Comparisons
Choosing between Fourthwall and Shopline for your online shop
See how Fourthwall compares vs Shopline for brands looking to launch their own online store.
Features
Fourthwall
Shopline
Free to use
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Starter plan $29/month
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Custom storefront builder
Build your own custom e-commerce store with a no-code website builder (or upload your own code)
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Brand ownership
Own your audience, your data, and your entire customer experience.
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Strong branding, but more template-driven
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Ease of setup
Get your store live quickly without dealing with complicated setup steps.
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Beginner-friendly but more steps required
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Print-on-demand fulfillment
Sell custom products without ever touching inventory or managing stock.
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Global selling
Reach customers worldwide with tools built for international growth.
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Shipping & fulfillment
Orders are automatically produced, packed, and shipped behind the scenes.
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Requires setup with carriers and fulfillment tools
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Payments & checkout
Payments, taxes, and checkout are managed automatically for your store.
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Credit card fees
2.9% + $0.3
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2.99% + a fixed fee
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Your custom domain
Use your own custom domain for your custom site.
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Email marketing tools
Create, automate, and manage email campaigns directly from your dashboard.
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Memberships & subscriptions
Turn casual followers into loyal supporters with exclusive paid memberships.
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Digital products
Sell downloads, videos, and content directly from your storefront.
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Limited support for digital goods
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Video monetization
Gate premium video content and turn views into a real revenue stream.
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Donations & tipping
Let your audience support you directly with tips and one-time contributions.
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Customer support handled for you
Support requests are handled for you, fully branded as your business.
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Merchant responsible for customer service
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Mobile app accessible
Manage your store and stay connected to your business on the go.
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Analytics & insights
Understand what your audience loves with clear, actionable data.
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Social commerce integrations
Sell directly where your audience already spends their time online.
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Fan engagement tools
Create deeper connections through exclusive content and community perks.
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Promo codes & discounts
Run promotions, reward fans, and boost conversions with custom offers.
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AI-driven tools
Use AI to enhance personalization, automation, and smarter selling decisions.
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App ecosystem
Connect your store to powerful tools that expand what your business can do.
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POS (in-person selling)
Sell in person and sync your online and offline business seamlessly.
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Product sourcing flexibility
Choose how you create and sell products, from POD to self-fulfilled items.
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You bring the ideas. We'll handle the rest.
Design your product, we make it real. Sourcing, samples, production, quality control — handled by partners we vet. No upfront costs, quality guaranteed.
Build a branded shop in minutes. Start with a template and customize every part until it's truly yours. Don't need a storefront? Skip it and order your products immediately.
Fast, global shipping. We work with top manufacturers all over the world to ensure that products ship fast and for a fair price.
World-class support for you and your customers. Whenever you or your customers need help, we'll be there with fast, human support.
Made with Fourthwall
Frequently asked questions
There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:
- Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
- Products you self-source. No fee (0% fee)
- Digital products. 5% flat fee
- Memberships. 5% flat fee
Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.
Yes! Fourthwall operates as the "Merchant of Record" and automatically supports the following payment methods on checkout:
- All major credit cards
- PayPal
- Apple Pay & Google Pay
- Amazon Pay
- And many local payment methods. Click here to see the full list
Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.
That way you can focus on designing products and promoting your shop, not taxes.
If you need help finding an artist or designer, check out our design community.
This is a vetted network of exceptional designers that can help you make great quality designs for your audience.
Product costs are listed directly in our product catalog.
If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.
For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.
Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, and AUS. Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 7-10 days.
Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.
Yes. For any product from our product catalog, we'll handle all customer support for you.
From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.
For any items that you source on your own and ship from home, however, you'll need to do customer support.
Yes. You can connect a custom domain or subdomain on Fourthwall. Learn more.