VidSummit is almost here, and it’s shaping up to be the place where creators level up from channel to company.

Running from Oct. 7-9 at the Irving Convention Center in Dallas, the three-day conference is packed with AI workflows, short-to long-term strategies, monetization playbooks, and hands-on workshops led by the people actually doing the work.   

Whether you’re coming to learn, find collaborators, or pressure-test a new product, VidSummit is where serious creators get sharper and businesses get built.

Below, we'll break down everything you need to know about this year's convention, including the sessions worth your time and creators you should plan to catch.

What's Happening at VidSummit 2025?

One word stands out at the top of this year's program: AI.

The three-day event will treat AI as a lever rather than a replacement, demonstrating how to properly automate research, scripting, dubbing, and post-production, while also safeguarding the aspects that make a channel feel human.

As VidSummit founder Derral Eves frames it:

“We want creators to leverage all the opportunities in front of them. We’re at the most interesting time for being a content creator. The economy’s matured, we’re seeing more sponsor dollars, ad dollars, creators making their own brands…It’s at the highest peak it’s ever been, and now we’re bringing a way to increase your production with AI.”

In addition to AI’s heavy footprint this year, VidSummit packs the schedule with keynote speakers and panelists breaking down what’s changing across YouTube, Shorts, and creator-led commerce.

Here are a few events worth putting on your calendar.

1,000 Views a Day to 1-Million Views a Month — The 3 Steps that Changed Everything! - Wednesday, Oct. 8

Watch Lake Speed, Jr. reverse-engineer the three moves that took his channel from 1,000 views a day to over 1 million a month. 

You’ll walk out with a simple, repeatable checklist you can start at VidSummit, including one step you have already taken by showing up.

Scaling & Monetizing Your Personal Brand - Wednesday, Oct. 8

Influence is not clout; it’s infrastructure, and global communications strategist Maha Abouelenein will show you how to build it. 

In this high-impact keynote, she breaks down a repeatable framework for turning credibility and relationships into opportunity, then monetizing your name with positioning, partnerships, and systems that scale.

The Impacts of AI on Content Creation - Wednesday, Oct. 8

Join creators and strategists Matt Wolfe, George Blackman, Roberto Blake, and Murray Frost as they unpack what AI is actually doing to ideation, scripting, editing, and distribution. 

You’ll leave with a clear view of the pros and cons, where the platforms are headed, and a toolkit of AI workflows and resources you can use to level up quality and reach right now.

Linus Tech Tips on Building a Business That Lasts - Wednesday, Oct. 8

Linus Gabriel Sebastian, the Canadian creator behind Linus Tech Tips and founder of Linus Media Group, is presenting a talk designed for creators who want to achieve lasting success.

Sebastian's talk will address the reality of burnout and volatile revenue, then outline his “ABCD” approach for building something bigger than a solo channel.

Creativity on Command: The Process Behind Repeatable Viral Content - Wednesday, Oct. 8 

Viral isn’t luck, it’s a system.

Join panelists Jules (JustJules), Angelia (@angeliaamor), Gabi (Glam Girl Gabi), Wiggi, and Chelsea Laufer as they unpack the idea pipelines, pacing rituals, and packaging habits that turn sparks into consistent hits. 

You’ll leave with repeatable workflows, scalable formats, and a playbook for shipping “next banger” energy on schedule.

Protecting Creator IP in the Age of AI - Wednesday, Oct. 8

AI can be your accelerator or your adversary; the difference is your IP playbook. 

In this session, creator-attorney Brittany Ratelle translates the latest AI case law into clear, step-by-step moves to keep your work copyrightable, lock solid contract terms, document authorship, and build a real moat around your brand.

Theorist Year One - Wednesday, Oct. 8

This panel delves behind the scenes into how Theorist Studios evolved from its first show, Game Theory, in 2008, into new ventures like Style Theory, LoreFi, and Creators in Fashion, while maintaining its “theorizing” DNA intact. 

Creative directors and hosts Santi Massa, Forrest Lee Collins, Tom Robinson, Amy Roberts, Ash Curry, and Josiah Hritsko unpack team culture, cross-channel story systems, commerce plays, and what’s next for the Theorist universe.

Keeping the You in YouTube: Growing an Audience While Being Authentically You - Wednesday, Oct. 8

If your feed feels like white noise, Mia Maples is here to prove your best growth hack is you.

With 4.6 million subscribers, this YouTuber's keynote breaks down how to establish a sustainable posting rhythm, package your voice across fashion, DIY, and lifestyle, and turn authenticity into a deeper connection and steady growth.

How to Build a Career Behind the Scenes in the Creator Economy - Thursday, Oct. 9

Think of producers as the growth engine you never see on camera: they keep creators consistent, turn ideas into systems, and open new revenue streams while you sleep.

In this panel, top YouTube producers Emma Krebs, Jesse Krim, Ken Chwatek, and Shannon Pires pull back the curtain on scaling a content engine, running brand deals that actually deliver, and building a behind-the-scenes career that pays and lasts.

Forget Everything You Think You Know About AI Video - Thursday, Oct. 9

Murray Frost is a creator and production strategist who has helped channels grow by utilizing AI across the workflow, from idea generation and scripting to editing, packaging, and distribution, while preserving the creator’s voice.

In this talk, Frost will clarify concerns about YouTube’s new AI policies and share an ethical, repeatable system that accelerates production, enhances quality and revenue, and maintains control from pre-production to upload.

How I Built a Viral Hotel in the Middle of Nowhere - And Got 100M Views and $1.5M in Bookings - Thursday, Oct. 9

Discover how to turn a “middle of nowhere” idea into a destination people line up.

In this presentation, Travis Chambers breaks down how he sold out a year of OutpostX bookings before opening, driving 100 million views and $1.5 million in revenue by baking virality into the product itself. 

Chambers will share how you can engineer shareable spaces, recruit the right creators, and apply evergreen viral frameworks to convert attention into real-world demand for your next project.

5 Seconds—15 Minutes: The Short-to-Long Content Strategy - Thursday, Oct. 9

Turn scroll-stoppers into binge-watchers as Sydney Morgan maps her step-by-step path for moving a Shorts audience into long-form videos that retain and build loyalty.

You’ll leave with a film-once, publish-everywhere toolkit (shot lists, edit passes, and packaging tactics) to stretch one idea across platforms while saving time and growing reach.

YouTube's 30+ NEW Features – Explained! - Thursday, Oct. 9

YouTube just rolled out 30-plus creator features, and Creator Liaison Rene Ritchie is breaking them down into moves you can actually use. 

From title A/B tests, Collabs, and Ask Studio to auto-dubbing with lip sync, podcast auto-clips, Shopping tags, and dynamic brand segments, you’ll see what each tool does and when to deploy it. 

Walk out with a test plan that boosts discovery, watch time, and revenue.

The Lifecycle of a Creator - Thursday, Oct. 9

Creator attorney Tyler Chou, founder of Tyler Chou Law For Creators and YouTube’s “Creators’ Attorney”, shows how to turn content into a company you truly own, from your first brand deal to a multimillion-dollar exit. 

Drawing on her work as a fractional COO who scales six-figure channels to seven and eight figures with courses and consumer goods, she breaks down the legal foundations (LLCs, trademarks, contracts), revenue stacks, and equity and IP strategies that shift you from influencer to owner.

YouTube is the New Hollywood - Thursday, Oct. 9

Creators are the new celebrities, and Jordan Matter is proof.

The photographer-turned-YouTuber has spent eight years building a one-to-one bond with 30 million subscribers. 

In this presentation, he unpacks why seven in ten subscribers relate more to creators than traditional stars and shows how to design story formats, recurring bits, and community touchpoints that make viewers feel like they know you. 

If you want your audience to remember your latest upload more than any red-carpet headline, this is the session to catch.

How to Script YouTube Videos Using AI (Without Losing Your Soul) - Thursday, Oct. 9

AI should be your co-writer, not your ghostwriter. 

In this session, George Blackman shares a battle-tested scripting framework that boosts retention and connection while showing exactly which steps to automate and which must stay 100 percent you. 

Expect live workflows to surpass the blank page, utilize AI for research, outlines, and punch-ups, and emerge with scripts that feel human and perform better.

USCREEN - The Creator's Community Blueprint: Own the Relationship, Own the Revenue - Thursday, Oct. 9

Algorithms change and features come and go, but the audience you own is the one that lasts. 

Hosted by Allison Yazdian with Zach Katz, Kyle Fuller, Kevin Daigle, and Jeven Dovey, this panel outlines how creators build sticky membership programs through smart pricing and packaging, branded app strategies, and striking the right balance of free and exclusive perks. 

You’ll leave with a roadmap to grow recurring revenue, deepen fan connection, and protect your creative freedom.

Creators in Fashion: A Shoppable Main-Stage Finale - Oct. 9

Creators in Fashion returns as VidSummit’s closing-night mainstage showcase, co-presented by Theorist and Lunar X and hosted by MatPat and Amy Roberts. 

Expect custom looks, surprise collabs, backstage interviews, and live performances from a stacked roster that includes Safiya Nygaard, Cassey Ho, The Try Guys, Sydney Morgan, Mia Maples, Marina Mogilko, Evan and Katelyn, and more. 

The show streams globally with YouTube and Shopify powering live shopping and QR-code moments that turn the runway into instant checkout. 

TheoryVerse and TheoryWear will preview new capsules and collaborations, and the celebration will continue at the after-party at Rayleigh Underground.

Fourthwall @ VidSummit

Don’t forget to stop by the Fourthwall booth at VidSummit 2025.

Whether you’re scaling or just getting started, our team will show you how to turn your content into a real business with custom merch, memberships, and digital products.

Come say hi, ask questions, and see what Fourthwall can do for your brand with quick demos and on-the-spot guidance.

For real-time updates, behind-the-scenes moments, and daily highlights, follow us on Instagram, X, and Discord throughout the week.