To get approved for selling on Instagram, you must first have an Instagram Business or Creator account. Next, make sure your business complies with Instagram's commerce policies and merchant agreement. Link your account to a Facebook Page, set up a product catalog, and submit your account for review. Once Instagram approves your account, you'll be able to tag products in your posts and set up an Instagram shop.
To add products to your Instagram catalog, you'll first need to connect your account to Facebook Commerce Manager. Then, you can either upload product information manually or use an e-commerce platform like Fourthwall to automatically sync your products. Once your catalog is set up, you can tag products directly in your Instagram posts and stories to make them shoppable for your supporters.
Yes, setting up stores on Instagram and Facebook is completely free. You can create a shop, upload products, and showcase them without any setup or monthly fees. However, Facebook and Instagram may take a small percentage of each transaction when supporters purchase directly through the platform.
Anyone with an Instagram Business or Creator account and a Facebook Page can create a shop. However, your business must comply with Facebook and Instagram’s commerce eligibility requirements and policies. Additionally, you must sell physical goods and have your own website or use a platform like Fourthwall to manage your products.
IG stores, also known as Instagram shops, are customizable digital storefronts on Instagram that allow creators and businesses to sell products directly to their supporters. With an IG store, you can feature products in your posts, stories, and on your profile, offering a seamless shopping experience within the Instagram app.