If you're looking to start your own merch line, a custom hat might be one of the smartest (and coolest) products you can drop. 

Hats are more than just accessories now; they’re identity pieces. 

A well-designed dad hat, corduroy cap, or bucket hat doesn’t just top off a fit; it tells people who you are and what you stand for. 

That’s why so many creators are launching their own hat lines. Not only do they look good in photos and videos, but they’re also easy to wear, easy to ship, and seriously good at driving brand recognition. 

With platforms like Fourthwall, you don’t need a warehouse or a huge budget to get started—just upload your design, pick your style, and they’ll handle everything else from printing to shipping. 

In this article, we’ll break down why launching your own line of custom hats is such a smart move while showcasing some standout designs from real Fourthwall creators, and walking you through exactly how to design and sell your own hats. 

Why Selling Custom Hats Is a Smart Move for Creators

Designing and selling your own line of custom hats isn’t just a style flex; it’s one of the smartest, most profitable ways to grow your personal brand. 

Whether you’re a gamer, musician, influencer, or digital artist, launching a hat line gives you a low-risk, high-reward opportunity to create meaningful products your fans will actually wear and promote. 

Here’s why so many creators are making hats a core part of their merch line:

1. Hats Are Always in Style

Let’s face it, hats never go out of fashion. 

Whether it’s a chill dad hat, a vintage corduroy bucket, or a bold embroidered snapback, they’ve become staples in both streetwear and creator culture. 

People rock them year-round—not just for the look but for the vibe they give off. 

And the numbers back it up: the global headwear market is on track to hit $37.4 billion by 2031, thanks to the rising demand for personalized pieces that reflect someone’s identity, interests, or fandoms. 

For creators, this presents a significant opportunity to launch hat designs that feel personal, stand out from the crowd, and genuinely hold meaning for the people who wear them.

2. Low-Cost, High-Impact Merch

Unlike bulky apparel or complex accessories, hats are relatively simple to produce, yet they carry substantial perceived value. 

With print-on-demand platforms like Fourthwall, you don’t have to pay upfront or store bulk inventory, which significantly lowers your production costs. 

Add your own logo, artwork, or phrase using embroidery, and you’ve got a product that feels premium but remains affordable for your audience. 

This makes it easy to implement innovative pricing strategies while still maintaining a healthy profit margin.

3. Wearable Branding = Mobile Marketing

Hats are literally mobile billboards for your message.

Every time someone wears your hat, they’re representing your brand in public or online—whether they're out running errands, working out at the gym, or posting content on social media.

It’s one of the most effective marketing strategies creators use to build brand visibility. 

And with designs that feel authentic (not overly corporate), these pieces don’t just sell; they help you drive sales organically through word-of-mouth, selfies, and fan content. 

4. Fits Almost Every Audience

The best part about hats? They work for everyone. 

It doesn’t matter if your target audience is into gaming, wellness, comedy, or fashion; there’s a hat style that fits. 

Dad hats and bucket hats cater to laid-back and retro aesthetics, while trucker hats and baseball hats appeal to sportier or nostalgic audiences. 

Hats are also size-inclusive, gender-neutral, and easy to pair with any outfit, which means they have broad market appeal across age groups and interests.

5. No Hassle with Print-on-Demand Fulfillment

With Fourthwall’s print-on-demand system, you don’t need to worry about sourcing a supplier, managing stock, or handling packaging and shipping. 

Once you create your design, everything from fulfillment to customer support is handled for you. 

That means less time managing logistics and more time focusing on content, community building, and brand growth. 

It’s perfect for solo creators or small teams looking to build a hat company or clothing brand without overhead.

6. It’s a Launchpad, Not Just Merch

Many creators use hats as a testing ground for a larger merch vision. 

Launching with a few custom hat designs allows you to experiment with colors, catchphrases, and logos while collecting valuable data on what fans actually want. 

Use those insights for market research, refine your brand identity, and later expand into hoodies, bags, or full apparel lines. 

Just like on platforms like Etsy or Shopify, Fourthwall gives you room to grow from your first drop to a full-blown brand.

6 Hat Designs From Fourthwall Creators for Inspiration

Stuck on how to design a hat that actually reflects your brand? You’re not alone. 

The best custom merch isn’t just about slapping your logo on a cap; it’s about creating something your community wants to wear. 

If you’re looking for creative direction, start by taking notes from these standout Fourthwall creators, each of whom nailed their hat designs by blending personal aesthetic with merch that genuinely looks like something you'd buy off the rack.

From podcast nostalgia and gamer chaos to festival streetwear and pastel chill, these hats don’t just promote a brand—they are the brand.

1. For Your Amusement – RIDES Corduroy Hat

For theme park lovers who want to capture every moment without the dreaded coaster hair. 

The "RIDES Corduroy Hat" from the For Your Amusement podcast's merch shop is a cozy, vintage-inspired dad hat made with 100% cotton corduroy that’s—no joke—soft as hell. 

Built on the Beechfield B682 Corduroy Dad Hat from Fourthwall’s hat catalog, it features a low-profile fit, adjustable strap, and crisp embroidered text that taps into pure theme park nostalgia.

Perfect for long days at Disney, Universal, or any place that sends you flying upside down and screaming with joy. 

The embroidered "RIDES" logo lends it a bold, retro energy, while the camel color keeps it neutral enough to pair with almost any outfit. 

It's a great example of how a custom hat can be both a branding piece and a vibe.

2. Bella Hue – Embroidered Distressed Denim Bucket Hat

If Bella Hue’s sound had a fashion equivalent, this hat would be it: bold, edgy, and full of texture. 

The "Embroidered Distressed Denim Bucket Hat" brings a raw, underground energy that perfectly reflects Bella’s vibe as a DJ and producer. 

With clean front embroidery and an unfinished, fringed edge, it’s the kind of piece that makes a statement without trying too hard. 

Built on the Capstone 548, the hat is made from 100% cotton for breathable comfort, and comes in a high-profile, one-size-fits-most fit that’s equal parts stylish and laid-back. 

The embroidered design keeps things polished, while the distressed edges give it that vintage, lived-in feel, like something you’ve been wearing for years (in the best way).

Whether you're dancing at a festival or layering it into a streetwear look, this hat brings instant character to any fit.

3. Garage Beer – Camo Trucker Hat

You know the vibe: cold beer, good friends, and nothing but time to kill. Garage Beer’s "Camo Trucker Hat" brings that exact energy to life. 

Built on the Otto Cap 105-1247 from Fourthwall’s product catalog, this structured camouflage trucker hat combines a rugged 100% cotton front with a breathable polyester mesh back, making it the perfect match for tailgates, brewery crawls, and backyard hangs.

The timeless camo pattern gives it a bold, outdoorsy look, while the minimalist embroidery keeps the branding laid-back and effortlessly cool. 

With a six-panel low-profile design, adjustable snapback, and matching fabric under-visor, it’s made to fit comfortably and last through every season. 

This is the kind of piece that feels just as natural at a summer BBQ as it does on a brewery’s merch shelf.

4. Ben Brainard – Florida’s Official Bucket Hat

Ben Brainard’s signature humor meets Florida pride in this one-of-a-kind "Bucket Hat." 

Known for his hilarious sketches and satirical takes on U.S. states, Ben brings that same playful energy to this wearable shoutout to his home state. 

Printed on the Allcolor 661 All-Over Print Reversible Bucket Hat, it features a bold, breathable flamingo pattern design made from 100% polyester with a lightweight linen-like feel. 

The moisture-wicking fabric keeps things cool (literally), while the full-color print makes sure you stand out—Florida style. 

And because it’s signed by Ben himself, it doubles as both a fashion statement and a collectible for diehard fans.

5. Viva La Dirt League – VLDL Flame Hat

Back by popular demand and hotter than ever, the "VLDL Flame Hat" is here to turn up the heat. 

Featuring Viva La Dirt League’s signature logo lit up with bold red and blue flame embroidery, this high-energy design is a perfect match for the group's fiery humor and over-the-top gaming sketches. 

It’s not just merch; it’s a badge of chaotic, nerd-fueled pride for fans who’ve been asking for this piece to make its comeback.

Built on the Valucap VC700 Foam Trucker Hat, this cap combines a structured, five-panel, mid-profile shape with a breathable mesh back and a foam front that holds the design sharp and clean. 

The pre-curved visor with braid detailing adds a retro twist, and the adjustable double snapback ensures a snug fit for almost any head.

6. Eeveenara – EEVEENARA DAD HAT

Minimal, dreamy, and effortlessly cool, the "EEVEENARA DAD HAT" is everything you’d expect from the cozy, community-driven vibe Eeveenara is known for. 

Made with 100% brushed, washed cotton in a soft vintage light denim shade, this pastel-toned piece features clean, subtle embroidery that matches her aesthetic perfectly. 

It's a low-key look with high emotional value, ideal for fans who want to carry a piece of Eeveenara’s world with them, no matter where they go.

Built on the Beechfield B653 Pastel Dad Hat, this hat is all about soft texture, a low-profile fit, and all-day comfort. 

The adjustable self-fabric strap with a brass-effect buckle makes it easy to get the right fit, and the pastel denim colorway gives it that effortless "I just threw this on and look amazing" energy. 

It’s the kind of accessory that pairs flawlessly with spring and summer outfits, weekend coffee runs, chill livestream sessions, or casual hangs with friends.

5 Steps to Designing Your Own Custom Hat on Fourthwall

You’ve seen the heat other creators are dropping: embroidered dad hats, bold bucket hats, camo caps with serious personalities. Now it’s your turn. 

With Fourthwall’s easy-to-use tools, you can take your idea and turn it into a hat your fans will actually want to wear (and post about). Here's how to design and launch your own branded headwear in five simple steps.

Step 1: Choose Your Style

Before you do anything else, you’ll need to pick the hat style that fits your vibe. 

Fourthwall’s catalog has it all: laid-back dad hats, bold trucker hats, sleek snapbacks, vintage-inspired corduroy caps, throwback bucket hats, camo patterns, and even distressed denim hats. 

Think about what your target audience would actually wear—are they into clean, minimalist baseball caps or something edgier? 

The style you choose sets the tone for your entire hat brand, so make sure it reflects your content, aesthetic, and message.

Step 2: Upload or Create Your Design

Next up: your design. 

This could be your logo, a catchphrase your followers love, or some custom art you made (or commissioned). 

If you already have a file, just upload it directly. If not, no stress, Fourthwall’s built-in editor lets you create designs from scratch using text and basic graphics. 

You don’t need to be a professional designer to make something dope. The goal here is simple: design a hat that feels true to your brand and stands out in a crowd.

Step 3: Customize Placement and Color

Here’s where the magic happens—customization. 

With Fourthwall’s design tools, you can play around with embroidery placement (front, back, or side), pick your thread colors, and choose the base color of your hat. 

Want pastel embroidery on a black dad hat? Go for it. A flame red logo on a camo trucker hat? Done. 

The combination of embroidery and color options allows you to create a product that not only looks good but also aligns with your overall fashion and content identity. 

This is where your creativity really shines.

Step 4: Preview Your Product

Once you’re happy with the design, you’ll get a high-res preview of your finished hat. 

This step is clutch because it shows you exactly what fans will see in your online store. Make any last-minute adjustments to your colors, placement, or design elements before going live. 

Real-time previews help you lock in a look that’s polished and ready to drive sales. 

Think of it as a final quality check before you launch.

Step 5: Launch and Sell

Now it’s go-time. 

Add your new hat to your Fourthwall shop, write a quick product description, and set your price. 

Keep in mind your profit margin. With no upfront inventory or production costs, you’re free to test different pricing strategies until you find what works. 

From there, Fourthwall handles everything behind the scenes: printing, fulfillment, shipping, and even customer support. 

Finally, start promoting your gear online, whether it’s a new drop on Instagram, a tease in your TikTok videos, pinning it in your YouTube videos, or showing it off during livestreams. 

The more you hype it up through your content, the faster you’ll drive sales and get your community excited to rep your brand.

Ready to Launch Your Hat Line? Start with Fourthwall

If you’ve been thinking about launching your own hat business, there’s never been a better time to start. 

From top-tier creators to first-time designers, thousands are using Fourthwall to turn their ideas into custom hats that fans actually want to wear. 

No dealing with inventory, no figuring out a supplier, and no stress, just simple tools that help you bring your vision to life.

With Fourthwall’s all-in-one print-on-demand platform, you can create your own hat designs, set pricing that works for your profit margin, and market directly to your target audience—all without touching a single shipping box. 

The platform also gives you full access to digital product sales, tipping, memberships, and more, so your online store becomes more than just merch; it becomes a business.

So if you’re ready to grow your brand, stand out from your competitors, and start something that’s both creative and profitable, this is your sign.

Launch your free Fourthwall shop today and start designing your first custom hat in just a few clicks.

Frequently Asked Questions

How Do I Start a Hat-Making Business?

To start a hat-making business, you’ll first need to choose your niche and decide whether you want to make hats by hand or use a print-on-demand platform like Fourthwall. 

From there, you can design your own custom hats, set up an online store, and begin selling to your target audience without holding inventory. 

Fourthwall allows you to add your logo, choose from a wide range of hat styles, and handle fulfillment and shipping automatically. 

If you’ve ever searched “How do I start a hat-making business” or “How do you become a hat maker,” this is one of the easiest, low-risk ways to begin.

How Much Profit Should You Make on a Hat?

A good profit margin for selling custom hats is typically between 30% to 60%, depending on your production costs, platform fees, and audience demand. 

For example, if your hat costs $15 to produce, pricing it between $25–$35 is a solid strategy that still keeps it accessible to fans. 

Maximizing profitability also depends on your marketing strategies and how well your hat designs align with your brand. 

Wondering how much profit you should make on a hat? Start with industry averages, test pricing, and adjust based on what your audience responds to.

What Type of Hat Sells the Most?

The type of hat that sells the most tends to be dad hats, thanks to their casual style, one-size-fits-most fit, and unisex appeal. 

However, trucker hats, bucket hats, and classic baseball caps also perform well, especially when tied to a strong brand or niche audience. 

When looking at what drives high-volume sales, customization and a clear aesthetic make a huge difference.

If you’ve been asking, “Is there money in hat making?” the answer is yes, especially when you’re offering designs your audience actually wants to wear.