > Apps > YouTube Merch Shelf and click “Configure.”
• On the configuration screen, click “Connect” and select the Google account linked to your YouTube channel.
• Grant Fourthwall permission to view your YouTube account by clicking “Allow.” (This is necessary for linking your channel, but Fourthwall will not access your YouTube data beyond this connection.)
• Once linked, you’ll see a pending status while Google reviews your products. This review typically takes 24–48 hours to complete.
• You can monitor your product approval status under the YouTube Merch Shelf App configuration section in your dashboard. Products may be marked as approved, pending, or rejected (you can see rejection reasons by clicking “See Details”).
• Any product updates or design changes will trigger a new review, so plan accordingly.

Step 2: Add Your Shop in YouTube Studio

• Sign in to YouTube Studio and click “Monetization” in the left menu.
• Select the “Shopping” tab (only visible if your channel is eligible for this feature).
• If another platform’s store is already connected, remove it before linking your Fourthwall store.
• Click “Connect Store,” choose “Fourthwall,” and follow the prompts to continue.
• After connecting, your products will appear in an “In Review” state until approved by Google, which can take up to 24 hours.
• For faster approval, manually select the products you want to feature. Ensure all products meet YouTube’s Official Product Policies to avoid rejection.

Step 3: Linking Additional YouTube Channels

Fourthwall allows you to connect up to three YouTube channels to a single shop. To add another channel:

• Go to the YouTube Merch Shelf App configuration in your Fourthwall dashboard and click “+ Connect another channel.”
• Select the Google account linked to your additional channel and click “Allow” to grant access.
• Wait for Google’s review process to complete, then follow the steps above to add the new shop to YouTube Studio.

Once your YouTube merch store is linked and products are approved, they’ll appear directly under your videos, making it seamless for viewers to browse and purchase.

Promoting Your Merch on Your Channel

It’s essential to understand that your merchandise won’t sell itself. 

To effectively expose your products to your audience, you need to incorporate them into your content in a way that feels natural and engaging, without coming across as a forced advertisement.

Below are a few powerful strategies to showcase your merchandise and inspire your fans to click the “buy” button.

• Create a Launch Video: Kick off your merch drop with a dedicated announcement video that highlights your products, whether it’s your new line of hoodies, shirts, or accessories. Share the story behind the designs or what inspired the collection to make it feel more personal and meaningful to your audience.
• Feature Merch in Your Content: Don’t just talk about your merch; wear it, use it, or subtly show it off in your YouTube videos. When you’re rocking your own custom apparel or sipping from your branded mug on camera, it becomes part of your content’s visual identity, making it easier for viewers to picture themselves owning it.
• Cross-Promote: Take advantage of other platforms like TikTok, Instagram, or even Twitch to promote your merch store. Posting behind-the-scenes content, short product teasers, or fan shoutouts can help create buzz beyond your YouTube channel.
• Limited Editions: Nothing sparks excitement like exclusivity. Consider offering limited-edition drops or time-sensitive collections to create a sense of urgency, encouraging fans to grab their favorite pieces before they’re gone.

Remember, the more you weave your products into your content and engage fans across platforms, the more natural and successful your sales strategy will become.

How Much Can You Make Selling Merch?

The amount of money YouTubers can make from merch varies widely, but the potential is massive when done right. 

Your profit can depend on various factors, such as audience size, pricing strategy, and the effectiveness of integrating custom merchandise into your YouTube videos. 

For instance, if a shirt costs $10 to produce and you sell it for $25, you earn a clean $15 profit per sale. Multiply that by hundreds, or even thousands, of orders, and you can see how quickly YouTuber merch becomes a significant revenue stream.

The key to success is creating products your viewers actually want to wear or use, backed by a smart promotional strategy. 

By regularly featuring your merch in videos, linking your online store in descriptions, and leveraging limited-edition drops, you can build steady sales while strengthening your connection with fans.

Real YouTuber Merch Success Stories

When it comes to selling merch, nothing proves the power of custom products better than real-world examples.

Below are popular YouTubers who have transformed their channels into full-fledged brands by creating custom merch that resonates with their audience by using Fourthwall. 

Harry Mack

A freestyle rap artist and viral content creator, Harry Mack has built a strong personal brand around his music and live performances. 

His merch line includes tour-exclusive apparel, such as the “Anomaly Tour 2025 Collection,” featuring bold t-shirts, hoodies, and crewnecks, alongside fan favorites like “Flow State” mugs, lyric books, and vinyl records. 

By blending performance-driven designs with high-quality apparel and accessories, Harry has created merchandise that feels like an extension of his artistry and live show experiences.

Charlotte Dobre

Known for her witty and comedic reaction videos, Charlotte Dobre’s merch store perfectly blends the comedian’s crude humor and lavish style. 

Her “Stay Petty” collection, which features items like t-shirts, sweaters, track suits, stickers, and mugs, showcases how easily YouTubers can turn catchphrases into custom merchandise that fans love to wear and share.

Philip DeFranco

As one of YouTube’s most well-known news and commentary personalities, Philip DeFranco has built a merch empire under his brand Beautiful Bastard. 

His custom merchandise includes a wide variety of tees, tank tops, hoodies, mugs, and canvas prints, all featuring clever, relatable sayings like "Emotionally Exhausted" and "God is Testing Me." 

By pairing bold typography with high-quality apparel, Phil’s YouTuber merch appeals to both his loyal fans and a broader audience seeking stylish, statement-making pieces.

Viva La Dirt League

Viva La Dirt League, a group of creators famous for their gaming skits and fantasy-themed comedy videos, offers a diverse line of YouTube merchandise that reflects their playful content. 

Their merch store features hoodies, t-shirts, hats, posters, mugs, and even collectible figurines tied to their iconic characters and worlds, such as “Epic NPC Man” and “D&D Logic.”

The team’s ability to create custom products that double as fan collectibles has made their merch line a hit among gamers and comedy fans alike.

Hailee and Kendra

Hailee and Kendra have built a merch line that celebrates LGBTQ+ pride, humor, and inclusivity. 

Their custom clothing features bold designs, such as the “Lavender Menace Tee" and "The Lesbian Tarot Card" Tee, along with hats, mugs, stickers, hoodies, and cozy blankets. 

With vibrant designs and empowering messages like “You Are Loved,” the couple’s merch resonates with fans who value authenticity, representation, and fun.

Turn Your YouTube Channel into a Brand with Fourthwall

Now that you have a better understanding of why creating merch is so essential for your brand, it’s time to take action and transform your YouTube channel into something your fans can proudly represent.

With Fourthwall, you get everything you need to create and sell merch in one platform:

• Zero upfront costs with on-demand printing and fulfillment.
• A catalog of 300+ premium products, from shirts and hoodies to mugs, hats, and stickers.
• YouTube Merch Shelf integration, letting you showcase products directly below your videos.
• Options to sell digital downloads and memberships alongside your merch.
• Full storefront customization, including your own domain and branded design.
• Global shipping and customer support, so you can focus on content while Fourthwall handles logistics.

Ready to start? Bring your creative vision to life with real products and launch your own Fourthwall merch store today. Your subscribers are waiting.

Frequently Asked Questions

Can I sell merch if I have less than 1,000 subscribers?

Yes! You don’t need to be part of the YouTube Partner Program to start selling YouTuber merch with Fourthwall. 

Even small creators with fewer than 1,000 subscribers can launch a custom merchandise line and start building a revenue stream by offering clothing, hats, and other items that resonate with their audience.

Can I sell digital products alongside merch?

Absolutely. Fourthwall allows YouTube creators to sell digital products, including downloadable content, exclusive behind-the-scenes videos, or fan memberships, in addition to physical apparel and custom merchandise. 

You can even bundle digital products with items like shirts, hoodies, or mugs, giving your viewers more reasons to support your channel.

Does Fourthwall handle taxes and fulfillment?

Yes, Fourthwall manages everything from payment processing and taxes to printing, shipping, and fulfillment. 

This means content creators can focus on making videos and growing their YouTube channel, while Fourthwall takes care of the logistics of delivering custom products to fans.

Can I use my own domain?

Yes, you can connect a custom domain to make your merch store look and feel like a standalone online store that’s fully branded to your channel. 

This helps your audience see your merchandise as a professional extension of your content, complete with your logo and personal design style.