Black Friday isn’t just another shopping holiday; it’s the Super Bowl for brands ready to drop exclusive merch and drive sales.

With countdown timers ticking, flash sales flying, and Cyber Monday right around the corner, shoppers are primed for urgency and anticipation.

Limited-time bundles, early access perks, and Black Friday deals create that irresistible FOMO, turning casual browsers into loyal customers.

The best part? Platforms like Fourthwall make it simple to launch your Black Friday sale with no upfront costs, endless customization, and built-in tools designed to help influencers and creators upsell, promote, and turn holiday shopping hype into real revenue.

Why Print-on-Demand Wins Black Friday

Shoppers don’t hold back when the Black Friday rush hits, and the data proves it. 

In 2024, U.S. consumers spent a record $10.8 billion online in one day, while global sales skyrocketed to $74.4 billion, with nearly 70% of orders placed on mobile devices. 

At peak hours, spending reached $11.3 million per minute, illustrating the rapid momentum that builds during BFCM. 

For brands, print-on-demand is the best way to keep up, as you can drop exclusive designs, test what resonates, and launch limited runs without the risk of unsold inventory. 

Add in the science of scarcity (over 130 studies confirm that urgency and “only a few left” messaging drive faster conversions), and POD becomes your most powerful tool to capture attention and sales when the competition is fiercest.

Product Ideas to Inspire Your Black Friday Drop 

Holiday Hoodies & Knitwear 

Nothing says “holiday drop” quite like cozy hoodies and knitwear.

These pieces aren’t just warm; they’re the kind of limited-edition essentials fans will want to show off in holiday photos, TikToks, and gift unboxings.

By pairing festive colorways with one-of-a-kind seasonal designs, you can turn everyday basics into collector’s items that feel like they belong to this moment only.

• Cotton Heritage Unisex Premium Hoodie: A heavyweight classic that’s perfect for chilly nights. Try a cranberry red base with embroidered snowflake sleeves or a candy-cane–striped hood lining for a subtle festive twist. Add limited-run numbering (“1 of 50”) to make it feel collectible.
• AS Colour Unisex Premium Oversized Hoodie: With its relaxed fit and streetwear vibe, this hoodie makes the ultimate holiday layering piece. Consider evergreen or oatmeal colorways with minimalist graphics, such as a reindeer outline or a frosted logo across the chest. Oversized hoodies also make a great canvas for collab artwork.
• Knitwise Knitted Crewneck Sweater (Classic Fit): A true winter staple that’s begging for seasonal designs. Think bold jacquard patterns with pixel-style Christmas trees, gingerbread motifs, or retro ski-sweater vibes. Market it as your “ugly sweater party” exclusive, only available for the season.
• Knitwise Knitted V-Neck Vest: A quirky, fashion-forward layering piece. Drop a limited plaid-inspired pattern or snowflake jacquard to give it a vintage holiday aesthetic. Perfect for fans who want to elevate their seasonal wardrobe with a touch of playfulness.
• Lane Seven Premium Crewneck Sweatshirt: A timeless everyday crew that pairs comfort with custom flair. Opt for subtle embroidery on the cuff, such as tiny twinkling stars or a holiday phrase (“Warm Wishes”), to create a premium yet understated collectible.

Supersoft Shirts

T-shirts are the easiest way to bring your holiday collection to life. They’re affordable, versatile, and perfect for playful, seasonal designs that fans love to wear throughout the year. 

From cheeky slogans to cozy colorways, limited-edition shirts can become the go-to gift or stocking stuffer in your Black Friday drop.

• Comfort Colors 1717 Garment-Dyed Heavyweight Tee: A fan favorite for its vintage, relaxed look. Try holiday-inspired washes like pine green or brick red paired with simple embroidered snowflakes or a bold “Holiday Edition” stamp to give it that collectible feel.
• Bella+Canvas Women’s Supersoft Relaxed-Fit Tee: Perfect for a comfy, everyday staple with a seasonal twist. Consider minimalist line art of ornaments, frosted typography, or a small gingerbread icon over the pocket area for a subtle yet festive touch.
• Next Level Supersoft T-Shirt: Slimmer fit with a modern edge, great for memeable slogans like “Resting Grinch Face” or playful holiday puns. Also works well for collab artwork or limited prints that tie into internet culture during the season.
• AS Colour Premium Oversized Faded Tee: Oversized and boxy for the streetwear crowd, this tee looks incredible in muted tones like faded cranberry or ash gray. Add bold graphic prints, such as retro holiday posters, pixelated snowmen, or vintage ski lodge vibes, to create a statement piece that feels both festive and fashion-forward.

Cozy Bottoms

Limited-edition joggers and sweats offer fans the perfect blend of cozy and collectible, and when paired with a matching hoodie, they instantly feel like a full drop worth bragging about online.

Here are some popular joggers you can play around with:

• Lane Seven Fleece Joggers: A soft and versatile staple that’s perfect for subtle holiday details. Add embroidered snowflakes near the ankle, plaid-inspired side stripes, or even a “holiday edition” patch for an understated but collectible look.
• Independent Trading Co. Midweight Fleece Joggers: Premium joggers with a heavier feel—great for bolder graphics like candy-cane stripes down the legs or oversized holiday typography (“Sleigh Mode”) along the thigh. Ideal for fans who want a standout piece in their winter wardrobe.
• Jerzees Unisex Joggers: Affordable and comfortable, these joggers are perfect for memeable slogans or small, quirky embroidered icons scattered across the design. Great as an entry-level option or bundle add-on.
• Cotton Heritage Unisex Fleece Joggers: A premium fleece option that pairs perfectly with matching hoodies for a full set. Try limited holiday colorways or simple embroidered accents, such as initials or dates, to elevate them into collector's pieces.

Beanies

Beanies are the kind of drop that always hits. They’re cozy, endlessly wearable, and perfect for limited runs that feel like collectibles.

A small embroidery or seasonal design is all it takes to transform them into must-grab pieces that fans will wear on repeat.

Here are a few standouts from Fourthwall’s catalog to build your Black Friday drop around:

• Richardson Waffle Beanie: With its distinctive honeycomb knit and double-layer construction, this beanie traps warmth while maintaining a sleek appearance. Try bold embroidered icons like snowflakes, pixel hearts, or even your logo with a frosty twist to make it instantly recognizable.
• Beechfield Pom-Pom Beanie: A playful cuffed silhouette topped with a pom-pom makes this style perfect for a seasonal drop. Offer it in bold hues like pine green or midnight navy, and add cheeky embroidery (“Sleigh Squad” or “Frosty Vibes”) for a fun statement piece.
• Atlantis Organic Ribbed Beanie: Made from 100% organic cotton, this eco-friendly option feels good in more ways than one. Seasonal shades, such as evergreen or cranberry red, paired with minimalist text embroidery (think “Stay Warm / Stay Real”), lend it a timeless appeal.
• Richardson Cuffed Knit Beanie: A classic cuffed style that fans can fold to their fit. Drop it in neutral tones with subtle line-art icons or offer a short, cheeky slogan embroidered across the cuff (“Cold but Cute”).

Socks

Socks are hands-down the most practical merch you can drop for the season.

Everyone needs them, everyone wears them, and they’re the perfect mix of useful and collectible,  making them a natural fit for any holiday collection.

With Fourthwall’s catalog, you can use it as a canvas for festive holiday art or as a way to debut limited-edition brand graphics, illustrations, or logos that won’t be available again after this drop.

• Black Foot Sublimated Socks: Great for bold, full-print holiday designs like Christmas trees, snowflake patterns, or gingerbread characters, but also ideal for showcasing new all-over graphics tied to your brand. 
• Embroidered Crew Socks: A premium pick that feels timeless. Embroider small holiday icons (such as snowflakes, ornaments, or stars) or opt for a minimalist approach with a fresh version of your logo, like an icy gradient or metallic thread. This creates a subtle yet exclusive look that fans can flaunt year-round.
• Premium Sustainable Crew Socks: Made from eco-friendly materials, these sustainable crew socks resonate with conscious shoppers. Design ideas include playful, festive graphics (such as wrapped gifts or twinkling holiday lights) or limited-edition, illustrated patterns that reimagine your brand’s aesthetic in a collectible way.

Buttons, Pins & Stickers

Considered the ultimate “small but mighty” merch drop items, pins and stickers are affordable, collectible, and perfect for layering into bundles or mystery boxes.

They’re also a low-commitment way for fans to join in on your Black Friday drop, whether they’re decking out laptops, water bottles, or jackets.

Limited-edition holiday graphics or brand-new designs can make these feel just as special as your larger merch pieces.

• Pin Buttons: A classic for fans who love flair. Design holiday-themed packs (like “Gingerbread Crew,” “Meme Santa,” or pixel-art snowflakes) or release a series of brand mascots and inside jokes so fans can collect and trade them.
• Custom Enamel Pins: A premium upgrade that doubles as a collector’s piece. With enamel, you can go all-in on glitter finishes, metallic outlines, or sleek minimal designs. Consider one-off holiday collaborations or limited-edition items numbered out of 250 for peak exclusivity.
• Kiss-Cut Sticker Sheet with Custom Background: Perfect for building themed packs. Imagine a full sheet of quirky holiday characters, updated brand logos, or fun seasonal slogans like “Naughty, Nice, Streaming”. 
• Kiss-Cut Holographic Sticker Sheet: Add shimmer to your drop with holographic finishes that catch the light. These are perfect for twinkling holiday light designs, icy typography, or even a holographic twist on your logo to give it a futuristic and limited-edition feel.

Drinkware

Whether you're sipping cocoa by the fire, fueling up with your morning coffee, or flexing a cool pint glass at game night, custom drinkware can turn everyday rituals into a brand moment.

Go beyond the holiday clichés with bold typography, retro doodle art, minimalist logos, or limited-edition collabs that make each piece feel like a collector’s item.

• Ceramic Mug with Color Inside: A fan favorite that brings personality to every sip. Pair seasonal designs like candy-cane lettering or frosty graphics with bold inner colors, or drop exclusive logo variants that only appear on this Black Friday edition.
• Enamel Mug: Lightweight and campfire-ready, this one’s perfect for outdoorsy fans. Add hand-drawn line art, retro travel stamps, or quirky mascots in holiday beanies to make it both collectible and adventure-approved.
• Travel Mug with Handle: Ideal for commuters and cozy homebodies alike. Elevate it with sleek monochrome graphics, motivational phrases, or holiday motifs, such as “Midnight Cocoa Club.” A functional yet stylish staple that fans will carry daily.
• Shaker Pint Glass: A playful addition to any drop, perfect for festive parties or casual hangs. Experiment with neon graphics, vintage-style logos, or cheeky slogans (“Pour Decisions,” “Stay Frosty”) to make it more than just a pint glass.
• Latte Mug: Tall, curvy, and made for statement designs. Think oversized illustrated graphics, like a reindeer wrapped in fairy lights, or updated brand mascots reimagined in a winter aesthetic. Bonus: they photograph perfectly for Instagram stories.

Holiday & Home Goods

If you want your merch to slip seamlessly into your fans’ lives, home goods are where the magic happens.

These pieces don’t just capture holiday nostalgia; they double as everyday items that keep your brand present long after the season ends.

• Wrapping Paper Sheets: A playful add-on that transforms gifts into a branded experience. Go classic with holiday prints like snowflakes or candy canes, or lean creative with doodle art, abstract patterns, or a limited-edition brand logo wrap that feels premium.
• Wooden Ornaments:  Lightweight and timeless, these make perfect collectibles. Engrave fans’ names, weave in pixel-art holiday icons, or create annual “drop-exclusive” designs so collectors come back year after year.
• Custom Plushie: Nothing builds fandom like plushies. Turn your mascot, inside jokes, or quirky illustrations into huggable keepsakes. Seasonal versions (tiny Santa hats, scarves, or holiday pajamas) add charm, but evergreen designs keep them relevant all year.
• Soy Wax Candle in a Clear Glass Jar: A sensory merch experience that goes beyond visuals. Pair minimalist labels with your logo, abstract art, or motivational quotes to make them feel gift-worthy and chic.
• Organic Cotton Apron: Perfect for cooking, crafting, or holiday baking nights. Print fun slogans like “Master of Snacks” or opt for a sleek look with embroidered logos for a timeless appearance. Fans will love it as a functional yet stylish merch piece.
• Placemat Set: Get creative with one-of-a-kind placemats that will make any holiday dinner festive and unique. Seasonal patterns (such as plaid, snowflakes, or festive typography) make them holiday-ready, while abstract prints, geometric art, or hand-drawn doodles let them shine year-round.

Bundle Concepts to Level Up Your Black Friday Drop

Bundles are where the real magic happens.

They not only increase average order value (AOV) but also make your store feel like it’s running a curated event rather than just a sale.

With Fourthwall’s catalog, you can mix-and-match apparel, accessories, and home goods into themed sets that spark FOMO, fit different budgets, and keep fans adding “just one more thing” to their carts.

Here are 12 bundle ideas to inspire your Black Friday release:

1. The Cozy Core Set

Cotton Heritage Hoodie + Lane Seven Joggers + Richardson Waffle Beanie.

Perfect for fans looking to lock in a full matching lounge look.

2. The Collector’s Pack

Custom Enamel Pin + Holographic Sticker Sheet + Wooden Ornament.

A small but mighty bundle for fans who love limited-edition collectibles.

3. Caffeine & Cheer Kit

Ceramic Mug with Color Inside + Soy Wax Candle + Wrapping Paper Sheets.

Add a downloadable cocoa or coffee recipe card to sweeten the deal.

4. The Holiday Hosting Bundle

Organic Cotton Apron + Placemat Set + Table Runner.

Perfect for fans who love to cook, bake, or entertain during the season.

5. The Sleigh Squad Set

Supersoft Bella+Canvas Tee + Beechfield Pom-Pom Beanie + Kiss-Cut Sticker Sheet.

A playful mid-tier bundle designed for gifting or self-indulgence.

6. Desk-to-Dream Kit

Latte Mug + Custom Plushie + Pin Button Set.

Cozy, quirky, and perfect for fans who want merch to brighten their workspace.

7. The Glow-Up Drop

AS Colour Oversized Hoodie + Premium Sustainable Crew Socks + Holographic Sticker Sheet.

A stylish, future-forward bundle for fans who love bold design.

8. The Stocking Stuffer Pack

Wrapping Paper Sheets + Sticker Pack + Wooden Ornament.

A low-cost bundle that fans can grab as an add-on gift.

9. Movie Marathon Essentials

Heavyweight Crewneck (Lane Seven or Gildan) + Fleece Joggers + Ceramic Mug.

Marketed as the ultimate “Netflix & cocoa” set.

10. The Everyday Carry Kit

Tote Bag + Travel Mug with Handle + Embroidered Crew Socks.

A practical, functional bundle that keeps your brand with fans wherever they go.

11. Party Starter Pack

Shaker Pint Glass + Sticker Pack + Apron.

Designed for game nights, Friendsgivings, or holiday parties, these items are something fans can break out instantly.

12. The VIP Collector Edition

Knitwise Crewneck Sweater + Custom Enamel Pin + Soy Wax Candle.

A premium, numbered bundle (like 1/50) to make fans feel like they’re part of an exclusive drop.

Timeline for Launching Your Black Friday Merch Drop

A successful Black Friday and Cyber Monday campaign doesn’t happen overnight. There's a lot of planning, teasing, and hitting key deadlines so your customers actually get their orders on time. 

From sample approvals to storefront refreshes to shipping cutoffs, here’s the roadmap to keep your merch drop on track.

September: Prep & Samples

• Sept 5 & 12: Submit plushie sample orders for approval (in-person or video) so they’re ready to showcase by the holidays.
• Sept 25 & 26: Final plushie sample deadlines for ongoing projects.
• End of September: Start brainstorming holiday designs, bundle concepts, and marketing campaigns.

October: Build Anticipation

• Oct 8: Deadline for plushie pre-order sales and bulk inventory to guarantee delivery by Dec. 24th.
• Oct 10: Prep your storefront for Fall/Halloween.
• Oct 13: Deadline for knitwear sample orders (great for promo photos).
• Oct 14: Begin promoting your Fall/Halloween collection.
• Oct 31: Halloween; use the moment to tease your upcoming holiday or Black Friday drop.

November: Go Live

• Nov 4: Order samples of apparel, accessories, and home goods to use in promotional content.
• Nov 7: Refresh your storefront for the holidays by uploading new banners, collections, and gift guides.
• Nov 13: Shoot and schedule promo content for Black Friday & Cyber Monday.
• Nov 21: Deadline for knitwear orders with standard shipping for Dec. 24th delivery.
• Nov 21: Announce your holiday/Black Friday drop to your community.
• Nov 26: Add promo codes and countdown timers to your storefront.
• Nov 27: U.S. Thanksgiving (great time to send a teaser email or VIP early access link).
• Nov 28: Black Friday; launch your biggest bundles, limited-edition drops, and flash sales.
• Nov 29: Small Business Saturday; remind fans to support independent creators.
• Nov 30: Deadline for expedited knitwear orders to make a Dec. 24th delivery.

December: Last-Minute Momentum

• Dec 1: Cyber Monday—refresh your promos, launch a new bundle, or offer a short-term free gift to spark urgency.
• Dec 6: Standard international shipping cutoff for delivery by Dec. 24th.
• Dec 8: U.S. standard shipping cutoff for apparel. Final plushie purchase date for holiday delivery.
• Dec 14: Expedited international shipping cutoff.
• Dec 15: First day of Hanukkah.
• Dec 16–17: U.S. express shipping cutoff for Dec. 24th delivery.
• Dec 24: Christmas Eve; last day for digital products or gift card promos.
• Dec 25: Christmas Day.
• Dec 31: New Year’s Eve; perfect time to clear inventory with a “last chance” promo.

Ready to Launch Your Black Friday Deals?

Black Friday shopping is already top of mind for millions of fans, and the earlier you set up your merch drop, the better your chances of standing out. 

Fourthwall makes it simple to create personalized, custom products that feel like a great gift for every fan, whether it’s hoodies, mugs, plushies, or collector pins. 

With no upfront costs and endless personalisation options, your store becomes the go-to destination for exclusive drops.

Now’s the time to lock in your Black Friday and Cyber Monday deals, set up targeted advertising on social media, and make sure your fans can shop directly from your website. 

Whether you want to offer a special discount, a family-friendly bundle, or a one-time collectible, Fourthwall gives you the tools to identify your fans’ preferences and deliver what they’ll love most.

Don’t wait until the last minute. Visit Fourthwall today and start building a drop that your community will remember long after the sales are over.

FAQ: Black Friday & Cyber Monday

What makes a “good” Black Friday deal?

A good Black Friday deal goes beyond flashy markdowns. It’s about real value compared to a product’s typical price throughout the year.

Shoppers are savvy and often track price histories or use comparison tools to make sure they’re not being misled by “inflated discounts.”

The best deals also bundle perks like free shipping, low cart minimums, or bonus gifts, making it easy for shoppers to say yes without hesitation.

Do Black Friday sales start earlier than the day itself?

Absolutely. Many retailers now launch “early bird” promotions, pre-sales, or VIP access weeks before the official date to build anticipation and capture buyers before the competition.

This approach spreads out the shopping frenzy, reduces site crashes or cart abandonments, and gives brands more time to market effectively while still tying the campaigns into the Black Friday hype.

What factors drive shoppers to buy on Black Friday?

Shoppers are primarily motivated by deep promotions and discounts, but that’s only part of the equation.

Free shipping is one of the biggest deal-breakers, and product availability creates urgency, as limited stock often sells out quickly. 

Add in elements like exclusive bundles, personalized offers, and limited-edition drops, and you tap into both the psychological pull of scarcity and the practical needs of price-conscious buyers.

What are the most popular products on Cyber Monday?

Cyber Monday is especially strong for tech, i.e., laptops, gaming consoles, headphones, and smart home devices usually dominate the sales charts.

However, in recent years, apparel, beauty, and home goods have also experienced significant growth, thanks to exclusive online discounts and influencer-driven promotions.

Do Cyber Monday deals last all week?

Many retailers now stretch Cyber Monday into “Cyber Week,” giving shoppers several extra days to snag discounts.

While some of the steepest flash sales expire on the same day, extended promos help brands capture late buyers and maintain momentum after Black Friday.