How to Start a Phone Accessories Business

We’re all relying on our mobile phones more than ever for everyday tasks, messaging, ride sharing, entertainment, and of course phone calls. This creates a major opportunity for creators to earn revenue by offering their audience custom mobile phone accessories. The demand for mobile phone accessories like phone cases, wireless charges, power banks, earphones and headphones is rapidly growing, so launching a phone accessories business is a lucrative way to sell products that your fans will love!

We’ll walk you through all the tools and strategies for getting started in the phone accessories business, from finding reliable suppliers and setting up your phone accessories online store on an ecommerce site like Fourthwall, to marketing your phone products and building your new brand.

Why Start a Phone Accessories Business?

The mobile phone accessories industry is growing fast, with consumers always looking for products to improve their user experience with their phones. From stylish phone cases and compact power banks to practical wireless chargers and high quality earphones, the demand for innovative and attractive phone accessories is definitely on the rise.

For creators, this market presents a great chance to monetize your existing audience. With the right product offerings, you can sell phone accessories that align with your brand, and that also give your followers a way to engage with your content in a new way.

For example, if you’re a tech influencer, selling branded accessories that complement your content and your audience’s interests can be a great way to build a profitable online business! Additionally, this business model is highly scalable; you can begin small by testing different phone products, and gradually expand your offerings as you grow your customer base. 

A great way to get started is by using a site like Fourthwall to customize and sell your own designs on mobile phone accessories like phone cases and AirPod cases, to get a better idea of what your customers want.

Trending Phone Accessories to Sell Online

Phone Cases

One of the most popular accessories on the market, phone cases are an accessory that can suit all aesthetics and trends, with their endless range of colors and designs. Offering customizable options can help your brand stand out, as consumers love the ability to personalize their phones, and will additionally love being able to promote their favorite creator on something they use daily.

Wireless Chargers

The efficiency of wireless charging technology has made wireless chargers popular, making these phone accessories a great way to appeal to tech savvy customers. Wireless chargers provide so much convenience and are compatible with most phone models, making them a must have accessory.

Power Banks

Everyone needs a power bank to keep their devices charged while on the go! Phone power banks are always in demand, and as they’re portable, sleek, and reliable, they offer many easy selling points for creators. You can brand your power banks with your logo or other designs, making these another way for your fans to support you via a high-use product.

Pop Sockets and Stands

No one enjoys dropping their phone, so pop sockets have become a very popular phone accessory, helping users text, scroll, and snap selfies with ease. Pop sockets are easily customizable with a logo or other image, as are compact, portable phone stands that allow users to keep their phone at the perfect hands-free viewing angle.

Headphones and Earbuds

Headphones and earphones are essential accessories for most mobile phone users, so offering a mix of affordable and high quality options will help attract customers looking for the best audio experience. If you’re wondering how to brand something like this, you can easily do so by customizing earbud or AirPod cases, like the one seen below that’s available at Fourthwall!

Portable Bluetooth Speakers

Portable Bluetooth speakers are another trending phone accessory, amplifying phone speaker volume so users can enjoy easily music or podcasts while at the beach or working in the garage. Bluetooth speakers are wireless and hassle-free, and easy to carry anywhere; most also offer powerful sound and long battery life.

Start Your Phone Accessories Business in 4 Steps

1. Research the Market

Before jumping into the phone accessories business, it’s essential to research the market. Start by analyzing consumer demand, identifying key trends, and understanding what your competitors are offering. Focus on specific accessories like phone cases, wireless chargers, or power banks and use your researching skills to determine which ones have the most potential in your particular target market.

Tools like Google Trends, social media platforms, and customer surveys can help you gather insights into what products your potential customers are searching for. You can also research your competitors to see how they market their products, what price points they offer, and how they differentiate themselves from their ecommerce peers. Understanding the competition is a great way to help you position your own products and brand more effectively.

2. Develop Your Brand 

Once you better understand the market, it’s time to start developing your brand. This is how you’ll differentiate your business from others in the phone accessories market. Start by identifying your niche, whether it’s offering premium designs for tech enthusiasts or specializing in one type of phone accessory product, like phone cases or wireless charges. 

Your brand should be consistent across all platforms, from your online store to your social media presence, so try to find a theme or common thread that runs through all of your products. This will help you establish your brand name, company logo, advertising graphics, and taglines. Consistency and a cohesive visual approach will help you build brand recognition and trust.

3. Find a Manufacturer or Supplier

Your next step is to find a reliable manufacturer or supplier for your phone accessories. There are several options here, including wholesale purchasing, dropshipping, or using print-on-demand services. Wholesalers allow you to purchase products in bulk, while dropshipping enables you to sell products without holding inventory; print on demand services like Fourthwall, Printify, or Redbubble are ideal for custom products like personalized phone cases.

When selecting a supplier, make sure they provide high quality products and reliable shipping. Research different suppliers and ask for samples before committing to a partnership. Look for suppliers who align with your brand values, and who can provide the types of products and design capabilities that you want.

4. Set Up Your Online Store

Now that you have your products, it’s time to create your online store! Setting up an online store is crucial for selling your phone accessories, and choosing a creator-friendly ecommerce platform like Fourthwall makes the process so much easier. Fourthwall provides easy integration with your social media accounts, making it simple to advertise your phone accessories and sell directly to your followers.

As you’re setting up your online store, make sure it’s user-friendly, with high quality photos, detailed product descriptions, clear pricing, a simple checkout process, and secure payment options. Optimizing your new store for mobile devices is also a smart move, as many users will access your store from their phones. 

What’s the Cost of Starting a Phone Accessories Business?

The cost of starting a phone accessories business can vary depending on the scale of your store and the types of products you choose to sell. By carefully managing the costs below and focusing on high quality products, you can minimize expenses while still creating a successful phone accessories brand and business:

• Launching Your Store: Setting up your online store on a platform like Fourthwall or Shopify can cost anywhere from $0 (Fourthwall) to hundreds per month, depending on the plan you choose. Carefully consider your needs for your brand and your store, and don’t forget to factor in additional costs for domain registration or any premium features.
• Product Sourcing: The cost of purchasing and customizing phone accessories from suppliers or manufacturers will be your biggest expense. If you’re working with a print on demand model, for instance you won’t have to worry about upfront costs; but if you’re buying in bulk, your initial investment can be higher.
• Shipping and Logistics: Shipping costs will vary based on where you’re shipping your products and the size of your orders. You can work with your supplier to get the best rates for shipping, and if some countries are out of your budget initially, make sure to note that in your store and on your listings.

How to Market Your New Phone Accessories Business

Building your online presence may start with your ecommerce store, but it grows with marketing and promotion! Marketing is essential to the success of your phone accessories business. There are several marketing strategies you can use to advertise your products and build up your phone accessories store:

• Social Media: Platforms like Instagram, TikTok, and YouTube are perfect for showcasing your phone accessories. Post engaging content including your products, including product demos, unboxing videos, and behind the scenes peeks at your business; and include your own products when you livestream or post lifestyle shots on Insta.
• Influencer Marketing: Partner with influencers in the tech or lifestyle space to promote your phone accessories line. Influencers can help you reach a larger audience, add hype to your brand, and build credibility for your shop.
• SEO: Optimize your online store for search engines by using relevant keywords like "phone accessories," "wireless chargers," "power banks," and "phone cases." This will help potential customers find your products when they search for mobile phone accessories.
• Email Marketing: Build an email list of interested customers, and send them promotions, product updates, and exclusive offers for their loyalty. Email marketing is a good way to keep fans of your products engaged, and to drive extra sales.
• Performance Tracking: Use analytics tools to track your sales numbers, customer demographics and behavior, and traffic sources. This data will help you make informed decisions so you can continue improving your marketing efforts.

Start Your Phone Accessories Business with Fourthwall!

Starting your phone accessories business has never been easier, thanks to platforms like Fourthwall. With Fourthwall, you can quickly set up an online store, customize your phone products, and start selling.

By using Fourthwall, you can focus on creating high quality products and building relationships with your customers. With tools for managing inventory, setting up payment systems, and customizing your products, Fourthwall makes it simple to get started and grow your business in the mobile phone accessories market.

Whether you’re selling phone cases, earbud cases, or other merch, Fourthwall offers plenty of tools to run your store and grow your brand. Check out Fourthwall as your solution to build, manage, and grow your phone accessories business!