Black Friday might be the time to unload new or limited-edition merch, but Cyber Monday is where your digital products take center stage. 

Landing on December 1, 2025, it’s the moment when online shoppers are primed for quick buys, instant downloads, and irresistible Cyber Monday deals. 

For Fourthwall creators, this is a huge opportunity to upload your latest digital products and turn them into holiday-ready offers your fans will go crazy for. 

And thanks to no shipping or inventory to worry about, you can bundle, discount, and experiment with creative marketing campaigns that grab your customers’ attention.

Below, we’ll break down the best digital products to sell on Cyber Monday and show you smart ways to promote them for maximum sales.

Why You Should Sell Digital Products on Cyber Monday

In 2024, Cyber Monday sales in the U.S. alone reached $13.3 billion, with a significant driver behind these numbers being the demand for quick, convenient, and instantly accessible products. 

That’s exactly where digital goods shine. 

Unlike physical items, there are no shipping delays, stockouts, or overhead costs, just pure profit potential. 

Fans can buy and download immediately, making digital products the perfect fit for last-minute shoppers and anyone looking for instant value.

Here’s why digital products deserve a front-row seat in your Cyber Monday promotions:

• High Margins: With no production or inventory costs, discounts don’t hurt your bottom line the way physical sales do.
• Scalable Demand: Whether you sell 10 or 10,000, digital files can be delivered automatically. No extra work on your end.
• Impulse-Friendly: Shoppers are primed for quick buys on Cyber Monday. Affordable, instantly accessible digital items fit that psychology perfectly.
• Great for Bundles: Pair a digital download with physical merch for a higher-value deal that feels like a steal.

From eBooks and design templates to digital art and exclusive video content, Cyber Monday is your chance to showcase products that deliver instant gratification and keep fans coming back for more.

Best Digital Products to Sell on Cyber Monday

1. eBooks & Guides

If you’ve got knowledge to share, eBooks and guides are one of the easiest ways to turn your expertise into revenue. 

Whether it’s a story, step-by-step guide, a how-to manual, or a curated collection of insights, these digital products position you as an authority in your niche while giving your audience instant value. 

On Cyber Monday, you can hype them up with discounted bundles, “buy one, get one free” promos, or even drop a limited-edition guide tied to holiday themes. 

Promote them through email marketing campaigns, gift guides, and social media teasers, and watch how quickly your audience clicks “download.”

2. Wallpapers & Digital Art

People love downloading art they can show off on their phone or laptop, which makes wallpapers and digital designs an easy win for creators. 

These products let fans carry your brand with them everywhere, turning their screens into mini billboards for your work. 

On Cyber Monday, you can launch a limited-edition holiday pack or surprise fans with a “mystery wallpaper bundle” that feels like an instant digital gift. 

To market them, consider teasing exclusive previews on TikTok or Instagram, running flash sales with countdown timers, or encouraging fans to post screenshots of their new setups to spark organic buzz.

3. Exclusive Video Content

Why just post a highlight reel when you can sell the full experience? 

Uploading exclusive videos to your store, such as personalized ASMR videos, private streams, or behind-the-scenes footage, is ideal because it allows fans to see content they can't get anywhere else.

Make it interesting by running a discounted “all-access pass” to your video library. That way, you can get a surge of new membership subscribers that provide you with recurring revenue long after Cyber Monday. 

To build up hype, get creative by teasing short previews on TikTok, Reels, or YouTube Shorts. This kind of bite-sized promotion builds hype, sparks FOMO, and makes your audience eager to unlock the full video experience on your Fourthwall shop.

4. Music & Audio Downloads

From unreleased singles and instrumental packs to bonus podcast episodes, audio downloads offer your audience exclusive access that is available for a limited time. 

For musicians, bundling your full discography at a discounted price or releasing exclusive EPs of new tracks is a great way to get your fans to your merch store. 

If you host a podcast, think about creating bonus content that you can upload, such as bonus or side episodes, which your members can access through limited-time promotions. 

You might even consider mixing in a shirt or hat into the mix, creating bundle packs that give fans both something to wear and something to stream.

5. Courses & Workshops

Online courses, such as workshops or masterclasses, are among the best digital products to sell because they combine your expertise with your audience’s eagerness to learn. 

From video editing classes to songwriting tutorials, these make incredible holiday shopping gifts that shoppers can snag instantly. 

Slash prices on full course bundles, or offer bonus live Q&A sessions that make buyers feel like they’re getting one-on-one access to your expertise. 

To boost urgency, add countdown timers on your landing page, promote limited-time discounts in your email campaigns, and position your course as the perfect gift for anyone looking to level up before the new year. 

6. Design Templates & Photography Presets

For digital creators and designers, nothing says “instant value” like ready-to-use design templates and presets that are affordable and easily accessible. 

Whether it’s Canva templates for influencers, Lightroom presets for photographers, or LUTs for video creators, these products make it easy for fans to upgrade their content and feel like pros. 

On Cyber Monday, you could release a limited-edition preset pack themed around winter holidays, bundle your top-selling templates at a steep discount, or cross-sell them with a course that teaches how to use them. 

At the end of the day, templates and presets are the kind of digital products that deliver instant gratification. Your customers get tools they can use immediately, and you can enjoy scalable sales with zero extra effort.

7. Fan Shoutout Videos

You might not think a personal shout-out is worth much, but if you ever go on apps like Cameo and memmo, you'll find celebrities and creators who are raking in serious dough for quick video messages.

The truth is, fans love personalized content that feels made just for them, whether it’s a birthday message, a holiday greeting, or a funny inside joke. 

And on Cyber Monday, you can run exclusive promos that allow your fans to purchase 2-5 minute videos at half the normal cost. 

It’s the perfect last-minute holiday gift if you’re looking for something thoughtful, funny, and one-of-a-kind.

8. Interactive Quizzes or Games (Downloadable)

Who doesn’t love a little gamified fun, especially when it comes from their favorite creator? 

Interactive quizzes and digital games are products that keep fans engaged long after checkout. 

You could design personality quizzes that reveal “Which holiday character are you?”, trivia games tied to your niche, or even simple downloadable puzzles and mini-games that feel like a seasonal bonus. 

For Cyber Monday, you can drop a holiday expansion pack of existing games and quizzes you already created and host live streams on TikTok or Twitch of you playing them with your fans to generate buzz.

9. Printable Posters & Art Prints

Sometimes the best holiday gift is one you can hang on your wall.

With Fourthwall, your customers can instantly download and print your artwork, making them perfect for last-minute shoppers who want something unique and personal. 

Take it a step further by offering framed posters with a sleek Ayous wood frame, or give them the option to print your designs on acid-free, pH-neutral poly-cotton canvas that looks gallery-ready. 

Bundle them in 3-for-1 specials or introduce a limited-edition holiday collection to give fans that instant-download excitement, complete with a professional finish option built right in.

​​10. AI-Enhanced Products

AI is changing the game for creators, and Cyber Monday is the perfect time to showcase your own AI-powered products. 

From curated AI prompt collections that help fans get better results with ChatGPT or MidJourney, to workflow templates that automate boring tasks, you can create products that feel futuristic and insanely useful.

Highlight how your expertise makes these tools unique, then market them as exclusive holiday shopping bundles with limited-time discounts or “pro packs” that are only available during Cyber Week.

Creative Marketing Tips to Boost Your Cyber Monday Digital Sales

Selling digital products is only half the battle; how you promote them on Cyber Monday is what really makes the difference. 

From mystery drops to gamified discounts, these marketing ideas will help you stand out, build urgency, and drive sales while giving your fans offers they can’t resist.

Drop a “Cyber Monday First 50” Deal

Reward your first 50 shoppers with an exclusive bonus digital file, such as an additional preset, a secret track, or a behind-the-scenes clip.

This creates urgency and prompts fans to rush to your checkout before the deal expires.

Create Gift-Ready Digital Bundles

Market your downloads as the ultimate holiday shopping gift.

Package wallpapers, templates, or eBooks into themed bundles like “The Creator Starter Pack” or “Holiday Content Glow-Up” and promote them in your gift guides.

Launch Monday-Only Mystery Drops

Everyone loves a surprise.

Sell a discounted “mystery pack” during Cyber Monday deals.

Your customers won’t know what’s inside until after they make a purchase, but they’ll trust that it’s worth it.

These mystery drops play perfectly into flash sales and social buzz.

Cross-Sell With Physical Merch

Add value to every sale by pairing digital products with a piece of merch.

Example: Buy a hoodie and receive an exclusive preset pack or eBook download.

This simple cross-selling strategy increases your online sales and average order size.

Use BNPL Messaging for Digital Courses

If you’re selling pricier digital products like workshops or masterclasses, highlight flexible BNPL (buy now, pay later) options in your Monday marketing campaign.

It lowers the barrier for online shoppers and helps you drive sales.

Tease Limited Content With Video Ads

Run short video ads on TikTok, Instagram, or YouTube showcasing just a taste of your Cyber Monday-exclusive content.

Add a countdown timer overlay to build urgency and direct viewers straight to your Fourthwall landing page.

Partner With Influencers for a Co-Branded Drop

Collaborate with influencers in your niche to release co-branded digital products, like preset packs or exclusive wallpapers.

Market them as “only available during Cyber Week” to capture new audiences beyond your own loyal customers.

Gamify Your Discounts

Turn your Cyber Monday deals into a game: create a digital wheel spin, quiz, or scavenger hunt where fans unlock special discounts or bonus products.

Gamified marketing ideas keep fans engaged longer and make your online store more memorable than traditional retailers.

Turn Your Cyber Monday Ideas Into Sales With Fourthwall

When it comes to selling digital products, Fourthwall makes the process seamless.

You can upload your eBooks, presets, videos, or digital art directly to your online store, set up instant delivery, and start earning without worrying about inventory, shipping, or complicated tech setups. 

Want to take it further? 

Utilize Fourthwall’s membership tiers to offer exclusive drops or discounted products exclusively to subscribers. It’s perfect for a Cyber Monday campaign that rewards your most loyal customers while pulling in new fans. 

Whether you’re planning flash sales, bundling digital content with merch, or building long-term recurring revenue, Fourthwall gives you everything you need to launch your best Cyber Monday yet.

FAQ: Cyber Monday

When do Cyber Monday deals start, and how long do they last?

While Cyber Monday deals officially kick off the Monday after Thanksgiving, many retailers now launch them early as part of extended Cyber Week promotions. 

Some online stores even start offering discounts right after Black Friday and keep them live until midweek. 

For online shoppers, this means more opportunities to find deals, but the deepest discounts are usually available on Monday itself.

How is Cyber Monday different from Black Friday?

Black Friday originated as an in-store event featuring doorbuster deals, whereas Cyber Monday is focused entirely on online shopping and digital promotions. 

Black Friday often attracts bargain hunters for big-ticket items like TVs and appliances, but Cyber Monday leans into digital-first deals, last-minute gift ideas, and smaller purchases. 

Together, they make up Cyber Week, one of the most profitable periods for ecommerce.

What are the best Cyber Monday deals to offer customers?

The best Cyber Monday deals are those that create a sense of urgency and offer instant value, such as flash sales, limited-time bundles, or steep discounts on digital products. 

Shoppers also love promotions that feel personalized, such as “create gift” bundles or exclusive content drops. 

Adding a countdown timer on your landing page and promoting through email marketing campaigns or video ads can maximize engagement.

How can small businesses and creators increase Cyber Monday sales?

To maximize online sales, small businesses should combine creative marketing ideas with urgency-driven tactics, such as limited-time discounts, bonus add-ons, or bundled products. 

Running email campaigns, promoting deals through social media influencers, and optimizing your checkout process all help improve conversions. 

Offering perks like free digital downloads or early access to loyal customers can also build long-term value beyond Cyber Week.