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Set up a YouTube Merch Shelf

Sell custom merch on YouTube in minutes with Fourthwall's seamless YouTube Product Shelf integration.
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MKBHD
powers his shop with Fourthwall

Sell merch on YouTube

With YouTube Merch Shelf, Fourthwall makes it easy to sell premium-quality products and offer an amazing experience to your YouTube subscribers.

a seamless way to buy and sell

We make it easy to set up YouTube Product Shelf to showcase your favorite products from your Fourthwall shop under your videos.
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we'll handle the hard stuff

From handling customer support to helping you chart a path to reach your goals, Fourthwall is your partner at every step of the way.
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Quality made easy

Choose from hundreds of high-quality products you can design and start selling instantly. Whether you want to sell print-on-demand (POD) or do a limited run drop, Fourthwall has you covered with the best print quality. You set your prices and choose your margins.
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custom storefront builder

It's your community — your brand should be front and center. Fourthwall gives you full control of your online store with a no-code custom website builder. Highlight your socials, showcase recent videos, and launch a beautiful shop that is as unique as you are.
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Create and sell on YouTube in 3 easy steps

Not on Fourthwall yet? Here's how to start making products.
1. create your shop
Fourthwall's all-in-one platform allows you to create a professional shop, no coding required. Use our drag and drop tools to build a site that is uniquely yours. Find the right product for your community and upload your design.
Learn more →
2. connect accounts
Connect your Fourthwall shop to your YouTube account. You can do this by navigating to your dashboard and finding YouTube under "Apps." Follow our guide for full instructions.
Connect to app →
3. promote your shop
Lastly, promote your new shop and custom products on your socials. Announce your site in your videos, letting people know that they can shop while watching your content.
Learn more →

How to make merch on YouTube

Watch our tutorial to get your Fourthwall shop set up on YouTube.
Or, check out our help center article

Join the #FourthwallFam

YouTubers of all sizes trust Fourthwall to power their homepages, shops,
memberships, and more

Build your brand. On your terms.

Choose from 200+ premium products

Fourthwall allows you to choose from our high-quality products or sell your own.
AS Colour 5161
AS Colour Unisex Premium Oversized Hoodie
From $36.50
AS Colour 5082
AS Colour Premium Oversized Faded T-Shirt
From $22.95
Yupoong 1501KC
Yupoong Cuffed Beanie
From $12.49
Comfort Colors 1717
Comfort Colors Garment-Dyed Heavyweight T-Shirt
From $14.95
Mugz WGM79B
Black Glossy Mug
From $8.95
Bella+Canvas 3413
Bella+Canvas Triblend Short Sleeve T-Shirt
From $17.75
Cotton Heritage MC1086
Cotton Heritage Men's Premium Heavyweight Tee
From $15.95
Mugz WGM79C
Ceramic Mug with Color Inside
From $8.95
“Working with Fourthwall is a fantastic experience. They allow us as creators to focus on what counts, the creative, and they handle the administration duties, such as logistics, imports, manufacturing, and most importantly, customer service. I’d recommend Fourthwall to all creators.”
Marques Brownlee (MKBHD)
mkbhd.com ↗

Frequently asked questions

Can you sell your own merchandise on YouTube?

Absolutely! Creators can now tap into the power of direct merchandising on YouTube through integrations like the YouTube Merch Shelf. This feature allows creators to showcase their merchandise directly below their videos, making it easier for supporters to browse and purchase products without leaving the platform. By leveraging this tool, creators can effectively monetize their content and offer unique products to their community.

How do you qualify for YouTube merchandise?

To qualify for YouTube's merchandise features, including the Merch Shelf, creators must meet specific criteria. These generally include having a certain number of subscribers, being part of the YouTube Partner Program, and residing in a country where YouTube Shopping is available. You can find the full eligibility criteria here.

What is the best merchandise for a YouTube channel?

The best merchandise for a YouTube channel is what resonates with the channel's content and its community. Popular options include apparel like t-shirts and hoodies, accessories such as hats and bags, and unique items that reflect the channel's personality, like custom-designed mugs or stickers. The key is to offer merchandise that supporters will find valuable and relevant, creating a stronger connection with your brand.

How do I set up a YouTube shop?

Setting up a YouTube shop involves several steps, starting with ensuring you meet the platform's eligibility criteria. Once eligible, you can integrate your merchandise platform (like Fourthwall) with YouTube's Merch Shelf feature. This process typically involves linking your account with the merch platform, selecting products to display on your Merch Shelf, and customizing the appearance of your shop to match your channel's theme. Detailed guidance can be found in YouTube's help center or your merchandise platform's support resources.

How do you start a merch line on YouTube?

Starting a merch line on YouTube begins with identifying products that align with your brand and appeal to your supporters. Once you've selected your merchandise, partner with a reliable platform that specializes in product creation and fulfillment, like Fourthwall. Such platforms often offer tools to design your products, set up your online store, and integrate with YouTube's merch features, streamlining the process from design to delivery.

What is the best website for making merch?

The best website for making merch is one that offers a combination of ease of use, quality product options, customization flexibility, and seamless integration with platforms like YouTube. Fourthwall stands out by providing creators with a comprehensive solution for designing, selling, and fulfilling merchandise orders. It also supports unique features like custom memberships, enhancing the way creators connect with their supporters and monetize their content.