







Custom products encompass all personalized items featuring unique designs, logos, or branding. Categories span apparel, accessories, home goods, and collectibles. Print-on-demand custom products are produced individually when ordered. Custom products enable creators and businesses to sell branded merchandise without inventory.


Starting a merch store means testing different products without financial risk. Custom products through print-on-demand let you list apparel, accessories, and home goods simultaneously. Each item prints when ordered, so you discover what your audience actually buys instead of guessing inventory needs upfront.
Holiday releases and limited collections need variety. Custom products let you offer matching sets across categories like shirts, mugs, and stickers for themed launches. Print-on-demand means you retire seasonal designs after the event without liquidating leftover inventory in February.
Established apparel sellers want to diversify revenue streams. Custom products extend your brand into new categories without manufacturing partnerships or minimum order quantities. Add phone cases, drinkware, or home decor to your shop and let customer demand determine which categories you expand.
Conferences, tournaments, and festivals need multiple merch tiers. Custom products let you bundle low-cost stickers with premium hoodies at different price points. Offer variety without pre-ordering thousands of items before you know how many attendees will buy what at your booth.

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Starting to sell customized products online is simple with platforms like Fourthwall. Here’s how you can get started:
With Forthwall's print-on-demand services, you can offer a wide variety of customized products without worrying about inventory or fulfillment. The platform handles the printing and shipping, allowing you to focus on selling products and growing your business.
The main difference between personalization and customization lies in the level of control given to the customer.
Personalization refers to adding a personal touch to customized products, such as including a name, message, or specific details like text on apparel or phone cases. It allows for modifying a pre-existing design to suit individual preferences.
On the other hand, customization gives the customer full control over the design of the product, enabling them to adjust elements like colors, patterns, or artwork from scratch using a product designer tool.
Whether you offer custom-printed hoodies, shirts, or wall art, print-on-demand services like Fourthwall and Printify allow you to create personalized and customized products that stand out in the market.
If you're looking to create and sell customizable products, Fourthwall is the best website for the job. It stands out as the top choice for building your brand online with features like:
Fourthwall provides an all-in-one solution for selling customized products, including print-on-demand services, white-label options, and customer support management. Whether you're creating custom shirts, personalized tech accessories, or unique home décor, you can upload your designs and start selling quickly—all without worrying about inventory or fulfillment.
For those interested in other options, popular alternatives include:
Fourthwall offers several print options for customized products, making it easy to create high-quality, custom products. Here are the main print options available:
With these customization options, you can create a range of personalized items that fit your niche; from custom printed phone cases to customized shirts and wall art, all ready to sell on your Fourthwall shop.
Creating your own products on Fourthwall is cost-effective and straightforward. There are no monthly fees, no upfront costs, and no contracts! You have the flexibility to set your own margins.
Here’s how pricing and splits work for custom items in our catalog:
For more details about pricing and the various options available, check out our pricing page.
Yes, Fourthwall has native YouTube Merch Shelf integration. Your products appear directly below your videos for viewers to browse and purchase.
See our YouTube Merch Shelf setup guide for requirements and instructions.
Yes, Fourthwall offers Twitch integration. Connect your Twitch channel to display merch on your channel page.
Fourthwall is the only platform with Twitch Gifting for apparel—viewers can gift merch to each other during live streams.
Products delivery typically takes 7-10 days for US orders. Fourthwall has fulfillment partners in the US, UK, EU, Canada, Australia, and Japan.
Shipping costs are dynamically determined by package size and destination.