20 Best Items to Sell for Fundraising in 2026
When it comes to starting a fundraiser, one thing is certain: the products you sell will ultimately make or break your campaign's donation goals.
Whether you're trying to raise money for a non-profit, local charity, or a school organization, the products you choose will greatly impact the number of people you can attract and encourage purchases.
This is where print-on-demand comes in handy. With platforms like Fourthwall, you can easily create and sell custom fundraising merch without worrying about inventory or fulfillment.
Best of all? You don't need any upfront cost to get started.
In this guide, we'll break down the best fundraising products you can sell using Fourthwall, along with a few marketing tips that will help you raise money for your special cause.
Why Selling Fundraising Products is a Great Strategy
Everyone loves receiving a gift, especially when it comes as a thank-you for contributing to a specific cause or organization. That's why custom merchandise is such a great strategy when running a fundraiser.
It's among the top-performing fundraising strategies for nonprofits, schools, and community groups, alongside bake sales, auctions, and peer-to-peer campaigns.
And fundraising momentum on Fourthwall itself is accelerating. Donation volume on the platform nearly doubled year over year, growing 95%. Proving that supporters are actually showing up, willing to open their wallets to brands and organizations.
Custom items like t-shirts and stickers often yield 40%+ profit margins, with tees averaging around 41% and stickers around 54% at typical selling prices. Heavier items like hoodies and hats tend to run closer to 29-31% after real-world pricing, so it's worth factoring that in when building your catalog.
And with the personalized gifts market expected to reach $34.03 by 2026 (CAGR of 6.7%) through 2035, consumer demand for custom merchandise is only getting stronger.
Best Ways to Reach Your Fundraising Audience
Even the best fundraising products won't raise money if nobody knows they exist.
Before launching your fundraiser, spend some time thinking about how you'll spread the word and get your cause in front of the right people.
The good news is that you don't need a huge marketing budget to attract supporters. A mix of social media, email, community outreach, and an online store can help you reach far more people than you might expect.
- Social Media: Platforms like Instagram, TikTok, Facebook, and X are some of the fastest ways to build awareness. Share photos of your products, tell the story behind your fundraiser, and create a unique hashtag so supporters can easily follow and share your campaign.
- Email Marketing: Set up email campaigns that promote your fundraiser's merch store with product updates, newsletters, and personalized thank-yous that make them feel invested. Tools like Mailchimp and Beehiiv are great for building an email list, sending professional campaigns, and keeping donors informed throughout your fundraiser.
- Flyers (Physical and Digital): Flyers are especially useful for school, church, sports teams, and local community fundraisers. Post them on community bulletin boards, share them in local Facebook groups, and include a QR code that takes people directly to your fundraising store.
- A Dedicated Fundraising Store or Website: Giving supporters one place to learn about your cause and purchase products makes the process much easier. Platforms like Fourthwall let you launch a branded fundraising store with no upfront costs while handling production, shipping, and fulfillment for you.
20 Best Fundraising Products to Sell in 2026
1. Custom T-Shirts
Custom t-shirts are still the #1 fundraising product for organizations and brands. Why? Because they're the only product that's popular across every demographic.
On Fourthwall, apparel drives roughly 78% of all merchandise sales and about 63% of every item ordered, making it the backbone of nearly every fundraising store.
And within that category, custom t-shirts alone account for about 45% of all merchandise sales on the platform, making it the single most-ordered item by a wide margin, with more than 730,000 tees sold in the last year.
They even outsell the next-largest category (hoodies) by roughly 2.5x in dollars.
And with the average tee selling for $30-$35 and production costs as low as $11-$16 per shirt, depending on the blank, you can easily make a profit margin of roughly 40-50% per shirt right out of the gate.
Product Picks:
- Comfort Colors Garment-Dyed Heavyweight T-Shirt
- Bella+Canvas Supersoft T-Shirt
- AS Colour Classic Tee
- Stanley/Stella Unisex Organic Ribbed Neck T-Shirt
- Cotton Heritage Men’s Premium Heavyweight Tee
Fundraising Tip:
Offer two or three classic colors for your fundraiser shirts, and keep the design simple by including a single logo, icon, or short message.
Research shows graphic designs account for more than 57% of custom apparel sales, proving that clean, easy-to-recognize artwork is what most supporters are looking for.
2. Hats & Beanies
Few fundraising products are as easy to wear or as widely appealing as hats and beanies.
They're one-size-fits-most, so you don't have to manage multiple sizes, and supporters can wear them to sporting events, school functions, charity walks, or simply as part of their everyday wardrobe, helping spread awareness for your cause wherever they go.
They're also proven sellers, as custom headwear accounts for 6.5% of all merch sales on Fourthwall, showing an 35% growth, year over year.
By offering baseball caps during the warmer months and beanies when the weather turns colder, you can keep your fundraiser relevant and selling throughout the year.
Product Picks:
- Beechfield Pastel Dad Hat
- Valucap Foam Trucker Hat
- Yupoong Cuffed Beanie
- Atlantis Ribbed Knit Beanie
- Richardson Five Panel Classic Rope Cap
Fundraising Tip:
If your budget allows, embroider your organization or company's name onto your hats and beanies for a more premium look.
The stitched design provides greater durability, helping you increase the value of each sale and raise more money for your cause.
3. Hoodies & Sweatshirts
While shirts are great if you're looking for a quick and affordable merch item to offer supporters, adding a custom hoodie or sweatshirt to your fundraiser catalog can really elevate your product collection and bring in more donations.
Because they're seen as premium apparel, people are generally willing to pay more for them than for t-shirts, which can help increase the amount you raise per sale.
Keep in mind that hoodies typically yield realized margins closer to 29-31% after discounts and real-world pricing, which is lower than tees, but the higher ticket price means higher absolute dollars per sale.
They're especially popular during the fall and winter months, making them a natural fit for school spirit campaigns, sports teams, charity walks, and holiday fundraisers.
Product Picks:
- Cotton Heritage Unisex Premium Hoodie
- AS Colour Unisex Premium Relaxed Hoodie
- Stanley/Stella Unisex Essential Eco Hoodie
- Cotton Heritage Premium Sweatshirt
- Lane Seven Premium Crewneck Sweatshirt
Fundraising Tip:
Offer matching hoodies and t-shirts as a bundle for a small discount instead of selling them separately.
Supporters get more value for their money, and you'll often increase the average amount each person spends, helping your fundraiser raise more with every bundle.
4. Custom Mugs
Unlike novelty items that end up tucked away in a drawer, a good mug becomes part of someone's daily routine, giving your organization repeated exposure every time they enjoy a cup of coffee, tea, or hot chocolate.
In fact, a 2022 survey found that about 45% of consumers prefer personalized mugs, indicating a significant opportunity for companies and organizations to expand their merch catalogs with customizable items.
And with dozens of mug styles, colors, and sizes to choose from, it's easy to create a design that appeals to your audience while offering a product that's simple to sell and delivers lasting value.
Product Picks:
Fundraising Tip:
Price your mug at $25-$30 and pair it with a "bundle and save" option alongside other low-cost items like stickers, pins, or keychains.
5. Kiss-Cut Stickers
Stickers are one of the smartest, low-risk products you can add to your fundraiser catalog because they cost very little to produce yet sell consistently across all age groups.
They're also a perfect impulse add-on for supporters who are already buying tees or hoodies from your fundraising shop, and they carry the highest realized profit margin of any product on Fourthwall, typically around 54%.
On Fourthwall, kiss-cut stickers start at just $2.29 per unit with no minimum order, so even a modest markup to $6 or $8 can yield a healthy margin.
Product Picks:
Fundraising Tip:
Stickers sell extremely well as "add-ons" at checkout. If your store has a "you might also like" or bundle feature, you can pair them with almost any item.
6. Tote Bags
If your fundraiser or charity focuses on supporting greener initiatives, such as Earth Day campaigns or environmental impact, reusable tote bags are a no-brainer.
Not only are they eco-friendly, but they're also among the few products on this list that can be used for multiple occasions (e.g., grocery shopping, the gym, carrying school supplies, or as an everyday bag).
You can promote them by highlighting how each bag helps reduce the need for single-use plastic bags, giving supporters another meaningful reason to purchase and support your cause.
Product Picks:
Fundraising Tip:
Design your tote bag around a message or visual that people genuinely want to be seen carrying in public.
Unlike slapping a sticker on a laptop, tote bags are considered higher-visibility items that get noticed wherever you take them.
7. Stainless Steel Tumblers & Water Bottles
As more people move away from single-use plastic bottles and cups, reusable drinkware has become one of the most practical fundraising products you can sell.
Stainless steel tumblers and water bottles help supporters stay hydrated throughout the day while giving them an eco-friendly, BPA-free alternative they can use at work, school, the gym, or on the go.
Not to mention, water bottle sales on Fourthwall have grown roughly 38% year over year, reflecting surging demand for branded drinkware.
Product Picks:
- Stainless Steel Tumbler
- Stainless Steel Water Bottle
- Glass Water Bottle
- Stainless Steel Water Bottle with a Straw Lid
Fundraising Tip:
Price your tumblers at a meaningful markup (e.g., $35-$45), since supporters genuinely use them every day, they'll get their value's worth within the first month of use.
8. Keychains
Don't let their size fool you. Keychains can be one of the most profitable fundraising products you sell.
They're affordable enough to encourage impulse purchases, yet supporters can carry them every day on their keys, backpacks, or bags, keeping your organization's logo or message visible wherever they go.
They're also incredibly inexpensive to produce, with custom acrylic keychains on Fourthwall starting at just $2.61 each. Price them between $8 and $12 to earn $5 to $9 per sale.
Product Picks:
Fundraising Tip:
Turn your keychains into collectibles by releasing a limited series of designs tied to milestones or aspects of your cause.
For example, a school fundraiser could offer one keychain for every sports team or player number, giving people a reason to buy more than one and share them with others.
9. Mouse Pads
When it comes to corporate fundraisers, if you don't have a mouse pad in your product catalog, then you're not doing your merch collection right.
Unlike most charitable office items that get tucked away in a drawer, a mouse pad sits front and center on someone's desk for hours every single day.
With a large printable surface area and a low production cost, a well-designed mouse pad gives your cause more daily visibility per dollar than almost any other product in your lineup.
Product Picks:
Fundraising Tip:
Mouse pads aren’t just popular with corporate donors.
Create distinct designs of your organization or company’s logo that appeal to broader demographics, such as students, gamers, and remote workers, and you’ll be able to widen your sales net on a product most people use.
10. Custom Pins
Custom pins are affordable enough that supporters can buy one on a whim, yet meaningful enough to become lasting keepsakes that donors can proudly wear on their backpacks, jackets, and hats.
They're also inexpensive to produce, cost very little to ship, and often inspire repeat purchases when you release multiple designs or limited-edition collections, making them a surprisingly effective way to raise more money over time.
Product Picks:
Fundraising Tip:
Design a limited series of 3 to 5 pins tied to your cause and market them as a collectible set rather than individual items, since supporters are far more likely to buy all five when they feel like they are completing something rather than just picking up a single accessory.
11. Sweatpants & Joggers
Athleisure remains a steadily growing apparel category, with jogger sales on Fourthwall up roughly 20% year over year.
Branded joggers or sweatpants are a premium fundraising item that commands a higher price point than a standard tee, making them a great sell for athletics programs, gyms, and school fundraisers.
You can put your school or organization's name down the side of one leg, or keep it simple with a clean embroidered design near either pocket.
Product Picks:
- Cotton Heritage Unisex Fleece Joggers
- Lane Seven Fleece Joggers
- Independent Trading Co. Pigment Dyed Joggers
Fundraising Tip:
If you're already selling hoodies or sweatshirts, throw in custom sweatpants and pair them as a combo fit.
That way, you can offer this leisure ensemble as a premium package for supporters who want to rock your gear from top to bottom.
12. Personalized Candles
While they tend to be popular during the holiday season, personalized candles make great fundraising products year-round because they feel thoughtful and giftable.
Supporters are just as likely to buy one for themselves as they are to give one to a friend or family member, helping you raise more while offering something people can genuinely enjoy in their home.
Product Picks:
Fundraising Tip:
Launch your candle in October and market it as the "Perfect Holiday Gift." You can also bundle them with seasonal items like wrapping paper, calendars, or custom ornaments as limited-time offerings.
13. Long-Sleeve Shirts
Long-sleeve shirts are a great middle ground between lightweight t-shirts and heavier hoodies, making them versatile pieces, no matter the season.
They're especially popular during fall and winter, when students need to raise money for clubs, sports teams, or fall events, giving supporters comfortable, stylish swag they can wear anytime.
Product Picks:
- AS Colour Unisex Premium Heavyweight Long Sleeve Shirt
- Gildan Ultra Cotton Long Sleeve T-Shirt
- Champian Long Sleeve Shirt
- Next Level Premium Fitted Long Sleeve Crew
Fundraising Tip:
Long-sleeve shirts naturally peak in demand between September and February, opening the door to seasonal fundraisers tied to back-to-school events, charitable organizations, or winter community campaigns.
14. Custom Calendars
Calendars are the ultimate "365-day advertisement" for your organization.
Every time supporters check a date or write down an appointment, they're reminded of your organization, making calendars a product people use all year instead of just once.
You can also feature photos of your cause, highlight important events, or sell sponsorships to local businesses on each month's page, creating an additional source of fundraising revenue while giving sponsors year-round visibility.
Product Picks:
Fundraising Tip:
Invite local businesses to sponsor individual months by placing their logo, ad, or coupon on each calendar page in exchange for a sponsorship fee.
The extra advertising revenue can cover much or even all of your production costs, allowing more of every calendar sale to go directly toward your fundraising goal.
15. Phone Cases
Nearly everyone owns a smartphone, which makes custom phone cases a fundraiser that appeals to a huge audience.
They're practical enough for everyday use while also giving supporters a fun way to show off your organization's logo, artwork, or message.
It's no surprise that the market continues to grow, with the global mobile phone case industry expected to reach $9.4 billion in 2026 and exceed $15.1 billion by 2035, creating a strong demand for protective and personalized designs.
Product Picks:
Fundraising Tip:
Since phone cases are designed for specific devices, start by offering cases for the phones your audience is most likely to own, rather than trying to cover every model.
Going with the latest two or three iPhone models is usually the safest choice.
16. Wrapping Paper
Custom wrapping paper is one of those fundraising products that really shines during the holiday season, when people are already shopping for gifts.
Instead of buying generic wrapping paper, supporters can choose a design that also helps support your cause.
Every gift they wrap becomes another opportunity to introduce friends and family to your organization, helping spread awareness while raising money at the same time.
Product Picks:
Fundraising Tip:
Include wrapping paper in your merch lineup in October-November to attract supporters during the holiday shopping window.
Feature your organization's logo or a festive design tied to your cause and promote it as a limited-time offer to create urgent demand.
17. Duffle Bag
Duffle bags make the ultimate "big donor" product because they act as a premium, substantial gift compared to t-shirts and hats.
Supporters who receive one feel genuinely rewarded for their contribution, which makes them more likely to give at a higher level and come back the next time you run a campaign.
Product Picks:
Fundraising Tip:
Duffle bags are the perfect anchor for a donor incentive program.
Offer a sticker at $10, a tee at $30, and a duffle bag at $75 or $100, and you give supporters a clear reason to spend more rather than defaulting to the lowest price point.
18. Custom Socks
Including premium crew socks in your fundraiser catalog can feel more like an intentional gift rather than a generic promo item.
Supporters who receive or buy a well-designed pair of socks consistently react with more enthusiasm than you'd expect for a product at that price point, making them one of the easiest fundraising items to move at events and online.
Product Picks:
Fundraising Tip:
Custom socks live and die by their design, and a pair that makes someone laugh or say "I need those" the moment they see them on social media will sell itself far more effectively than anything with just a name and a color on it.
19. Custom Crop Tops
Offering a variety of women's cuts and styles can broaden your fundraiser's appeal beyond unisex sizing, and crop tops fill that niche perfectly.
Crop top sales on Fourthwall have grown by roughly 42% year over year, making it one of the strongest growth rates across the entire apparel catalog.
Though they are highly popular in spring and summer, they also perform well for dance teams, cheer squads, and youth organizations that want trendy, team-branded apparel year-round.
Product Picks:
- AS Colour Women's Premium Crop Top
- LA Apparel Women’s Ribbed Baby Tee Crop Top
- Bella+Canvas Fleece Crop Hoodie
Fundraising Tip:
If you miss the summer window, don't wait until next year. Online searches for crop tops spike again in February, with sales peaking in March.
This gives you a second pre-spring launch opportunity that can pair perfectly with a Valentine's Day campaign or a spring event fundraiser.
20. Golf Towels
Probably the most niche item on this list, golf towels are actually incredibly popular and useful among avid players.
With sublimation printing, you can create bold, full-color designs that won't crack or peel over time, making them perfect for showcasing your organization's logo, tournament branding, mascot, or sponsor artwork.
They're especially well-suited for charity golf tournaments, corporate outings, and fundraising events where supporters will use them every round, keeping your cause visible both on and off the course.
Product Picks:
Fundraising Tip:
Partner with a local golf club or driving range to sell your towels directly at the pro shop as part of your fundraiser.
Or, hold a charity golf tournament and incorporate a raffle at the end with various products like towels, shirts, hats, and duffle bags as prizes.
How to Price Your Fundraising Products
Pricing is one of the most common mistakes first-time product fundraisers make. Price too low and you leave money on the table; too high and you discourage purchases.
One useful piece of data to consider is that across Fourthwall, the average supporter spends about $54.55 per order. Meaning it's completely realistic for a supporter to buy a hoodie or bundle a t-shirt with a sticker in the same order.
By creating pricing bundles that encourage those larger purchases, you can increase the average amount each supporter spends and raise more money from every sale.
Here are a few price points to consider:
Sell Your Fundraising Products with Fourthwall
When it comes to creating high-quality products for your fundraiser or charity, no other print-on-demand platform comes close to Fourthwall.
As an all-in-one ecommerce platform, Fourthwall gives you the tools to build a professional-looking merch store, along with plenty of features to design, promote, and sell your fundraising products to your supporters.
The best part? You get to keep 100% of the profit because there are no service fees or additional charges added to any physical product sold.
If you're looking to sell premium merch that reflects your organization or brand, sign up with Fourthwall today and make merch your donors will be proud to have.
FAQ
Stickers offer the highest fundraising margins at roughly 54%, followed by custom t-shirts at 41%, according to Fourthwall platform data across school and nonprofit campaigns. Heavier items like hoodies, hats, and drinkware typically net closer to 29-31% after real-world pricing since higher base costs compress margins. Apparel still delivers strong absolute dollar profit per unit even at lower margin percentages, which is why t-shirts remain the volume driver in most product-based fundraisers.
School and nonprofit fundraising campaigns selling custom products raise an average of $2,500 to $5,000 per campaign, with larger community groups regularly clearing $10,000 to $20,000 when they reach 200-plus supporters. The key drivers are audience size, product margin, and campaign length. Product-based fundraisers typically net 40-60% profit after production costs, which outperforms most third-party fundraising programs that keep 30-50% of proceeds as their fee.
Most successful fundraising product campaigns run 2 to 4 weeks, with sales peaking in the first 72 hours and again in the final 48 hours before the deadline. Campaigns shorter than 2 weeks miss word-of-mouth momentum, while campaigns longer than 6 weeks lose urgency and see participation drop sharply. Fundraiser organizers should schedule 3 to 5 promotional pushes across the window, including a launch email, a mid-campaign progress update, and a closing reminder.
Registered nonprofits with 501(c)(3) status are exempt from sales tax on many fundraiser purchases in most US states, though rules vary and states like California and Washington still require permits for tangible goods. School PTAs, sports teams, and unregistered community groups usually must collect and remit sales tax based on the buyer's location. Print-on-demand platforms acting as Merchant of Record, including Fourthwall, handle sales tax collection automatically.
The most effective fundraiser promotion combines a shareable campaign link, an emotional story about the cause, and 3 to 5 outreach pushes across email, Instagram, and text messages in the first 72 hours. Campaigns that recruit 5 to 10 volunteer champions to reshare the link raise 2 to 3 times more than those relying on a single announcement. Adding a progress goal bar and matched-donation moments in the final 48 hours boosts closing sales.
Matt Keyser is a writer at Fourthwall who lives at the intersection of social media and Creator culture. With 4+ years of experience covering industry trends, his work focuses on helping Creators and brands understand how to turn their passion into a thriving business while maintaining a constant pulse on the latest eCommerce and social media trends.
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