Comparisons
Choosing between Fourthwall and Sellfy for your online shop
Ready to go beyond Sellfy? Build a fully branded commerce experience that’s truly yours.
Features
Fourthwall
Sellfy
Free to use
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Custom storefront builder
Build your own custom e-commerce store with a no-code website builder (or upload your own code).
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We handle customer support
Fourthwall does customer support for you (behind your brand) for any transaction that includes products from our product catalog
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We handle sales tax
Fourthwall handles payment processing, manages sales tax, & ensures compliance across multiple states and countries.
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Memberships
Offer your members a unique experience with exclusive content and perks.
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Membership fees
5%
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2% overage fee
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Thank you videos
Show appreciation to your supporters with personal thank you videos.
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pre-recorded thank yous
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Community tools
Provide features like polls, comments, or welcome messages to build engagement.
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Donation/tip support
Allows fans to contribute through donations or pay-what-you-want options.
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Send push notifications
Have your followers receive notifications for new posts and comment replies.
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Payouts
Receive instant payouts through Stripe, PayPal, Apple Pay, and Google Pay.
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Stripe & PayPal only
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Credit card fees
2.9% + $0.3
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no fees
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Your custom domain
Use your own custom domain for your custom site.
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Your own branded apps
Create a fully-branded app of your site that fans can download.
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Print-on-demand products
Access hundreds of retail quality print-on-demand (POD) items in our product catalog
350+
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120+
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Native Printful integration
Fourthwall is natively integrated with Printful (and other print-on-demand providers) to support direct-to-garment (DTG), embroidery, and all-over-print techniques.
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Sell bespoke products
MOQ is a great option for creators looking to offer screen-printing or other unique products.
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Direct-to-garment (DTG)
DTG printing allows the ink to be absorbed into the fabric itself, creating a design that feels like a natural part of the garment.
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Direct-to-film (DTFx)
DTFx ("screen-printing on demand") for vibrant, long-lasting colors.
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Screen printing
Sell screen-printed and other limited run productions.
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Sublimation printing
Allows for all-over printing on a garment or product.
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UV printing
Ultraviolet light to instantly cure ink, resulting in smooth finishes.
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Embroidery
A great option for those who are looking to add texture and depth to their design.
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Worldwide shipping
Allow supporters to purchase and enjoy your products from anywhere in the world
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Sell your own products
Explore the option of packing and shipping your own products.
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Third party fulfillment (3PL)
Connect to your fulfillment center via integrations with ShipStation, ShipHero, ShipBob, and more.
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Digital Products
With Fourthwall, you can list any file type as a digital product on your shop.
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Native video hosting
Provide high-quality video hosting for your content without needing third-party platforms.
Up to 1080p video resolution
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Up to 1080p video resolution
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Video catalog & series
Offer your video content for streaming, which is a good way to reduce piracy.
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Sales analytics
Gain insights about your fans and the types of products that they love.
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Full ownership of your data
We believe your fans and your data belongs to you, not the marketplace you're using
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APIs & Webhooks
Discover Fourthwall's API Docs
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Custom promo codes
Create promo codes for a variety of different discounts.
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Facebook & IG Shopping
Add items from your site to your Instagram and Facebook shop.
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YouTube Product Shelf
YouTube Shopping allows you to showcase your products on YouTube.
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Stream alerts
Display purchase events while you’re streaming on Twitch or YouTube.
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TikTok Shop Integration
Link your products directly in TikTok for easy shopping for supporters.
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Twitch Gifting
Gift products and memberships to your Twitch viewers while streaming.
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You bring the ideas. We'll handle the rest.
Design your product, we make it real. Sourcing, samples, production, quality control — handled by partners we vet. No upfront costs, quality guaranteed.
Build a branded shop in minutes. Start with a template and customize every part until it's truly yours. Don't need a storefront? Skip it and order your products immediately.
Fast, global shipping. We work with top manufacturers all over the world to ensure that products ship fast and for a fair price.
World-class support for you and your customers. Whenever you or your customers need help, we'll be there with fast, human support.
Made with Fourthwall
Frequently asked questions
There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:
- Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
- Products you self-source. No fee (0% fee)
- Digital products. 5% flat fee
- Memberships. 5% flat fee
Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.
Yes! Fourthwall operates as the "Merchant of Record" and automatically supports the following payment methods on checkout:
- All major credit cards
- PayPal
- Apple Pay & Google Pay
- Amazon Pay
- And many local payment methods. Click here to see the full list
Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.
That way you can focus on designing products and promoting your shop, not taxes.
If you need help finding an artist or designer, check out our design community.
This is a vetted network of exceptional designers that can help you make great quality designs for your audience.
Product costs are listed directly in our product catalog.
If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.
For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.
Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, and AUS. Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 7-10 days.
Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.
Yes. For any product from our product catalog, we'll handle all customer support for you.
From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.
For any items that you source on your own and ship from home, however, you'll need to do customer support.
Yes. You can connect a custom domain or subdomain on Fourthwall. Learn more.