15 Best YouTuber Merch Stores To Get Inspiration

Thinking about launching your own merch store but having trouble coming up with ideas? 

Today, many YouTubers are relying on print-on-demand services to build their merch collections by taking their best moment—quotes, jokes, or recurring bits—and turning them into customizable products their audience will want. 

Platforms like Fourthwall make that process simple, providing YouTubers with tools to build a fully-branded merch shop with hundreds of premium products without having to deal with inventory, shipping, or customer support. 

In this guide, we’ll highlight YouTubers who used Fourthwall to build their merch store while providing you with enough inspiration to get your store up and running. 

15 YouTuber Merch Stores

1. MKBHD

Marques Brownlee, better known as MKBHD, is one of YouTube’s most respected tech reviewers. 

His channel deep dives into the latest smartphones, laptops, and tech accessories by blending high-grade visuals and graphics with thoughtful commentary to help viewers better understand how these products perform. 

With over 23 million subscribers across five YouTube channels, interviews with trusted industry leaders, and a brand that’s become instantly recognizable, Brownlee has built a reputation as one of the most trusted voices in consumer technology.

About MKBHD’s Merch Store

Marques extends his brand through the MKBHD merch store, a sleek storefront that mirrors the same minimalist design and attention to detail seen in his videos. 

The shop features a curated lineup of apparel and accessories, including graphic tees from the “Core Four” collection, such as “Production,” “Shutter Speed,” “Reverb,” and “Deconstructed,” along with hoodies, desk mats, windbreakers, and tech-inspired lifestyle items like candles and drinkware. 

2. Charlotte Dobre

Charlotte Dobre is an actress, comedian, and internet personality best known for turning online chaos into comedy. 

Her YouTube channel is packed with reaction videos covering messy relationships, petty revenge stories, entitled people, and all kinds of internet drama, with her sarcastic humor and over-the-top reactions making the stories way more entertaining than they probably should be.

About Charlotte Dobre’s Merch Store

Charlotte brings that same personality to her official merch store, where the products lean heavily on the inside jokes and catchphrases fans recognize from her videos. 

The shop features playful items like “Petty Princess” mugs and t-shirts, “Stay Petty” drinkware, and apparel tied to her fan-favorite phrase “We Move In The Shadows.” 

3. Phil DeFranco

Philip DeFranco is one of YouTube’s longtime news personalities. 

His podcast, The Philip DeFranco Show, provides viewers with 30-minute breakdowns of the week’s current events, covering everything from politics to pop culture, with smart, fast-paced analysis that plays to the creator’s ironic humor. 

About Beautiful Bastard

Philip DeFranco’s shop, Beautiful Bastard, reflects the bold, outspoken tone of the YouTuber’s content by featuring apparel that leans into social commentary and political messaging. 

The shop primarily sells t-shirts, long-sleeve tees, and hoodies, with statement-driven designs such as "Stay Angry," "Honesty Before Loyalty," and "America Is In Distress."

4. Evan and Katelyn

Evan and Katelyn are a husband-and-wife duo who make fun DIY videos where they build, test, and experiment with all kinds of creative projects.

From resin art and woodworking to weird gadgets they found online, their channel is basically a mix of creativity and chaos, showing viewers what happens when an idea either works perfectly…or falls apart completely in the funniest way possible.

About Shop Evan & Katelyn

Evan and Katelyn's merch store proves that you can keep your store's design as simple as you want, as long as you have plenty of strong products to keep your audience scrolling. 

And talk about a collection. The couple offers an impressive selection of graphic tees, hoodies, sweaters, and joggers in a range of colors and sizes. 

These collections feature popular designs like “Words Are Hard,” “Struggle Craft Club,” and “Make Fail,” which celebrate the messy reality of their creative projects.

5. Haliee and Kendra

Hailee and Kendra are popular influencers and a married couple, best known for their lifestyle vlogs, reaction videos, and live game streams. 

With millions of followers across platforms, their chemistry and comedic timing have made them a favorite among viewers who enjoy humor, LGBTQ+ representation, and candid storytelling.

About Hailee and Kendra’s Merch Store

Hailee and Kendra’s merch shop does a great job of encapsulating the couple’s brand by blending their message of inclusivity with a little naughty behavior.

Their items include colorful apparel featuring their “Hey Babe” design, inspired by the Rugrats logo. They also offer distressed dad hats featuring words like “Fruity” or “Queer,” as well as other pieces that promote love and kindness.

6. Ben & Emil

Ben Cahn and Emil DeRosa host The Ben and Emil Show, a YouTube podcast that explores the strange and hilarious side of business and politics. 

With Ben bringing insights from his background as a licensed Wall Street trader and Emil playing the role of the skeptical co-host, the duo breaks down complex economic stories with their offbeat commentary. 

About Ben & Emil’s Show Merch Store

Their merch store leans heavily into the podcast’s sarcastic humor and irreverent takes on culture and the economy. 

Their Fourthwall shop includes a tight collection of tees, stickers, mugs, and posters featuring their show's logo, along with comical graphics like “Please Leave Me Alone” and “Guns Don’t People.” 

They also have custom hats and beanies with phrases like “Loser Consumer” and “Babygirl” embroidered on, which offer a premium, relaxed fit.  

7. Viva La Dirt League

Viva La Dirt League (VLDL) is a New Zealand sketch comedy group known for their parodies that poke fun at fantasy and video game culture. 

Their long-running comedy series, Epic NPC Man, explores the everyday lives of non-player characters (NPCs) as they deal with the gamers who control them in a fictional RPG world.  

About Viva+ Merch Store

Viva+ is the official website for Viva La Dirt League. The site offers everything, from early access to their YouTube shows and podcasts to full access to their massive merch catalog inspired by their hit series. 

And talk about a merch collection! The shop has over 80 custom products to choose from, including branded apparel, posters, mugs, stickers, and even comic books based on their NPC Man characters and other hit series. 

8. Adam Savage’s Tested

Adam Savage’s Tested is where the former MythBusters co-host dives into building, creating, and geeking out over how things are made.

The channel covers everything from workshop builds and prop-making to behind-the-scenes looks at movies, museums, and new tech, all while showing that you don’t have to be an expert to start making cool stuff.

About Tested’s Merch Store

Tested’s merch store is packed with products inspired by engineer culture and Savage’s workshop philosophy. 

Fans can find graphic t-shirts, hoodies, hats, and stickers featuring the Tested and Savage Industries logos, along with playful maker-themed designs like “Measure Once, Swear Twice.”

The shop also includes unique collectibles such as (de)merit badges, tool-themed accessories, temporary ruler tattoos, and workshop-inspired gear, all designed to reflect the creative spirit of engineers and DIY enthusiasts.

9. ASMRPlanet

ASMRPlanet is run by Sophie, a British ASMR creator known for making calm, cozy videos that people throw on when they need to relax or fall asleep. 

Her channel is filled with whispered roleplays, soft-spoken chats, makeup sounds, tracing triggers, and random creative projects that somehow become incredibly soothing once the headphones go on.

About ASMRPlanet’s Merch Store

Sophie’s shop features graphic t-shirts, hoodies, tote bags, and caps with colorful designs like Peach Planet, Happy Planet, and space-inspired prints that match the calming vibe of her brand. 

In addition to apparel, fans can also purchase art prints featuring soft, atmospheric illustrations such as “Sweet Dreams,” “Serenity,” and “Paradise,” giving supporters a way to bring the relaxing ASMRPlanet aesthetic into their everyday spaces.

10. Paolo from Tokyo

Paolo de Guzman is a vlogger and Tokyo local whose YouTube channel offers a real, on-the-ground guide to the city, exploring neighborhoods, hidden food spots, and must-see places. 

Alongside travel content, Paolo mixes in “day in the life” features and the occasional tech video, sharing everything from daily routines in Japan to new gear he’s testing, making the channel feel like both a travel guide and a behind-the-scenes look at real life in Tokyo.

About Paolo from Tokyo’s Merch Store

Paolo’s merch store blends travel culture with playful references to Tokyo and Japanese cuisine. His merch collections feature playful, pun-based designs like “Toe-Kyo,” “Oh-Saw-Ka,” and “Ja-Pan,” across t-shirts, hoodies, hats, and sticker packs.

One of his standout products is his Premium Kaminari Hot Sauce (available in multiple flavors), made from locally grown red and green habaneros, with original Myoko chilis, Shoyu, and Yuzu, which he promotes under his videos, along with his most popular merch items. 

11. Harry Mack

Harry Mack is a Los Angeles-based rapper known for freestyle videos in which he connects with random people on the street or online via the chat site Omegle, leaving them shocked by his lyrical accuracy and freestyle skills. 

His YouTube channel has over 3 million subscribers and hosts multiple freestyle series, while his second channel, Harry Mack Clips, breaks his videos down into shorter, easy-to-watch highlights.

About Harry Mack’s Merch Store

Mack’s merch store is super easy to scroll through, with a clean layout that lets you jump between sections like Shop, Shows, and About without getting lost. 

Most of his products, like hoodies, t-shirts, and hats, feature his signature logo, while others, like posters, notebooks, and mugs, tie to his 2025 Anomaly tour or his Flow State podcast.

12. I Could Murder a Podcast

If you’re a crime junkie, you’ve most likely stumbled upon I Could Murder a Podcast.

Each week, Tom, Ben, and Dan dive into some of the darkest cases out there—from serial killers and mass shootings to unsolved mysteries—breaking everything down step-by-step while pointing out the red flags along the way. 

About ICMAP’s Merch Store

I Could Murder a Podcast’s merch store mixes dark true crime vibes with unexpected humor, featuring everything from graphic tees and hoodies to mugs, posters, and keychains.

Their merch designs bounce between eerie concepts like “Abduction” collections and more playful inside-joke pieces (like food-themed tees for each host), all laid out in a clean, easy-to-browse shop that connects directly to their YouTube and Spotify channels. 

13. Face Over Matter

Jaelan Jenkins is a lifestyle vlogger whose YouTube channel, Face Over Matter, captures the influencer’s day-to-day life through long-form vlogs, where she shares her faith and personal message of “Grace & Peace.” 

Her videos typically include daily routines, home and life updates, and GRWM videos where she shares her favorite products, style choices, and honest thoughts while getting ready. 

About Face Over Matter’s Merch Store

When it comes to having your merch store be a reflection of your brand, Face Over Matter gets it right. Jenkin’s does an excellent job of putting herself front and center of her brand, with a homepage that lets you get to know her and her lifestyle brand. 

She even models all her products herself, with clean high-res images that showcase her vibrant collection of apparel, mugs, tote bags, and necklaces, all featuring her channel’s logo while matching the vibe of her personal message. 

14. The Armchair Historian

Griffen Johnsen takes you on a historic journey through some of the world’s most significant conflicts in an animated docuseries that keeps viewers on the edge of their screens. 

From the fall of the Roman Empire to recent conflicts like the Iraq War, The Armchair Historian does a fantastic job of breaking down timelines, strategies, and key moments into visually stunning infographics that actually stick with you.

About The Armchair Historian’s Merch Store

Johnsen’s merch shop leans heavily into The Armchair Historian’s aesthetic, with a home page that feels like an extension of the creator’s YouTube channel. 

The store currently offers a small collection of WW2-themed merch, including framed maps, mugs, notebooks, and a Tiger Tank graphic tee. 

15. Joe Santagato

Joe Santagato is a well-known YouTuber and the founder of Santagato Studios. He’s best recognized for The Basement Yard, a weekly podcast that he co-hosts with lifelong friend Frank Alvarez. 

Each week, Joe and Frank get really candid as they discuss life, relationships, pop culture, and current events in an unfiltered conversation packed with jokes, arguments, and random rants that somehow always get out of hand. 

About Santagato Studios Merch Store

Santagato Studios’ merch shop feels exactly like the podcast itself—loud, funny, and a little unhinged in the best way. 

Between the “Merry Basemas” holiday drops, “Brunch Club” pieces, and random inside-joke designs, the store mixes everyday apparel with weird, chaotic designs that longtime fans immediately understand.

How to Make Merch for Your YouTube Channel

Step 1: Choose a Platform and Set Up Your Store

Before you even start designing, you need somewhere to actually sell your merch.

The easiest way to do that is by using a print-on-demand platform that makes your products, ships them out, and gives you a simple way to set up your own store without dealing with inventory.

Platforms like Fourthwall keep everything in one place, so you’re not bouncing between a bunch of different tools just to get started. It also takes care of payments, taxes, and customer support, so you can stay focused on your content while your store runs in the background.

Step 2: Pick Products Your Audience Will Actually Use

Now it's time to decide what you’re going to sell.

If it’s your first drop, try not to overcomplicate things and just stick with the basics, like t-shirts, hoodies, hats, mugs, maybe a tote bag. 

Once you see what your audience is actually buying, then you can start adding things like phone cases, blankets, or posters to spruce up your collection. 

And if you’re stuck on what to sell, just match your products to your content. For example, lifestyle creators usually do well with cozy stuff like sweaters and candles, while gaming or commentary channels tend to lean toward tees and hats.

Step 3: Create Designs That Feel Like Your Channel

This is where your merch either works…or flops.

As mentioned earlier, the best designs come straight from your content. For YouTubers, this can be an inside joke, a popular catchphrase, a recurring gag, or a specific moment your audience loved. 

Take these moments and do your best to translate them into simple designs that are catchy, readable, and work on multiple products. 

And if you’re not a designer, don’t stress. Simple text-based designs or logos that you can make on Canva or on Fourthwall’s design editor can work just as well.

Step 4: Add Your Products and Launch Your Store

Once your designs are done, add them to your products, write a simple description, and get everything ready to go live.

After that, clean up your store so it actually reflects your brand. Use high-res visuals for your store's banner and product images, and make sure your site’s layout is easy to browse, with clear sections that help customers navigate through your merch collections.

When you’re ready, launch with a small drop (around 3–4 items), promote it in your videos or streams, and watch what people actually buy so you can double down on what works next time.

YouTube Merch Products That Sell Best

Now, let's take a look at the latest products and trends that are currently popular with YouTubers who are running their store on Fourthwall.  

1. T-Shirts Still Reign Supreme

When it comes to creator merch, t-shirts still dominate the market. 

According to our data, t-shirts account for a massive 53.9% of all merch sales, making them by far the best-selling product category on the platform.

The gap between shirts and everything else is pretty huge, too. Stickers come in second at 9.1%, followed by mugs at 7.7%, hoodies at 7.6%, and hats at 7.4%. Categories like wall art (2.6%), kids' clothing (1.8%), tumblers (1.8%), and desk mats (1.3%) still perform well, but nowhere near the level of apparel.

The reason t-shirts sell so well comes down to a few things: they’re affordable, easy to wear year-round, and work for almost every type of creator brand imaginable. 

Whether it’s gaming merch, podcast branding, meme designs, music artists, fitness creators, or minimalist logos, t-shirts give fans an easy way to support creators without spending a huge amount of money.

2. Direct-to-Film is Quickly Becoming the New Favorite

For years, DTG (direct-to-garment) printing has been the default choice for creator merch due to its handling of artwork and graphics on t-shirts. 

But over the last few years, DTF (direct-to-film) printing has really started to take over. 

More YouTubers and creators are switching to DTF because the colors tend to pop more, the prints last longer after washing, and it works across a wider variety of products and fabrics like hoodies, athletic wear, fleece, and blended materials. 

As creator merch keeps shifting toward heavier-weight apparel and premium-looking products, DTF has become one of the fastest-growing print methods in the space.

3. Black is the Preferred Color Choice for Creator Merch

No matter how much creator merch evolves, one thing continues to remain true—black outsells almost every other color by a huge margin.

Our data shows that across creator merch platforms on Fourthwall, black t-shirts make up around 40-55% of total shirt sales, while white hoodies dominate even harder, accounting for more than half of all hoodie purchases. 

And while white comes in second for apparel, followed by heather grey, navy, forest green, and earth-tone colors like sand or bone, black still takes the edge due to its popularity across hats and accessories. 

Part of the reason is simple: black goes with everything. It works across streetwear, gaming merch, podcast brands, music merch, minimalist aesthetics, and meme-heavy designs without feeling out of place.

Launch Your Own YouTube Merch Store With Fourthwall

Creating merch is one thing, but building a merch store that reflects your YouTube channel is a whole other beast. 

With Fourthwall, you get both the storefront and the print-on-demand setup in one place—so you can design products, launch drops, and sell without worrying about inventory or fulfillment. 

Everything from your site layout to your product lineup is built around your brand, letting you create a store that looks right and runs smoothly while you stay focused on your content.

Get started today.