27 Best Digital Products to Sell as a Creator

You’re already creating content and building an audience around something people come to you for. Digital products give you a way to turn more of that attention into income without every sale requiring more of your time.

You create something once, deliver it online, and can continue selling it without managing inventory or producing a new item for every customer. The challenge is finding an idea that makes sense for what you create, what you know, and what your audience already values from you.

That leaves plenty of directions you could take. To help you narrow them down, we’ve broken down 27 of the best digital products to sell into five categories, with real creator examples throughout.

Let’s get right into it.

Educational and Knowledge Digital Products to Sell

Educational products turn what you know into resources that help people learn a skill, understand a subject, or complete a specific task.

1. Ebooks and Guides

Ebooks and guides give you room to turn your knowledge, experience, or creative work into a standalone digital product. You could expand on a subject you already cover in your content, teach a specific process, or package original writing into something readers can buy and return to whenever they need it.

Author Shéa MacLeod uses her Fourthwall store to sell her books digitally alongside her other products. Her catalog includes fiction as well as Write Novels Fast, a series that draws on her experience as an author to help other writers with different parts of the novel-writing process.

For educational ebooks and guides, a focused subject usually gives buyers a clearer reason to choose the product. Rather than covering everything you know about a topic, build the guide around a specific problem, skill, or outcome.

2. Mini-Courses

Mini-courses work best when you can narrow what you teach to one problem your audience wants to solve or one result they want to reach. Instead of covering an entire subject, choose a piece of it that can stand on its own.

For example, a fitness Creator could build a short program around improving squat technique instead of creating a complete strength-training course. Keeping the scope narrow also makes it easier to decide what belongs in the course and what doesn’t.

Creator and entrepreneur Maria Wendt sells courses around topics she already teaches online, including Instagram marketing, copywriting, advertising, and creating digital products.

3. Workbooks and Action Guides

Workbooks and action guides are structured resources that help customers work toward a specific goal or complete a process. Along with instructions or guidance, they include exercises, prompts, worksheets, checklists, or trackers customers fill out or use as they progress.

A job-search workbook, for example, could start with preparing application materials, then include templates for applying, a tracker for managing submissions, and exercises for interview preparation. The same format can work for a fitness program, trip-planning system, writing project, or other process where customers need guidance as they work.

The strongest workbook ideas usually have a clear finish line. Instead of creating a general “career workbook,” for example, you could build one specifically around landing a first freelance client or preparing for a job search.

4. Workshops and Recorded Classes

Some topics are easier to teach by showing the process from start to finish. Workshops work well for these subjects because you can demonstrate the skill, explain your decisions as you go, and give attendees something they can complete during or after the session.

You can host the workshop live first, which gives you a chance to answer questions and see where people need more help. Once it’s over, the recording can become a digital product you continue selling without having to teach the session again.

Visual artist Kelsey Rodriguez, for example, sells recorded workshops covering business and marketing topics for artists. Her Selling Made Simple workshop runs for 60 minutes and includes worksheets buyers can use alongside the recording.

5. Study and Learning Packs

Study and learning packs bring useful materials together into a structured resource for practicing a specific subject or skill. The pack often gives customers something to work through, such as exercises, practice questions, flashcards, reference materials, or activities organized by topic or difficulty.

Depending on what you teach, you could create:

• Language learning packs: Vocabulary lists, flashcards, exercises, and practice questions organized by topic or proficiency level.
• Music practice packs: Sheet music, exercises, and practice materials for a particular instrument or skill level.
• Exam preparation packs: Revision notes, practice questions, and worksheets for a specific subject or exam.
• Skill-based learning packs: Exercises and reference materials for practicing skills such as drawing, writing, or photography.

The value comes from how you select and organize the material so learners can put what they’re learning into practice.

6. Research and Reports

If your content involves collecting, analyzing, or interpreting information, you can package that work into a report for people who need the findings but don’t have the time or expertise to research them themselves.

The value can come from bringing scattered information together, analyzing original data, or explaining what the findings mean for a specific audience. Depending on your niche, that could include industry reports, trend analysis, benchmarking data, survey findings, or market research.

Templates and Productivity Digital Products to Sell

Templates and productivity tools help customers complete recurring tasks faster by giving them a ready-made system to work from. Instead of setting up their own process, they can start with the structure, calculations, or workflows already built for them.

7. Notion Templates

If you’ve already built a useful system in Notion, you can turn the setup into a template customers duplicate into their own workspace. This works especially well for systems where the databases, views, properties, and organization would take time to recreate.

Notion Creator Younes, for example, offers a Content Creator Planner designed to help Creators organize their content in one workspace. It gives buyers a ready-made system they can adapt to their own content workflow rather than building one from scratch.

The same idea can work beyond content creation. You could build a client portal for freelancers, a project management system for small teams, a student dashboard for managing coursework, or a CRM for tracking leads and conversations.

8. Spreadsheets and Calculators

A spreadsheet becomes more valuable as a digital product when the calculations and organization are already built in. Customers enter their information, while formulas, dashboards, charts, or other functions handle the work they would otherwise have to set up themselves.

For example, Michelle, the Creator behind The Creative Wildheart, sells Google Sheets templates for budgeting, project tracking, and other uses.

The same idea can work for any task where your audience regularly tracks information or works through calculations.

Think about what they currently manage manually and what you could make easier. A Creator could build a sponsorship rate calculator, a freelancer an income and tax tracker, or a fitness Creator a spreadsheet that calculates training volume and tracks progress over time.

9. Digital Planners

Planning a schedule, budget, workout, or study routine can be easier with a digital planner that brings the relevant pages and trackers into one resource.

HappyDownloads, for example, creates digital planners with sections for daily and weekly planning, goals, finances, habits, and other parts of a customer’s routine. Buyers can write directly in the planner and move between sections as they plan and track their progress.

10. Airtable Databases

Airtable can also be used to turn research and organized information into a digital product. You do the work of finding, verifying, and categorizing useful information, then package it into a searchable database your audience can access.

For example, a Creator who teaches dropshipping could build a database of manufacturers in the US, with details such as their location, contact information, product categories, minimum order requirements, and website. A travel Creator could compile filming locations, while a career Creator could build a database of companies that hire remotely.

The value comes from saving customers the time it would take to find and organize the information themselves. The more useful the data, and the easier you make it to search, filter, and compare, the stronger the product becomes.

11. Website and Landing Page Templates

Website templates let customers launch a polished site without designing every page from scratch. You can create templates for platforms such as Framer, Webflow, Squarespace, or WordPress, then build them around a specific use case.

A photographer might sell portfolio templates for other photographers, while a marketing Creator could build landing pages for newsletters, digital products, or lead magnets. You can also sell individual page templates or reusable sections such as pricing tables, testimonial blocks, and contact pages.

12. AI Workflow Packs

AI workflow packs turn a repeatable process you’ve developed with AI tools into something other people can use for the same task. Instead of selling a folder of prompts, you can provide the instructions, templates, reference files, and workflow needed to get from an input to a useful result.

For example, a content strategist could package a research workflow that takes source material, analyzes competitors, identifies content gaps, and produces a structured brief.

What you're selling is the system you've figured out, including which tools to use, what information to provide, what steps to follow, and how to turn the output into something usable.

Creative and Design Digital Products to Sell

Assets you create for your own photos, videos, designs, or other projects can also become digital products that others use in their work.

13. Photo Presets and LUTs

If your photos or videos have a recognizable editing style, you can package the settings behind that look as presets or LUTs. You can create them for specific shooting conditions or styles, such as portraits, indoor footage, outdoor photography, cinematic video, or low-light scenes.

For example, Micro Four Nerds sells the presets and LUTs she uses for different types of photography through her store.

14. Illustration and Graphic Packs

Instead of selling illustrations individually, you can group related artwork into a collection customers can use across their own projects. A pack might contain icons, stickers, backgrounds, social graphics, or illustrations built around the same theme or visual style.

For example, a botanical illustration pack could include individual plants, decorative elements, patterns, and backgrounds that buyers can combine in invitations, packaging, social posts, or other designs.

15. Fonts, Brushes, and Design Assets

Some design assets are valuable because they help other creatives produce their own work. A lettering artist could turn an original type style into a font, while an illustrator could package custom brushes for creating specific lines, textures, or effects.

You can also sell textures, mockups, patterns, and other reusable design elements. Include the compatible software or file formats and clearly state how customers are allowed to use the assets.

16. Video Editing Assets and Plugins

Editing tools you’ve built to improve or speed up your own workflow can also become digital products for other video Creators. That could include transitions, title animations, overlays, presets, project files, or more advanced plugins that add new functionality to editing software.

Patrick Stirling, for example, creates DaVinci Resolve tools and sells them through his Fourthwall-powered StirlingSupplyCo. His products include plugins and presets for creating animated text, highlighting parts of a video, and building different layouts.

17. 3D Models and Assets

Designers, animators, game developers, and other 3D Creators often need assets they can bring into larger projects rather than model everything themselves. That creates an opportunity to sell original 3D work for reuse in those projects.

You could sell individual models or build collections around a particular need, such as furniture for interior renders, environments for games, character assets for animation, or materials and textures for specific visual styles.

18. Stock Photos and Videos

Photos and footage you’ve already shot can continue earning when other Creators, publishers, or businesses pay to use them in their own projects. You retain ownership of the files while giving buyers specific usage rights under a license.

You can sell photos online individually or group them around a particular subject or use case. A food photographer might package restaurant and cooking images, while a travel Creator could offer destination-specific photos, B-roll, and drone footage.

19. Music and Sound Packs

Original music and audio you produce can be packaged for other Creators to use in videos, podcasts, streams, games, and other projects. This could include beats, instrumentals, loops, samples, background tracks, or sound effects.

You can group related files into packs for a particular purpose, such as podcast background music, YouTube transition sounds, or samples for a specific music genre. Since buyers may use the audio in published or commercial work, include clear licensing terms that explain what they can do with it.

Printable Digital Products to Sell

These are downloadable resources customers can use digitally or print for a specific activity, such as planning, tracking, learning, or organizing.

20. Printable Kits

A printable kit combines several related resources customers can download and print for a particular activity or task.

For example, you could create:

• Children’s activity kits: Coloring pages, puzzles, games, and worksheets built around a theme.
• Party kits: Invitations, games, signs, labels, and other event materials.
• Classroom kits: Worksheets, learning activities, flashcards, and lesson materials.
• Craft kits: Patterns, templates, instructions, and cutouts for a specific project.
• Home organization kits: Labels, checklists, schedules, and household planners.

The individual files should work together toward the same activity or outcome. A party kit, for example, is more useful when the invitations, signs, games, and labels follow the same theme and cover different parts of planning the event.

21. Checklists and Cheat Sheets

Checklists work well for tasks where missing a step can cause problems, while cheat sheets put information someone regularly needs to reference in one easy-to-access place. Both can turn knowledge you already share with your audience into a practical resource they can keep nearby while doing the work.

The Photography Coach, for example, sells a beginner photography cheat sheet covering camera settings such as aperture, shutter speed, ISO, and focus modes. Customers can print the reference cards or save them to a device to check while shooting.

Here are a few ways this could work across different niches:

• Travel: Packing lists, pre-trip checklists, or destination essentials.
• Photography: Camera settings, lighting setups, or posing references.
• Cooking: Ingredient substitutions, measurement conversions, or meal-prep checklists.
• Content creation: Filming checklists, editing shortcuts, or publishing checklists.

22. Challenges and Program Packs

Challenges and program packs give customers a structured plan to follow over a set number of days or weeks. Each stage can include a specific activity, instructions, and resources that help them complete the program and track their progress.

For example, a 30-day fitness pack could include a workout schedule, daily routines, exercise instructions, and a progress tracker. Other options include drawing challenges, writing programs, language practice challenges, and guided learning programs.

The length and structure can vary depending on what customers are working toward, from a seven-day challenge to a multi-week program.

23. Digital Journals and Logs

Some activities involve recording progress, experiences, or information over time. You can create a digital journal or log with dedicated pages and prompts that give customers a consistent way to capture those details.

A reading journal, for example, could include pages for books read, ratings, reviews, favorite quotes, reading goals, and yearly statistics. A training log might track workouts, exercises, sets, personal records, and progress.

Other options include travel journals, food logs, gratitude journals, and guided reflection journals. Depending on the design, customers can complete them digitally or print the pages.

24. Digital Art and Printables

Original artwork doesn’t have to be sold as a physical print. You can sell digital art online as downloadable files customers print themselves or format the same work for digital uses such as phone wallpapers and desktop backgrounds.

You can also package related artwork into themed collections or adapt your designs into calendars, coloring pages, posters, wallpapers, and other printables.

For printable products, provide high-resolution files and clearly state the recommended print sizes so customers know what they can produce from the download.

Content, Membership, and Access Digital Products to Sell

Some digital products generate revenue by giving customers ongoing access to content, resources, or a community.

25. Memberships

Memberships turn the extra content and experiences you already create around your audience into recurring revenue. Depending on what your audience values, that could include bonus content, private livestreams, community access, early releases, discounts, or direct access to you.

The Creator behind ASMRxBABEE, for example, uses her Fourthwall-powered membership site to offer bonus videos, behind-the-scenes posts, and members-only livestreams across different membership tiers.

26. Premium Content Libraries

A premium content library gives customers access to a collection of related content instead of selling each resource separately. The library can include videos, tutorials, guides, class recordings, or other materials organized around a particular subject.

For example, a photography library could combine editing walkthroughs, lighting tutorials, and recorded classes, while a fitness library might contain workout videos organized by goal, difficulty, or equipment.

You can sell access as a one-time purchase or charge a recurring fee if you regularly add new content.

27. Resource Subscriptions

Instead of selling each new resource separately, you can offer a subscription that delivers new digital products at regular intervals.

A designer might release a new template pack each month, while a photographer could send subscribers a monthly collection of presets. The same model can work for worksheets, printables, research reports, datasets, or other resources your audience has a recurring need for.

The subscription should have a clear delivery schedule and give customers a good idea of what they can expect each time. This makes the recurring purchase easier to understand before they subscribe.

How to Choose the Right Digital Product to Sell

With several digital product ideas to choose from, narrow your options based on your audience, your skills, and the work required to create and maintain the product.

1. Look for Repeated Audience Requests

Pay attention to the questions and requests that come up in your comments, DMs, emails, or community. They can show you what your audience wants beyond the content you already share.

If followers often ask how you edit your photos, for example, you could turn that process into a preset or editing resource. If they regularly ask how you plan your content, a planner or template could be worth exploring.

Repeated requests can help you identify digital products your audience may already be interested in buying.

2. Build Around What You Know Well

Choose a subject, skill, or process you understand well enough to turn into a useful product. That could come from your professional expertise, creative work, or something you’ve learned through experience.

This also makes creating and promoting the product easier. You already understand the subject and can naturally create content around it without moving into an unrelated niche simply because a product appears profitable.

3. Consider the Cost to Create

Some digital products require more resources to produce than others. A simple checklist or guide may only need tools you already use, while a course could require recording equipment, editing software, hosting, design work, or outside help.

Think about what you’ll need to spend before the product is ready to sell, including any software, production, or platform costs. Then compare that investment with what you can realistically charge and how many sales you might need to earn it back.

4. Decide How Much Time You Can Commit

The work doesn’t always end once a digital product launches. An ebook, template, or preset may only need occasional updates, while a membership or private community requires you to keep creating content, adding resources, or interacting with customers.

Think about what maintaining the product will look like alongside your regular content and other work. A recurring offer may provide ongoing revenue, for example, but it also creates an ongoing expectation that you’ll continue delivering what subscribers are paying for.

5. Validate the Idea Before Building It

Before committing to an idea, look for signs that people are willing to buy it. You can share the concept with your audience, ask what they would want included, or create a waitlist to measure interest.

For a stronger test, offer a smaller version, take pre-orders, or sell the first version to a limited group before investing more time in it. These give you more useful signals than likes, comments, or people simply saying they would buy.

Use the response to decide whether to move forward, change the idea, or test another option.

Your Next Product May Already Be in Your Content

After exploring 27 different ideas, you don’t necessarily need to start by creating something completely new. Your first digital product could come from something you’ve already built, learned, or created as part of your work.

Look at the resources you use yourself, the processes people ask you about, the knowledge you regularly share, or the creative assets behind your content. Then consider which of those could solve a problem, save someone time, or help them get a result they already come to you for.

From there, choose the idea with the strongest connection to your audience and shape it into something they can put to use. Keep the first version focused, learn from how people respond, and use that information to decide what deserves improving, expanding, or turning into your next product.

With Fourthwall, you can sell digital products directly from your storefront alongside your other products and memberships. So when you find the idea worth pursuing, you already have a way to put it in front of your audience and start selling.