How to Make a Reel on Instagram in 2025: A Guide to Getting Started

Instagram Reels have taken the social media world by storm, and it’s easy to see why.

With their short, engaging format, Reels are designed to capture attention, spark creativity, and drive connection—all while catering to today’s fast-paced scrolling culture.

They’ve become popular for creators and businesses alike, offering a chance to showcase unique personalities, share engaging content, and even go viral.

So, if you've ever been curious about jumping on the Reels bandwagon but don’t know where to start, don't worry—you’re in the right place. 

This guide will walk you through the basics of creating Reels, explore why they’re such a powerful tool for growth, and provide insider tips to help you craft videos that captivate your audience and leave them wanting more.

Now, let’s dive in and turn your ideas into Reels that shine!

What Are Instagram Reels and Why Should You Make Them?

Instagram Reels are short, engaging video clips of up to 90 seconds, designed to entertain, educate, or inspire audiences. Created directly within the Instagram app, Reels have become a powerful tool for creators and marketers, thanks to their unmatched reach and engagement potential.

Unlike Instagram Stories, which disappear after 24 hours unless saved as Highlights, Reels remain visible on your profile indefinitely unless deleted.

Because of this longevity, Reels serve as a lasting showcase of your content, allowing creators and brands to build a portfolio of engaging videos on Instagram that continue to attract views, engagement, and new followers over time.

With short-form video leading as the top content format for marketers in 2025 and delivering the highest ROI, Reels offer several advantages:

• Highest Watch Rate: Boasting a 13.08% watch rate—higher than TikToks and YouTube Shorts—Reels are perfect for connecting with your audience.
• Massive Reach: Reels are specifically designed for maximum discoverability and virality. Featured on Instagram's Explore page and the dedicated Reels tab, they can attract a vast audience beyond your current followers.
• Account Growth: With a 1.48% engagement rate, the highest among Instagram post types, Reels organically drive likes, comments, shares, and new followers.
• Enhanced Creative Expression: Reels allow for dynamic storytelling, giving you the freedom to ditch static photos, showcase your personality, and better connect with your audience.
• Competitive Advantage: With the potential of a TikTok ban in the US, Instagram is well-positioned to capture that audience, making Reels a must-use feature for creators and brands.

Key Features of Instagram Reels

• Video Length: Create videos up to 90 seconds to keep viewers engaged.
• Editing Tools: Enhance content with transitions, speed controls, and filters.
• Original Audio: Use trending sounds or create your own to boost discoverability.
• Captions and Hashtags: Improve accessibility and reach with captions and strategic hashtags.
• Reels Tab: A centralized hub on Instagram for discovering trending Reels and interacting with creators.

With their prioritization in Instagram’s algorithm and high discoverability, Reels are an essential tool for brands and creators looking to maximize engagement, grow their accounts, and stay competitive in the ever-evolving social media landscape.

The Difference Between Instagram Reels and TikTok

Instagram Reels and TikTok videos share many similarities as short-form video formats, but key differences make each platform uniquely suited to different content strategies and audiences. Here's a deeper look at what sets Instagram Reels apart:

Editing Tools and Features

TikTok offers a more robust library of effects, filters, and templates, catering to creators who prioritize creative freedom and advanced visual storytelling. Its effects gallery and trend-focused tools are highly popular, particularly among Gen Z users.

Instagram Reels, while more limited in special effects, has streamlined editing tools like Templates, which allow users to easily replicate the timing of an existing Reel with their own media. This feature makes it quick and convenient for creators to jump on trends without spending too much time editing.

Algorithm and Discoverability

TikTok’s “For You” Page (FYP) is highly personalized, using advanced algorithms to deliver hyper-relevant content tailored to individual user interests. Instagram’s Explore page and Reels tab are still evolving in terms of personalization but leverage Instagram’s existing follower network to ensure creators can amplify their reach among new and current audiences.

Reels also benefit from being displayed on users’ home feeds and the Reels tab, increasing visibility compared to TikTok’s exclusive focus on its FYP. This dual exposure helps Reels gain traction among both followers and non-followers.

Audience Demographics

TikTok’s user base skews younger, with the majority of its audience aged 16-24, making it an ideal platform for brands and creators targeting Gen Z. In contrast, Instagram’s demographic is more balanced, with a significant portion of users falling within the 25-34 age range. This makes Instagram Reels a better fit for creators and businesses looking to engage Millennials and older Gen Z users.

Business and Monetization Opportunities

Instagram Reels are inherently tied to Instagram’s commerce tools, including product tagging and shopping features. This makes it easier for businesses to leverage Reels for direct sales, brand awareness, and product promotion. TikTok also supports monetization through ads and partnerships, but Instagram’s integration of e-commerce features is more advanced.

Content Strategy and Use Cases

Reels are designed to complement Instagram’s other features, offering creators a chance to diversify their content strategy. For example, businesses can use Reels for viral campaigns, Stories for time-sensitive promotions, and static posts for evergreen content. TikTok, being solely video-focused, is better for creators aiming to develop a single, consistent type of content.

How to Create an Instagram Reel: Step by Step Guide

Creating a Reel on Instagram is an engaging way to share content and grow your presence. Follow these steps for a streamlined process:

Step 1: Open the Instagram App

There are two quick ways to access reels on the Instagram app.

First, you can tap the “+” in the bottom center of your profile orand select “Reel” from the menu. Your second option is to access the Reels tab next to the "+" icon and tap the camera icon at the top left corner to start creating.

Step 2: Plan and Record Your Content

Before recording, storyboard your concept to map out clips, visuals, and transitions. Reels can be recorded directly within the Instagram app by holding the record button, or you can upload pre-recorded footage from your device by tapping the the bottom-left corner in the Reels editor.

Step 3: Use Instagram’s Editing Tools

Enhance your video by trimming clips, adjusting video speed (from 0.3x to 4x), and aligning transitions with Instagram’s built-in tools. Access the effects gallery (three-star icon) to add AR effects, filters, and creative visuals.

Step 4: Add Audio

Tap the audio icon to choose music from Instagram’s library or upload your own original audio. You can select specific sections of a song to highlight, and if your audio is original and your account is public, others can reuse it in their Reels.

Step 5: Customize Your Reel with Text, Stickers, and Captions

Use text overlays to emphasize important points or include calls to action. Stickers, such as polls, GIFs, or countdowns, add interactivity. Don’t forget to include captions to improve accessibility and boost engagement.

Step 6: Preview, Finalize, and Post Your Reel

Tap “Preview” to review the video’s flow and coherence, ensuring the clips transition seamlessly. Once you're happy with your video, use the “Edit Clips” option to trim, reorder, or adjust individual clips as needed.

Next, choose a cover photo that best represents your Reel by selecting a frame from the video or uploading a custom image. Write a compelling caption with relevant hashtags, tag collaborators or products, and decide whether to share the Reel on your feed.

When everything is finalized, tap “Share” to publish your Reel.

Step 7: Monitor Performance

After posting, use Instagram Insights (accessible for business or creator accounts) to track key metrics such as views, likes, shares, and engagement rates. Analyze this data to refine your Reel strategy for future content, focusing on what resonates most with your audience.

And there you have it! You just uploaded your first Instagram Reel. Now you have the knowabouts to create even more engaging videos for your followers. 

Remember to keep playing around with Instagram's tools and experiment with different types of content for your Reels. The more creative you get with your videos, the more likes and new followers you'll get for your profile. 

Best Outside Tools for Creating Reels

Creating eye-catching Reels requires more than just great ideas; it’s about delivering polished, professional-looking content that captures your audience's attention.

While Instagram’s built-in editing tools are helpful, outside editing tools offer enhanced features, such as advanced transitions, precise trimming, and customizable visual effects, enabling you to stand out in a competitive space. Here are some of the best tools to consider:

• Canva: Perfect for adding text overlays, designing visually appealing graphics, and creating cohesive branding elements for your Reels.
• InShot: Offers advanced features like transitions, speed adjustments, and filters, ideal for producing professional-quality videos with ease.
• Adobe Premiere Rush: A mobile-friendly version of Adobe Premiere, this tool is great for creators who need professional-grade editing capabilities on the go.
• CapCut: Popular among TikTok users, CapCut includes robust features such as effects, filters, and trending templates, making it equally effective for creating standout Instagram Reels.

By integrating these tools into your editing process, you can enhance the quality and creativity of your Reels, helping your content gain visibility and engagement.

Why Having a Content Idea for Your Reel Matters

A strong content idea is the foundation of an engaging Instagram Reel. It helps you focus your creativity, ensuring your video aligns with your brand and resonates with your target audience.

Reels with a clear purpose are more likely to capture attention, drive engagement, and encourage viewers to follow or interact with your content.

Whether your goal is to educate, entertain, or inspire, having a plan ensures your Reels stand out in a crowded feed. Here are some popular content ideas creators use to craft compelling Reels:

• Behind-the-Scenes: Give your audience a peek into your creative process, workspace, or daily operations to build authenticity and connection.
• Tutorials: Teach your audience a new skill, demonstrate a process, or share tips relevant to your niche, positioning yourself as an expert.
• Trending Challenges: Join viral challenges or trends to boost visibility and connect with a broader audience.
• User-Generated Content: Showcase content created by your followers to build community and encourage more participation.
• Before and After Transformations: Ideal for niches like fitness, fashion, and interior design, these Reels highlight dramatic results and inspire your audience.

By experimenting with these content types, you can keep your audience engaged while growing your presence on Instagram.

How to Optimize Your Instagram Reels

By leveraging Instagram’s tools and features strategically, you can ensure your content appears in front of the right audience, encouraging them to interact with your posts. A well-optimized Reel not only boosts visibility in the Reels tab but also enhances discoverability across the Instagram feed, Explore page, and your profile. Here are the best ways to optimize your Reels for success:

• Use Trending Audio: Incorporate popular sounds from Instagram’s music library to increase your chances of showing up in the Reels tab and going viral. Using original audio can also establish your unique brand identity and encourage other Instagram users to create Reels with your sound.
• Post at Optimal Times: Timing is everything. Share your Reels when your audience is most active on social media to maximize views and engagement. Use Instagram Insights to analyze your account’s activity patterns and identify the best times to post.
• Add Relevant Hashtags: Combine trending hashtags with niche-specific ones to expand your reach. Including hashtags that align with your Reel’s video content increases the chances of it appearing in searches and attracting viewers interested in your topic.
• Keep It Short and Engaging: Capture attention within the first few seconds to hook viewers and keep them watching. Reels that are concise, visually appealing, and packed with valuable or entertaining content perform better on Instagram.
• Incorporate Captions and Stickers: Adding captions makes your video accessible to viewers who watch without sound, increasing retention. Interactive stickers like polls or questions encourage audience participation and make your content more engaging.
• Leverage the Instagram Camera Features: Use tools like the timer, speed adjustments, and align tool to create seamless clips. Recording directly in the Instagram app can help you take advantage of features that align with the platform’s algorithm.
• Analyze Performance with Instagram Insights: Regularly check metrics like views, likes, shares, and saves to understand what resonates with your audience. Use these insights to refine your strategy, from tweaking the type of video content you post to improving your use of music and text overlays.
• Choose an Eye-Catching Cover Photo: A visually striking cover image ensures your Reel stands out on your profile and in the Instagram feed. Tap the cover photo option during upload to select a frame or design a custom image that represents your Reel’s content.
• Tag Collaborators and Products: Use the tag feature to highlight collaborators or products featured in your Reel. This not only adds value for your audience but also increases the likelihood of shares and reposts.

Ultimately, it doesn't matter if you're using the app’s built-in features or uploading polished clips, focusing on any of these key details ensures your content is ready to go viral.

Common Mistakes to Avoid with Instagram Reels

Creating compelling Instagram Reels requires more than just great ideas—it’s about executing them effectively. Avoiding common pitfalls can make the difference between a Reel that captivates your audience and one that gets scrolled past.

By steering clear of these mistakes, you can ensure your content stands out, aligns with your brand, and maximizes engagement. Here are key mistakes every creator should avoid:

• Overcrowding Visuals: Keep your Reels clean and focused. Overloading your video with too much text, stickers, or effects can overwhelm viewers and distract from your message.
• Skipping Captions: Always include captions. Many Instagram users watch Reels with the sound off, and captions ensure your message is accessible and engaging to all viewers.
• Ignoring Trends: Stay updated on trending audio, challenges, and formats. Ignoring trends can make your content feel outdated and reduce its chances of going viral.
• Using Low-Quality Clips: High-quality visuals are essential. Blurry or poorly edited clips can undermine your credibility and turn viewers away. Invest in good lighting, sharp editing, and clear footage to maintain a professional look.

Take Your Instagram Content to the Next Level with Fourthwall

As an Instagram creator, your audience loves your content...so why not turn that passion into profit?

Fourthwall empowers Instagram creators to seamlessly monetize their profiles with tools that make selling products, offering memberships, and creating a personalized brand easier than ever.

Whether you’re posting engaging Reels, showcasing your talents on Instagram Stories, or curating your feed, Fourthwall gives you the tools to transform your content into a thriving business.‍

Here are some of the features and benefits Fourthwall offers for creators on Instagram:

• Customized Storefronts: Create a branded store directly linked to your Instagram account, where followers can buy your merchandise or exclusive content.
• Seamless Integration: Share your products directly in your Instagram Reels and feed posts thanks to Fourthwall's integration with Meta Shopping.
• Product Flexibility: Sell a variety of custom items, including apparel, accessories, stickers, posters, and tech products like phone cases and AirPod cases.
• Memberships and Subscriptions: Offer exclusive access to premium content, behind-the-scenes footage, or private communities with Fourthwall’s membership tools.
• Built-in Payment Options: Accept payments through PayPal, Apple Pay, credit cards, and more for a seamless checkout experience.
• Global Shipping: Reach fans worldwide with Fourthwall’s international shipping options, ensuring no follower feels left out.
• Creator-Friendly Analytics: Track sales, performance, and audience engagement with detailed insights to refine your monetization strategy.
• No Upfront Costs: Get started with zero upfront investment—Fourthwall only makes money when you do.

Sign up with Fourthwall today and unlock the tools you need to go beyond creating, and start monetizing. Let’s transform your Instagram profile into a powerhouse of creativity and income!

Frequently Asked Questions About Instagram Reels

How Are Reels Different from Instagram Stories?

Reels on Instagram differ from Instagram Stories in their purpose and longevity. While Stories disappear after 24 hours and primarily target your existing followers, Reels are permanent and discoverable by non-followers, offering greater potential to go viral.

Reels allow creators to record clips with Instagram’s camera, add music or original audio, and edit video content with tools like text overlays and a timer for seamless transitions. Appearing in the Reels tab and Explore screen, they provide a unique way to expand your account’s reach on social media.

Can I Use Any Music for My Reels?

Yes, you can use music for your Reels on Instagram through Instagram’s music library, which offers a wide selection of licensed tracks to ensure compliance and convenience. You can tap the audio icon while recording or editing your video clips in the app to select songs that match your content.

Instagram music includes trending tracks, sound effects, and original audio options, allowing you to enhance your video reel creatively. For those using a business account, access to some music may be limited, so creating your own audio or using royalty-free music is also an option.

How Can I Preview My Reel Before Posting?

To preview your Reel before posting, tap the Preview option in the Reels editor. This feature allows you to review your video content to ensure smooth transitions, clear audio, and overall quality. You can watch the full video on your screen and make adjustments, such as reordering clips, refining text overlays, or tweaking your use of Instagram music.

Previewing is especially important for creators aiming to post Instagram Reels that stand out on social media, as it ensures your video reel looks polished and engaging. By taking this step, you can confidently share content that reflects your creativity and captivates your audience.