Short Form Fame: The Most Popular TikTok Influencers
TikTok, founded back in 2016, has evolved into a centralized powerhouse for content creators, offering influencers a platform to showcase their talents and creativity to a global audience. With its fast paced, viral nature, TikTok has become a place where creators can gain millions of followers in a short period, shaping pop culture, trends, and advertising strategies.
From Khaby Lame to Zach King, Charli D’Amelio to Michael Le, TikTok influencers are more popular than ever, continuing to push the boundaries of content creation. Let’s take a look at 25 TikTok influencers who have risen to the top of the platform, explore the reasons behind their rise to fame, and find out what makes them stand out in the TikTok crowd.
Top 25 TikTok Influencers to Follow
1. Khaby Lame (162 million followers)
Khaby Lame rose to fame through his simple yet funny reaction videos, where he highlights the overcomplicated trend of life hack TikToks. Khaby’s minimalist approach to humor has appealed to millions of TikTok users worldwide, making him one of the most followed TikTok influencers for his unique style of turning complex solutions into simple, efficient alternatives with a dash of comic exasperation.
2. Charli D'Amelio (158 million followers)
Charli D'Amelio has been one of the most dominant TikTok creators since her rise to fame in 2019. Known for her dance videos and collaborations with major brands and celebs, Charli’s millions of followers of all ages have helped keep her on top of the platform, with their fandom for her consistent content and ability to stay relevant in TikTok’s rapidly shifting lineup of dance trends.
3. MrBeast (115 million followers)
MrBeast (aka Jimmy Donaldson) is famous for his viral challenges and large-scale giveaway content. His videos, often involving life-changing prizes or charitable acts, have made him a fixture on TikTok, YouTube, and other platforms. With his name recognition and ability to create viral content, MrBeast has solidified himself as one of today’s top TikTok creators.
4. Bella Poarch (94 million followers)
Bella Poarch became a TikTok sensation with her lip sync videos, especially her viral lip sync clip for the song "M to the B." Since then, Bella has expanded her brand to include music releases and collaborations with major brands. Her distinctive content, combined with her strong social media presence, has earned her millions of followers on TikTok.
5. Addison Rae (88 million followers)
Addison Rae another TikTok influencer known for her dance videos and personality driven content. In addition to her TikTok fame, Addison has ventured into Hollywood with her acting career. She continues to grow her brand through business partnerships and personal ventures like her makeup line, making her one of the most influential creators on TikTok.
6. Kimberly Loaiza (83 million followers)
Kimberly Loaiza is a Mexican influencer who has gained a massive following through her family and beauty content, where she shares glimpses of her personal life with her fans, creating a connection with her audience. Kimberly's influencer content includes makeup videos, vlogs, challenges with her friends, and her own clothing line and telephone company.
7. Zach King (82 million followers)
Zach King is famous for his amazing "magic vines," short videos that feature jaw-dropping illusions, comic skits, and impressive editing skills. Zach’s creativity and ability to amaze his audience with magic tricks and optical illusions have made him one of the most popular TikTok creators, placing him directly in the TikTok spotlight.
8. Domelipa (77 million followers)
Domelipa’s fun and relatable personality has attracted millions of followers on TikTok, making her one of the fastest-growing influencers on the platform. Domelipa’s videos, which often feature challenges, choreographed lip sync videos, trending content, and glimpses into her everyday life and routines, keep her audience entertained.
9. CZN Burak (75 million followers)
Turkish chef and restauranteur CZN Burak has become one the most followed TikTok influencers hanks to his viral cooking videos, where he combines food with his infectious, energetic personality, preparing generously large versions of Turkish recipes and sometimes gifting the food to those in need. Burak’s bright cooking style and positive energy have captivated millions of viewers.
10. Jason Derulo (65 million followers)
Pop/hip-hop singer and dancer Jason Derulo, who already had a full recording career before TikTok, has found success on the platform by sharing his music related content and viral dance challenges. His hit tunes and catchy dance moves have kept his fans coming back for more, making him another top TikTok influencer.
11. Willie Salim (65 million followers)
Indonesia TikToker Willie posts a wide range of comedic content, from viral challenges and pranks to comedy sketches and his thoughts on music, actors, and other celebs. He sprinkles in some family content both on his TikTok and on his Instagram to further connect with his viewers, and it’s working, as his TikToks usually snag millions of views and shares.
12. Youneszarou (YZ) (56 million followers)
YZ is a TikTok creator who’s gained a huge following for his fun, energetic dance videos, behind the scenes content, and interactions with his fans, who he calls his #yzfamily. His enthusiasm and love for dance have caught the eyes of millions of followers, making him one of the newest influencers on the platform as well as on Snapchat.
13. Dixie D'Amelio (55 million followers)
Dixie D'Amelio, like her sister Charli, has built a big following on TikTok with her catchy content. Beyond her dance videos, Dixie has also taken on the music industry with several of her own songs, further expanding her influence. Her fashion-forward personality has helped her maintain a dedicated fanbase as she continues to grow her TikTok account.
14. Spencer X (54 million followers)
Spencer X, aka "the world’s best beatboxer," has gained widespread attention on TikTok for his impressive beatboxing skills. His collaborations with other creators, including Alicia Keys and Marshmello, have helped expand his reach and influence, making him a must follow TikTok creator for fans of live music performance and beatboxing.
15. Loren Gray (53 million followers)
Loren Gray has been a TikTok favorite for years, gaining popularity through her lip-sync and dance videos since back when TikTok was called Musical.ly. Loren has since moved into a music career and continues to grow her brand, including her own jewelry line. Her ability to balance her personal life with her other endeavors has ensured that she remains one of the top influencers on TikTok.
16. KallMeKris (50 million followers)
Social media personality and hairdresser Kristina Collins started posting on TikTok in 2020, and rapidly grew her audience with her lip sync videos and comedic skits where she portrays a wide range of different recurring characters. She’s spun her TikTok fame into acting jobs, including in a Nickelback music video, and her own clothing line.
17. Michael Le (50 million followers)
Michael Le’s popular dancing videos on TikTok, which sometimes include fellow creators, celebs, or even his family members, have gotten a big boost from Michael’s eye for content. Michael, aka JustMaiko, takes viral TikTok trends and recreates them in his own unique way, giving them his own twist; this has made his clips popular enough for him to be a full time TikTok creator.
18. Brent Rivera (50 million followers)
Brent Rivera, who got his start on Vine, has become known for his sketches, pranks, and funny videos on TikTok. His hilarious content resonates with teens on up, and his transition into acting has further solidified his popularity. Brent’s relatable humor and family friendly content have made him one of the platform's biggest creators.
19. Joe Albanese (44 million followers)
Known for his dance videos and his reaction videos, where he comedically reacts to gaming clips, cringe situations, and other funny moments, Joe Albanese includes his family, especially his little sister, in his TikTok clips, and counts among his trademarks his dance moves and his distinctive haircut.
20. Avani (42 million followers)
Avani Gregg is a beauty influencer who has gained popularity for her makeup tutorials and transformation videos. Her creative looks are popular with her viewers; her first viral video transformed her into a Harley Quinn-styled clown, which got her the nickname “Clown Girl.” Avani’s strong brand presence and consistent content creation make her one of the most influential TikTok creators.
21. James Charles (40 million followers)
Also in the makeup department on TikTok is James Charles, a beauty mogul who has become a dominant force on TikTok. His makeup tutorials, beauty tips, and collaborations with other influencers have helped him maintain a massive following. James is known for his bold and fashion-forward makeup looks.
22. Baby Ariel (36 million followers)
Baby Ariel was one of the first TikTok creators to rise to prominence, also getting started on Musical.ly, and she continues to be a dominant figure in the influencer world. Known for her lip syncing videos, Baby Ariel has expanded her brand into music, acting, and her anti-bullying campaign, #ArielMovement. Her early influence helped shape the influencer culture on TikTok.
23. Gil Croes (35 million followers)
Gil Croes is a TikTok influencer known for his short comedy skits and acting career. His humorous videos and lip sync videos have made him a favorite among TikTok users, and his ability to connect with his audience has helped him build a strong following both on TikTok and on the CroesBros YouTube channel he runs with his brother Jayden.
24. Faisal Shaikh (32 million followers)
Faisal Shaikh, known as Mr. Faisu, is another popular TikTok influencer based in India, known for his lifestyle content and collabs with other creators. His engaging personality and relatable videos have earned him millions of followers on the platform, and allowed him to branch out into appearing in music videos and collecting luxury vehicles.
25. Huddy (30 million followers)
Chase Hudson, known as Huddy or Lil Huddy, rose to TikTok fame through his creative videos and collaborations with other influencers. After recording a few music demos, he was signed to Interscope Records, and also started acquiring acting jobs. His e-boy meets emo style and follower engagement have helped him maintain a strong presence on TikTok.
So, What Makes These TikTok Influencers Stand Out?
Authenticity and Relatability
One of the key reasons these 25 TikTok influencers stand out is their authenticity and relatability. TikTok audiences appreciate creators who are genuine and share real life moments with their viewers; this makes them feel more connected to their favorite influencers, and gives them a view into how they might be like creators they admire.
Unique Content Creation
The most popular TikTok creators excel in creating fresh, innovative content that catches the attention of TikTok users, who are always looking for the next new thing. Whether it’s through unique video formats, creative challenges, or current trends, these influencers continue to push the boundaries of what’s possible on TikTok’s platform.
Staying Trendy
TikTok influencers are adept at staying on top of the latest and greatest trends and challenges on the platform. By participating in viral trends in their own way, or creating their own content around trending moments, these influencers keep their content original and on the cutting edge, helping maintain their popularity.
Cross Platform Growth
Many of the top TikTok creators have expanded their reach to other platforms beyond TikTok, like Instagram and YouTube. This cross platform growth helps creators reach new audiences, cementing their status as dominant influencers across the most popular socials.
Many influencers establish their own separate websites or merch stores, too - and you can do the same to expand your own reach. Sites like Fourthwall let you further showcase your content creation to your fans, and offer them a full lineup of your own customized merch!
How to Grow Your TikTok Following
Find Your Niche
Identifying your niche is so important for standing out on TikTok. Whether you choose dance, beauty, comedy, music, or food, focusing on a specific area for your TikTok videos helps you build a dedicated audience who are looking for your type of content.
Engage with Your Audience
Engagement is essential for building your loyal following on TikTok! The top TikTok influencers frequently interact with their followers through comments, live streams, messages, and sometimes even collaborations, which helps them maintain a strong bond with their audience. Think of some innovative ways you can interact with your followers!
Collaborate with Other Creators
Collaborations with fellow content creators, influencers, and even celebs can help expand your reach and attract new followers. By partnering with creators who have a similar vibe and audience to yours, you can introduce your content to a broader fan base.
Post Strategically
Posting at optimal times based on TikTok trends and audience behavior can significantly increase your engagement. Early mornings and late evenings, especially on weekends, are a good start, as that’s when many TikTok users are most active. Also consider your specific audience’s time zone and viewing habits to ensure max visibility for your content.
Stay Consistent
Posting new content regularly is essential for growing your TikTok following! Consistency and fresh clips on TikTok help keep your content visible, and gives your followers something to look forward to, encouraging them to keep returning to your profile.
Expand Your TikTok Monetization with Fourthwall!
Whether you’re striving to become a popular TikTok creator on your own, or simply looking to collaborate with one of your fave TikTok talents, Fourthwall is a great asset to TikTok influencers!
Fourthwall easily connects to your TikTok account to help you monetize your content with ease, whether you want to design and sell amazing custom merchandise, create and manage paid memberships, or launch exclusive content for your followers.
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