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Create a Holiday Merch Drop

Boost sales by staying ahead of the holiday rush with key dates and deadlines for your merch drop.

Important Dates

Urge your supporters to place orders by the shipping cutoff dates to ensure delivery by Dec. 24th.

November

Mon. 4th - Order product samples to use for promotional materials 👕

Thu. 7th - Refresh your storefront for the holidays ✨

Sun. 13th - Shoot promotional content for Black Friday & Cyber Monday 📸

Thu. 21st - Announce your holiday drop 🗣️

Wed. 27th - Add promo codes to your storefront, promote your shop 🏷️

Thu. 28th - US Thanksgiving

Fri. 29th - Black Friday 🛍️

Sat. 30th - Small Business Saturday 🛍️

December

Mon. 2nd - Cyber Monday🛍️

Tue. 3rd - Giving Tuesday 🎁

Tue. 10th - Order deadline for items to arrive by 12/24  (Standard Shipping)

Mon. 16th - Order deadline for items to arrive by 12/24  (Expedited Shipping)

Wed. 25th - Christmas Day & First Day of Hanukkah

Make more products your fans will love

Choose from hundreds of high-quality products you can design and sell instantly.

build a winter collection

You don't need to change much on your site for the holidays. We suggest creating a "Winter Collection" section that hosts cold-weather apparel and accessories. Add an extra festive touch by making them holiday-themed.
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Stocking stuffers

When you add a few low-cost items to your shop, supporters are more likely to add them to their cart before checking out. These smaller items make for great stocking stuffers.
Shop accessories
Fourthwall home & living presents

Home & Living presents

Products to use around the house make for great holiday presents. They're are a fun and unique option that anyone can enjoy and use more often than apparel.
Browse home products

How to create a holiday merch drop

Learn from our best practices to create and promote your collection
1. use seasonal products
Ensure your supporters can find products suitable for Fall/Winter. We suggest adding cozy options like hoodies, sweaters, beanies, socks, etc. to get your shop ready for the season.
Learn more →
2. refresh your designs
Give your popular designs a refresh by updating the colors, using them on cold-weather products, or adding seasonal elements (snowflakes, pine trees, etc.) to them.
Learn more →
3. promote your drop
Creators are more likely to double their sales by offering promo codes and discounts during the holidays. Be sure to join the hype by running sales during Black Friday!
Learn more →

Design the ultimate holiday merch drop

Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. Creators set their own margins. Here is how our pricing & splits work:

  • Products from our product catalog. The cost of a product from the product catalog (which you can monitor during the design process) gets deducted from the selling price you set. There are no extra percentages/margins. You keep the entire difference.
  • Products you self-source. No fees
  • Digital products. 3% flat fee
  • Memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Non-US credit cards have a 3.9% +$0.30 payment processing fee. Fees vary for PayPal and other providers. You can learn more on our pricing page.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • Personalized thank you videos to send to your supporters
  • YouTube Product Shelf
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Facebook and Instagram Shopping
  • Members-only Discord server
  • TikTok feeds
  • And many more...
Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Anyone can start for free, though the experience is optimized for people who have communities.

Can I order samples?

Yes! Fourthwall helps you to launch an elevated high-quality product line that fits your brand. Whether that is retail-quality merch, bespoke goods, or something else, you should be proud of what you're selling to your fans. That's why we make it easy to order samples directly within the product experience, so you're 100% confident that you're giving your community a product that represents the same level of quality that you put into everything else that you do.

Do you ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, and AUS. Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 7-10 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.