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Custom Plushies: Design & Sell Your Own

Plushie image
5
(1+ seller reviews)
Design and sell custom plushies with Fourthwall. Fourthwall manufactures your plush toy design from scratch and ships to customers worldwide. Custom plushies start at $15.99 for production, with typical retail prices of $25-45. Upload your character artwork and receive a sample within 4-6 weeks.
Plushie image
Boxes and a package showing that you can ship product using different methods through Fourthwall
Fast worldwide shipping. Most items arrive in 5-8 days.
High quality hoodie with Fourthwall branding
Design your own premium quality plushies
A design being printed onto a Fourthwall branded shirt, showing you can customize it
Choose from multiple styles like printing or embroidery.
An image of your custom styles on a website
Create a custom storefront for your brand
Choose from our bestselling stuffed toys
Find your favorite plushie, upload your designs, and start selling
Custom Plushie
Cozyi CP75
Custom Plushie
From $14.99
|
+

What Are Custom Plushies?

Custom plushies are stuffed toys manufactured from original character designs or artwork. Unlike standard print-on-demand products, plushies require a production process that converts 2D artwork into 3D soft toys. Manufacturing includes pattern creation, fabric selection, and assembly. Custom plushies are popular merchandise for content creators, game developers, and brands with mascot characters.

Make your stuffed toys with our custom plushie maker:

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Professional Mockups & Photography

Fourthwall's product rendering technology allows you to see photorealistic renders of each your designs. Choose between flat lay photography (the products laid out on their own) or professional model photography. We give you all the tools you need to design plushies and launch your home + living line.
Create and sell your own custom plushies in 3 steps
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1. Design Your Plushie

Find the right plushie for your community in the Fourthwall catalog and upload your stuffed toy design.

Choose your preferred product based on style, price, color options, etc.
Browse all plushies →
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2. Order Samples
Fourthwall automatically generates professional-grade mockups of your products.

When you're ready, you can order samples of your custom plushie to be sure you're selling something that you're proud of to your community.
Learn more →
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3. Promote & Sell
Fourthwall's all-in-one platform allows you to create a professional ecommerce shop, no coding required. Use our drag and drop tools to build a site that is uniquely yours.

Then promote to your audience online to get your first sales!
Make your first sales →

Popular Uses for Custom Plushies

Content Creators

Turn your channel mascot or character into a plush toy your audience can own. Fourthwall plushies create emotional connections supporters keep on display. VTubers and animators see strong demand for character merchandise.

Game Developers

Create plush versions of game characters for your player community. Indie developers use custom plushies as Kickstarter rewards or limited merchandise drops. Fourthwall handles manufacturing so you can focus on development.

Artists & Illustrators

Transform original characters or mascots into collectible plush toys. Fourthwall lets supporters physically own your artwork. Test designs with your audience before committing to large production runs.

Brands & Mascots

Manufacture plush versions of company mascots for promotional events, client gifts, or retail sales. Custom plushies make memorable branded merchandise that recipients keep on display rather than storing away.

Fully-customizable storefronts, 100% owned by you

Easily customize your design, layout, and domain to create a brand that’s as unique as you are.
Why sell plushies on Fourthwall?
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Quality Made Easy

Choose from hundreds of high-quality products you can design and sell instantly. Whether you want to sell premium made-to-order products or do a limited run drop with requestable products, Fourthwall has you covered with the best quality.

There are no upfront costs, and no inventory is required. You set your prices and choose your margins. Additionally, you can use Fourthwall to ship any products that you've made on your own.
Browse all products

Custom Storefront Builder

It's your community — your brand should be front and center. Fourthwall give full control of your online store with a no-code custom website builder. Highlight your socials, showcase recent content, and launch a beautiful shop that is as unique as you are.
Learn more
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Fast, Reliable Shipping

Fourthwall works with manufacturing & fulfillment partners in the US, UK, EU, AUS, and Asia to offer fast production and fulfillment times around the world.

We’ve also partnered with the world’s top shipping companies, from UPS to DHL and more. That means you can offer your customers fast, reliable, and low-cost shipping around the globe. Shipping rates are calculated dynamically, and we pass through the true cost of shipping. Most items have a delivery window of 7-10 days.
Learn more
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We've Got Your Back

From handling customer support for orders placed on your shop from the Fourthwall catalog to helping you chart a path to reach your e-commerce goals, Fourthwall is your partner at every step of the way.
Learn More

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Frequently asked questions

How can I start selling custom plushies online?

Selling custom plushies on Fourthwall is easy and straightforward. Here’s how you can get started:

  1. Select Your Plush Products: Choose from a variety of custom plush options, such as stuffed animals, teddy bears, bunnies, or mascots, that you want to sell.
  2. Upload Your Designs: Create and upload your unique designs for plush toys. Whether it’s a custom plushie with a personalized look or a plush animal creation, Fourthwall allows you to bring your visions to life.
  3. Build Your Online Store: Use Fourthwall’s intuitive, no-code tools to set up your e-commerce shop and showcase your custom plushies for sale.
  4. Promote and Sell: Share your creations with your audience through social media, email marketing, and other channels to start selling your custom plush toys.

With Fourthwall, you don’t need to manage inventory for your custom plushies. The platform handles production, fulfillment, and shipping, and provides a professional mockup generator to preview your custom plush creations before selling.

What kind of plush toys can I make on Fourthwall?

With Fourthwall, you can create a wide range of custom plush toys, including teddy bears, bunnies, mascots, and even plush representations of book characters.

Whether you're designing a huggable stuffed animal or a custom plush for promotional purposes, you can choose from various materials, such as Velboa, Spandex, and eco-friendly fillings.

You can customize the resting position of your plushie, whether standing, sitting, or lying down, and receive a sample prototype before proceeding with bulk production.

From creative designs to cuddly final products, Fourthwall makes it easy to bring your custom plush toy ideas to life.

What's the best website for making custom plush toys?

If you're looking to create and sell custom-designed plush dolls, Fourthwall is the best website for the job. It stands out as the top choice for building your brand online with features like:

  • High-Quality Products: Ensure your custom-designed plushies reflect your brand’s standards.
  • Drag & Drop Designs: Easily create your products without needing advanced design skills.
  • No-Code E-commerce Site Builder: Set up your online store effortlessly, even without technical knowledge.

Fourthwall offers an all-in-one solution for selling custom plushies, complete with white label options and print-on-demand services. You can upload your logo, create unique designs, and start selling without the need for multiple tools or handling customer support.

If you're curious about options, popular ones include:

  • Printful (usually with Shopify)
  • Printify (usually with Shopify)
  • Spreadshop (Spreadshirt)
  • Sellfy
  • Redbubble
Can I sell other print-on-demand items with Fourthwall?

Absolutely! Fourthwall's product designer tool and extensive catalog allow you to design and sell a wide range of custom print-on-demand products, including custom plushies, online.

Here’s what you can create:

  • Apparel: Shirts, Hoodies, etc.
  • Accessories: Hats, Mugs, Tote Bags, etc.
  • Home & Living: Posters, Prints, etc.

With Fourthwall's all-in-one e-commerce platform, you can design your products, build your website, and start selling—all from one place. Plus, Fourthwall takes care of customer support, taxes, and logistics so you can focus on creating.

How much does it cost to make custom plushies on Fourthwall?

Creating your own plush toy on Fourthwall is cost-effective and straightforward. There are no monthly fees, no upfront costs, and no contracts! You have the flexibility to set your own margins.

Here’s how pricing and splits work for custom items in our catalog:

  • The cost of your items from the product catalog is deducted from the selling price you set, which you can easily monitor during the design process. There are no additional percentages or margins, meaning you keep the entire profit.
  • Additionally, all US-based transactions incur a payment processing fee of 2.9% + $0.30 (same as Shopify).

For more details about pricing and the various options available, check out our pricing page.

Does Fourthwall integrate with YouTube for selling plushies?

Yes, Fourthwall has native YouTube Merch Shelf integration. Your products appear directly below your videos for viewers to browse and purchase.

See our YouTube Merch Shelf setup guide for requirements and instructions.

Does Fourthwall offer Twitch integration for selling merch?

Yes, Fourthwall offers Twitch integration. Connect your Twitch channel to display merch on your channel page.

Fourthwall is the only platform with Twitch Gifting for apparel—viewers can gift merch to each other during live streams.

How long does shipping take for plushies?

Plushies delivery typically takes 7-10 days for US orders. Fourthwall has fulfillment partners in the US, UK, EU, Canada, Australia, and Japan.

Shipping costs are dynamically determined by package size and destination.

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