15 Viral TikTok Video Ideas to Help Boost Your Business in 2025

From viral dance trends to unexpected product sensations, TikTok has become the go-to platform for brands and creators looking to make an impact. 

Whether it’s a skincare product that sells out overnight or a small business skyrocketing in popularity, TikTok’s ability to turn content into trends is unmatched. 

But what makes a video go viral, and how can you create content that keeps your audience coming back for more?

It all comes down to creativity, timing, and engagement—but more importantly, staying ahead of TikTok trends and experimenting with fresh ideas that resonate with your audience. 

In this article, we’re breaking down 15 viral TikTok video ideas to help you spark creativity, boost engagement, and connect with your audience in a way that feels authentic and fun.

Why Going Viral On TikTok Is Important for Your Brand

Going viral on TikTok isn’t just about getting a ton of views—it’s about putting your brand in front of the right audience at the right time.

A single well-timed, engaging video can introduce your business to thousands (or even millions) of potential customers, many of whom may have never heard of you before.

The best part? TikTok’s algorithm favors content that people engage with, so if your video resonates, entertains, or sparks conversation, it has the potential to keep spreading.

Viral videos also build trust and credibility, making your brand feel more relatable and authentic. Plus, the buzz can lead to increased website traffic, product sales, and loyal followers who stick around long after the trend fades.

15 Viral TikTok Video Ideas to Try Today

TikTok thrives on authenticity, engagement, and creativity.

The more you involve your audience and craft relatable, shareable content, the higher your chances of going viral and keeping viewers coming back for more.

Below are some of the best TikTok video ideas that will help you sell your products and build a loyal audience on the platform.

1. Sneak Peeks of New Products

Sneak previews are the most common forms of video content creators, and businesses use to prompt new products. 

Come up with creative videos that tease upcoming product launches or limited-edition items, sparking curiosity and excitement in your viewers. 

Using hashtags like #SneakPeek or #ComingSoon can help build anticipation and encourage followers to stay tuned for the full reveal.

Example: Lululemon is known for posting weekly sneak peeks on upcoming product drops to build anticipation and drive excitement around new collections.

2. Create Your Own Challenges

Challenges are one of the best ways to go viral on TikTok and encourage mass participation. Think about trending TikTok ideas and put your own spin on them. 

Whether it’s a dance challenge, a funny video, or a unique product-use challenge, engaging your target audience with trending hashtags can help maximize your video's reach. 

Hashtags like #ChallengeAccepted or #ViralChallenge can help increase discoverability.

Example: A beauty brand could launch a #GlowUpChallenge, asking followers to show their skincare transformation while using their products.

3. Tutorials and How-Tos

A well-crafted how-to video helps your audience learn a new skill, understand a product, or follow a step-by-step process in an easy-to-digest format. 

To grab your audience’s attention, keep your tutorials short, visually engaging, and easy to follow by using clear captions, dynamic editing, and high-quality visuals to maintain interest. 

Incorporating trending hashtags related to your product can further boost visibility, helping your content reach a broader audience looking for informative and actionable videos.

Example: Emma Chamberlain shares how-to videos demonstrating creative and easy-to-make coffee recipes using her Chamberlain Coffee products. Whether she’s crafting an iced matcha latte, a seasonal cold brew, or a unique espresso creation, her engaging and relatable style makes the process fun and accessible for viewers.

4. Ask Your Audience

One of the best ways to engage your audience and make them feel involved in your brand is by directly asking for their input. 

Polling your followers on TikTok videos related to upcoming designs, colors, product features, or content ideas can provide valuable insights into what your customers actually want. 

Use interactive captions, comment-driven questions, or TikTok’s polling features, to encourage your viewers to participate.

Example: A home decor brand could post a TikTok video showcasing two different wall art designs for an upcoming collection and ask followers to vote on their favorite in the comments.

5. Share Behind-the-Scenes Moments

People love authentic content, and behind-the-scenes (BTS) footage helps build trust with your TikTok audience. 

Show the process of making your products, setting up your studio, or filming your TikTok videos. Adding captions and hashtags like #BTS or #MadeWithLove can enhance discoverability.

Example: Béis, a luggage and travel accessory brand, posts behind-the-scenes videos of photoshoots for their latest line of travel gear and accessories. 

6. Live Streams for Real-Time Engagement

Unlike pre-recorded content, live videos feel more authentic and allow for spontaneous conversations, making your brand more relatable and approachable.

With live streams, creators can talk about their product in real time, answer any questions viewers might have, and provide live demonstrations to showcase product benefits and features. 

Promoting your TikTok Live ahead of time and using captions, trending hashtags, and countdown reminders can help maximize attendance and engagement.

Example: A kitchenware brand could host a live cooking demonstration, where a chef uses their latest cookware to prepare a quick and delicious meal while answering real-time questions from viewers. 

7. Collaboration Videos

Collaborating with other content creators or influencers is a powerful TikTok marketing strategy to increase your reach. 

Whether it's a duet, a lip sync battle, or a reaction video, collaborations expose your content to a wider target audience.

By partnering with creators who align with your brand’s niche, values, or aesthetic, you can build credibility and create viral-worthy content that resonates with both audiences.

Example: HausLabs regularly collaborates with beauty influencers in Get Ready With Me (GRWM) videos to showcase their line of beauty products.

8. Inspirational TikTok Videos 

Your brand is more than just its products—it's a reflection of your mission, values, and personality. 

Sharing inspirational TikTok videos allows you to connect with like-minded viewers and turn them into followers who align with your brand’s message. 

Showcase videos that talk about your brand’s journey or post uplifting content that motivates, educates, or resonates with your audience.

Example: A small business owner could share a TikTok video detailing their journey from starting with a side hustle to building a full-time brand, highlighting the challenges, successes, and lessons learned along the way.

9. #StoryTime Videos

People love hearing personal or entertaining stories, and #StoryTime videos consistently rank among the most popular TikTok ideas. 

Whether you're sharing a business mistake that led to a breakthrough or a funny experience, engaging storytelling can help you connect with your TikTok audience.

Example: The founder of Truly Lifestyle Brand shared a #StoryTime TikTok video about her journey from being a micro-influencer testing countless skincare products to realizing the need for a brand that truly delivers results, inspiring her to create her own skincare line.

10. Trending Sound Sync

Trending songs can significantly increase the reach of your TikTok videos, helping them gain visibility on the For You Page (FYP). 

Syncing your content to a viral sound while making it relatable to your niche is a great way to go viral, as TikTok’s algorithm favors videos that incorporate trending audio. 

The key is to put a creative spin on the trend, whether through humor, storytelling, or product showcases, to make your content engaging and shareable.

Example: A bakery could use a trending song with the caption “When someone asks if we have fresh cookies… We ALWAYS do!”, creating an engaging and shareable TikTok video.

11. Duets and Stitches

Use TikTok’s Duet and Stitch features to react to viral videos, add your commentary, or respond to customer testimonials. 

These features make your content more interactive and engaging, allowing you to join trending conversations while showcasing your personality or brand perspective.

Example: TikTok creator Mads Mitch stitched her viral video, where she originally coined the iconic catchphrase “How hard can it be? Boys do it,” using it to promote her apparel line inspired by the phrase.

12. Humorous Skits and Memes

Funny, relatable content is one of the fastest ways to go viral on TikTok, as humor naturally encourages shares, comments, and engagement. 

Whether it’s a short skit, a reaction to a trending meme, or a playful take on a customer experience, these videos make your brand feel more approachable and entertaining. 

When done well, humorous content not only keeps your audience entertained but also helps reinforce your brand personality, making it more memorable.

Example: A fashion brand could make a humorous skit titled "Types of People at a Sample Sale", acting out different shopper personalities—like the overly competitive bargain hunter, the indecisive try-on expert, and the person who buys everything ‘just in case.’

13. Educational Content with a Fun Twist

Make your TikTok marketing educational yet entertaining by adding humor, animations, or dramatic storytelling. 

This can be useful for explaining industry trends, how products work, or even TikTok ideas related to life hacks.

Combining education with entertainment makes learning enjoyable, helping your content stand out while keeping your audience coming back for more.

Example: Taco Bell has a series of TikTok videos breaking down menu hacks, where customers can learn creative ways to customize their orders for a better dining experience. These videos often feature step-by-step tutorials, showing how to modify existing menu items using secret combinations, substitutions, or add-ons to create unique and flavorful meals. 

14. TikTok Video Introductions

Introducing yourself and your brand is crucial for new followers, as it helps them quickly understand what you offer and why they should engage with your content. 

Pin an introduction video to your TikTok account to ensure that both new and returning viewers can easily learn about your brand’s mission, products, and values. 

A well-crafted introduction video should be short, visually engaging, and informative, using captions, trending sounds, or behind-the-scenes clips to make a memorable first impression.

Example: A custom stationery brand could post a TikTok video introducing its handmade journals and planners, showcasing the craftsmanship, paper quality, and personalization options while explaining how their products help people stay organized and inspired. 

15. POV (Point-of-View) Videos

POV videos help your audience feel immersed in your video content, making them feel like they’re experiencing the moment firsthand. 

Whether it’s a funny video, a customer’s first reaction to your product, or a relatable situation, POV videos often go viral when they align with trending TikTok topics. 

This format is highly engaging because it taps into emotions, humor, or nostalgia, encouraging viewers to interact, comment, and even recreate the trend themselves.

Example: H&M came out with a creative POV video that shows fashion influencer Yuki Injo getting ready for an event on the subway in a step-by-step tutorial filmed as a cinematic short. 

Pro Tips to Help You Go Viral on TikTok

While creating creative and engaging content is essential, there are also strategies to maximize your chances of going viral on TikTok. Here are some pro tips to help your TikTok videos gain traction.

1. Leverage Hashtags Wisely

Hashtags aren’t just a trend—they’re a powerful discovery tool that can help push your videos to a wider audience. 

Using a mix of trending, niche, and specific hashtags increases your chances of appearing on the For You Page (FYP) and reaching the right viewers.

Instead of using overly generic hashtags like #FYP or #Viral, get more strategic with your choices. 

For example, if you’re posting a DIY tutorial, you can also include #Crafting, #DIYProjects, and #TikTokTutorial to attract viewers actively searching for that type of content. 

Experiment with different hashtag combinations and find the one that works best for your niche.

2. Post Consistently at Peak Times

Timing is everything on TikTok. 

Posting when your audience is most active increases your chances of getting immediate engagement, which helps your video gain momentum and get pushed to more users. 

TikTok’s algorithm favors fresh content, so take advantage of peak hours by using TikTok Analytics to track when your followers are most engaged. 

Consistency also plays a role—posting frequently keeps your content in circulation, giving you more chances to go viral. 

Whether it's once a day or a few times a week, sticking to a consistent schedule keeps your audience engaged and coming back for more.

3. Engage Actively with Your Audience

Responding to comments, creating duets, stitching viral videos, and participating in challenges not only keeps your followers engaged but also increases the visibility of your content. 

When TikTok’s algorithm sees engagement on your posts, it boosts your video to more users, increasing the chances of going viral. 

Encouraging audience interaction—such as asking questions in captions, running polls, or prompting users to comment—can also spark conversations and keep your video trending. 

Remember, the more you interact, the more likely your audience will stick around and share your content.

4. Utilize TikTok’s Latest Features

TikTok is constantly rolling out new features, and using them can give your videos a boost. 

Whether it’s trending effects, filters, new editing tools, or TikTok Shop integrations, these features often get prioritized by the algorithm—meaning your content has a better chance of getting noticed. 

TikTok frequently highlights content that incorporates their latest updates, so staying on top of new tools and trends can help keep your content fresh and engaging. 

Try experimenting with interactive elements like polls, Q&A stickers, and green screen effects to make your videos stand out and encourage more engagement.

Take Your TikTok Journey to the Next Level with Fourthwall

Once you’ve mastered the art of creating viral TikTok content, it’s time to monetize your TikTok account and build a brand that lasts. 

Fourthwall provides everything TikTok creators need to turn their popularity into profit, allowing you to sell merch, digital products, and exclusive content directly to your followers—all from a beautifully designed, customizable storefront.

With Fourthwall, you can:

• Design and sell custom merchandise, from apparel and accessories to home goods and tech products, without upfront costs.
• Offer exclusive digital downloads like video content, templates, and guides tailored to your audience.
• Create a membership program with tiered perks, giving loyal fans access to exclusive content, behind-the-scenes footage, and more.
• Integrate with TikTok Shop, making it easier for viewers to purchase your products directly from your TikTok videos.
• To boost sales and engagement, use built-in marketing tools such as custom discount codes, email campaigns, and upsell features.
• Sync with YouTube, Twitch, and TikTok for seamless monetization across multiple platforms.
• Customize your store to match your brand, ensuring a professional and unique shopping experience for your followers.

Whether you’re a TikTok influencer, content creator, or entrepreneur, Fourthwall gives you the tools to turn your creativity into a thriving business while keeping your audience engaged. 

Ready to take your TikTok brand to the next level? Start building your store today with Fourthwall!

Frequently Asked Questions

How can I make a good TikTok video?

Creating a good TikTok video starts with engaging, high-quality content that grabs attention within the first few seconds.

To keep viewers hooked, use trending sounds, eye-catching visuals, and dynamic editing to make your video visually appealing and entertaining.

Incorporating relevant hashtags can also boost discoverability, while keeping your videos short, fun, and relatable increases the likelihood of shares, comments, and engagement.

How do you make a popular TikTok account?

Building a strong TikTok account starts with choosing a niche that aligns with your passions, expertise, or business goals.

Posting consistently and engaging actively with your audience—through comments, duets, and collaborations—helps create a loyal following.

Optimizing your profile with a catchy bio, a recognizable profile picture, and a well-curated feed enhances your brand’s identity, making it easier for new followers to connect with your content.

How do I make my TikTok content stand out?

To make your TikTok content stand out, focus on creativity, originality, and authenticity rather than just following trends.

Experiment with different video styles, from POV storytelling to behind-the-scenes clips, and put a unique spin on popular challenges to make them your own.

Staying up-to-date with TikTok trends while staying true to your brand voice will help you attract a loyal audience and increase engagement.