TikTok has become a wildly popular app worldwide, with over 2 billion users.

From dance videos to breakout musicians, quirky memes, travelscapes, cooking tutorials, and on-location breaking news, TikTok’s explosive growth has welcomed all types of creators, who need to find ways to stand out and get noticed in TikTok’s massive sea of content.

This is where TikTok hashtags come into play.

More than just random words or phrases, TikTok hashtags are tools that help your videos reach a broader audience, boost engagement with your posts, and possibly even land you on the coveted FYP, or “For You Page,” TikTok’s featured videos section.

Let’s jump into the pool of popular TikTok hashtags - what they are, why they matter, and how to use them.

We’ll even throw in a curated list of 100 trending hashtags to get you started on taking your content viral in 2025!

What Are Hashtags?

Hashtags are simply clickable words or phrases preceded by the “#” symbol that you add to the caption accompanying your TikTok post.

Hashtags originated on Twitter and are now used on social platforms such as Instagram, LinkedIn, Facebook, and YouTube, as well as on TikTok. 

You can type TikTok hashtags in all small letters, like #europetraveltips, but most people prefer to capitalize the first letter of each word - ie, #EuropeTravelTips - for easier readability.

Hashtags are a great way to categorize your content, making it easier for users searching for similar topics to find it.

On TikTok, popular hashtags include trending challenge tags and niche-specific tags, helping creators and their content reach their target audiences more effectively.

For example, popular general hashtags such as #FYP, #ForYouPage, #TikTokTrend, and #Viral are widely used to increase overall visibility, while more niche hashtags like #LifeHacks, #BeautyTips, or #DanceChallenge attract audiences with specific interests. 

#FYP is one of the most popular hashtags on TikTok; using it can increase your video's chances of being featured on TikTok’s “for you” page.

Picture a TikTok user looking for content related to #videogames - they’ll get more hits on their search from posts including the hashtags #videogames and #gaming than on posts that don’t, even if the posts do include videogaming content.

Whether you're joining a TikTok dance trend, sharing a favorite travel destination, singing a trending song, cooking something delicious, or showing off your best sports moves, TikTok hashtags are essential for increasing discoverability and boosting your video's chances of reaching a larger audience.

How Do TikTok Hashtags Help?

The secret behind TikTok's success lies in its algorithm, which matches users with content tailored to their preferences and to the topics and trends that they’re searching for.

Here's how hashtags work with this process - and how you can use them to your advantage!

1. Improved Discoverability: TikTok's algorithm scans the hashtags in your captions to categorize and then serve up your video to users interested in similar topics. Using popular hashtags like #FYP aligns your content with trending themes and searches, increasing its exposure.
2. Enhanced Engagement: Hashtags help creators join active conversations and trends. By matching your content to trending topics or participating in viral challenges with hashtags like #DanceChallenge, you can gain extra traction that can lead to more likes, shares, and comments.
3. Follower Growth: Viral content can often translate to a flood of new followers! Using relevant, trending hashtags increases the likelihood that your TikTok videos will appear on the FYP (For You Page), where millions of users discover new creators daily.
4. Creator Research: Use hashtags to narrow down creators in your niche who are creating great, engaging content - and reach out to collaborate with those you think you could create some equally great TikToks with!
5. Content Inspiration: Directly copying, of course, isn’t recommended - but getting inspired is fair game. Search some hashtags to find content that would resonate with your target audience, look at what components of their work are most compelling, and get inspired to create your own.
6. Directing Viewers Off-Site: Once you've established an audience on TikTok, you can start sending them cross-platform! This means you can direct them to your other sites and social channels to continue building your online community and fan base.

Bonus: You can also sell merch this way, for instance, from your Fourthwall store - design your own custom merchandise on Fourthwall, and then use branded hashtags to build recognition of your shop, generate sales, and also encourage TikTok UGC about your merch!

100 Popular TikTok Hashtags to Help You Go Viral

There's a hashtag (or more!) for every type of TikTok creator! Check out our list of 100 popular TikTok hashtags - conveniently grouped into categories - to help categorize your content and get it found on TikTok:

1. General Hashtags

These hashtags are versatile and widely used for boosting visibility. A few of the most popular in this category include #ForYouPage, #ForYou, and #FYP (all pointing users to TikTok’s most popular videos section), as well as the self-explanatory #TrendingNow and #Viral.

• #FYP
• #ForYouPage
• #Viral
• #TrendingNow
• #TikTokTrend
• #ExploreMore
• #MustWatch
• #TikTokChallenge
• #TrendsLab
• #ForYou

2.  Music and Dancing Hashtags

These hashtags are perfect for creators sharing music, dance routines, or trends in either category. You can also use hashtags specific to the type of music, such as #HipHop or #Songwriter, or specific to trending dances like the #AptDance or #Renegade.

• #DanceChallenge
• #NowPlaying
• #TikTokDance
• #DanceVibes
• #SongOfTheDay
• #FeelTheBeat
• #DanceMoves
• #ViralDance
• #TrendingSongs
• #NewMusic

3. Fitness and Wellness Hashtags

Targeting fitness influencers and health enthusiasts, these hashtags can be used as broad fitness/wellness tags, or you can drill down into more specific fitness activities like #CardioWorkout or #TreadmillTime.

• #FitnessGoals
• #HealthyHabits
• #WorkoutMotivation
• #FitTok
• #GymLife
• #StayActive
• #RunTok
• #MindBodySoul
• #HomeWorkout
• #WellnessJourney

4. Beauty Hashtags

Beauty gurus and skin care enthusiasts, these hashtags are for you; whether you’re sharing your daily skin care routine, unboxing a brand new #EyeShadowPalette, or demonstrating your special effects makeup skills, there’s a hashtag for all beauty pursuits.

• #BeautyTips
• #MakeupHacks
• #GlowUp
• #SkincareRoutine
• #NaturalBeauty
• #MakeupChallenge
• #BeautyTok
• #ViralMakeup
• #SkinGoals
• #GRWM (“Get Ready With Me”)

5. Foodie Hashtags

Ideal for home or professional chefs, as well as food bloggers and traveling foodies, food-based hashtags like #cooking attract viewers interested in learning how to cook and prepare food, or simply wanting to dine vicariously through their favorite TikTokers.

• #FoodieLife
• #RecipeOfTheDay
• #EasyMeals
• #TikTokRecipes
• #CoffeeAtHome
• #CookingHacks
• #HomeChef
• #LowCalorie
• #HealthySnacks
• #QuickRecipes

6. Fashion Hashtags

For influencers showcasing their clothing and shoe looks, hashtags can drive significant viewership to their fashionable content. Some especially popular fashion hashtags draw attention to those showing off their new purchases, such as #FashionHaul and #Thrifted.

• #OOTD (“Outfit of the Day”)
• #StyleInspo
• #TikTokFashion
• #ViralOutfits
• #TrendAlert
• #WardrobeGoals
• #FashionTok
• #StreetStyle
• #SustainableFashion
• #RunwayReady

7. DIY and Crafting Hashtags

Creators showcasing handmade and DIY (do-it-yourself) projects will benefit greatly from narrowing their hashtags to match what they’re creating. You can select general hashtags below and add specific skills such as #Crochet, #3DPrinting, or #Woodworking.

• #DIYProjects
• #CraftTok
• #HandmadeWithLove
• #LifeHacks
• #CreativeIdeas
• #DIYChallenge
• #UpcyclingIdeas
• #CraftingTime
• #HomeDecorDIY
• #ArtisticVibes

8. Comedy Hashtags

Funny clips and comedically relatable videos are among the most popular content on TikTok. Make sure your clips get the attention they deserve by using comedy hashtags, including the overall tags below and more specific ones such as #DogMemes, #SketchComedy, or #BeachHumor.

• #ComedyTok
• #RelatableMoments
• #LaughOutLoud
• #DailyStruggles
• #TikTokHumor
• #ViralComedy
• #FunnyVideos
• #TooReal
• #PrankTok
• #LOLGoals

9. Travel Hashtags

Traveling creators can use hashtags in both a general sense - to draw attention to their travel-based TikTok pages - and then to narrow in on their exact destination, like #ParisJeTaime, #VisitDubai, or #ExploreFinland.

• #TravelTok
• #VacationGoals
• #ExploreTheWorld
• #TravelTips
• #HiddenGems
• #TravelGram
• #NatureLove
• #TravelDay
• #BeachLife
• #AdventureAwaits

10. Reading and Educational Hashtags

#BookTok has become a TikTok phenomenon, driving book sales and propelling some authors to the bestseller lists. Other reading and educational hashtags help share both historical and current information, and have helped the education of all kinds expand across TikTok.

• #BookTok
• #DidYouKnow
• #LifeTips
• #TikTokUniversity
• #QuickFacts
• #StudyTok
• #SkillShare
• #KnowledgeIsPower
• #TeachMe
• #EducationalVideos

How To Find the Best Hashtags

Finding the best TikTok hashtags involves attention, research, and strategy - and you’ve gotta be quick to hop on currently trending ‘tags!

For instance, a #snow or #staywarm hashtag might be all the rage in January, but be gone well before Valentine’s Day. 

So in addition to TikTok’s own resources, keep an eye on off-site TikTok lists and leaderboards to make sure your hashtags are fresh.

You can check how many people are using a particular hashtag to identify tags that will perform well without being overly saturated.

1. Use TikTok’s Search Functions: Use the search bar at the top of the TikTok app to type in what kind of topic you’re looking for. Then pay attention to which hashtags appear and which have many posts; this will help you adjust your content hashtags accordingly. You may also have TikTok’s “Discover” tab, which makes it even easier to explore hashtags and other content (some people may still have the “Friends” tab instead of the “Discover” tab).
2. Analyze Competitor Content: Review the hashtags that successful creators in your niche use. This can help you identify trending hashtags, niche-specific tags, and which types of posts in that niche are generating the most engagement. Adding popular hashtags to your posts can help them catch on!
3. Leverage Analytics Tools: TikTok’s analytics tools, including its hashtags leaderboard, can help you identify relevant, trending hashtags to boost engagement on your posts. You can also use off-site tools like DashSocial to view additional trending hashtag lists and cross-reference them.

The leaderboards in TikTok’s Creative Center are one of several ways you can find currently trending hashtags (and more!) that might work with your TikTok content.

4. Stay Current: As noted earlier, TikTok hashtags change quickly. So make sure you’re staying on top of hashtags that are relevant to your niche in real time. Combining trending tags with niche-specific ones maximizes reach and relevance, and including tags in your posts as they start trending is a great way to stay ahead of TikTok trends.

More Viral Hashtag Tips!

To make the most of hashtags on TikTok, try these pro tips!

Use the Right Amount of Hashtags 

While it’s tempting to use every hashtag you can think of, it’s actually better to minimize your hashtag choices.

Overloading your post with too many hashtags can dilute your post’s message and can come across as spammy.

Focus on a short, relevant mix of general, trending, and niche hashtags, ideally 3-6 total.

Participate in Hashtag Challenges

Hashtag challenges like #DanceChallenge or the #InMyDenim challenge (from the Guess clothing brand) are a proven way to get noticed!

Create engaging, original content that aligns with each trend, showcasing your own take on it.

Then add relevant hashtags to join the conversation and capitalize on the people watching for more posts about the trending challenge.

Don’t Overuse Irrelevant Hashtags

Make sure your hashtags are relevant to your video content.

Even if you’ve had success with specific hashtags in the past, your hashtags should change as your content changes and grows, and irrelevant or unrelated hashtags can confuse viewers and lower your engagement.

Use Your Analytics

Experiment with different hashtags and use your TikTok Analytics (you must be logged in) to monitor their performance.

Then adjust your strategy by continuing to research and replace your hashtags to identify which types work best with your content.

TikTok and Fourthwall Make a Great Team!

Connect your TikTok account to Fourthwall to maximize your exposure and really grow your fan base!

You create your custom website in Fourthwall, then display your latest TikTok videos on your homepage to deliver a seamless experience for your viewers.

Team your Fourthwall website up with your own Fourthwall merchandise shop full of custom-designed merch, and elevate your content to the next level - in the reverse, you can integrate your Fourthwall merch and sell it directly on TikTok Shop!

With Fourthwall, you can also sell digital products, connect your entire social media presence, launch your own mobile app, offer exclusive memberships to your fans, and more.

Get started on Fourthwall today!

‍FAQ: Popular TikTok Hashtags

What are TikTok hashtags, and why are they important?

TikTok hashtags categorize your videos, help the algorithm understand your content, and increase your chances of being discovered on the FYP (For You Page).

Do hashtags really help you go viral on TikTok?

Yes—using relevant, trending hashtags boosts visibility, helps the algorithm reach the right audience, and increases your chances of appearing on the FYP.

How many hashtags should I use on TikTok?

Most creators get the best results using 3–6 targeted hashtags, combining trending, general, and niche tags.

What are the most popular TikTok hashtags right now?

Consistently popular tags include #FYP, #ForYouPage, #Viral, #TrendingNow, #TikTokChallenge, along with niche tags based on your content category.