9 Tips to Increase Your Engagement on Twitter (X)

Twitter, also known as “X,” is considered one of the legacy short-form social media platforms, having been founded way back in 2006.

While it’s been through some ups and downs lately, Twitter still boasts over 300 million active users globally, offering brands, influencers, individuals, and businesses a recognizable place to shout out their work and build connections with their audience.

To really stand out on Twitter, though, you need to specifically target user engagement.

Whether you’re new to the platform or a seasoned Twitter user looking to refine your posting strategy, we’ll break down everything you need to know about increasing your Twitter engagement rate to really get your account moving in the new year!

What is Twitter Engagement?

Twitter engagement refers to the online interactions your tweets receive. These interactions include clicks, likes, replies and comments, retweets, mentions, and shares, reflecting how much your Twitter audience engages with your content.

These interactions also show that your message resonates with Twitter users, which helps drive conversations and expand your social network and online community.

High Twitter engagement often means you’ve created a post that resonates with a large amount of people, resulting in a high amount of likes and people sharing your post with others. It can also be a measure of how much you were able to get people to participate.

For example, tweeting, “What’s your all-time favorite winter comfort food? Reply in the comments!” can spark a long thread of responses, as this question is relatable to many people.

Adding polls or trending hashtags to your tweets can also boost their visibility, encouraging even more sharing and audience engagement.

Twitter engagement matters because it helps increase the visibility of your tweets through Twitter’s algorithm, potentially placing your content on the feeds of even more users beyond your existing followers.

Individual creators can use engagement to help build their fan base, while brands and businesses can use Twitter engagement to boost their own credibility and also strengthen their professional relationships with their customers and clients.

What is a Good Twitter Engagement Rate?

Your Twitter engagement rate, or ER, measures the level of interactions your tweets get (likes, replies, quotes, and retweets).

Higher Twitter engagement rates mean you’re reaching more people and getting them to interact with your posts, which is considered successful tweeting! 

On Twitter, impressions mean the number of times your tweet appears to users. Interactions mean the number of times those users interact or engage with your tweet; interactions include likes, replies, quotes, retweeting, and even clicking on embedded links in your tweet.

Think of impressions as your tweet’s potential reach and interactions as your tweet’s ability to engage your audience. 

To calculate your Twitter engagement rate on a single tweet, take all of the interactions on that tweet and divide them by your total number of followers.

For instance, if you have 1,500 followers on Twitter, and the single tweet in question got 125 interactions, then your engagement rate for that tweet would be 0.08%, which is the average engagement rate for most top brands posting around 4x per week (according to RivalIQ.)

Follower count, follower interactions, content quality, and frequency of tweets all impact your Twitter engagement rate.

Perhaps surprisingly, smaller accounts with niche audiences often see higher engagement rates than larger, less personalized accounts. 

A good Twitter engagement rate depends largely on your niche and audience size. For example, a small creator or business with a focused target audience might really thrive at 2%, while larger corporations aim for a steady engagement rate growth of around 0.5%.

More Insights on Your Twitter Engagement

Tools like Twitter Analytics, Hootsuite, and Sprout Social provide detailed insights into your engagement metrics.

Focus on your likes, retweets, and replies; link clicks from your tweets; tweet impressions and reach; and, of course, profile visits and new followers.

The bulk of Twitter/X's onboard analytics have recently become limited to what is known now as X Premium (paid accounts), but you can still use your own powers of deduction to watch the indicators at the bottom of each of your tweets (replies, retweets (or “reposts”), likes, and views) to get an idea of your engagement numbers and analyze your Twitter trends.

Keep an eye out for your highest-performing tweets, with high views, likes, and interactions, and replicate those styles or topics in other creative ways; and learn from your lower-performing tweets which areas of your Twitter posts you can refine for better engagement, such as timing, tone, visuals, or hashtags.

9 Tips for Increasing Twitter Engagement

1. Craft Compelling Tweets

The best tweets are the ones that grab your viewers’ attention immediately, so start with a strong hook, like an announcement, question, bold statement, or intriguing fact.

Twitter users tend to skim rather than read in-depth content, so try to keep your posts concise and to the point. Incorporate relevant hashtags to help your posts be discoverable.

Crafting truly engaging tweets that resonate with your audience boosts your engagement rate and makes your content shareable. This encourages quoting and retweeting, which can then draw more new people to your Twitter account.

Storytelling is another great content tool for catching your audience’s eye. Use threaded tweets (a series of single tweets linked together and numbered in order) to share longer stories, keeping a little suspense throughout with the main story hook at the end.

For instance, a creator might post a Twitter thread detailing a challenge that they faced and how they achieved it.

Keeping your tweets and stories relatable to the “everyman” gives your content a much better chance of being read, shared, and retweeted, as you’ll be creating emotional connections with your audience, which, again, drives up that engagement rate.

2. Use Plenty of Visual Content

Visual content is such a powerful way to capture attention and boost engagement on Twitter!

Tweets with images, videos, or GIFs see significantly higher interaction rates than text-only posts. Engaging visuals not only attract more Twitter users but also make your tweets more likely to be clicked on, read, liked, and retweeted.

Create or share visuals that align with your brand or message, and add photos or sketches to support the information or stories that you’re telling through your tweets.

For instance, if you're promoting a product, include a high-quality image or demo video that showcases its value; if you’re sharing a travel story, include some visually captivating travel images to make your tweet richer and more colorful. 

3. Post Consistently at Optimal Times

Consistency is key to increasing your engagement on Twitter.

Posting regularly ensures that your tweets stay visible to your followers and reaches beyond them to bring in new viewers, too!

But your timing matters just as much as your tweet frequency. 

Use Twitter’s onboard tools (if you’re signed up withTwitter/X Premium) or external analytics tools to determine when your followers are most active, and then plan your tweets accordingly.

A consistent posting schedule helps you engage with your target audience when they're most likely to interact, which means more retweeting, replies, and clicks on your content, increasing your engagement rate.

4. Engage With Your Audience

Twitter engagement is most definitely a two-way street! If you want your audience to interact with your tweets, you need to interact with them as well. 

Twitter content that’s specifically positioned to be interactive is a surefire way to get your followers involved - asking questions, running polls, or requesting feedback or input creates opportunities for your audience to engage directly with your tweets.

For example, a Twitter poll like “Coffee or tea? Vote below!” encourages immediate participation, and a question like “Which dress should I wear to this event?” makes your viewers feel like they’re part of your creative process.

Reply to comments on your tweets, like responses, and acknowledge mentions. For example, if someone asks a question or shares your post, take a moment to thank them or provide a thoughtful reply to their comment.

Engaging with your followers encourages them to continue interacting with your content and builds trust in you as a content creator or business.

By prompting replies and engagement, you not only increase visibility on Twitter but also gather valuable insights about your target audience. 

5. Use Relevant Hashtags

Hashtags are essential for increasing the discoverability of your tweets. Hashtags help categorize your content and make it accessible to users searching for specific topics. 

While you can always create your own hashtags, keeping an eye on Twitter’s sidebar for current topics of conversation, tools like Hashtagify can help you identify trending or niche hashtags on Twitter that align with your content.

For example, if you share marketing tips, using hashtags like #MarketingTips or #SocialMediaStrategy can attract a broader audience.

Avoid overloading your tweets with hashtags, though; two to three relevant ones are enough to make your content searchable without appearing spammy.

6. Collaborate With Other Creators

Collaborating on Twitter with other content creators and influencers in your niche is another great way to expand your reach and boost your credibility dramatically.

Influencers often have a loyal following that trusts their recommendations, so partnering with them can bring new Twitter users to your account. 

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Some engaging ways to create content with another person include collaborating on a Twitter thread, appearing together in a photo or video that you post to Twitter, co-hosting a Twitter Space, or amplifying each other’s tweets through retweets and shares.

Make sure you choose influencers whose values align with your brand and who you’ll enjoy working with to ensure that the partnership feels authentic and resonates with your respective fans and target audiences

7. Share User-Generated Content (UGC)

Sharing content created by your followers or customers keeps your audience engagement going, and is another way to foster the kind of Twitter engagement that makes them feel more involved in your creative or business process.

When you retweet a follower’s post or feature their testimonial in your own tweet, you make them feel valued and encourage others to share their experiences with your brand.

For example, if a customer tweets about how happy they are with your product, quote them and tweet their post with a comment like, “We’re thrilled you love it, @username! Thanks so much for sharing! #CustomerLove.”

This type of engagement strengthens relationships with your audience and encourages more Twitter users to interact with you!

8. Run Contests and Giveaways

Everyone loves a chance to win! Contests and giveaways are proven tactics to generate excitement and increase engagement on Twitter.

You can create simple campaigns like “Retweet this post and follow us to enter!” to encourage participation.

Giving away unique prizes like your own customized Fourthwall merch can add a sense of exclusivity to your contest and can encourage more people to join in the fun.

You can also ask participants to tag friends or reply with their own creative content, such as a photo or story, following the contest guidelines that you set out. 

Repost their entries and hype up their creative work to add even more positivity to the proceedings!

Ensure that the prize is relevant to your niche, brand, and target audience to attract genuine participants who are likely to stay engaged with your Twitter account and your content even after the contest ends.

9. Analyze Your Competitors’ Engagement

Studying your competitors’ Twitter accounts can provide valuable insights into what works and what doesn’t in your niche.

Analyze their most popular tweets, what kind of Twitter content they’re creating, the hashtags that they use, and how they interact with their audience. 

For instance, if a competitor’s poll visibly gained significant traction, consider running a similar poll tailored to your target audience.

You can use your own analytical skills to do this, become a Premium Creator to use the full range of Twitter Analytics, or try out online tools like Social Blade to help track the engagement rates of other Twitter accounts and identify trends that you can adapt in your own way for your own posting strategy.

Unlock Your Twitter Potential with Fourthwall!

Twitter isn’t just about tweets—it’s about creating authentic connections with your audience. Whether you’re a creator, influencer, brand, or business, engagement is key.

Track your growth with Twitter Analytics, implement our content tips, and watch your reach soar as you build a community that cares.

But don’t stop there—Fourthwall can elevate your Twitter strategy. With our all-in-one ecommerce platform, you can easily set up a personalized website, launch your own merch store, offer exclusive memberships, and connect all your socials in one place.

Turn your Twitter followers into true fans and offer them a space to support your content like never before. Get started with Fourthwall today and take your Twitter engagement to the next level!