Comparisons
Choosing between Fourthwall and Memberful for your online shop
Turn your memberships into a full-blown brand, not just a paywall.
Features
Fourthwall
Memberful
Free to use
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Private-label (fully branded to you)
Create a completely white-labeled experience with your own logo, colors, domain, and no outside platform branding.
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One-off donations
Let fans send one-time monetary tips or gifts without committing to a membership plan.
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Your own fully branded app
Launch a mobile app that’s entirely customized to your brand, not buried inside a marketplace of other creators.
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Send fans push notifications
Instantly notify your members with mobile alerts about new content, merch drops, or exclusive updates.
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Members-only shops & products
Offer exclusive merch, digital products, or content that’s only available to paying members.
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Membership tiers
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Membership fees
The platform’s commission or subscription cut from your monthly recurring membership income.
5%
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4.9%
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Your custom domain
Use your own .com or branded URL instead of a generic subdomain to establish a more professional presence.
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Analytics & insights
Track member behavior, content performance, earnings, and engagement through a detailed analytics dashboard.
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Members-only video & audio posts
Gate your video or podcast content behind a paywall so only members can access it.
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Video catalog & series
Organize your video content into structured series, playlists, or bingeable libraries for members.
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Members-only image posts
Share exclusive artwork, behind-the-scenes content, or photos with members in a secure, gated feed.
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Members-only polls
Engage your community by posting private polls that only members can vote on.
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Private livestreams
Host members-only livestreams where paying supporters can join, interact, and access exclusive real-time content not available to the public.
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Exclusive Discord roles
Reward members with custom roles, colors, or permissions in your connected Discord server.
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Welcome posts
Greet new members with automatic welcome messages or shoutouts when they join your community.
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“Pay what you want” option
Allow fans to choose their own price when joining a membership tier or buying a product.
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Membership trials & promo codes
Run free trials, launch discount codes, or set limited-time offers to incentivize new members.
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Members badges
Display icons or badges next to loyal members’ usernames to show off their status or support level.
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Facebook & IG Shopping
Add items from your site to your Instagram and Facebook shop
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Live Twitch Gifting for Memberships
Allow fans to gift memberships live during your Twitch stream for increased engagement and visibility.
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Custom discounts for Twitch subs
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Stream alerts
Trigger real-time alerts on your stream when someone buys merch, joins your membership, or sends a donation.
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You bring the ideas. We'll handle the rest.
Design your product, we make it real. Sourcing, samples, production, quality control — handled by partners we vet. No upfront costs, quality guaranteed.
Build a branded shop in minutes. Start with a template and customize every part until it's truly yours. Don't need a storefront? Skip it and order your products immediately.
Fast, global shipping. We work with top manufacturers all over the world to ensure that products ship fast and for a fair price.
World-class support for you and your customers. Whenever you or your customers need help, we'll be there with fast, human support.
Made with Fourthwall
Frequently asked questions
There are no monthly fees, no upfront costs, and no contracts to use Fourthwall. You set your prices and choose your own margins. Here is how our pricing and splits work when you sell:
- Products from our product catalog. All products in our product catalog have a publicly listed flat fee, which gets deducted from the selling price you set. There are no extra percentages/margins. You keep 100% of profits.
- Products you self-source. No fee (0% fee)
- Digital products. 5% flat fee
- Memberships. 5% flat fee
Additionally, all US-based credit card transactions have an added 2.9% + $0.30 payment processing fee (same as Shopify). Fees vary for PayPal and other providers. Learn more.
Yes! Fourthwall operates as the "Merchant of Record" and automatically supports the following payment methods on checkout:
- All major credit cards
- PayPal
- Apple Pay & Google Pay
- Amazon Pay
- And many local payment methods. Click here to see the full list
Fourthwall operates as the "Merchant of Record", which means that we're responsible for handling all sales taxes. This includes nexus registration, collecting sales tax, and remitting this to US states & other countries.
That way you can focus on designing products and promoting your shop, not taxes.
If you need help finding an artist or designer, check out our design community.
This is a vetted network of exceptional designers that can help you make great quality designs for your audience.
Product costs are listed directly in our product catalog.
If a t-shirt is listed in our catalog at a $10 cost, we will automatically deduct that amount from your profits whenever you make a sale. You can sell products for any price you want.
For example, if you sell the shirt for $22, you'll make $12 in profit on each unit sold. If you sell it for $50, then you'll make $40 in profit on each unit sold.
Yes! Fourthwall works with manufacturing & fulfillment partners around the globe in the US, UK, EU, and AUS. Shipping rates are dynamically determined by the size of package and destination. We work with most major carriers and pass through the true cost of shipping. That means that you can offer low-cost, fast shipping to your fans. Most items have a delivery window of 7-10 days.
Be sure to browse our product catalog to find products that are fulfilled out of your target regions to provide the fastest & cheapest shipping for your community.
Yes. For any product from our product catalog, we'll handle all customer support for you.
From answering general order questions to making address changes, our team is there to ensure that your buyers are treated with the same level of care that you would personally give them. We have a 12-hour or less average reply time, including nights and weekends.
For any items that you source on your own and ship from home, however, you'll need to do customer support.
Yes. You can connect a custom domain or subdomain on Fourthwall. Learn more.