Instagram has become such an essential platform for brands, content creators,influencers, individuals, and businesses looking to promote their content and gain visibility in the digital space. The platform's many features - from regular Instagram posts to Instagram Stories, Instagram Shopping to Instagram Live - lend themselves well to Instagram's well known focus on standout visuals and eye-catching imagery. But with the increasing competition on Insta, it can be hard to stand out and successfully promote your Instagram page.

According to recent Sprout Social stats, Instagram has nearly 2 billion monthly active users, making the competition for attention increasingly more intense. That's why it's important to learn more about promoting your brand on the platform, plus what key considerations you'll need to keep in mind when promoting your Instagram page. Let's look at all of the different ways to promote your Instagram account and increase your visibility, so your Insta can grow.

Why You Should Promote Your Brand on Instagram

There are several reasons why Instagram promotion is such an essential component of today's socials, especially for influencers, brands, and businesses.

Engagement

‍Instagram has one of the highest engagement rates among all social media platforms. Instagram's engagement rate is roughly 0.60%, while Facebook's is 0.15% . This means that promoting your brand on Instagram can increase the likelihood of your content reaching your target audience, so you can grow your viewership and engage with your fans and customers.‍

Reach

‍Instagram is one of the largest social media platforms in the world, with over 2 billion monthly active Instagram users. By promoting yourself, your brand, or your business profile on Instagram, you can grow your audience and potentially attract new followers who can turn into customers.  

Visual Appeal

‍Instagram is a very visual platform, and it provides a great opportunity to showcase your vibe, products, and services in an aesthetic and appealing way that will help draw more eyes to your Instagram account.

 To Do List for Your Instagram Page 

1. Sign up for an Instagram business account: An Instagram business account provides additional features like being able to add a CTA (call to action) button and being able to utilize Instagram analytics, making it easier to track the success levels of your promotional efforts. Having an Instagram business account also lets you run targeted Instagram ads and gives you access to product tagging in your Instagram posts. Having an Instagram business account can also help telegraph that you're serious about building your viewership on Instagram.
2.  Define your target audience:  Whether you're an influencer or a business, promoting your Instagram page starts with defining who your target audience is. By understanding your Instagram audience, you can create both content and Instagram ads that resonate with them, and promote your Instagram page to the people who are most likely to engage with it.
3. Set clear goals: Setting clear goals for your Instagram promotion strategy can also help you track your progress effectively. These can include Instagram account goals to increase your follower count and Instagram engagement rate; goals to reach different niches of Instagram users with your content or with Instagram ads; or goals to drive sales from your Instagram profile. It all depends on what you're looking to achieve with your Instagram account.

15 Ways to Promote Your Instagram Page

1. Create valuable content for your audience: Share content that provides value to your target audience. This can include blog posts; GRWM (get ready with me) or unboxing posts; performances, skits, or other entertainment; educational tutorials; comedy posts; or informative graphics. Delivering high end content that perfectly aligns with your brand’s values will help you attract more followers.

2. Post consistently: Posting consistently can help keep your followers engaged and interested in your content, as they'll always have something to look forward to on your Instagram page. You can use Instagram scheduling apps to help maintain a regular posting schedule by planning your content in advance.

3. Optimize your Instagram bio: Your bio is the first thing potential followers see when looking at your profile, so be sure to make a lasting impression. Include a clear description of your brand, a memorable tagline, and a link to your website or other social media profiles like Bluesky or TikTok.

4. Run Instagram contests:  Contests are a great way to increase engagement on your page through specific posts. Host an Instagram giveaway and encourage followers to share and/or tag your content for a chance to win a prize.

5. Collaborate with other creators or brands: Collaborating with other creators or brands can help expose your content to a new audience, potentially getting you more followers. Collab posts are ideal for brands working with content creators as they allow both parties to share and promote products together, so both of you benefit.

6. Cross promote your Instagram content across other networks: Cross post your Instagram posts on your other social media platforms like Twitter, TikTok, LinkedIn, or Pinterest. More social media exposure for your Instagram posts helps them get more interaction, hopefully also getting your Instagram page more followers. Fourthwall actually makes for a perfect Instagram connection, as you can show off your Insta posts on your Fourthwall website, and sell your custom Fourthwall merch on Instagram Shopping!

7. Share user generated content: User generated content is original, brand specific content created by your followers/customers and published on social media or other channels. Sharing user generated content on your own Instagram page can encourage your audience to create more content for your brand, ramping up your Instagram's credibility.

8. Use Instagram Ads:  Using Instagram Ads on your business account can help you reach a broader audience and target particular demographics or markets. Instagram ads, which also make use of the Instagram algorithm, can really help boost engagement, as effective ads can bring new eyes to your Instagram page.

9. Use Instagram's Stories feature:  Instagram's Stories feature provides a fun and engaging way to promote your brand and engage with your audience. Share behind the scenes glimpses, ask for feedback, and showcase interesting features of your brand to keep your followers interested.

10. Host an Instagram Live session:  Live sessions can help build even more connections with your followers, allowing you to perform, answer questions, or showcase new products in real time. You can also save and replay live sessions on your Instagram story, so your followers can check out your Live later.

11. Engage with your audience:  There are so many ways you can use Instagram to engage with your audience - regular posts, Stories, Reels, Carousels, IGTV, Instagram Live, and Instagram Guides. Respond to comments, messages, and mentions on your posts to build a genuine connection with your followers.

12. Use Instagram Reels: Instagram Reels are another fun and interactive way to engage your audience with short Insta videos. In addition to providing a creative outlet, Reels can also be a great way to drive traffic to a user's Instagram profile.

13. Use Instagram Influencer marketing: Collaborating with influencers or micro-influencers can help expose your brand to their followers, and potentially attract new followers to both of your Instagram pages. As influencers talk about you and endorse your products, you'll slowly build trust with your target audience. 

14. Share user testimonials: Sharing positive feedback or testimonials from your customers or followers can help increase your credibility and encourage new followers to check out your content. Link a review on your Instagram page or share screenshots of reviews as Instagram posts or stories.

15. Try out different hashtags:  Whether you're posting as a creator, influencer, or Instagram business account, hashtags are instrumental in making your content discoverable to new audiences. Experiment with using different hashtags that relate to your brand or content, and use your Instagram analytics to help determine which perform best.

Connect Your Instagram to Fourthwall

Promoting your Instagram page can seem like a challenge, but with the right strategy, tools, and persistence, you can draw in followers and achieve Insta success! By following the tips above, you'll create plenty of opportunities to increase your visibility, grow your audience, and create a successful brand on Instagram. 

Join Fourthwall, and you'll have even more tools to use in your quest to promote your brand. Fourthwall enables you to launch a website, sell high quality customized merch, and offer memberships to your customers and supporters. You can even connect your Instagram directly to Fourthwall to showcase your Instagram posts on your Fourthwall website, and maximize Instagram Shopping, too. Take advantage of Fourthwall's many socials-connected features, and get started today!

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