Comparisons
Choosing between Fourthwall and WooCommerce for your online shop
Avoid having to deal with multiple plugins with an eCommerce platform that has all the tools you need already built in.
Features
Fourthwall
WooCommerce
Free to use
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Free plugin, but requires paid hosting
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Custom storefront builder
Build your own custom e-commerce store with a no-code website builder (or upload your own code).
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Requires WordPress setup + theme customization
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Setup complexity
Get your store live quickly without juggling hosting, plugins, or configurations.
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We handle customer support
Fourthwall does customer support for you (behind your brand) for any transaction that includes products from our product catalog
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We handle sales tax
Fourthwall handles payment processing, manages sales tax, & ensures compliance across multiple states and countries.
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Requires extensions like AvaTax
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Built-in print-on-demand
Sell custom merchandise without handling inventory or production yourself.
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Requires third-party integrations
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Third party fulfillment (3PL)
Connect to your fulfillment center via integrations with ShipStation, ShipHero, ShipBob, and more.
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Digital Products
With Fourthwall, you can list any file type as a digital product on your shop.
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Supported, but requires setup
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Worldwide shipping
Allow supporters to purchase and enjoy your products from anywhere in the world.
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Payments & checkout
Offer a smooth checkout experience without configuring multiple payment systems.
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Memberships & subscriptions
Offer your members a unique experience with exclusive content and perks.
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Requires plugins
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Video monetization
Turn your content into income with native tools for gated video access.
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Requires third-party tools
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Donations & tipping
Let your audience support you directly without adding extra payment tools.
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Requires plugins
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Thank you videos
Show appreciation to your supporters with personal thank you videos.
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Credit card fees
2.9% + $0.3
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Varies by payment gateway
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Your custom domain
Use your own custom domain for your custom site.
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Requires separate hosting and domain setup
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Sell bespoke products
MOQ is a great option for creators looking to offer screen-printing or other unique products.
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Sell your own products
Explore the option of packing and shipping your own products.
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Print labels at home
Print your own shipping labels at home.
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Point of sale support
Sell products in person with a retail shop or popup shop.
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Email marketing tools
Connect or manage email campaigns without relying on complicated configurations.
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Built-in basics; advanced features require plugins
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Sales analytics
Gain insights about your fans and the types of products that they love.
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Advanced analytics, but often requires integrations
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Full ownership of your data
We believe your fans and your data belongs to you, not the marketplace you're using.
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APIs & Webhooks
Discover Fourthwall's API Docs
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Discounts & promotions
Offer promo codes for selected products or giveaway links to your most loyal supporters.
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Supported, but limited without extensions
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Mobile app accessible
Manage your store and stay connected to your customers on the go.
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Security & maintenance
Skip manual updates and security concerns with everything handled for you.
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Requires manual updates, backups, and security management
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Facebook & IG Shopping
Add items from your site to your Instagram and Facebook shop.
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YouTube Product Shelf
YouTube Shopping allows you to showcase your products on YouTube.
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Stream alerts
Display purchase events while you’re streaming on Twitch or YouTube.
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Requires plugins
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TikTok Shop Integration
Link your products directly in TikTok for easy shopping for supporters.
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You bring the ideas. We'll handle the rest.
Design your product, we make it real. Sourcing, samples, production, quality control — handled by partners we vet. No upfront costs, quality guaranteed.
Build a branded shop in minutes. Start with a template and customize every part until it's truly yours. Don't need a storefront? Skip it and order your products immediately.
Fast, global shipping. We work with top manufacturers all over the world to ensure that products ship fast and for a fair price.
World-class support for you and your customers. Whenever you or your customers need help, we'll be there with fast, human support.
Made with Fourthwall
Frequently asked questions
There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:
- Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
- Products you self-source. No fee (0% fee)
- Digital products. 5% flat fee
- Memberships. 5% flat fee
Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.
Yes! Fourthwall operates as the "Merchant of Record" and automatically supports the following payment methods on checkout:
- All major credit cards
- PayPal
- Apple Pay & Google Pay
- Amazon Pay
- And many local payment methods. Click here to see the full list
Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.
That way you can focus on designing products and promoting your shop, not taxes.
If you need help finding an artist or designer, check out our design community.
This is a vetted network of exceptional designers that can help you make great quality designs for your audience.
Product costs are listed directly in our product catalog.
If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.
For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.
Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, and AUS. Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 7-10 days.
Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.
Yes. For any product from our product catalog, we'll handle all customer support for you.
From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.
For any items that you source on your own and ship from home, however, you'll need to do customer support.
Yes. You can connect a custom domain or subdomain on Fourthwall. Learn more.