How To Get More Followers on Twitter

If you’re looking to regularly connect with your audience, share ideas, stay on top of trends, and build both influence and followers, then having an active and engaging account on Twitter (aka “X”) - along with accounts on similar short-form social platforms like Bluesky, Hive, and Threads - is essential.

With millions of Twitter users sharing tweets daily, having a strong follower base is critical for anyone looking to make an impact online. More Twitter followers can enhance your credibility, expand your reach, and open doors for new opportunities, whether you’re a brand, influencer, or individual.  From optimizing your Twitter profile to using analytics and hashtags, we’ll look at ways to grow your Twitter following and build a strong online presence on your short-form socials!

Why Twitter Followers Matter

Having a solid Twitter following matters for many reasons, not the least of which is being able to share your posts with a wide audience. The more Twitter followers you have, the more your tweets are likely to be commented on, retweeted, and shared, which helps boost your visibility on Twitter’s platform. A high follower count also adds credibility; Twitter users generally perceive accounts with more followers as more trustworthy and interesting.

As your Twitter follower base grows, so does your influence, which makes it easier to connect with fellow content creators, establish credibility in your niche, and potentially drive traffic to your website or other social media platforms.  More popularity and more followers on Twitter can also lead to more influencer opportunities, partnerships, and brand collaborations. Twitter’s algorithm favors active accounts with frequent engagement like comments and retweets, meaning that more activity on your profile may increase your visibility in feeds and in hashtag searches.

So as you can see, growing your Twitter followers is key to growing on Twitter. Millions of tweets are shared every day, so consistent follower growth helps keep you relevant. By actively growing your Twitter following, you can drive conversations, increase engagement, gain influence, and encourage a sense of belonging among your audience of followers. Twitter followers can also help amplify your content outside of Twitter, across other platforms and socials, enhancing your overall online presence.

Great Strategies to Grow on Twitter

From crafting a compelling profile to leveraging Twitter analytics, these strategies can help you create an active Twitter following with plenty of hype and engagement!

Optimize Your Profile

Making a strong first impression with your Twitter profile is essential! From your profile photo to your banner to your tagline, your Twitter profile helps you attract and retain followers on Twitter by showcasing who you are and what you offer.

Pick a Perfect Photo

Your profile picture is one of the first things users (and potential followers) see on your Twitter account, so be sure to choose one that represents you or your brand perfectly! A professional headshot, creative/artistic photo, or easily recognizable logo can all make a terrific first impression, and can even help you snag new followers. Your profile pic is basically the visual anchor for your Twitter account, so don’t change it too often, as it will help followers recognize you in their feed.

Craft a Catchy Bio

A well written, concise Twitter bio can instantly communicate to users what you’re about and what kind of content they can expect. Your bio should include at least a few keywords that reflect your niche and personality; this can increase your profile’s discoverability when users search for related topics on Twitter. A bio that’s both informative and catchy can intrigue users and make them more likely to follow your Twitter account - but you only get 160 characters to grab their attention, so choose wisely!

Add Relevant Links

Directing users to a specific platform or piece of content, such as your website, Fourthwall shop, portfolio, or a popular blog post, can help convert users into Twitter followers. This link should showcase your best work and provide new followers with even more insight to who you are, whether you’re promoting a project, a streaming channel, your business, or simply yourself. If you run out of room on your bio, pinning a post allows you to share even more info and an expanded introduction to you!

Create Engaging Content

To gain followers on Twitter, creating engaging content that repeatedly captures attention and encourages interaction is key to increasing your chances of likes, retweets, and the ultimate Twitter goal of follows.

Share Striking Visuals

Visuals play a big role in engagement on Twitter! Showing off great images, GIFs, or videos in your tweets can make them stand out in users’ feeds. Tweets with eye-catching imagery are also more likely to be retweeted and shared, helping you reach new audiences more quickly. If you want to mix things up, consider sharing infographics, memes, or handwritten notes in addition to photos and videos to increase interaction and keep your Twitter followers engaged.

Post Twitter Threads

Twitter threads are a series of connected tweets that tell a story or explain a concept. They’re generally tagged at the end of each separate tweet as 1/6, 2/6, 3/6, etc., so readers can follow the thread all the way through, in order. Threads keep followers interested as they read through each tweet, engaging with your content directly on your Twitter account. To get the most out of threaded tweets, choose stories that have a unique perspective, or concepts that serve a purpose (how to do something would be one example.) This approach can draw in new followers who find value in your tweets.

Collaborate with Others

Collaborating with other Twitter users, content creators, and influencers can be an effective way to increase your Twitter following and introduce your profile to new audiences. Actively engaging with accounts in your field, retweeting relevant tweets, and tagging other users in a meaningful way in your tweets (for instance, sharing their work, or congratulating them on an accomplishment) helps you expand your reach. Other creators’ followers may enjoy your interactions, view your profile, and decide to follow you. And when you do tag someone in a tweet, they’re more likely to check out your content and possibly even return the favor by retweeting it to their follower base, which increases its visibility even more!

Engage with Your Audience

Audience engagement is one of the quickest ways to grow your Twitter following. Interacting with followers makes them feel heard and valued, gives them more of a peek into your content world, and increases the likelihood of them commenting, retweeting, and engaging with more of your posts in the future.

Reply to Comments 

Engaging with followers by replying to their comments and thanking them for mentions shows that you value their input, building loyalty and community. When your followers see that you’re responsive, they’re more likely to engage with your tweets, further boosting your visibility and helping you attract new followers. Engaging in your comments section can also give you extra insight as to what types of tweets your followers enjoy most.

Ask Questions

Asking your followers on Twitter for their opinions encourages them to immediately interact with your tweets. By inviting followers to answer questions or share their thoughts on a topic, you’ll create a sense of community, connecting viewers to your Twitter profile while learning more about your audience. Twitter polls are another excellent tool for driving engagement, because they allow users to participate with just a tap; polls can be especially effective for brands, as they provide valuable instant feedback.

Participate in Conversations

Jumping into conversations outside of your own Twitter account (but related to your niche) is a powerful way to reach new followers. By offering your insights or opinions on trending topics, you can attract the attention of other Twitter users in your industry. Participating in these discussions can showcase your expertise and increase your profile’s credibility; just make sure to use hashtags in your tweets to increase visibility, so your contributions to the conversation get seen. 

Use Twitter Features

Twitter and other short-form content platforms like Bluesky, Hive, and Threads offer some interesting features specific to short-form posts; check them out and use them to help boost your visibility, helping you reach users who may not yet follow you.

Get Hyped About Hashtags

Hashtags make your tweets discoverable by users who are searching for specific topics. Take time to research which hashtags are popular in your niche, and incorporate them into your tweets. For example, if your niche is tech, then using hashtags like #TechNews or #AI could attract followers interested in those subjects; trending hashtags are also important to keep an eye on, so you can quickly utilize the ones relevant to you while they’re still new. When done effectively, hashtag use is another great tool for gaining followers. 

Hashtags Part Two 

Hashtags also have a secondary, very specific use; you can create a unique hashtag for your own brand or campaign. This is an excellent way to create your own buzz! Promote your hashtag and encourage your followers to use it to help boost your Twitter reach. A well thought-out hashtag with lots of participation might encourage your followers to participate in a conversation, or to contribute UGC (user-generated content.) Brand-specific hashtags not only support community building and encourage retweets, but also support a distinct identity for your Twitter account.

Tweet Timely Trends 

Twitter’s trending section highlights popular topics that your audience is interested in. By contributing to these trending conversations with their relevant tweets and hashtags, you can increase your visibility. But don’t just hop on every trend; make sure the topic at least aligns with your brand or message. Participating in trends allows you to connect with users interested in the topic, potentially bringing new followers to your Twitter profile, so they’ll likely be looking for similar content from you.

Use Spaces to Connect 

Twitter (“X”) Spaces allows users to have live audio conversations on the platform, so you can interact with your followers using audio. Hosting or joining a Twitter Space allows you to connect directly with your audience to share news, have conversations, or just participate in a community chat, so they can get to know the person behind the Twitter account. Twitter Spaces are also a good way to collaborate with other influencers and reach new followers; teaming up with another content creator for a conversation on Spaces can attract attendees and followers from both parties. 

Ten Twitter Tips!

1. Staying on top of Twitter trends is essential for long term growth and for staying relevant. 
2. Keep an eye on trending hashtags, too, so you can participate in current event topics.
3. Follow key Twitter influencers and join their conversations in real time either via regular tweets or Twitter Spaces.
4. Use Twitter analytics to track your engagement metrics, and then create more of the types of tweets that resonate most with your audience.
5. Twitter lists can be a helpful tool to organize accounts, monitor competitors, and stay updated on specific topics.
6. Tag other content creators and influencers when it makes sense to mention them in your content (but don’t overdo this tactic - use sparingly!)
7. Brands will often reach out to creators using Twitter Messages (DMs), so check your Messages inbox frequently.
8. Expand particularly interesting stories or thoughts into Twitter threads to both attract new followers and keeps your regular followers interested in your content.
9. Use bookmarks to save particularly interesting posts you might want to interact with or retweet at a later date.

    10. And keep in mind that social platforms can be ephemeral; to keep a consistent presence on short-form socials, it’s best to establish accounts on all of the platforms that appeal to you, including Twitter, Bluesky, Hive, and Threads.

Grow Your Twitter Following with Fourthwall 

To make the most of your Twitter growth and your new Twitter followers, consider Fourthwall! Fourthwall can serve as the perfect headquarters for all of your socials, integrations, and merchandise, helping you optimize your Twitter account and directing your followers toward more of your content.

Whether you’re a beginner or a long time Twitter user, Fourthwall can provide you with the ability to design your own website, set up your own ecommerce custom merchstore, and include links back to all of your socials. Send your new followers from Twitter over to your Fourthwall pages, so you can continue to connect with your community in a seamless and engaged way. Give Fourthwall a try today!