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Create a Holiday Merch Drop

Boost sales by staying ahead of the holiday rush with key dates and deadlines for your merch drop.

Important Dates

Urge your supporters to place orders by the shipping cutoff dates to ensure delivery by Dec. 24th.

November

Mon. 4th - Order product samples to use for promotional materials 👕

Thu. 7th - Refresh your storefront for the holidays ✨

Sun. 13th - Shoot promotional content for Black Friday & Cyber Monday 📸

Thu. 21st - Announce your holiday drop 🗣️

Wed. 27th - Add promo codes to your storefront, promote your shop 🏷️

Thu. 28th - US Thanksgiving

Fri. 29th - Black Friday 🛍️

Sat. 30th - Small Business Saturday 🛍️

December

Mon. 2nd - Cyber Monday🛍️

Tue. 3rd - Giving Tuesday 🎁

Tue. 10th - Order deadline for items to arrive by 12/24  (Standard Shipping)

Mon. 16th - Order deadline for items to arrive by 12/24  (Expedited Shipping)

Wed. 25th - Christmas Day & First Day of Hanukkah

Make more products your fans will love

Choose from hundreds of high-quality products you can design and sell instantly.

build a winter collection

You don't need to change much on your site for the holidays. We suggest creating a "Winter Collection" section that hosts cold-weather apparel and accessories. Add an extra festive touch by making them holiday-themed.
Browse products

Stocking stuffers

When you add a few low-cost items to your shop, supporters are more likely to add them to their cart before checking out. These smaller items make for great stocking stuffers.
Shop accessories
Fourthwall home & living presents

Home & Living presents

Products to use around the house make for great holiday presents. They're are a fun and unique option that anyone can enjoy and use more often than apparel.
Browse home products

How to create a holiday merch drop

Learn from our best practices to create and promote your collection
1. use seasonal products
Ensure your supporters can find products suitable for Fall/Winter. We suggest adding cozy options like hoodies, sweaters, beanies, socks, etc. to get your shop ready for the season.
Learn more →
2. refresh your designs
Give your popular designs a refresh by updating the colors, using them on cold-weather products, or adding seasonal elements (snowflakes, pine trees, etc.) to them.
Learn more →
3. promote your drop
Creators are more likely to double their sales by offering promo codes and discounts during the holidays. Be sure to join the hype by running sales during Black Friday!
Learn more →

Design the ultimate holiday merch drop

Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 3% flat fee
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle payment processing?

Yes! Fourthwall operates as the "Merchant of Record" and automatically supports the following payment methods on checkout:

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can I connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Does Fourthwall offer artwork & design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Sign up now.