20 Best Company Swag Ideas to Stand Out

Maintaining a strong company culture and sense of community among employees has become increasingly important as businesses continue to navigate the changing landscape of work. One effective way to achieve this is through the distribution of promotional products and corporate gifts.

Company swag, a key element in building brand recognition and fostering a sense of community, plays an essential role in this effort. From classic options such as sweatshirts and tote bags to more unconventional choices like scented candles and interactive gifts, these custom brand goodies not only promote your company but also enhance employee engagement and loyalty.

In this article, we will explore company swag, its benefits, and the best ideas for making your promotional products stand out. Whether you are looking to boost team morale, reward employees, or create a memorable experience for clients, choosing the right corporate gifts can make a significant impact.

What Is Company Swag?

Company swag refers to branded promotional merchandise distributed by companies as a form of marketing and promotion. This can include anything from custom tees and hats to phone cases and drinkware. By placing their logo and branding on these items, businesses can increase brand recognition and boost employee morale.

In addition to promoting a sense of company identity and culture, company swag is also a powerful marketing tool for creating brand awareness and loyalty among customers and potential clients. By handing out branded merchandise, businesses can increase exposure and encourage loyalty among their audience.

Benefits Of Company Swag 

Here are a few key benefits of incorporating company swag into your business:

Boosts Brand Recognition And Identity

When employees wear or use branded merchandise, it helps to increase brand recognition and identity among customers and the public. It also provides a sense of consistency across the company, further establishing the company's brand.

Enhances Employee Morale

Distributing company swag to employees can help establish a feeling of community and camaraderie within the workplace. It can also help to boost employee morale and increase engagement. 

Promotes Customer Loyalty

Providing customers with branded custom swag can help promote customer loyalty. When customers use and display branded merchandise, it serves as a reminder of the company and can generate further interest in products or services.

Provides An Opportunity For Interactive Marketing 

Company swag can be an effective tool for interactive marketing. By providing customers with unique and useful items, businesses can generate buzz and engagement through social media and other marketing channels.

20 Best Company Swag Ideas

Company swag is an essential tool for building brand recognition and fostering a sense of community within a company. From classic options such as phone cases and tote bags to more unconventional ones like scented candles and interactive swag, there are endless possibilities for creating customized swag. In this article, we will explore some of the best company swag ideas to help businesses stand out and connect with their employees.

1. Brand Apparel

Get your employees to start sporting your company logo with custom brand apparel. Whether it's a custom T-shirt, cozy beanie, snug sweatshirt, or hoodie, gifting your employees with branded apparel is a great way to promote team spirit and enhance brand visibility both inside and outside the workplace.

2. Phone Cases

Phone cases are versatile swag items that can be customized with a company’s logo and information. Coming in a variety of colors and designs, it’s a great way to showcase branding while reinforcing the company's identity.

3. Reusable Water Bottles

Reusable drinkware, such as tumblers and stainless steel water bottles, is an eco-friendly swag option that promotes sustainability while providing a useful item for customers and employees to use daily. It’s also an effective way to encourage healthy lifestyle choices within the company.

4. Tote Bags 

Tote bags are perfect for grocery shopping, work-related purposes, or for use at the beach. They provide a large area to showcase a company's branding while serving a practical purpose.

5. Notebooks 

Branded with your company logo, notebooks serve as constant reminders of your brand while being useful in daily tasks. Perfect for jotting down ideas, taking meeting notes, or sketching, they keep your brand at the forefront of employees' and clients' minds. 

6. Plush Blankets

Plush blankets provide warmth and comfort, making them the perfect corporate swag item for employees who work from home or in cold offices. They also provide an opportunity to design and distribute branded fleece blankets that employees are sure to love.

7. Cozy Socks 

Cozy socks are another practical item that employees and customers can use often. It is an effective way of displaying branding in a more casual and cozy manner.

8. Coffee Mugs

Personalized mugs with your company's logo make excellent employee gifts. With every sip of coffee or tea, these mugs provide your workers with a daily reminder of their valued role within your company. 

9. Backpacks

Custom backpacks with a cool company design or logo on them are a practical and stylish way to promote your brand. With ample space for laptops, notebooks, and other essentials, these branded backpacks ensure your logo gets noticed wherever they go, making them an ideal choice for corporate gifts or promotional giveaways. 

10. Personalized Items 

Personalized items can include anything from monogrammed blankets to custom-made jewelry. These custom swag items provide a unique touch that employees and customers will appreciate while also promoting the company's identity.

11. Tech Accessories

From Airpod cases to branded desk and mouse pads, tech accessories make a practical and appreciated addition to any workspace. These merch items not only enhance productivity but also serve as daily reminders of your company's brand and values.

12. Seasonal Swag 

Seasonal swag, such as hoodies and wrapping paper, can be customized for different holidays and occasions, such as Christmas, Halloween, and Valentine's Day. Giving away seasonal swag is a great way to promote a festive spirit in the office while promoting brand awareness throughout the year.

13. Online Course Subscriptions

Continuing education is key to employee growth and development. Online course subscriptions on platforms like Coursera or Rosetta Stone serve as a swag item that benefits the company's workforce while showcasing its commitment to employee development.

14. Stress Balls

Stress balls are a tried-and-tested swag staple that can improve your employees’ mental health and well-being. It provides a simple yet effective way to relieve stress during the workday.

15. Plant Holders 

Plant holders provide an excellent swag item that promotes sustainability. Dotting plants around the office is an excellent way to create a calming and soothing environment that also reflects the company's commitment to sustainability.

16. Candles

Whether they’re scented or unscented, candles are a great way to create a relaxing atmosphere and can be used as decoration for a workplace or a home. By providing branded scented candles as an employee gift, companies can increase brand recognition while promoting relaxation and calm.

17. Fanny Packs

Have your company logo sported out on the beach or at a music festival with custom fanny packs. These trendy accessories not only keep essentials close at hand but also serve as stylish ambassadors for your brand, drawing attention and sparking conversations wherever they go.

18. Desk Calendars 

Desk calendars are a practical and creative swag item that employees can use to track appointments, deadlines, and other important dates. Companies can customize these calendars with brand images and messages that will keep the company visible throughout the year. 

19. Fitness Gear

Fitness gear, such as yoga mats, workout clothes, or gym bags with your company's logo embroidered on them, make excellent corporate swag items for your employees who like to get their sweat on after a long day in the office. 

20. Swag Bag

Give your employees the ultimate gift with a bag full of custom swag items. Swag bags are a cool company gift during office parties or corporate picnics. They provide a delightful surprise filled with branded goodies that employees can enjoy and proudly use in the office or at home.  

Get The Coolest Company Swag With Fourthwall!

Fourthwall empowers businesses to design, print, and customize unique, personalized, high-quality swag. The platform offers a variety of products and designs suitable for every need and taste. 

By partnering with Fourthwall, businesses can manage merchandise more efficiently and increase their connection with their employees. Show your employees just how much you care with personalized gifts that celebrate their individuality and contributions. Join Fourthwall and start making your own swag today!