20 Best Products to Sell on TikTok in 2025

TikTok has evolved far beyond being a platform for entertaining dance videos and viral memes—it’s now a thriving hub for ecommerce. 

According to recent data, TikTok Shop has seen exponential growth, with over 39% of users purchasing items they discovered on the platform. 

This has made it a go-to platform for creators and affiliates to capitalize on trending products by creating engaging and authentic content that resonates with TikTok’s highly active audience.

In this article, we'll explore 20 of the best TikTok products you can sell in 2025 and how leveraging TikTok’s unique features can maximize your success.

Why Sell on TikTok Shop?

TikTok Shop offers an unmatched opportunity for businesses and creators to connect with highly engaged audiences. The platform’s demographic skews young, with a majority of users aged 18-34 who are trend-driven, impulsive buyers, and highly influenced by what they see online.

TikTok’s algorithm is designed to help content go viral. It rewards engaging, visually appealing videos, making it easier for small businesses to gain visibility. Users often purchase trending products showcased by influencers or highlighted in trending hashtags. Tools like live shopping and TikTok Shop simplify the buying process, allowing users to purchase products directly from videos.

For example, small businesses that sell handmade jewelry or skincare products have seen massive success by creating authentic, relatable content. When paired with the right hashtags and engaging visuals, these products resonate deeply with TikTok users.

How to Find the Right Product to Sell on TikTok

TikTok’s fast-paced, trend-driven platform makes it a goldmine for discovering what’s hot and turning that into sales. With millions of users scrolling through viral TikTok videos daily, the right product can catapult your TikTok shop into success.

Here’s how to navigate TikTok trends, influencers, and analytics to select top products that resonate with your audience.

Understand Your Target Audience

To succeed on TikTok, it’s essential to know who you’re selling to. Whether your audience consists of Gen Z users looking for trending casual dresses or millennials seeking household cleaners, tailoring your product choices to their needs is key.

• Study their interests: Look at what TikTok users in your niche engage with. Follow influencers they adore and hashtags like #TikTokMadeMeBuyIt or #TrendingOnTikTok.
• Solve problems: Products that address your audience’s pain points—like skincare for acne or makeup tools for flawless looks—stand out.

Pro Tip: Use TikTok’s analytics to dive deeper into your followers’ demographics and interests. For example, if beauty content drives engagement, focus on makeup products or skincare tools trending on TikTok.

Analyze TikTok Trends

What’s popular on TikTok today can become yesterday’s news quickly, so staying ahead of trends is crucial. Monitor the platform for products and themes that are currently viral.

• Explore TikTok’s For You Page: This page is a treasure trove of what’s trending. Observe viral TikTok videos featuring products like lip gloss, perfume, or the Beast Blender.
• Search hashtags: Keywords like #ViralTikTok, #TikTokShop, and #TrendingProducts can reveal what’s hot.
• Seasonal trends: Products tied to holidays or seasonal needs (e.g., jackets and coats in winter) often perform well.

Pro Tip: Jump on trends early, but ensure they align with your brand and audience. Selling something irrelevant may drive views but won’t convert to sales.

Evaluate Product Demand

Beyond TikTok, assess the broader market demand for your product to ensure sustained interest.

• Use Google Trends: Search for trending products to identify popularity spikes and whether they’re likely to last.
• Check competitors: Platforms like Amazon, Etsy, and TikTok shops can provide insights into pricing and market saturation for top products like casual dresses, lipsticks, and phone accessories.
• Poll your audience: TikTok creators can run engaging polls or ask their followers directly about products they’d like to see in their shop.

Leverage TikTok Influencers and Creators

TikTok influencers hold the power to make products go viral with a single video. Collaborate with creators in your niche to showcase your products authentically.

• Follow competitors’ campaigns: See which influencers are promoting products similar to yours and study their strategies.
• Work with micro-influencers: Smaller creators often have highly engaged audiences and can effectively highlight products like skincare serums, necklaces, or fashion items.
• Run influencer-driven TikTok ads: These ads seamlessly integrate with organic content, making them a powerful tool for testing new products.

Pro Tip: Partner with influencers who genuinely align with your brand values to ensure authentic recommendations.

Test Products with TikTok Ads

TikTok ads are a powerful way to gauge interest in your product before committing to full-scale production.

• Run small campaigns: Start with a small budget to test items like hoodies, makeup tools, or beauty supplements.
• Use dynamic targeting: TikTok’s algorithm can help you find the most engaged audience for your product.
• Monitor ad performance: Metrics like CVR (conversion rate) and engagement can show whether your product is resonating with users.

Pro Tip: Videos featuring real people using your product tend to perform better in TikTok ads, as they feel more authentic and relatable.

Stay Agile and Adapt

TikTok trends move fast, so flexibility is key. Regularly assess your product performance and adapt based on what’s popular on TikTok at any given moment.

• Rotate products: Add seasonal or niche items that align with current trends. For example, introduce jackets in winter or household cleaners during spring cleaning.
• Engage with feedback: Monitor comments and reviews on your TikTok account to understand what your audience loves—or doesn’t.
• Experiment frequently: Use A/B testing for videos and ads to discover what drives the most engagement and sales.

Remember, success on TikTok requires staying ahead of trends and understanding your audience’s needs. Finding the right product to sell requires a mix of creativity, analytics, and adaptability.

By understanding your audience, analyzing TikTok trends, collaborating with influencers, and leveraging tools like TikTok ads, you can identify products that resonate with TikTok users and drive sales.

20 Best Products to Sell on TikTok in 2025

Whether it’s a viral skincare product, a fashion-forward casual dress, or a practical phone accessory, the key is staying tuned into what’s trending on TikTok—and acting quickly to capitalize on it. Below are the top trending items for 2025, each paired with relevant sales and engagement data from TikTok's Creative Center.

1. Perfume

Few products capture TikTok’s attention quite like fragrances, where scent layering hacks and mood-based recommendations dominate the feed. Perfumes resonate with TikTok users for their luxury appeal and personal expression, often promoted in aesthetic videos paired with hashtags like #PerfumeTok and #TikTokMadeMeBuyIt.

2. Cases, Screen Protectors & Stickers

Personalization is key on TikTok, and phone accessories like cases and stickers allow users to showcase their unique style. These products are frequently featured in phone makeover videos, demonstrating how small changes can transform devices into trendy, practical tools.

3. T-Shirts

TikTok’s love for casual, versatile fashion makes graphic and custom T-shirts a consistent favorite. These staples are showcased in styling videos, where creators highlight their adaptability for streetwear, fandom looks, or everyday outfits.

4. Shampoo & Conditioner

Hair transformation content thrives on TikTok, making shampoo and conditioner essential stars of #HairTok. These products gain traction by addressing common issues like dryness and damage, with creators sharing “wash day” routines that emphasize visible results.

5. Casual Dresses

Fashion trends on TikTok often focus on effortless styling, and casual dresses fit perfectly into this niche. With videos highlighting outfit transitions and seasonal looks, creators use these pieces to showcase versatility and affordability.

6. Serums & Essences

The rise of #SkinTok has made skincare staples like serums and essences indispensable for many TikTok users. Creators often feature these products in detailed routines, emphasizing their hydrating properties and visible improvements in skin texture.

7. Lipstick & Lip Gloss

Makeup lovers on TikTok can’t resist the shine and bold colors of trending lip products. Tutorials often spotlight lipsticks and glosses, showing how they can elevate any look, from subtle to dramatic.

8. Trousers

When it comes to versatile fashion, TikTok users turn to trousers for chic, comfortable outfit ideas. Wide-leg and high-waisted designs dominate styling videos, showcasing their ability to suit both casual and formal occasions.

9. Blouses & Shirts

TikTok fashion creators often gravitate toward blouses and shirts for their adaptability in mix-and-match outfits. These pieces appear in wardrobe essentials videos, demonstrating their versatility for layering or standalone statement looks.

10. Moisturisers & Mists

Hydration and glow are at the core of TikTok’s skincare trends, making moisturizers and mists must-haves. Creators showcase their lightweight textures and refreshing effects in calming self-care routines that resonate with beauty enthusiasts.

11. Earphones & Headphones

High-quality audio devices are TikTok staples, featured in lifestyle content and unboxing videos. Wireless earphones and headphones captivate users by delivering both sleek design and exceptional sound performance.

12. Crossbody & Shoulder Bags

Functionality meets style in crossbody and shoulder bags, a favorite accessory among TikTok users. These bags are often highlighted in “what’s in my bag” content or styled in practical yet trendy outfit videos.

13. Beauty Supplements

Wellness trends on TikTok have made beauty supplements a go-to product for creators looking to share personal transformations. Collagen and vitamins frequently appear in content that emphasizes glowing skin and stronger hair.

14. Body Creams & Lotions

Self-care routines on TikTok often feature body creams and lotions for their soothing and moisturizing properties. Creators use these products in ASMR or calming videos, enhancing their sensory appeal.

15. Jeans

Denim remains a fashion favorite on TikTok, where creators showcase high-waisted and wide-leg styles in diverse outfit ideas. These videos often explore casual or vintage-inspired aesthetics, appealing to a broad audience.

16. Household Cleaners

Satisfying cleaning transformations have become a viral trend on TikTok, with household cleaners taking center stage. Videos featuring before-and-after results showcase their effectiveness, making them a staple in #CleanTok.

17. Shirts

From casual to professional looks, shirts are a versatile favorite in TikTok styling videos. Creators highlight their adaptability by pairing them with everything from trousers to skirts, demonstrating their universal appeal.

18. Crossbody & Shoulder Bags (Women)

TikTok’s focus on stylish yet practical accessories often shines on crossbody bags, which are ideal for daily use. Creators demonstrate their versatility in videos featuring travel tips or coordinated outfits.

19. Body Creams & Lotions

Moisturizing body products frequently appear in TikTok’s relaxing self-care content. These lotions and creams stand out for their sensory appeal, often featured in routines aimed at promoting wellness and relaxation.

20. Makeup Essentials

TikTok tutorials thrive on makeup essentials, from flawless foundation to vibrant blush. Creators showcase these products in transformation videos, highlighting their ability to enhance everyday and dramatic looks alike.

By leveraging TikTok's platform and pairing these top-performing products with creative content, sellers can tap into a vast, trend-driven audience.

Get Started with Fourthwall and Sell on TikTok Shop Today!

Fourthwall is your ultimate partner for launching and scaling an ecommerce business tailored to TikTok creators. Its seamless TikTok Shop integration makes it easy to showcase and sell your products directly to millions of TikTok users.

Here’s what Fourthwall offers to take your TikTok Shop to the next level:

• No-Code Custom Storefront Builder: Create an online shop that reflects your unique brand with Fourthwall’s drag-and-drop website builder. Highlight your TikTok videos, integrate your socials, and build a stunning storefront that captures your community’s vibe.
• Custom Product Creation: Design and sell premium-quality products, from print-on-demand clothing and accessories to niche items like jewelry and beauty tools. Fourthwall ensures the best print quality and lets you set your pricing and margins.
• Streamlined TikTok Integration: Connect your shop effortlessly to your TikTok account, allowing you to showcase trending products directly on your profile, videos, and live streams.
• Order and Inventory Management: Fourthwall handles payments, shipping, and customer support, so you can focus on creating viral TikTok content and growing your brand.
• Flexible Selling Options: Choose between print-on-demand for on-demand scalability or limited-run drops for exclusive product launches.
• Global Reach: Reach TikTok users worldwide with ease, backed by Fourthwall’s robust shipping and fulfillment services.
• Support for Creators: Fourthwall works directly with TikTok to provide a smooth and creator-friendly experience, ensuring that your shop meets TikTok’s requirements and exceeds your expectations.

With Fourthwall, you’re not just selling products—you’re creating a branded shopping experience that connects directly with your audience.

Whether you’re showcasing trending products or building a niche collection, Fourthwall equips you with the tools to succeed in TikTok’s fast-paced ecommerce landscape.

Start selling on TikTok Shop with Fourthwall today and begin transforming your followers into loyal customers!

Frequently Asked Questions

How Does TikTok Sell Products?

TikTok Shop revolutionizes ecommerce by allowing TikTok users to purchase trending products directly through videos and live streams without leaving the platform.

Creators and brands can tag products in their TikTok videos, showcasing items like viral beauty tools, casual dresses, or the popular Beast Blender.

When a product goes viral on TikTok, the integrated shop feature makes it easy for users to explore, add to cart, and check out seamlessly.

With its algorithm highlighting top products and TikTok trends, the platform bridges the gap between entertainment and shopping, empowering creators and businesses to drive sales while engaging audiences in real time.

How Do I Find Trending Items on TikTok?

Finding trending items on TikTok starts with exploring popular hashtags like #TikTokMadeMeBuyIt, #TrendingOnTikTok, and #ViralTikTok, which showcase trending products that have gone viral.

Monitor TikTok creators and influencers in your niche to discover products they’re spotlighting, from beauty essentials like lip gloss to fashion items like casual dresses. TikTok Shop also provides insights into what’s currently hot, offering a direct look at top products resonating with TikTok users.

Additionally, leveraging TikTok’s analytics tools helps identify trends on TikTok and optimize your strategy by understanding which products and hashtags are driving engagement.

By staying active on the platform and following social media trends, you can spot emerging opportunities before they peak.

What Are Popular Trends on TikTok?

Popular trends on TikTok span a wide range of categories, with viral TikTok products like skincare tools, casual dresses, and innovative gadgets often leading the charge.

These trending products typically gain traction through hashtags such as #TikTokMadeMeBuyIt and #TrendingProducts, as well as the influence of creators and viral TikTok videos.

Beauty items like lip gloss and serums, fashion staples like oversized hoodies, and tech gadgets such as the Beast Blender frequently capture the attention of TikTok users.

The platform’s social media ecosystem, driven by influencers and engaging content, ensures that trending products continue to resonate with audiences and spark excitement in the TikTok Shop.

Staying tuned into these trends is key for identifying what’s popular on TikTok and leveraging it for your own niche.

What Are the Trends for TikTok 2025?

Trends for 2025 will revolve around products that combine functionality, personalization, and sustainability.

Viral TikTok products like shampoo and conditioner from eco-friendly brands, customized phone cases, and curated subscription boxes are expected to dominate the platform.

Beauty items such as serums, lip gloss, and perfume will continue to trend, as TikTok users embrace self-care routines showcased in engaging videos while personalized gifts, like engraved necklaces or custom T-shirts, will thrive thanks to their emotional appeal and shareability.

Additionally, practical gadgets like magnetic power banks and household cleaners will remain popular, driven by TikTok creators who demonstrate their everyday value.

These trending products, highlighted through hashtags like #TikTokMadeMeBuyIt, will gain further traction as TikTok Shop simplifies access to what’s trending on TikTok in real-time.