Personalized swag isn’t just another branded item—it’s a smart way for startups and companies to build culture, drive employee appreciation, and leave lasting impressions on clients and prospects. 

Since 2017, SwagUp has gained traction by modernizing branded merchandise with intuitive design features and seamless fulfillment. 

The platform has become a go-to solution for companies seeking to streamline corporate gifting, enabling them to create custom swag boxes and onboarding kits tailored to growing teams and clients.

However, what SwagUp excels at in corporate gifting and onboarding kits, it sometimes lacks in flexibility and accessibility for smaller teams, creators, or startups looking for more hands-on control.

Luckily, we’ve rounded up the 10 best SwagUp alternatives you should check out in 2025. Each offering a unique spin on swag, merch, and branded experiences to help you find the perfect platform for your business goals, budget, and audience.

Why People Love SwagUp

At its core, SwagUp is built to take the stress out of corporate gifting and branded merch. 

With a catalog of over 3,800 customizable products, it gives teams the freedom to design standout swag, build curated packs, store inventory, and automate shipping—all from one sleek dashboard. 

That means no more vendor juggling or chasing down employee info.

Their customizable Redeem Pages are a game-changer, allowing recipients to enter their own address and apparel sizes, so you never have to ask, “What’s your t-shirt size again?”

SwagUp also connects seamlessly with HR and CRM tools like BambooHR, Salesforce, and Zapier, making it super simple to automate swag drops for birthdays, work anniversaries, and onboarding. 

And if you’re running large campaigns, the platform offers dedicated support, blank product samples, pre-assembled packs, and shop credit perks through its membership tiers.

Why You Might Want to Choose an Alternative Platform

SwagUp is a strong player in the corporate swag game—but it’s not for everyone. If you’re a creator, small business owner, or indie brand looking for more flexibility, direct sales tools, or hands-on customization, SwagUp might feel more like a concierge service than a creative playground.

Here’s where the platform might fall short:

• Not built for creators: There’s no way to launch a public-facing merch store or sell directly to fans.
• Limited hands-on design control: Most product creation goes through their team, which means less DIY and creative flexibility.
• Premium tools come with a price tag: Key features like branded shops, swag credits, and meaningful discounts are locked behind Gold or Platinum memberships ($499+/mo).
• Not ideal for passive income: SwagUp is designed for planned campaigns, not recurring or evergreen product sales.
• No built-in marketplace: Without organic discoverability, you'll need your own audience to drive traffic.

If your vision leans more towards “content creator building a merch empire” than “corporate HR sending onboarding kits,” you’re in luck—there are plenty of alternative platforms that offer more freedom, better pricing, and tools made for entrepreneurs. 

The 10 Best SwagUp Alternatives for 2025

1. Fourthwall — Best for Creators and Influencers

Fourthwall isn’t just a place to sell shirts, it’s a full-stack storefront builder designed to help creators monetize their brand with print-on-demand merch, digital products, exclusive content, and fan memberships—all from one sleek, customizable hub. 

With over 330 high-quality products available (including tees, hoodies, stickers, drinkware, candles, and more) and support for DTG, embroidery, sublimation, and screen printing, Fourthwall is surprisingly robust for a platform that costs nothing to start.

You don’t need to know code or have a design team. Just use their drag-and-drop tools to set up a professional-looking shop with custom branding, your own domain, and built-in marketing tools.

Plus, it integrates directly with the platforms where creators already hang out, such as YouTube Merch Shelf, TikTok Shop, Twitch Gifting, Meta Shopping, and more. 

You can even add tip jars, stream alerts, custom thank-you messages, and discount codes to engage your audience on a deeper level.

And because there’s no inventory or upfront fees, you can scale your brand without taking on financial risk.

💰 Pricing: Free to use; 0% fee on physical product sales (via their catalog), 3% on digital products, 5% on memberships

✅ Pros:

• Purpose-built for creators, influencers, and solo brands
• Sell merch, digital products, video content, and memberships together
• Seamless integrations with TikTok, YouTube, Twitch, and Spotify
• Global fulfillment in the U.S., EU, and Australia
• Fully branded storefronts with built-in mockup and email tools
• Affordable pricing, no upfront costs, and passive income potential
• Full ownership of customer data + analytics dashboard

❌ Cons:

• Smaller catalog compared to mega platforms like Printify or Printful
• Limited product options in niche markets (e.g., beauty, food, CPG)

2. Brilliant — Best for Curated Corporate Gifting

If you’re looking to deliver premium swag with maximum impact, Brilliant is a top-tier alternative to SwagUp—especially for companies that care as much about presentation as they do about product. 

This platform specializes in end-to-end corporate gifting solutions, combining design expertise with a luxury product catalog and global fulfillment.

Used by industry giants like Spotify, Google, and Webflow, Brilliant brings a high-touch, concierge approach to branded merchandise. 

You’re not just choosing a water bottle—you’re getting access to retail-grade items from brands like Apple, Nike, Patagonia, and other up-and-coming names, all wrapped in custom packaging designed to wow your recipients.

One of Brilliant’s biggest selling points is its white-glove creative service. Their in-house team handles everything from packaging design and Pantone-matched branding to custom artwork and curated gift collections, so your swag never feels generic. 

Plus, with warehouses across the U.S., Europe, Asia, and Australia, Brilliant ensures fast, low-cost international delivery.

💰 Pricing: Custom quotes based on project size, fulfillment, and design needs

✅ Pros:

• Ideal for polished, high-touch swag experiences
• Dedicated design team and creative strategy included
• Global warehousing for fast, international shipping
• Curated product catalog featuring Nike, Apple, Patagonia & more
• Automation integrations for HR and CRM tools
  Carbon-neutral shipping and sustainability scorecards

❌ Cons:

• No direct-to-consumer (D2C) sales tools or creator storefronts
• No passive income model—every project is campaign-based
• Pricing is premium, and quotes are custom

3. Gemnote — Best for Stylish Swag with Team Tools

Built for fast-moving companies, culture-driven teams, and modern startups, Gemnote takes a high-design approach to branded swag by helping you create memorable items that feel more boutique than bulk order.

The platform gives you access to a curated catalog of over 2,000 premium products from fan-favorite brands like Stanley, AS Colour, The North Face, Peter Millar, and more. 

Whether you’re crafting new hire kits, conference giveaways, or client thank-yous, Gemnote helps you assemble items that don’t just look good—they feel good too.

But what really sets Gemnote apart is its hands-on design support and white-label packaging services. Their team works closely with you to bring your brand to life through Pantone-matched colors, thoughtful product curation, and sleek presentation. 

And when it comes to logistics, Gemnote’s backend is just as polished as its products. 

With real-time inventory tracking, Shopify-compatible team stores, and a streamlined swag dashboard, your team can easily manage, send, and scale swag campaigns—without messy spreadsheets or warehouse headaches.

💰 Pricing: Custom quotes based on order size and services

✅ Pros:

• 2,000+ stylish, retail-quality products
• Deep design support with packaging customization and Pantone color matching
• Great for team shops, employee gifting, and brand campaigns
• Shopify integration for internal storefronts or private stores
• Inventory tracking and logistics support for recurring campaigns

❌ Cons:

• No direct-to-fan storefront or D2C tools for creators
• Minimum order quantities may be too high for smaller brands
• Not built for passive income or digital product sales

4. Printify — Best for High-Margin DIY POD

If SwagUp feels a bit too buttoned-up for your DIY spirit, Printify might be your perfect match. 

This powerhouse platform offers one of the largest product selections in the print-on-demand world, boasting 1,300+ customizable products across 80+ global print providers. 

Whether you’re selling t-shirts, mugs, laptop sleeves, or pet bandanas, Printify gives you total control over how and where your merch gets made.

What makes Printify stand out is its choose-your-supplier model. 

You can compare vendors by location, price, shipping speed, and customer reviews, which is ideal if you're shipping internationally or trying to dial in the perfect balance between quality and profit margins. No middlemen, no fluff—just pure control over your production flow.

And while Printify doesn’t offer the full-service flair of SwagUp, it shines in its flexibility. 

Plus, with integrations with Shopify, Etsy, WooCommerce, eBay, and more, Prinitfy makes it a breeze to plug your POD business into your existing ecommerce stack.

💰 Pricing: Free to start; Premium plan is $29/month (includes up to 20% off all products)

✅ Pros:

• Massive product catalog with 1,300+ items across categories
• Access to 80+ vetted print providers around the world
• Transparent pricing with real-time comparisons
• No upfront costs or inventory requirements
• Integrates with Shopify, Etsy, eBay, and WooCommerce
• Premium plan boosts profit margins with product discounts

❌ Cons:

• No built-in storefront—requires pairing with another platform
• Quality, branding, and fulfillment times can vary between vendors
• No concierge services or swag curation like SwagUp

5. Gooten — Best for Scalable Print-on-Demand Fulfillment

Gooten is a reliable print-on-demand platform built for brands that think beyond small-scale drops. 

With a catalog of over 500 customizable products and a fulfillment network comprising more than 70 global production partners, it’s an ideal choice for businesses that prioritize efficiency, automation, and operational scalability.

Whether you’re selling apparel, pet gear, home decor, or niche items like puzzles and shower curtains, Gooten’s diverse product offerings and backend tools enable you to fulfill international orders with minimal friction. 

It integrates seamlessly with Shopify and Etsy, and its API access is ideal for brands that want to automate workflows, integrate with proprietary systems, or manage complex order logistics.

While SwagUp focuses on curated gifting and pre-assembled swag kits, Gooten trades the concierge experience for fulfillment power and back-end customization. 

It's not designed for creators looking to build a fan-facing merch store, but it’s excellent for B2B brands or sellers managing large inventories and international audiences.

💰 Pricing: Free to use; pay only when a sale is made

✅ Pros:

• Global fulfillment across 70+ print partners
• API and platform integrations for streamlined automation
• Wide product range with niche options
• Fast production times (typically 2–5 business days)
• Reliable flat-rate shipping

❌ Cons:

• No built-in storefront or creator-facing features
• Branding options are limited compared to Fourthwall or Printful
• User interface isn’t as intuitive for beginners
• No bundled gifting or swag pack options like SwagUp

6. Goody — Best for Smart Gifting and Automation

Goody flips the script on corporate gifting by making the process fast, personal, and refreshingly frictionless. 

Whether you're trying to impress a sales lead, celebrate a work anniversary, or thank a remote employee, Goody lets you send high-quality gifts to anyone with just an email or phone number—no shipping info needed upfront. 

The recipient gets a sleek digital unwrapping experience, picks their gift (or swaps it for something they prefer), and inputs their own shipping details. You avoid the guesswork, and they get exactly what they want.

However, what truly sets Goody apart from platforms like SwagUp is its emphasis on intelligent automation and personalization. 

You can build curated gift collections, automate send-outs for birthdays and onboarding, and track it all through one dashboard—complete with CRM and HR integrations like Salesforce and BambooHR. It’s built for busy people, teams, and sales pros who want to deliver impact without micromanaging logistics.

And unlike traditional swag platforms, Goody isn’t meant for merch drops or building a storefront. But if you need a scalable, global gifting solution that’s elegant and data-driven, it’s hard to beat.

💰 Pricing: Free Starter Plan; Pro Plan $20/month/user; Custom pricing for teams

✅ Pros:

• No need to collect addresses—recipients submit their own
• Recipients can swap gifts for something they actually want
• Works via email, SMS, or custom landing page
• Bulk sending via CSV upload
• Integrates with Salesforce, Calendly, and HR platforms
• Supports international delivery in 140+ countries
• Clean, branded digital gift experience

❌ Cons:

• Some features (like branded collections or global gift cards) require a paid plan
• Less control over physical packaging or merch-style branding
• Not built for ongoing product sales or D2C storefronts

7. PerkUp — Best for Employee Perks and Recognition

PerkUp is the ultimate swag and gifting solution for companies that want to supercharge employee recognition and internal culture. 

Designed with HR, people teams, and office managers in mind, PerkUp simplifies the entire process of celebrating employees, from birthdays and work anniversaries to onboarding and milestone rewards. 

It centralizes everything into one clean dashboard where you can send gifts, manage budgets, and automate reward flows without needing to chase approvals or juggle multiple vendors.

What sets PerkUp apart from traditional swag platforms like SwagUp is its deep integration with the tools your team already uses, think Slack, Microsoft Teams, BambooHR, Workday, and more. 

You can trigger automated gifts and perks directly within your company’s workflow, keeping your recognition efforts timely, thoughtful, and hands-free. 

The platform even supports employee self-redemption, allowing team members to pick the gift they want from curated catalogs, which include global gift cards, physical items, charitable donations, experiences, and branded swag.

While it’s not built for selling merch or building creator storefronts, PerkUp is ideal for HR-led teams looking to centralize and elevate their internal gifting experience.

💰 Pricing: Starts at $150/month for core features; advanced automation, swag warehousing, and dedicated support are available as add-ons. Premium plans, such as full HRIS integration and expanded reporting, start at $399/month.

✅ Pros:

• Tailored for employee recognition, incentives, and perks
• Centralized platform to manage gifting across departments and countries
• Budgeting tools and approval workflows to control spend
• Wide range of gifts: branded swag, gift cards, charitable donations, experiences
• Slack and HRIS integrations for seamless automation
• Available in over 70 countries with global shipping support
• Offers eco-friendly gifting options for sustainability-minded teams

❌ Cons:

• Not built for creators, entrepreneurs, or public-facing merch sales
• Catalog is less focused on apparel and more on perks and gifts
• Requires a sales demo and onboarding to access pricing and setup

8. Gelato — Best for Global and Eco-Friendly Fulfillment

Think global, print local—that’s the heart of what Gelato offers. 

This forward-thinking platform operates through a massive network of 130+ print hubs in over 32 countries, making it one of the most efficient and environmentally friendly print-on-demand services out there. 

For creators, designers, and digital entrepreneurs who care about sustainability and speed, Gelato makes it easy to build a worldwide merch brand without ever touching inventory.

Where SwagUp shines in corporate swag and onboarding kits, Gelato leans into eCommerce at scale, helping you produce and ship custom goods with lower emissions and faster delivery times.

It automatically routes each order to the nearest production partner, trimming both cost and carbon footprint.

With a streamlined setup, robust design tools, and tight integrations with Etsy, Shopify, WooCommerce, Squarespace, Amazon, and TikTok Shop, Gelato empowers you to launch and manage a merch line that’s both efficient and eco-conscious. 

💰 Pricing: Free; Paid plans from $25/month

✅ Pros:

• Local production and fulfillment in 32+ countries
• Eco-friendly approach with reduced shipping emissions
• Zero inventory or upfront investment
• Seamless integrations with top eCommerce platforms
• Custom branding options like insert cards and labels
• Built-in tools for design, analytics, and pricing

❌ Cons:

• Smaller product catalog than Printify or Printful
• Lacks built-in discovery or marketplace tools
• Not suitable for gifting-focused campaigns or swag curation

9. Stadium — Best for Flexible Swag Distribution at Global Scale

When your swag needs to stretch across time zones, teams, and gifting occasions, Stadium makes it effortless. 

This platform is built for flexibility, letting you send branded merchandise, snacks, experiences, or gift cards to anyone, anywhere, without breaking a sweat.

With support for shipping to 170+ countries, customizable online shops, and over 1 million gifting options (including Nike, North Face, and Carhartt), Stadium is made to scale as your business does. 

Whether you’re onboarding remote employees, celebrating birthdays, or running global recognition campaigns, the platform acts as your one-stop shop for all things swag, rewards, and engagement.

But what makes Stadium truly stand out is its ability to unify gifting, swag shops, and employee recognition into a single, seamless platform. 

You can create fully branded storefronts for your company, set budgets or point-based rewards, and automate gifting campaigns for every milestone—from new hires and anniversaries to DEI events and performance bonuses. 

The platform also offers peer-to-peer recognition tools, real-time analytics, and integration with over 100 platforms, including Slack, Teams, Salesforce, BambooHR, and Workday.

💰 Pricing: Custom quotes based on usage, team size, and features. A 15% service fee applies to most orders. Paid plans unlock advanced storefront controls, automation, and admin tools.

✅ Pros:

• Fully branded swag store and online storefronts
• Global distribution to 170+ countries
• Integrations with HRIS, CRM, Slack, Teams, and more
• Peer-to-peer recognition, gifting campaigns, and automated rewards
• Huge product catalog—from snacks and gear to luxury gifts
• Recipients can choose their own gifts or redeem points

❌ Cons:

• Paid plans are required for advanced features like storefront customization and admin controls
• 15% service fee applied to orders
• Some minimum order requirements for certain items

10. Merchology — Best for Premium Swag Bundles and Corporate Gifting

This platform takes company swag seriously by offering fully branded kits, premium product partnerships (think Patagonia, Nike, YETI, and Apple), and a hands-on experience designed to impress employees, clients, and prospects alike.

Unlike SwagUp’s automation-heavy, tech-forward approach, Merchology leans into craftsmanship and brand storytelling. 

Every swag box is thoughtfully designed to reflect your company’s values and vibe, perfect for onboarding kits, holiday gifts, incentive programs, or milestone celebrations. 

You can even choose from curated MerchBoxes, such as “First Day Kickstarter,” “Game Day,” or “Thanks a Bunch,” or build your own fully customized set with your logo, messaging, and packaging details integrated.

With a catalog spanning 300+ premium brands, Merchology stands out for its high-quality customization techniques, including embroidery, screen printing, and laser engraving. 

Their Buy Now, Ship Later and Group Order Tool services make life easy when you’re juggling multiple shipping addresses or want to secure inventory in advance. 

Plus, they’ve launched their own sustainable brand, Zusa, with 93% of the line made from recycled materials—so your gifts can look good and do good.

💰 Pricing: Custom quotes based on order size, products, and branding

✅ Pros:

• Curated, premium gift bundles with custom packaging
• Direct partnerships with over 300 top-tier brands (Nike, Apple, Patagonia, etc.)
• Offers group ordering tools and warehousing solutions
• Advanced customization with embroidery, laser engraving & more
• Free MerchPerks rewards with every qualifying order
• Disability-Owned Business with strong community and sustainability focus

❌ Cons:

• Longer production and shipping timelines (7–9 weeks for group orders)
• Higher price point than self-serve POD platforms
• Not creator-focused or designed for D2C merch sales
• International shipping is available but can be more expensive

What to Look For in a Swag or Merch Platform

Choosing the right merch or swag platform isn’t just about picking the flashiest storefront; it’s about finding a service that fits your workflow, supports your goals, and scales with your brand.

Whether you’re running a creator-led store, managing client gifting, or launching a full-blown swag campaign, the right platform can save you time, money, and headaches.

Here’s what to prioritize when making your decision:

Creative Control

Ask yourself: Can I bring my brand to life here?

Some platforms give you complete freedom to upload your own graphics, tweak layouts, and even change the product mockups. Others might lock you into a handful of pre-built templates.

Look for platforms that let you customize your merch down to the packaging, email copy, and thank-you notes—because your brand deserves more than a cookie-cutter experience.

Fulfillment Speed

Fast delivery = happy customers and less stress for you. 

If you're planning last-minute drops, campaign launches, or international gifting, make sure your platform offers reliable turnaround times and global fulfillment options.

Bonus: Look for local production models (such as Gelato) or platforms with warehousing capabilities for bulk shipments (like Merchology or SwagUp).

Branding Tools

Good merch doesn’t stop at the logo—it’s about the whole experience. 

From custom packaging and branded insert cards to storefront themes and confirmation emails, the little details make your merch feel premium and personal. 

Platforms like Fourthwall and Printful offer deeper customization options so you can keep your look cohesive across every touchpoint.

Flexibility

Your platform should grow with you, not limit you. 

Can you sell directly to consumers and handle corporate gifting? Does it support digital downloads, subscriptions, or redeemable gift links? 

Some platforms, like Fourthwall or Goody, cater to modern creators and marketers, while others focus solely on swag logistics. Select one that suits your needs now and in the future.

Cost Transparency

Hidden fees are the enemy of scaling smoothly. 

Look closely at how each platform handles pricing. Are memberships required to unlock basic features? Is shipping baked into the cost, or added at checkout? 

SwagUp and Merchology lean toward tiered membership plans and custom quotes, while Printify and Printful offer transparent, upfront pricing.

Integrations

Look for platforms that play nice with your existing tools. 

Whether you're using Shopify for eCommerce, Salesforce for CRM, or Zapier for automation, integrations can help you automate everything from order fulfillment to customer emails. 

Remember, streamlining your backend setup = less manual work and fewer headaches.

Sustainability

Modern consumers care where their products come from, and so should you. 

Look for platforms that offer eco-conscious options, such as recycled materials, carbon offset shipping, or localized production, to minimize waste. 

Merchology’s Zusa line and Gelato’s local print hubs are great examples of sustainability in action.

At the end of the day, your merch should feel like an extension of your brand, not another task on your to-do list.

Why Fourthwall Is Your Best Bet

Swag is no longer just for companies with HR teams and huge budgets. 

Whether you’re a YouTuber with a loyal fanbase or a small business on a mission, creating high-quality merch and exclusive digital content should be fast, affordable, and totally on-brand.

Fourthwall gives you everything you need to launch a store, drop new products, reward fans, and build recurring income—all in one clean, creator-first platform.

No minimums. No expensive tiers. Just you, your vision, and the tools to make it real.

Join Fourthwall today and transform your brand into something people want to wear, share, and represent every day.