Content creators, brands, influencers, and businesses can all benefit from Facebook’s over 3 billion (yes, you read that correctly) active users, who you can convert into Facebook followers, fans, and customers on your regular Facebook page or Facebook business page.

Those kinds of numbers make Facebook a powerful social media platform to connect with your target audience, boost engagement and sales, and drive growth. A large base of Facebook followers also gives you a wider audience, more potential for those conversions, and more credibility on social media - so starting by building your followers base is key. 

We’ll look at all the methods and tips you’ll need to get more followers on Facebook, from optimizing your Facebook content and engaging with your audience to utilizing off-site resources like Fourthwall and your other social media to expand your reach and bring those followers in!

Why Are Facebook Followers Important?

While the numbers are definitely an important metric of your Facebook growth, your Facebook followers are more than just the numbers. Whether you’re an individual content creator or influencer, or you’re running a Facebook business page, your audience of Facebook followers represents your brand’s influence on the platform, and they can affect your growth in a number of ways:

Increased Reach

More followers on your Facebook page translate to more visibility and reach for your social media posts on Facebook, which allows your content to reach a broader audience that can then turn into loyal fans or paying customers. Your audience can also increase exponentially as your Facebook posts get shared; more followers = more shares!

Improved Credibility

A high follower count makes your Facebook page or Facebook business page appear more established and trustworthy. Potential followers are more likely to engage with a person or brand that others follow and trust, so your Facebook followers actually serve as a kind of “quality control” of your page for new people.

More Opportunities

With a large, engaged audience of followers engaging with your content, your opportunities increase. Likes and comments can turn into shares, which can then turn into the kind of stats that will draw in potential brand deals and collaborators.

10 Methods to Increase Your Facebook Followers

1. Optimize Your Facebook Page

First impressions matter! Make sure that your Facebook page - whether for an individual content creator or a Facebook business page - is professional, interesting, and inviting. Consistently using high quality visuals for your profile pic and cover photo is a great start (if you’re a business, a logo often works best as your profile picture.) 

Then, take time to write a concise, welcoming bio with relevant keywords to help your page appear in search results; and remember that this is Facebook, not a job interview - so keep your bio more friendly and casual in tone.

2. Create High Quality Content

Just like on any other social media platform, the quality of your content on Facebook is a key factor of gaining more followers, so give visitors plenty of reasons to stick around and follow your page. Create posts and Facebook Stories that resonate with your target audience and that are shareable - vibrant, engaging images and videos featuring your original content with relevant hashtags. 

And offer exclusive extras like behind-the-scenes peeks, discounts, or special deals - connecting your Fourthwall merch store to Facebook even lets you offer your Facebook followers the opportunity to buy your custom merchandise.

3. Be Consistent 

Consistency keeps your audience engaged, letting them know that they can rely on a regular flow of quality content from your Facebook page - and it also helps attract new followers if you have a lot of content for them to browse through. 

Research when your target audience is most active using Facebook insights, and post primarily at those times, making sure to include relevant hashtags. You can even use a content calendar to plan your Facebook posts in advance, to ensure regular post updates without gaps.

4. Engage With Your Audience

Interacting with your audience on Facebook shows your followers that you genuinely appreciate their attention and value their input. Prompt replies foster loyalty, so get into that comment section and start replying! 

You can thank people for their comments, answer questions, share your other social media to expand your network, tag other creators, or even start discussions right in your own comments thread. Reposting UGC (user generated content) that’s relevant to your own content really helps boost your Facebook community, and can encourage even more positive comments and other interactions.

5. Host Giveaways or Contests

Giveaways and contests can be fun ways to engage your audience, promote your Facebook page, and attract new followers! While making sure to follow Facebook’s terms of service and other guidelines, you can offer incentives that align with your brand, such as products, services, or special access to exclusive videos or Q&A sessions. 

Cookware brand HexClad did a giveaway of a grocery kitchen stock to generate hype around their Facebook page.

These giveaways don’t have to be complicated - you can simply require entrants/participants to follow your Facebook page, like or share a post or hashtags, follow you on your other social media platforms, or tag their friends.

6. Cross Promote on Social Media

Promoting your presence on other social media platforms can really help drive traffic to your Facebook page to help increase your reach and your Facebook followers. 

Whether Instagram, YouTube, Twitter (X), BlueSky, or TikTok, share some sneak peeks of exclusive content that’s only available on your Facebook, and encourage followers on your other social media platforms to go to Facebook and check it out. You can also utilize email to send out brief newsletters with CTAs (calls to action) for your email recipients to follow your Facebook page.

7. Collaborate With Influencers or Partners

Partnerships are a great way to grow your follower count, for both you and the person, brand, or business page you’re collaborating with! You can reach out to Facebook influencers who align with your brand to help promote both of your pages, making sure to partner with creators in your same niche. 

Tap into other audiences and expand your reach through business partnerships, by co-hosting events or creating joint content; or keep it simple by exchanging mentions, comments, or reposts to cross-promote both of your Facebook pages.

8. Join and Engage in Facebook Groups

Facebook Groups are excellent for building community and increasing your Facebook followers. Facebook Groups are spaces on Facebook for people who share a common interest to connect. You can join groups relevant to your content, interests, or your Facebook business page, making friends and sharing updates. 

Promote your own Facebook page or content carefully in Facebook Groups though; only subtly share your page or your content when it adds value to the discussion. The main point of Facebook Groups isn’t to directly advertise your wares, it’s to make connections that will benefit you and your content down the road.

9. Analyze Insights Regularly

Use Facebook Insights, which can offer you powerful tools for understanding what’s working and what isn’t on your Facebook page. 

Use Insight’s metrics to keep track of engagement rates, post reach, the effectiveness of your hashtags, and follower growth; then use that data to refine your content strategy and posting schedule. Using Insights consistently works well for both individual content creators and brands or business pages.

10. Leverage Facebook Ads

Facebook Ads can effectively target new followers, and can be another tool to help boost your Facebook followers count. 

Use Facebook Ads’ audience targeting tools to aim at specific demographics, interests, or behaviors, and experiment with different Facebook Ads formats like video ads or boosted posts, encouraging people to follow your page through targeted campaigns to grow your audience.

Facebook Follower Pro Tips!

• Be Authentic: Share genuine, quality content that reflects your brand’s values. It sounds so basic, but showing off the authentic you - whether that’s “you” as a singular content creator or as a representation of your business - will always resonate better with people looking to engage with content and creators that they can relate to, and being authentic can really help you grow your reach and your followers.
  
• Utilize External Tools: Platforms like Buffer or Hootsuite can streamline scheduling and content management for both individual content creators and business pages by allowing you to schedule posts. They can also generally analyze your posts to see what’s working and what isn’t. Using your other social media platforms like Instagram, TikTok, BlueSky, or Twitter (X) to direct people to your Facebook content is another pro move!
  
• Experiment: Test different content formats, posting times, hashtags, Facebook Stories, Facebook Ads, and other strategies to see what resonates. As with any social media platform, posting on Facebook takes a lot of trial and error to see what resonates most with your target audience, and what kinds of posts and content are most effective in increasing your followers count.
  
• Stay Current: In addition to staying on top of current trends including news and entertainment trends that you can weave into your content, make sure you’re also keeping up with changes to Facebook’s algorithms and features, so you always have the knowledge (and hashtags!) you need to maximize your Facebook posts and draw in more followers.