How Katarina Mogus Turned Aesthetic iPhone Hacks Into a Tech Media Brand

For many new iPhone or Android users, tech can feel more complicated than it needs to be. 

With so many updates and models coming out each year, most people overlook new features because they get lost in settings or don’t have the bandwidth to learn the technical jargon.

This is where creators like Katrina Mogus come in and save the day. 

The Croatian-Canadian tech personality has spent years making her tech tips on TikTok and YouTube feel like beauty tutorials, with quick, easy-to-follow breakdowns that make your phone easy to understand.  

Her approach has quickly made her a rising tech star, with 2.8 million social media followers and partnerships with brands like Apple, Google, Meta, Samsung, and Spotify.

Along the way, Mogus has expanded her brand by starting her own social media consulting and marketing agency and launching a weekly podcast featuring some of the biggest names in tech. 

Her journey shows creators how solving a simple problem for your audience can grow into a successful brand and business.

How a Pandemic Pivot Turned Katarina Mogus Into a Tech Creator

Before she started sharing tech hacks for the latest phones, Mogus’s path focused on sports. 

She attended Brock University, where she played soccer and studied sports management, aiming to play professional soccer after college or become a sports attorney.

In 2019, she landed a job working at Maple Leaf Sports and Entertainment, Canada’s largest sports event company. However, the pandemic and lockdown cut her new career short by reducing her hours. 

With so much time on her hands, Mogus redirected her attention to social media, where she started creating more content for her Instagram and TikTok channels. 

Mogus posted tutorials on Instagram Stories and post designs, along with iPhone tricks and hacks most people overlook. 

One video, where she showed viewers how to create professional-looking product photos using just a laptop screen and a pair of earrings, took off overnight, racking up more than 40 million views.

Business owners began commenting that her videos were helping them make sales at a time when most marketing and sales were going online because of the pandemic-driven shift to working from home. 

That success helped convince Mogus to leave her day job in sports and focus on content full-time, later telling VIBE magazine, "I quit my 9-to-5 to work 24/7."

How Katarina Mogus Built En Flique Creative in About a Week

As Mogus' videos reached more people, brands and influencers began messaging her for help with their social media and content. Instead of spending months putting together a business plan, she moved quickly. 

Within about a week, she built a website, registered the business, created an Instagram page, came up with a name, and landed her first client, reportedly before the business name was even official.

That side business became En Flique Creative, the social media agency Mogus launched in April 2020. 

What started with social media help eventually expanded into content creation, product packaging and design, business consulting, coaching, and influencer services. 

Within its first year, Mogus had expanded the agency beyond Canada, hiring people in other countries and working with clients as far away as Australia.

En Flique Creative also became part of her identity as a creator. 

Her main Instagram account showcases the same tips, reviews, and content that helped build her following, meaning her social media presence also works as a portfolio for potential clients.

For creators, there’s a simple lesson here: pay attention to what your audience keeps asking you for. 

When people are willing to pay you for the same skills you’re already teaching online, that knowledge can become a business of its own.

The "Aesthetic AF" Formula: Tech Tips That Look as Good as They Are Useful

Plenty of creators teach people about tech, but Mogus stands out by making her tips look as good as they are useful. 

Her personal style plays a big role in her content, from the clothes she wears and the way she decorates her space to how she organizes her phone and computer. 

That clean, minimalist look, often built around light colors and pink tones, has also become a big part of what her audience expects from her.

That style has proven to be more than just a branding choice. In one viral video, Mogus showed viewers how to give their iPhone home screens a more aesthetic look, helping push one of the apps she featured to number one in the App Store. 

According to Mogus, the trend even caught the attention of other app developers, who began realizing that design could play a major role in whether people wanted to use their products.

Her content has since grown beyond simple phone hacks to include beauty tech, electric vehicles, AI tools, and product reviews. 

But the formula has stayed mostly the same: make every video quick, helpful, and visually appealing enough that people want to save or share it. 

That approach has helped earn Mogus the nickname the "Viral Queen of Hacks," while she describes her own content as a daily dose of aesthetic tech.

From Creator to Apple's Go-To: Apple Park and Long-Term Brand Partnerships

As Mogus' audience grew, major tech companies began taking notice. 

Apple started working with her to introduce new products and share iPhone tips with her followers. 

That relationship eventually led to bigger opportunities, including interviews at Apple Park and appearances at Apple film premieres worldwide.

In September 2024, right after Apple's "It's Glowtime" iPhone 16 event, she joined TechRadar's podcast in the studio inside Apple Park alongside KTLA tech reporter Rich DeMuro. 

The conversation covered the rollout of Apple Intelligence, the hearing-health potential of AirPods Pro 2, and the new Apple Watch Series 10 display. 

As a working content creator, Mogus also shared her take on the iPhone 16's new Camera Control button, including whether it really counts as a button.

Apple isn't her only major partner. Mogus has worked with tech companies like Google, Meta, Samsung, and Spotify, along with lifestyle and luxury brands including L'Oréal, Carolina Herrera, and Shangri-La. 

Her approach to making tech easier and more stylish has also earned attention from outlets like Glamour, CNET, and CNBC.

For Mogus, the key to successful brand deals is building relationships that last. 

In an interview with Authority Magazine, she pointed to long-term, strategic brand partnerships as one of the most powerful ways for creators to monetize. 

Rather than chasing one-off sponsored posts, she's built ongoing relationships with brands whose products she genuinely uses, which keeps her content authentic and her audience's trust intact.

Future Obsession: Katarina Mogus's Weekly Tech Podcast

In May 2025, Mogus expanded beyond her usual social media content by launching Future Obsession, a weekly podcast about what’s next in tech, business, and media. 

Each episode typically runs about half an hour and digs deeper into topics that wouldn’t necessarily fit into Mogus’s TikTok videos. 

The podcast has also given Mogus access to some major names in the tech and entertainment industries. 

She has interviewed Apple’s Eddy Cue at Cannes Lions, spoken with Apple executives at Apple Park, discussed YouTube growth with Rene Ritchie, recorded an episode with Adobe leaders at Adobe MAX, and even gone behind the scenes with the creative team working on Toy Story 5. 

She has also hosted roundtable discussions with other tech creators to break down announcements from Apple’s WWDC events.

The podcast aims to spark curiosity about the future and encourage more people, especially women, to see the opportunities in tech and other creative industries. 

It also represents the next step for her brand, allowing Mogus to go from simply explaining new technology to having deeper conversations with the people helping create it.

Women in Tech: How Mogus Encourages Women to Create Tech Content

When Mogus started posting on TikTok, dance trends were everywhere, while educational tech videos were much harder to find, especially from women. 

She saw an opening to do something different by showing that tech content could be useful, entertaining, and easy for everyday viewers to understand.

Since then, more women have started building their own audiences in the tech space, something Mogus has openly supported. 

She has regularly encouraged women to create tech content, believing they can bring different ideas, styles, and perspectives to an industry that hasn't always felt welcoming. 

• Highlighting women on Future Obsession. When she launched her podcast in 2025, she said amplifying female voices in tech is one of her biggest passions, making space for women founders, creators, and leaders alongside the industry's biggest names.
• Redefining what success means. Mogus has said that hitting milestones is only part of the goal. Just as important is using her platform to push women to dream bigger and claim their place in male-dominated industries.
• Taking the message to mainstream media. In a segment on Fox 32 Chicago, she was featured as a fresh female voice in tech, talking about how she carved out her own corner of the tech conversation and made it exciting for women and younger audiences.
• Being the example. Every Apple Park appearance, premiere, and brand partnership shows young women that the tech conversation isn't reserved for anyone in particular. As she's put it, seeing someone like them thrive in tech shows women they can do it too.

That representation matters for her audience, too. Seeing someone explain everything from AI tools to electric vehicles in a relatable way can make complicated technology feel less intimidating and much more accessible.

Katarina Mogus's Products: Etsy Store, Amazon Storefront, and Merch Potential

Brand deals and agency work aren't the only ways Mogus has made money from her audience. 

Her official website, katarinamogus.com, is connected to her Etsy store, which includes her En Flique Collection.

The shop features products like her “Creative AF” journal, custom widget covers and iPhone wallpaper, and her downloadable ebook, Powerful Presence: An Informative Roadmap to Instagram Content Creation & Marketing Success, turning her social media knowledge into a digital product her followers could buy. 

Mogus also has an Amazon storefront filled with tech and lifestyle products she recommends, giving her another way to earn money through affiliate sales.

One area she hasn't explored yet is her own branded merch, and there's plenty of potential. 

Mogus has already built such a recognizable visual style that it could easily translate into products like pastel phone cases, desk mats, or a Future Obsession collection. 

She could even offer digital products like phone wallpapers and home-screen icon packs that help fans recreate the same aesthetic they see in her content.

That's an important lesson for other tech creators. 

Your audience may come to you for product reviews, tutorials, or recommendations, but they can also become fans of your overall style and personality. 

Turning those parts of your brand into physical or digital products can create another way to make money beyond sponsorships and affiliate links.

6 Lessons Tech Creators Can Take From Katarina Mogus

Mogus' success shows that you don't need to be the most technical person online to build an audience around tech. 

You need to make technology useful, interesting, and easy for people to understand. Here are a few lessons tech creators can take from her approach:

1. Solve a problem people actually have: Mogus built her early audience by showing people how to use technology to solve everyday problems. Instead of only covering specs or industry news, think about what your audience is struggling with and create content that gives them a simple answer.
2. Find your own angle on tech: The tech space is crowded, so simply reviewing the latest phone or app may not be enough to stand out. Mogus combined tech education with her own visual style, giving viewers something they couldn't get from a traditional tech channel. Find an angle that makes your content recognizable, whether that's humor, design, gaming, productivity, photography, or something else.
3. Pay attention to what your audience asks for: Comments, DMs, and frequently asked questions can tell you what people want next. When Mogus started getting requests for social media help, she turned that demand into En Flique Creative. For tech creators, those requests could lead to consulting, digital products, courses, memberships, or other ways to make money.
4. Don't panic when other creators copy you: Tech trends move quickly, which means a successful video idea or format probably won't stay unique for long. Mogus focuses on continuing to experiment rather than worrying about copycats. Keep developing new ideas and let your personality be the part competitors can't easily recreate.
5. Don't hide behind the technology: Specs and features may bring viewers to your content, but your personality can be what keeps them coming back. Give people a reason to trust your recommendations and care about your opinion instead of simply repeating information they could find on a product page.
6. Build a team when you can no longer do everything yourself: Researching products, filming demonstrations, editing videos, managing sponsorships, and posting across platforms can quickly become a full-time operation. Mogus eventually brought in editors and added more behind-the-scenes structure, letting her spend more time creating while continuing to grow the business.

The Takeaway: A Tech Brand Is More Than the Information You Share

Katarina Mogus didn't build her career by simply talking about technology. 

She made tech easier to understand and more fun to use by combining helpful tips with a visual style people immediately recognized. 

What started as a side project during the pandemic eventually grew into a full-time creator career, a social media agency, a podcast, and partnerships with some of the biggest names in tech.

For tech, education, and lifestyle creators, her story shows that your brand can be about more than the information you share. 

Your personality, style, and community can become just as valuable as your content.