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Set up Instagram & Facebook Shopping

Sell products from your store on Instagram or Facebook in minutes with Fourthwall's seamless Meta Shopping integration.

Sell products on Instagram or Facebook

With Meta Shopping, Fourthwall makes it easy to sell premium-quality products and offer an amazing shopping experience to your followers.

a seamless way to buy and sell

We make it easy to set up Instagram & Facebook shopping to showcase your favorite products from your Fourthwall shop under your videos.
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we'll handle the hard stuff

From handling customer support to helping you chart a path to reach your goals, Fourthwall is your partner at every step of the way.
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Quality made easy

Choose from hundreds of high-quality products you can design and start selling instantly. Whether you want to sell print-on-demand (POD) or do a limited run drop, Fourthwall has you covered with the best print quality. You set your prices and choose your margins.
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custom storefront builder

It's your community — your brand should be front and center. Fourthwall gives you full control of your online store with a no-code custom website builder. Highlight your socials, showcase recent videos, and launch a beautiful shop that is as unique as you are.
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Create and sell on Instagram or Facebook in 3 easy steps

Not connected yet? Here's how to start.
1. create your shop
Fourthwall's all-in-one platform allows you to create a professional shop, no coding required. Use our drag and drop tools to build a site that is uniquely yours. Find the right product for your community and upload your design.
Start creating →
2. connect accounts
Connect your Fourthwall shop to your Meta account. You can do this by navigating to your dashboard and finding IG & Facebook under "Apps." Follow our guide for full instructions.
Get connected →
3. promote your shop
Lastly, promote your new shop and custom products on your socials. Announce your site in your videos, letting people know that they can shop while watching your content.
Learn more →

Choose from 200+ premium products

Fourthwall allows you to choose from our high-quality products or sell your own.
AS Colour 5161
AS Colour Unisex Premium Oversized Hoodie
From $36.50
Yupoong 1501KC
Yupoong Cuffed Beanie
From $12.49
Comfort Colors 1717
Comfort Colors Garment-Dyed Heavyweight T-Shirt
From $14.95
Mugz WGM79B
Black Glossy Mug
From $8.95
Bella+Canvas 3413
Bella+Canvas Triblend Short Sleeve T-Shirt
From $17.75
Mugz WGM79C
Ceramic Mug with Color Inside
From $8.95
Allcolor 5495
Kiss Cut Sticker Sheet with Background
From $4.95
Allcolor SP70018
Desk Mat 15.5" x 31.5"
From $13.00

How to activate stream alerts

Watch our tutorial to get your custom alerts set up
Or, check out our help center article.

Build your brand. On your terms.

Keep reading

Getting Started on Fourthwall
March 24, 2023
4 min read
How to Get Your First Sales: Growing Income as a Creator
June 6, 2023
5 min read
How to Sell on TikTok in 7 Simple Steps
August 31, 2023
6 min read

Frequently asked questions

How do you get approved for selling on Instagram?

To get approved for selling on Instagram, you must first have an Instagram Business or Creator account. Next, make sure your business complies with Instagram's commerce policies and merchant agreement. Link your account to a Facebook Page, set up a product catalog, and submit your account for review. Once Instagram approves your account, you'll be able to tag products in your posts and set up an Instagram shop.

How do I add products to my catalog on Instagram?

To add products to your Instagram catalog, you'll first need to connect your account to Facebook Commerce Manager. Then, you can either upload product information manually or use an e-commerce platform like Fourthwall to automatically sync your products. Once your catalog is set up, you can tag products directly in your Instagram posts and stories to make them shoppable for your supporters.

Are Instagram and Facebook stores free?

Yes, setting up stores on Instagram and Facebook is completely free. You can create a shop, upload products, and showcase them without any setup or monthly fees. However, Facebook and Instagram may take a small percentage of each transaction when supporters purchase directly through the platform.

Can anyone create an Instagram or Facebook Shop?

Anyone with an Instagram Business or Creator account and a Facebook Page can create a shop. However, your business must comply with Facebook and Instagram’s commerce eligibility requirements and policies. Additionally, you must sell physical goods and have your own website or use a platform like Fourthwall to manage your products.

What are IG Stores?

IG stores, also known as Instagram shops, are customizable digital storefronts on Instagram that allow creators and businesses to sell products directly to their supporters. With an IG store, you can feature products in your posts, stories, and on your profile, offering a seamless shopping experience within the Instagram app.