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Choosing between Fourthwall and Shopline for your online shop

See how Fourthwall compares vs Shopline for brands looking to launch their own online store.

Fourthwall
Shopline
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Free to use
Starter plan $29/month
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Custom storefront builder
Build your own custom e-commerce store with a no-code website builder (or upload your own code)
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Brand ownership
Own your audience, your data, and your entire customer experience.
Strong branding, but more template-driven
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Ease of setup
Get your store live quickly without dealing with complicated setup steps.
Beginner-friendly but more steps required
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Print-on-demand fulfillment
Sell custom products without ever touching inventory or managing stock.
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Global selling
Reach customers worldwide with tools built for international growth.
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Shipping & fulfillment
Orders are automatically produced, packed, and shipped behind the scenes.
Requires setup with carriers and fulfillment tools
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Payments & checkout
Payments, taxes, and checkout are managed automatically for your store.
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Credit card fees
2.9% +ย $0.3
2.99% + a fixed fee
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Your custom domain
Use your own custom domain for your custom site.
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Email marketing tools
Create, automate, and manage email campaigns directly from your dashboard.
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Memberships & subscriptions
Turn casual followers into loyal supporters with exclusive paid memberships.
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Digital products
Sell downloads, videos, and content directly from your storefront.
Limited support for digital goods
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Video monetization
Gate premium video content and turn views into a real revenue stream.
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Donations & tipping
Let your audience support you directly with tips and one-time contributions.
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Customer support handled for you
Support requests are handled for you, fully branded as your business.
Merchant responsible for customer service
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Mobile app accessible
Manage your store and stay connected to your business on the go.
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Analytics & insights
Understand what your audience loves with clear, actionable data.
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Social commerce integrations
Sell directly where your audience already spends their time online.
๐ŸŽฎ
Fan engagement tools
Create deeper connections through exclusive content and community perks.
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Promo codes & discounts
Run promotions, reward fans, and boost conversions with custom offers.
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AI-driven tools
Use AI to enhance personalization, automation, and smarter selling decisions.
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App ecosystem
Connect your store to powerful tools that expand what your business can do.
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POS (in-person selling)
Sell in person and sync your online and offline business seamlessly.
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Product sourcing flexibility
Choose how you create and sell products, from POD to self-fulfilled items.

Why sell on Fourthwall?

An image of different products from the Fourthwall catalog

Quality Made Easy

Choose from hundreds of high-quality products you can design and sell instantly. Whether you want to sell premium made-to-order products with print-on-demand (POD) or do a limited run drop with screen-printing or "cut and sew", Fourthwall has you covered with the best quality.

There are no upfront costs, and no inventory is required. You set your prices and choose your margins.
Browse all products
New York Magazine site on mobile and desktop view

Custom Storefront Builder

It's your community โ€” your brand should be front and center. Fourthwall gives you full control of your online store with a no-code custom website builder. Highlight your socials, showcase recent content, and launch a beautiful shop that is as unique as you are.
An image showcasing popular shipping carriers

Fast, Reliable Shipping

Fourthwall works with manufacturing & fulfillment partners in the US, UK, EU, and AUS to offer fast, reliable shipping around the world.

Weโ€™ve also partnered with the worldโ€™s top shipping companies, from UPS to DHL. That means you can offer your customers fast, reliable, and low-cost shipping around the world. Shipping rates are dynamically, and we pass through the true cost of shipping. Most items have a delivery window of 7-10 days.
Learn more
An image of a customer support agent replying to a fans email

We've Got Your Back

From handling customer support for all orders placed on your shop to helping you chart a path to reach your e-commerce goals, Fourthwall is your partner at every step of the way.
Learn More

Fully-customizable websites, 100% owned by youโ€

Easily customize your design, layout, and domain to create a brand thatโ€™s as unique as you are.

Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 5% flat fee (or 0% with Fourthwall Pro)
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle payment processing?

Yes! Fourthwall operates as the "Merchant of Record" and automatically supports the following payment methods on checkout:

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can Iย connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Fourthwall Pro subscribers receive a free custom domain upon upgrading.

Does Fourthwall offer artwork &ย design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Sign up now.