The Do's and Don'ts of Twitch: How to Grow Your Audience in 2023
Getting started with streaming on Twitch can be overwhelming, and new streamers often get discouraged when they go live with no viewership. However, overcoming the initial challenges of gaining views doesn't need to be complicated.
In this blog we will go over 9 tips for aspiring streamers to grow on Twitch:
Benefits of Streaming on Twitch
Streaming on Twitch comes with numerous benefits for content creators. Twitch provides a platform for building an engaged community of viewers and fans. Through live chat, emotes, and interactive games, creators have the opportunity to engage with their audience and build a loyal following.
One of the main benefits is that Twitch offers creators various ways to monetize their content, including donations, ad revenue, and Twitch affiliation. These monetization options make it an attractive platform for content creators looking to earn money while doing something they love.
9 Ways to Grow on Twitch
Create a memorable personal brand
Creating a personal brand on Twitch is crucial for standing out in the Twitch streamer world. To create a memorable brand, start by choosing a catchy username and developing a unique personality that sets you apart from other streamers. You can also consider creating a consistent streaming schedule, making a logo, and having a consistent theme that aligns with your brand.
One of the most important aspects of creating a personal brand is authenticity. Viewers can tell when you're not being genuine, so it's crucial to be yourself and let your personality shine through, especially when you're going live.
Differentiate yourself from others
With so many streamers on Twitch, it's important to differentiate yourself from the competition. Find something that sets you apart, whether it's your gameplay, commentary, or overall personality. Setting yourself apart from the rest of the crowd will help you attract viewers who appreciate what you bring to the table.
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For example, if you're a skilled player, you can focus on high-level gameplay that showcases your skills. If you're more of a casual streamer, you can focus on entertaining commentary that engages your audience. Whatever your strength is, lean into it and use it to differentiate yourself from the other Twitch streamers. Kai Cenat constantly creates unique content by doing different challenges, featuring celebrities on stream, etc.
Use high-quality equipment for streaming
To produce high-quality streams, you need high-quality equipment. Invest in a good microphone, webcam, and computer to ensure that your stream is as professional and smooth as possible. Good equipment not only provides better production value but also helps create a better viewing experience for your followers.
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When choosing equipment, it's important to consider your budget and the type of content you're creating. You don't need to break the bank to get started, but investing in quality equipment can go a long way in improving the overall quality of your streams. Well known Twitch streamer Pokimane has shown off her PC setup that can be used as inspiration for creators.
Rely on social media
Social media is a very valuable tool for promoting your stream and building your brand. Platforms like Twitter, Instagram, and TikTok give you the opportunity to promote your content, interact with your viewers, and build a community. Make sure to post regularly and engage with your followers to keep them engaged and interested in your content. It's also useful to make a post letting your followers know when you go live.
When using social media, it's important to use platforms that align with your brand and target audience. For example, if you're a gamer, Twitter and Twitch may be more effective platforms than Instagram or TikTok. Experiment with different platforms and find the ones that work best for your brand.
Collaborate with other streamers or creators
Collaborating with other streamers is a great way to grow your audience and build your brand. Partnering with other streamers allows you to cross-promote your channels, reach new audiences, and introduce yourself to a wider community.
There are various ways to collaborate with other streamers, from co-streaming to creating content together. When seeking out collaboration opportunities, consider streamers that align with your brand and share a similar audience. Collaborating with someone completely outside of your niche may not be effective in terms of audience growth.
Be consistent with your streaming schedule
Consistency is key to building a loyal audience on Twitch. Set a consistent streaming schedule and stick to it so that your viewers know when you're going live. Additionally, consistency shows your audience that you are serious about your content and are committed to providing a reliable viewing experience.
When setting your schedule, consider your availability and any other commitments you may have. It's better to stream less frequently but consistently than to stream sporadically and unpredictably.
Interact with your audience
Interacting with your audience while streaming is a great way to build a loyal following. Respond to comments, engage in chat, and even ask your viewers for feedback on your content. Building a strong relationship with your viewers will lead to increased engagement and loyalty.
Encourage interaction by asking questions, holding giveaways, hosting interactive games, and linking your socials in chat. The more you engage with your audience, the more invested they will become in your content and brand.
Create a Discord Channel
Twitch streamers wanting to expand their online presence should consider creating a Discord channel for many reasons. Firstly, Discord provides a dedicated space for streamer-viewer interaction, creating a sense of community and engagement that extends beyond live streams. It offers a platform for real-time communication, allowing streamers to build stronger connections with their audience.
Moreover, Discord serves as an excellent hub for announcing streams, sharing content updates, and networking with fellow content creators.
Stay up-to-date with new trends and games
Staying up-to-date with new trends and games is an important factor in keeping your content fresh and relevant. Research new games and trends to stay ahead of the curve and keep your content interesting and engaging.
You can stay up-to-date by following gaming news, researching popular games and genres, and following other streamers in your niche. When exploring new games and trends, make sure they align with your brand and target audience. Check out some more well-known streamers if you want to get some inspiration:
Grow with Your Community!
In conclusion, growing on Twitch can be challenging, but it's not impossible. By implementing these tips, plus more help from our blogs, new and aspiring streamers can find success and build a loyal audience on Twitch. Remember to focus on creating a unique personal brand, engaging with your viewers, and providing high-quality content to keep them coming back for more.
Fourthwall offers content creators numerous ways to monetize their content and engage with viewers, including launching their online shop, offering memberships, and accepting tips or donations, and live giveaways in your chat. Join Fourthwall today and start building your streaming career!