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Custom Products: Design & Sell Your Own

t shirt gif with different designs being placed on the shirt
4.6
(766+ seller reviews)
Create and sell custom products starting at $9.25 with no minimum. Fourthwall produces apparel, accessories, and home goods on demand and ships directly to your customers. Choose from 200+ products with no upfront investment. You keep 100% of your markup on every sale.
Premium quality. Fast shipping. No minimums.
t shirt gif with different designs being placed on the shirt
Boxes and a package showing that you can ship product using different methods through Fourthwall
Fast worldwide shipping. Most items arrive in 5-8 days.
High quality hoodie with Fourthwall branding
Design your own premium quality products
A design being printed onto a Fourthwall branded shirt, showing you can customize it
Choose from multiple styles like printing or embroidery.
An image of your custom styles on a website
Create a custom storefront for your brand
Choose from our bestselling products
Find your favorite product, upload your designs, and start selling
Comfort Colors Garment-Dyed Heavyweight T-Shirt
Comfort Colors 1717
Comfort Colors Garment-Dyed Heavyweight T-Shirt
194
Printed
Embroidered
From $15.40
|
No minimums
+41
Bella+Canvas Supersoft T-Shirt
Bella+Canvas 3001
Bella+Canvas Supersoft T-Shirt
190
Printed
From $11.75
|
No minimums
+75
Cotton Heritage Unisex Premium Hoodie
Cotton Heritage M2580
Cotton Heritage Unisex Premium Hoodie
116
Printed
Embroidered
From $26.95
|
No minimums
+11
Ceramic Mug with Color Inside
Mugz WGM79C
Ceramic Mug with Color Inside
76
Sublimation
From $8.95
|
No minimums
+6
Gildan Heavyweight T-Shirt
Gildan 5000
Gildan Heavyweight T-Shirt
76
Printed
Embroidered
From $9.50
|
No minimums
+25
Black Glossy Mug
Mugz WGM79B
Black Glossy Mug
72
Sublimation
From $8.95
|
No minimums
+0
Gildan Unisex Softstyle T-Shirt
Gildan 64000
Gildan Unisex Softstyle T-Shirt
71
Printed
Embroidered
From $9.50
|
No minimums
+27
Yupoong Classic Dad Hat
Yupoong 6245CM
Yupoong Classic Dad Hat
64
Embroidered
From $15.65
|
No minimums
+6

What Are Custom Products?

Custom products encompass all personalized items featuring unique designs, logos, or branding. Categories span apparel, accessories, home goods, and collectibles. Print-on-demand custom products are produced individually when ordered. Custom products enable creators and businesses to sell branded merchandise without inventory.

Make your products with our custom product maker:

An image of two models in custom hoodies

Professional Mockups & Photography

Fourthwall's product rendering technology allows you to see photorealistic renders of each your designs. Choose between flat lay photography (the products laid out on their own) or professional model photography. We give you all the tools you need to design products and launch your clothing line.
Create and sell your own custom products in 3 steps
A sample image of the Fourthwall product designer for apparel

1. Design Your Product

Find the right product for your community in the Fourthwall catalog and upload your product design.

Choose your preferred manufacturing technique — from direct-to-garment (DTG) to direct-to-film (DTFx) to embroidery to screen-printing.
Browse all products →
An image showing a hoodie, shirt, and hat that were all designed with the Fourthwall product designer
2. Order Samples
Fourthwall automatically generates professional-grade mockups of your products.

When you're ready, you can order samples of your custom product to be sure you're selling something that you're proud of to your community.
Learn more →
An image of shop that is powered by Fourthwall. The image shows the products that you can sell
3. Promote & Sell
Fourthwall's all-in-one platform allows you to create a professional ecommerce shop, no coding required. Use our drag and drop tools to build a site that is uniquely yours.

Then promote to your audience online to get your first sales!
Make your first sales →

Popular Uses for Custom

New Creators Testing Markets

Starting a merch store means testing different products without financial risk. Custom products through print-on-demand let you list apparel, accessories, and home goods simultaneously. Each item prints when ordered, so you discover what your audience actually buys instead of guessing inventory needs upfront.

Seasonal Product Drops

Holiday releases and limited collections need variety. Custom products let you offer matching sets across categories like shirts, mugs, and stickers for themed launches. Print-on-demand means you retire seasonal designs after the event without liquidating leftover inventory in February.

Brand Expansion Beyond Apparel

Established apparel sellers want to diversify revenue streams. Custom products extend your brand into new categories without manufacturing partnerships or minimum order quantities. Add phone cases, drinkware, or home decor to your shop and let customer demand determine which categories you expand.

Event Merchandise Packages

Conferences, tournaments, and festivals need multiple merch tiers. Custom products let you bundle low-cost stickers with premium hoodies at different price points. Offer variety without pre-ordering thousands of items before you know how many attendees will buy what at your booth.

Fully-customizable storefronts, 100% owned by you

Easily customize your design, layout, and domain to create a brand that’s as unique as you are.
Why sell products on Fourthwall?
An image of different products in the Fourthwall catalog, including a hat, sweatshirt, t-shirt, phone case, journal, and waterbottle

Quality Made Easy

Choose from hundreds of high-quality products you can design and sell instantly. Whether you want to sell premium made-to-order products with print-on-demand (POD) or do a limited run drop with screen-printing or "cut and sew", Fourthwall has you covered with the best quality.

There are no upfront costs, and no inventory is required. You set your prices and choose your margins. Additionally, you can use Fourthwall to ship any products that you've made on your own.
Browse all products

Custom Storefront Builder

It's your community — your brand should be front and center. Fourthwall give full control of your online store with a no-code custom website builder. Highlight your socials, showcase recent content, and launch a beautiful shop that is as unique as you are.
Learn more
An image of a shipping box with different options, including UPS, FedEx, and USPS

Fast, Reliable Shipping

Fourthwall works with manufacturing & fulfillment partners in the US, UK, EU, AUS, and Asia to offer fast production and fulfillment times around the world.

We’ve also partnered with the world’s top shipping companies, from UPS to DHL and more. That means you can offer your customers fast, reliable, and low-cost shipping around the globe. Shipping rates are calculated dynamically, and we pass through the true cost of shipping. Most items have a delivery window of 7-10 days.
Learn more
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We've Got Your Back

From handling customer support for orders placed on your shop from the Fourthwall catalog to helping you chart a path to reach your e-commerce goals, Fourthwall is your partner at every step of the way.
Learn More

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Cotton Heritage Unisex Premium Hoodie
Cotton Heritage M2580
Cotton Heritage Unisex Premium Hoodie
116
Printed
Embroidered
From $26.95
|
No minimums
+11
White Glossy Mug
Mugz WGM78
White Glossy Mug
109
Sublimation
From $5.95
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No minimums
+0

Frequently asked questions

How can I start selling customized products online?

Starting to sell customized products online is simple with platforms like Fourthwall. Here’s how you can get started:

  1. Choose Your Products: Select from a wide range of custom products such as hoodies, shirts, phone cases, tech accessories, or even wall art. You can design these products with custom prints or personalization features.
  2. Use a Design Tool: With Fourthwall's design tool, you can easily create and upload your unique designs. Customize your products by adding text, logos, or artwork, ensuring each item reflects your brand.
  3. Set Up Your Store: Set up your online store with Fourthwall’s no-code platform. Customize your store layout, upload your designs, and organize your custom items into categories. Fourthwall also makes it easy to set up payment and shipping options so you can start selling right away.
  4. Promote and Sell: Start promoting your custom items through social media, email marketing, or targeted ads. You can sell everything from custom-printed hoodies to personalized phone cases, attracting customers looking for unique, made-to-order items.

With Forthwall's print-on-demand services, you can offer a wide variety of customized products without worrying about inventory or fulfillment. The platform handles the printing and shipping, allowing you to focus on selling products and growing your business.

What is the difference between personalization and customization?

The main difference between personalization and customization lies in the level of control given to the customer. 

Personalization refers to adding a personal touch to customized products, such as including a name, message, or specific details like text on apparel or phone cases. It allows for modifying a pre-existing design to suit individual preferences. 

On the other hand, customization gives the customer full control over the design of the product, enabling them to adjust elements like colors, patterns, or artwork from scratch using a product designer tool. 

Whether you offer custom-printed hoodies, shirts, or wall art, print-on-demand services like Fourthwall and Printify allow you to create personalized and customized products that stand out in the market.

What's the best website for making customizable products?

If you're looking to create and sell customizable products, Fourthwall is the best website for the job. It stands out as the top choice for building your brand online with features like:

  • High-Quality Products: Fourthwall ensures your custom products, whether it's custom apparel, accessories, or wall art, are made from premium materials and printed with vibrant, high-quality results. From personalized phone cases to customized shirts, you can trust Fourthwall to deliver exceptional products that reflect your brand’s standards.
  • Drag & Drop Designs: Easily create your customized products using Fourthwall’s intuitive design tools. Upload your logo, choose from design templates, and personalize your custom products with text or artwork. No advanced design skills are required—just upload your designs and let Fourthwall handle the rest.
  • No-Code E-Commerce Site Builder: Set up your online store quickly with Fourthwall’s no-code platform, making it easy to sell your customized products. With built-in tools to manage orders, payments, and shipping, you can get started right away without any technical knowledge.

Fourthwall provides an all-in-one solution for selling customized products, including print-on-demand services, white-label options, and customer support management. Whether you're creating custom shirts, personalized tech accessories, or unique home décor, you can upload your designs and start selling quickly—all without worrying about inventory or fulfillment.

For those interested in other options, popular alternatives include:

  • Printful (usually with Shopify)
  • Printify (usually with Shopify)
  • Spreadshop (Spreadshirt)
  • Sellfy
  • Redbubble
What kind of print options does Fourthwall provide for customizable products?

Fourthwall offers several print options for customized products, making it easy to create high-quality, custom products. Here are the main print options available:

  • Print-on-Demand (POD): Fourthwall provides a print-on-demand service, allowing you to create custom printed products like shirts, phone cases, accessories, and wall art without holding inventory. You can upload your designs, and each item is printed as it’s ordered, reducing upfront costs.
  • Sublimation Printing: For vibrant, all-over prints, sublimation is used on a variety of products like tote bags, shirts, and custom items. This method allows you to create detailed, full-color designs that are durable and long-lasting.
  • Screen Printing: Screen printing is available for larger batches of custom products like shirts and hoodies, ideal for those who want a high-quality, durable print for bulk orders.
  • Embroidery: Fourthwall also offers embroidery options for personalized designs on certain products, like hats and shirts, giving your items a unique, textured finish.

With these customization options, you can create a range of personalized items that fit your niche; from custom printed phone cases to customized shirts and wall art, all ready to sell on your Fourthwall shop.

How much does it cost to make custom products on Fourthwall?

Creating your own products on Fourthwall is cost-effective and straightforward. There are no monthly fees, no upfront costs, and no contracts! You have the flexibility to set your own margins.

Here’s how pricing and splits work for custom items in our catalog:

  • The cost of your items from the product catalog is deducted from the selling price you set, which you can easily monitor during the design process. There are no additional percentages or margins, meaning you keep the entire profit.
  • Additionally, all US-based transactions incur a payment processing fee of 2.9% + $0.30 (same as Shopify).

For more details about pricing and the various options available, check out our pricing page.

Does Fourthwall integrate with YouTube for selling products?

Yes, Fourthwall has native YouTube Merch Shelf integration. Your products appear directly below your videos for viewers to browse and purchase.

See our YouTube Merch Shelf setup guide for requirements and instructions.

Does Fourthwall offer Twitch integration for selling merch?

Yes, Fourthwall offers Twitch integration. Connect your Twitch channel to display merch on your channel page.

Fourthwall is the only platform with Twitch Gifting for apparel—viewers can gift merch to each other during live streams.

How long does shipping take for products?

Products delivery typically takes 7-10 days for US orders. Fourthwall has fulfillment partners in the US, UK, EU, Canada, Australia, and Japan.

Shipping costs are dynamically determined by package size and destination.

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