Go Viral on TikTok with 100 Popular Hashtags
TikTok has become a wildly popular app worldwide, with over 2 billion users. From dance videos to breakout musicians, quirky memes, travelscapes, cooking tutorials, and on-location breaking news, TikTok’s explosive growth has welcomed all types of creators, who need to find ways to stand out and get noticed in TikTok’s massive sea of content.
This is where TikTok hashtags come into play. More than just random words or phrases, TikTok hashtags are tools that help your videos reach a broader audience, boost engagement with your posts, and possibly even land you on the coveted FYP, or “For You Page,” TikTok’s featured videos section.
Let’s jump into the pool of popular TikTok hashtags - what they are, why they matter, and how to use them. We’ll even throw in a curated list of 100 trending hashtags to get you started on taking your content viral in 2025!
What Are Hashtags?
Hashtags are simply clickable words or phrases preceded by the “#” symbol, that you add to the caption accompanying your TikTok post. Hashtags started on the original Twitter, and are now also used on socials sites like Instagram, LinkedIn, Facebook, and YouTube as well as on TikTok.
You can type TikTok hashtags in all small letters, like #europetraveltips, but most people prefer to capitalize the first letter of each word - ie #EuropeTravelTips - for easier readability.
Hashtags serve as a great way to categorize your content, making it more easily discoverable to users searching for similar topics. On TikTok, popular hashtags include tags about trending challenges as well as tags specific to certain niches, helping creators and their content reach their target audiences more effectively.
For example, popular general hashtags like #FYP, #ForYouPage, #TikTokTrend, and #Viral are used widely to increase overall visibility, while more niche hashtags like #LifeHacks, #BeautyTips, or #DanceChallenge attract audiences with specific interests.
#FYP is one of the most popular hashtags on TikTok; using it gives your video a shot at possibly being included on TikTok’s “for you” page of featured clips.
Picture a TikTok user looking for content related to #videogames - they’ll get more hits on their search from posts including the hashtags #videogames and #gaming than on posts that don’t, even if the posts do include videogaming content.
Whether you're joining in on a TikTok dance trend, sharing a favorite travel destination, singing a trending song, cooking up something delicious, or showing off your best sport moves, hashtags for TikTok are essential to increase discoverability and boost your video's chances of reaching a larger audience.
How Do TikTok Hashtags Help?
The secret behind TikTok's success lies in its algorithm, which matches users with content tailored to their preferences, and to the topics and trends that they’re searching for. Here's how hashtags work with this process - and how you can use them to your advantage!
- Improved Discoverability
TikTok's algorithm scans the hashtags in your captions to categorize and then serve up your video to users interested in similar topics. Using popular hashtags like #FYP aligns your content with trending themes and searches, increasing its exposure. - Enhanced Engagement
Hashtags help creators become part of active conversations and trends. By matching your content to trending topics, or participating in viral challenges with hashtags like #DanceChallenge, your content can get extra traction that can then lead to more likes, shares, and comments. - Follower Growth
Viral content can often translate to a flood of new followers! Using relevant and trending hashtags gives your TikTok videos a better chance of appearing on the FYP (For You Page), where millions of users discover new creators daily. - Creator Research
Use hashtags to narrow down creators in your niche who are creating great, engaging content - and reach out to collaborate with those you think you could create some equally great TikToks with! - Content Inspiration
Directly copying, of course, isn’t recommended - but getting inspired is fair game. Search some hashtags to find content that would resonate with your target audience, look at what components of their work are most compelling, and get inspired to create your own.
100 Popular TikTok Hashtags to Help You Go Viral
There's a hashtag (or more!) for every type of TikTok creator! Check out our list of 100 popular TikTok hashtags - conveniently grouped into categories - to help categorize your content and get it found on TikTok:
1. General Hashtags
These hashtags are versatile and widely used for boosting visibility. A few of the most popular in this category include #ForYouPage, #ForYou, and #FYP (all pointing users to TikTok’s most popular videos section), as well as the self-explanatory #TrendingNow and #Viral.
- #FYP
- #ForYouPage
- #Viral
- #TrendingNow
- #TikTokTrend
- #ExploreMore
- #MustWatch
- #TikTokChallenge
- #TrendsLab
- #ForYou
2. Music and Dancing Hashtags
These hashtags are perfect for creators sharing music, dance routines, or trends in either category. You can also use hashtags specific to the type of music, such as #HipHop or #Songwriter - or specific to trending dances like the #AptDance or #Renegade.
- #DanceChallenge
- #NowPlaying
- #TikTokDance
- #DanceVibes
- #SongOfTheDay
- #FeelTheBeat
- #DanceMoves
- #ViralDance
- #TrendingSongs
- #NewMusic
3. Fitness and Wellness Hashtags
Targeting fitness influencers and health enthusiasts, these can be posted as overall fitness/wellness hashtags, or you can dig down into more exacting fitness activities like #CardioWorkout or #TreadmillTime.
- #FitnessGoals
- #HealthyHabits
- #WorkoutMotivation
- #FitTok
- #GymLife
- #StayActive
- #RunTok
- #MindBodySoul
- #HomeWorkout
- #WellnessJourney
4. Beauty Hashtags
Beauty gurus and skin care enthusiasts, these hashtags are for you; whether you’re sharing your daily skin care routine, unboxing a brand new #EyeShadowPalette, or demonstrating your special effects makeup skills, there’s a hashtag for all beauty pursuits.
- #BeautyTips
- #MakeupHacks
- #GlowUp
- #SkincareRoutine
- #NaturalBeauty
- #MakeupChallenge
- #BeautyTok
- #ViralMakeup
- #SkinGoals
- #GRWM (“Get Ready With Me”)
5. Foodie Hashtags
Ideal for home or professional chefs as well as food bloggers and traveling foodies, food-based hashtags like #cooking draw in viewers interested in learning how to cook and prepare food, or those simply wanting to dine vicariously through their favorite TikTokers.
- #FoodieLife
- #RecipeOfTheDay
- #EasyMeals
- #TikTokRecipes
- #CoffeeAtHome
- #CookingHacks
- #HomeChef
- #LowCalorie
- #HealthySnacks
- #QuickRecipes
6. Fashion Hashtags
For influencers showcasing their clothing and shoe fits, hashtags can bring in plenty of viewers to watch their fashionable ventures. Some especially popular fashion hashtags draw attention to those showing off their new shopping purchases, like #FashionHaul and #Thrifted.
- #OOTD (“Outfit of the Day”)
- #StyleInspo
- #TikTokFashion
- #ViralOutfits
- #TrendAlert
- #WardrobeGoals
- #FashionTok
- #StreetStyle
- #SustainableFashion
- #RunwayReady
7. DIY and Crafting Hashtags
Creators showcasing handmade and DIY (do it yourself) projects will benefit greatly from narrowing down their hashtags to be specific to what they’re creating. You can choose some of the general hashtags below, and add in specific skills like #Crochet, #3DPrinting, or #Woodworking.
- #DIYProjects
- #CraftTok
- #HandmadeWithLove
- #LifeHacks
- #CreativeIdeas
- #DIYChallenge
- #UpcyclingIdeas
- #CraftingTime
- #HomeDecorDIY
- #ArtisticVibes
8. Comedy Hashtags
Funny clips and comedically relatable videos are some of the most popular content on TikTok! Make sure your clips get the attention they deserve by using comedy hashtags, including both the overall tags below, and more specific ones like #DogMemes, #SketchComedy, or #BeachHumor.
- #ComedyTok
- #RelatableMoments
- #LaughOutLoud
- #DailyStruggles
- #TikTokHumor
- #ViralComedy
- #FunnyVideos
- #TooReal
- #PrankTok
- #LOLGoals
9. Travel Hashtags
Traveling creators can use hashtags in both a general sense - to draw attention to their travel-based TikTok pages - and then to narrow in on their exact destination, like #ParisJeTaime, #VisitDubai, or #ExploreFinland.
- #TravelTok
- #VacationGoals
- #ExploreTheWorld
- #TravelTips
- #HiddenGems
- #TravelGram
- #NatureLove
- #TravelDay
- #BeachLife
- #AdventureAwaits
10. Reading and Educational Hashtags
#BookTok has become a TikTok phenomenon all on its own, improving book sales and propelling some authors up the bestseller lists. Other reading and educational hashtags help share both historical and current information, and have helped education of all kinds expand across TikTok.
- #BookTok
- #DidYouKnow
- #LifeTips
- #TikTokUniversity
- #QuickFacts
- #StudyTok
- #SkillShare
- #KnowledgeIsPower
- #TeachMe
- #EducationalVideos
How To Find the Best Hashtags
Finding the best TikTok hashtags involves attention, research, and strategy - and you’ve gotta be quick to hop on currently trending ‘tags! For instance, a #snow or #staywarm hashtag might be all the rage in January, but be gone well before Valentine’s Day.
So in addition to TikTok’s own resources, keep an eye on off site TikTok lists and leaderboards to make sure your hashtags are fresh - you can check to see how many people are using a particular hashtag to find ‘tags that will work well without being too saturated.
- Use TikTok’s Search Functions
Use the search bar at the top of the TikTok app to type in what kind of topic you’re looking for. Then pay attention to what hashtags pop up, and which have a lot of posts; this will help you adjust hashtags for your content accordingly. You may also have TikTok’s “Discover” tab, which makes it even easier to explore hashtags and other content (some people may still have the “Friends” tab instead of the “Discover” tab.) - Analyze Competitor Content:
Take a look at the hashtags that successful creators in your niche are using. This can help you identify trending hashtags and figure out niche-specific tags, as well as which types of posts in that niche are generating the most engagement. Adding popular hashtags to your posts can help them catch on! - Leverage Analytics Tools
TikTok’s own analytics tools, including its hashtags leaderboard, can help you find relevant and trending hashtags to boost engagement on your posts. You can also utilize off-site tools like DashSocial to view more trending hashtag lists, and cross-reference accordingly.
The leaderboards in TikTok’s Creative Center are one of several ways you can find currently trending hashtags (and more!) that might work with your TikTok content.
- Stay Current
As we mentioned earlier, TikTok hashtags change fast! So make sure you’re staying on top of hashtags that are relevant to your niche in real time. Combining trending tags with niche-specific ones ensures maximum reach and relevance, and including tags in your posts as soon as they start becoming popular is a great way to stay ahead of TikTok trends.
More Viral Hashtag Tips!
To make the most of hashtags on TikTok, try these pro tips!
Use the Right Amount of Hashtags
While it’s tempting to use every hashtag you can think of, it’s actually better to minimize your hashtag choices. Overloading your post with too many hashtags can dilute your post’s message and can come across as spammy. Focus on a short and relevant mix of general, trending, and niche hashtags, ideally between 3 and 6 total.
Participate in Hashtag Challenges
Hashtag challenges like #DanceChallenge or the #InMyDenim challenge (from the Guess clothing brand) are a proven way to get noticed! Create engaging, original content that aligns with each trend, showcasing your own take on it - then add in those hashtags to join the fun and capitalize on all of the people watching for more posts about the trending challenge.
Don’t Overuse Irrelevant Hashtags
Make sure to keep your hashtags relevant to your video content. Even if you’ve had success with specific hashtags in the past, your hashtags should change as your content changes and grows, and irrelevant or unrelated hashtags can confuse viewers and lower your engagement.
Use Your Analytics
Experiment with different hashtags, and use your TikTok Analytics (you have to be logged in) to monitor how well they perform. Then adjust your strategy by continuing to research and swap out your hashtags to find which types of hashtags work best with your content.
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