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Choosing between Fourthwall and Circle for your online shop

Fourthwall brings creators a unified, fully branded home for selling merch, content, and memberships with total ease.

Fourthwall
Circle
🆓
Free to use
🎨
Private-label (fully branded to you)
Create a completely white-labeled experience with your own logo, colors, domain, and no outside platform branding.
💙
Membership tiers
Create multiple subscription levels with exclusive perks for members.
🛒
Built-in commerce (physical + digital)
Sell physical or digital products directly from your platform.
Digital products + memberships only
🎥
Native video hosting
Provide high-quality video hosting for your content without needing third-party platforms.
🎞️
Video catalog & series
Earn revenue through subscriptions, paywalls, rentals, or pay-per-view events.
💬
Community tools
Provide features like polls, comments, or welcome messages to build engagement.
👋
Welcome posts
Greet new members with automatic welcome messages or shoutouts when they join your community.
📚
Course creation (LMS tools)
Build organized learning experiences with flexible, creator-friendly LMS features.
Simple video + digital content hosting
🚨
Live streaming
Broadcast private or open live events and content directly to your audience.
🔔
Send fans push notifications
Instantly notify your members with mobile alerts about new content, merch drops, or exclusive updates.
📱
Your own branded app
Launch a mobile app that’s entirely customized to your brand, not buried inside a marketplace of other creators.
📈
Analytics & insights
Track member behavior, content performance, earnings, and engagement through a detailed analytics dashboard.
📧
Email marketing tools
Manage emails and branded newsletters with a suite of tools at your disposal
💸
Platform fees
Share exclusive artwork, behind-the-scenes content, or photos with members in a secure, gated feed.
0% on physical products, 5% on digital + memberships
Monthly subscription + transaction fees (4% → 0.5%) depending on planrships
💳
Integrated payment options
Supports seamless checkout experiences with popular payment gateways like Stripe, PayPal, Apple Pay, and Google Pay.
Stripe-based checkout only
💲
Tax management
Fourthwall handles payment processing, manages sales tax, & ensures compliance across multiple states and countries.
💎
Donations & tips
Receive one-off donations of any amount from your supporters.
🔒
Advanced content protection
Provide digital rights management and security features to protect your video content.
🧠
AI & automation
Always-on AI tools that automate workflows and boost engagement.
Content posting, site design, mockups, and messaging
Extensive AI suite: AI Agents, workflows, automated moderation, AI Copilot.
🌐
Your custom domain
Use your own .com or branded URL instead of a generic subdomain to establish a more professional presence.
🖥️
APIs & Webhooks
🤝
Customer support
Highly rated creator-first customer support with fast responses.
Priority support available on higher plans; slower on lower tiers
📣
Members badges
Display icons or badges next to loyal members’ usernames to show off their status or support level.
Full ownership of your data
We believe your fans and your data belongs to you, not the marketplace you're using.
🏷️
Custom promo codes
Create promo codes for a variety of different discounts.
🚨
Stream alerts
Trigger real-time alerts on your stream when someone buys merch, joins your membership, or sends a donation.
Members get alerted when you go live

Why sell on Fourthwall?

An image of different products from the Fourthwall catalog

Quality Made Easy

Choose from hundreds of high-quality products you can design and sell instantly. Whether you want to sell premium made-to-order products with print-on-demand (POD) or do a limited run drop with screen-printing or "cut and sew", Fourthwall has you covered with the best quality.

There are no upfront costs, and no inventory is required. You set your prices and choose your margins.
Browse all products
New York Magazine site on mobile and desktop view

Custom Storefront Builder

It's your community — your brand should be front and center. Fourthwall gives you full control of your online store with a no-code custom website builder. Highlight your socials, showcase recent content, and launch a beautiful shop that is as unique as you are.
An image showcasing popular shipping carriers

Fast, Reliable Shipping

Fourthwall works with manufacturing & fulfillment partners in the US, UK, EU, and AUS to offer fast, reliable shipping around the world.

We’ve also partnered with the world’s top shipping companies, from UPS to DHL. That means you can offer your customers fast, reliable, and low-cost shipping around the world. Shipping rates are dynamically, and we pass through the true cost of shipping. Most items have a delivery window of 7-10 days.
Learn more
An image of a customer support agent replying to a fans email

We've Got Your Back

From handling customer support for all orders placed on your shop to helping you chart a path to reach your e-commerce goals, Fourthwall is your partner at every step of the way.
Learn More

Fully-customizable websites, 100% owned by you

Easily customize your design, layout, and domain to create a brand that’s as unique as you are.

Frequently asked questions

How much does it cost to use Fourthwall?

There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:

  • Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
  • Products you ship yourself. No fee (0% fee)
  • Digital products. 5% flat fee (or 0% with Fourthwall Pro)
  • Subscription memberships. 5% flat fee

Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.

How much money do I make on sales from the Fourthwall catalog?

Product costs are listed directly in our product catalog.

If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.

For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.

Does Fourthwall ship worldwide?

Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, Canada, Mexico, Australia, and Japan.

Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 5-8 days.

Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.

Does Fourthwall handle payment processing?

Yes! Fourthwall operates as the "Merchant of Record" and automatically supports the following payment methods on checkout:

Does Fourthwall handle sales tax?

Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.

That way you can focus on designing products and promoting your shop, not taxes.

Can I connect a custom domain to Fourthwall?

Yes. You can connect a custom domain or subdomain on Fourthwall. Learn More.

Fourthwall Pro subscribers receive a free custom domain upon upgrading.

Does Fourthwall offer artwork & design support?

If you need help finding an artist or designer, check out our design community.

This is a vetted network of exceptional designers that can help you make great quality designs for your audience. We also recommend tools like Canva or Kittl.

Does Fourthwall provide customer support for my orders?

Yes. For any product from our product catalog, we'll handle all customer support for you.

From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.

For any items that you source on your own and ship from home, however, you'll need to do customer support.

Can you show me examples of storefronts on Fourthwall?

Yes! Over 200,000 sellers use Fourthwall to power their storefronts. This includes creators, podcasters, artists, musicians, startups, non-profits, and more.

Get inspired and browse all examples sites.

What integrations does Fourthwall have?

Fourthwall supports many free integrations, including:

  • YouTube Product Shelf (Merch Shelf)
  • TikTok Shop
  • Facebook and Instagram Shopping
  • Twitch Product Gifting
  • StreamElements and Streamlabs stream alerts
  • Zapier
  • Klaviyo
  • Mailchimp
  • And many, many more

See all apps & integrations.

Are there any requirements to join Fourthwall?

There are no requirements to join Fourthwall! Sign up now.